Harvard case study of Walt and Disney company

2. Founded by
Roy O Disney & Walt Disney
(1893-1971) (1901-1966)

3. Mission
“ To develop the most creative, innovative and
profitable entertainment experiences and
related products in the world ”

4. History
First character

5. Further,

6. To further,

7. Meanwhile, in 1955

8. And in 1971, the Walt Disney world theme
park!

9. Core Consumers
Kids
Teenagers
Families

10. Success Mantra!
5 business sectors:
Media networks
Studio entertainment
Parks and resorts
Consumer products
Disney channel

11.  Walt Disney Pictures
 Pixar Animation Studios
 Hollywood Records
 Touchstone Pictures
 Disney Records
 Disney Theatrical Group
Studios

12. Consumer Products
 Disney Hard Lines
 Disney Soft Lines
 Disney Toys
Disney Press
 Disney Publishing Worldwide
 Disney Store

13. Media Networks
ESPN
 Disney Television Group
 ABC Owned Television
 Stations Group
 Internet Group
 ABC Radio

14. Park and Resorts
 Disney Land Resorts
 Walt Disney World Resort
 Tokyo Disney Resort
 Disney Cruise Line
 Disney Vacation Club

15. Risks of expansion
 Struggling Global Economy
 Rapid Pace of Changing Media and
Technology
 Competition with Universal Orlando
 Unionized Work Force
 90 years heritage to be preserved

16. Heritage vs Innovation
Expansion measures
 Target audience through economical
entertainment.
 Gaming platform.

17. Benefits of expanding
New market opportunities
Wider audience
More popularity
More revenue

18. The Disney difference!
Why work at Disney?
 Priveleges
Discounts
Recreation
Accomodation
Health Care
Rewards

19. Publicity

20. Summary
Founders
Mission
History
Core consumers
Success mantra
Risks, benefits of expansion
“Whatever you do, do it well. Do it so well that when people see
you do it they will want to come back and see you do it again
and they will want to bring others and show them how well
you do what you do.”
- WALT DISNEY

21. Disclaimer
Created by Shweta Menon, Govt MEC, during
a marketing internship under Prof Sameer
Mathur, IIM Lucknow.