3. INTRODUCTION
• Electric scooters are plug-in electric vehicles with two
or three wheels . power is supplied by a rechargeable
battery which drives one or more electric motors.
• We want petrol scooters to become A thing of the past,
and electric scooters to meet fullest potential.
• Combining connective technology, high quality
materials, comfort and safety into a long range electric
scooter along with performance.
• Our goal is to show the world that electric is the future
and the future starts with us.
• India’s aim to become an all-electric nation by 2030 is a
big talk around the automotive fraternity around the
world
• One of the biggest reasons to start electrical vehicle
because most people love driving electric vehicles is
because they do not run on gasoline; rather, they run off
electricity stored within battery-powered vehicles
4. • We Want Start Business That Will Earn Money, But Can Help
Save Our Planet At The Same Time
• The Electric Vehicle They Don’t Emit Any Greenhouse Gases
Or Other Pollutants Into Our Air.
• We Would Like To Target Urban Markets Initially As They Are
In Need The Most.
5. CRITICAL SUCCESS FACTORS
1. No interference of middle men which increases profit margin.
2. Fixed contracts with raw materials supplying companies.
3. Electric scooter 0-40kmph in 3.9seconds and a top speed of 80kmph
4. A range 75km which can be obtained by charging for just 60
minutes(100%).
6. ENTERPRISE DESCRIPTION
• we want to start Our company named ‘TECH FUTURE INDIA’ with offer
‘Stark 22’ the electric scooter to satisfy the hunger for performance and
range in an electric scooter.
• Our tag line is “Changing the world for a better future!”
• we want start headquarters in Bangalore.
• Our vision is to ‘dominate the electric scooter industry with quality
and affordable scooters offered by us’.
• Our mission is to ‘accelerate the global transition towards sustainable
energy and transportation by creating a safe , scalable and
environmental friendly alternative to petrol and diesel vehicles.
• We choose this line business to promote sustainable energy
7. PRODUCT DESCRIPTION
• Stark 22 offers the following features:
1. A range of 75km from 60 minutes of charging.
2. An amoled touch screen display instead of instrument cluster.
3. Bluetooth connectivity.
4. A top speed of 80kmph.
5. Front and rear disc brakes.
6. A reverse gear.
7. Comes in variety of colors like red, yellow, white, matt silver and matt black.
8. We can store one more battery as back up in case of emergency
8. COMPETITION ANALYSIS
•There are some companies that produces huge numbers of electrical
scooter and These are international brands . Hence it is having an
advantage over our company.
• But our competitors are using outdated technology in their scooters
and their scooters have a range limited to 50km and a top speed of
40kmph. Where as our company out smart them in each and every
specifications.
• Our main strategy is to give quality product at reasonable price to the
customers.
9. STRENGTH
1.Top speed of 80kmph.
2. Range of 75km in just 60mins of
charging and two battery
3. Eco-friendly
OPPORTUNITY
1. Good scope for performance
electric scooters in market.
2. Rising awareness about air
pollution.
3. Rising prices of fossil fuels.
4.Govt. supporting production.
10. THE CUSTOMERS
• We mainly target on urban customers living in cities as cities tend to be more
polluted and people living in cities are more aware of the environment pollution.
• Raw materials and workforce can be easily available in a urban area like
Bangalore.
• We have 24x7 functioning call center for any query about product or service to
ensure complete customer satisfaction.
• We take customer feedback very seriously as it help us in improving our
standards and quality.
11. THE PLACE
• we want The company is headquartered in Bangalore, with its factory outlet
along with showrooms.
• Bangalore is also known as a silicon valley of India, it is an ideal place to
initiate our start-up Stark Energy as we find our target urban customers and can
get enough resources for the company to run smoothly.
• Online Test drive booking and Pre-booking facility is provided through our
website to customers.
12. MARKETING STRATEGY
• Methods used for promotion are
advertisements in popular
television channels, popular
newspaper and popular magazines.
• Advertisements in YouTube,
Instagram, Facebook.
• Posters in billboards at busy
places of the city.
13. THE PRICE
• Stark 22: cost- Rs.80,000 + profit- Rs.20,000 = Rs.1,00,000
• RTO = Rs.7000
• Insurance = Rs.5000
TOTAL PRICE : Rs.1,12,000
. Yearly service or after 5000km service price Rs.1000
• Short term service ( battery check-up) price Rs.200
14. HUMAN RESOURCE SUB-PLAN
• We would be having full time labours in our company in the following
departments;
1. Sales – 25 employees
2. Information technology – 30 employees
3. Marketing – 30 employees
4. Finance – 30 employees
5. Human resources- 25 employees
6. Research and Development- 30 employees
7.Production- 200 employees
8. Administrative- 30 employees
9. Logistics- 20 employees
10. Security- 25 employees
TOTAL NO. OF EMPLOYEES: 445
15. INVESTMENT:
OPERATIONS SUB-PLAN
• We want to purchase lands for setting up factory and headquarters
along with 8 showrooms .
• These locations are permanent unless there is an expansion and
addition of locations.
• The manufactured electric scooter is kept in warehouse and according
to the demand it is transported to the 8 Stark Space( Showrooms).
• Bangalore is idle place for the start-up as it is the silicon valley of
India.
16. FINANCIAL SUB-PLAN
• DIRECT COSTS INVOLVED ARE
1. Raw materials costs.
• It include motor and lithium ion
Battery (24V)
• controller and accelerator
2. Transportation of electric scooters
17. INDIRECT COSTS THAT ARE INVOLVED ARE
1. Administrative salaries.
2. Electric and telephone expenses.
3. Accounting and other legal expenses.
“The estimated investment in the start-up would be
around 60 crores one time investment on machines and
infrastructure development, we may need 50crores to
sustain our business during the first year rest 10 crore will
be kept as emergency fund.”
18. FUTURE IMPLEMENTATION
• Battery refilling stations will be Provided.
• Based on the huge rate of moving vehicles in those specific locations stations
are provided.
• Replacement of batteries which are empty. The owner should give the empty
battery and he can collect the battery which is fully charged paying a cost of
rs 100
