In cooperation with the Abu Dhabi Government, SIAL Middle East gathered F&B buyers, suppliers, investors, ministers, and industry experts for four main reasons: •to develop export potential across the region for food and beverage products •to initiate an integrated food policy for GCC countries •to familiarise home-grown companies with global experiences and practices •to introduce international food companies to a region hosting over 2 billion consumers The result: the largest and best attended business event launched in Abu Dhabi last year.

1. Under the Patronage of H.H. Sheikh Mansour Bin Zayed Al Nahyan,
Deputy Prime Minister of the UAE, Minister of Presidential Affairs and
Chairman of Abu Dhabi Food Control Authority
21-23 November 2011 www.sialme.com
The World’s
Largest
Network of
Professional Food
Events Returns to
Abu Dhabi
Turkey The Nation’s Vital Contribution
Nutrition Milk Products Gain Popularity
Olive Oil Demand for Olive Oil Increases
Strategic Partner Country of honour Platinum sponsor Diamond sponsor Gold sponsor

2. Veg. De.lite® - Soya based frozen products.
Vegetarian Chicken Vegetarian Seafood Vegetarian Prawn Finger Sandwich Vegetarian Meat Vegetarian Squid
Nuggets Salad Tempura Vegetarian Tuna Hamburger Ring
No meat, fish, poultry or meat by products.
� 100% vegetarian � 100% all natural
� GMO Free � Low saturated fat
� No preservatives � Low cholesterol
� No added MSG HACCP, ISO 9001 - ISO 22000
TouchEarth® Tea Seed Washing Liquid
Tea
The Seed
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Seed Seed
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Detergent for Dishes for Fruits & Vegetables Detergent for Clothes Wash for Personal Clothing
Tea
Seed Tea
Enzyme Seed
Dregs
Meet us at: Signature Marketing & General Trading LLC
Booth C120, SIAL The Middle Eastern Food Exhibition, 21-23 November 2011 Tel: +971-4-3455884, Fax: +971-4-3455244, Email: smgc@eim.ae

3. Contents
28
14 30
26 Olive Oil
with UAE Sales of olive oil continue to rise,
says Anastasia Alleva
16 Talk
16 Xavier Terlet, CEO, XTC World
Innovation, talks about the shift in
Middle East consumer 28 Hot Topics
9 Welcome Note preferences and what this means Abu Dhabi is to host Grocery @
Fadi Saad, Group Exhibition for food producers SIAL Middle East
Director of SIAL Middle East on
what to expect at this year’s Abu 20 Exhibitor List 30 Photo Gallery
Dhabi show This year’s list of local and A look back at last year’s SIAL
international exhibitors show
10 Conference Programme
22 Confectionery
Your ultimate guide to SIAL
Middle East events and seminars Sweet Incentives - What’s next for 34
the UAE’s Confectionery Market?
12 News
The latest news and industry 24 Sustainability
updates from around the globe Mohammed Angawi, Environment
Manager of Tetra Pak, spells out
14 Country Report the importance of sustainability
Turkey targets 20 per cent annual in the Middle East
increase in bilateral food trade
SIAL is printed and produced by Al Nisr Publishing LLC: PO Box6519, Dubai, UAE. Tel +971 4 344 7100, Fax +971 4 344 9139/ 344 6515 SIAL Middle East: 21-23 November 2011 I

4. Welcome Note
Fadi Saad,
The Largest Network of Professional
Group Exhibition Director,
SIAL Middle East
Food Events Returns to Abu Dhabi
After being highly commended in the new food and beverage products and Not only that, the Africa and Middle
‘Best Trade Exhibition’ category at the latest kitchen equipment from East semi-finals of the Global Chefs
the 2011 Middle East Event Awards over 40 countries. View the full Challenge and Hans Bueschkens
and named as the largest and best exhibitor list in this publication. Young Chef Challenge will be taking
attended business event launched in Don’t miss the Turkish Pavilion! place live at the show!
Abu Dhabi last year, SIAL Middle East Determined in its efforts to increase
has fast become the region’s bilateral food trade with the UAE to Trends Innovations
dynamic event for the professional US$250 million by 2015, the Istanbul Observatory
food industry. Chamber of Commerce has Whether for foodservice, retail, or the
SIAL Middle East offers you a announced that 40 Turkish companies food industry, SIAL Middle East will be
strictly professional platform to will exhibit at SIAL Middle East. showcasing a selection of award
source new food and drink products winning products from around the
from across the globe, understand Industry seminars world including items never seen
food policy in the region, discover the Understand food policy in the region, before in the Middle East.
latest consumer trends, and learn how discover the latest consumer trends,
to grow your business. and learn how to grow your business Grocery @ SIAL Middle East
There will be 12,000 other people through a series of free seminars. Do you own a grocery in Abu Dhabi?
there. Don’t miss this important View the full programme in this Come and see a replica of a modern
opportunity to make those vital publication. Baqala store and attend a series of
contacts to keep your business ahead. free workshops to understand how to
La Cuisine by SIAL grow your business, attract loyal
What Can You Do at SIAL Middle See the world’s best chef’s in action! customers and finance any
East? Organised by the Emirates Culinary modernisation you may need.
International exhibition
See thousands of brands from
hundreds of companies. The
Guild of Abu Dhabi, La Cuisine by SIAL
will showcase the talent of over 200
professional chefs as they compete
One product from the Observatory
will be named as overall winner
during a dedicated awards ceremony
Welcome...
exhibition is your platform to source across a variety of disciplines. on November 21. Foreword by Fadi Saad, Group Exhibition Director, SIAL Middle East
Join the Hosted Buyers The SIAL Group operate the largest can help expand or set up operations As you will see from the many other
Programme network of professional food events in the Gulf region; the World features detailed on the following
Are you food and beverage buyer for a in the world and I am personally Association of Chefs Societies has pages, there is a lot to see, and plenty
foodservice or retail outlet? You could delighted to have worked alongside chosen SIAL Middle East as the of opportunities to do business and
now get a chance to join our exciting the Abu Dhabi Food Control Authority location of the Africa and Middle East build partnerships in the region.
Hosted Buyers programme. Over 500 to bring this network to Abu Dhabi for semi-finals of the Global Chefs Whether you need to source food and
pre-qualified buyers from all over the the second year in a row, and I must Challenge and Hans Bueschkens drink products for your business, try
Middle East, Africa and Asia are being thank all of our partners for their Young Chef Challenge; innovative out the latest equipment, learn about
brought to SIAL Middle East 2011 motivation in making SIAL Middle products will be recognised with the the latest retailing trends or
specifically to find new food, beverage East the must-attend event for the arrival of the prestigious SIAL understand how to expand your
and equipment products from all over region’s food industry. Innovation Award in the region for the business, there is something for
the world. You can find out more at Named as the largest and best first time; and there will be the first everyone involved in the food, drink
www.sialme.com attended B2B event launched in Abu dedicated trading platform for grocery and hospitality industries. And
Dhabi in 2010, SIAL Middle East 2011 owners in the UAE. Store owners will remember that 70 per cent of our
is set to break further records with a be able to see a replica of a modern exhibitors are coming to the region for
Registration is free for number of new initiatives: The United Baqala store and attend a series of the first time.
Nations Industrial Development free workshops to understand how to We sincerely hope that you enjoy
pre-registered attendees. Organisation will be hosting a series of grow their business, attract loyal your time at SIAL Middle East and we
Register for free today at business meetings to introduce food customers and meet suppliers who look forward to meeting you in Abu
www.sialme.com businesses to potential investors who can support modernisations. Dhabi this November.
I SIAL Middle East: 21-23 November 2011 SIAL Middle East: 21-23 November 2011 I

5. Conference Programme
Programme of Events 13:00 – 13:50
Opportunities for Middle Eastern companies and
11:45 – 12:05
Traceability and responsible sourcing to enhance food
manufacturers on the international market security and sustainability
Your Guide to SIAL Middle East Seminars Bjoern Kempe, Exhibition Director, SIAL China Beat Stettler, Head of Quality Management, Nestle Middle East
Canada Agri office, Dubai
Monday, November 21 14;25 – 14:40 12:10 – 12:30
10:00 Potential of Vietnam seafood pangasius industry 13:55 – 14:15 Sustainable fishing – Import controls, traceability,
Opening Ceremony of SIAL Middle East 2011 Dr. Nguyen Huu Dung, Vice Chairman, Vietnam Association of Exporter preparedness for FB companies. What do FB eco-labelling
presided over by Sheikh Mansour Bin Zayed Al Nahyan, Deputy Seafood Exporters and Producers (VASEP) companies have to consider before exporting? Darren Hiltz, Project leader -sustainable fisheries, EWS-WWF
Prime Minister of the UAE, Minister of Presidential Affairs and the Dr. Adeeb Al Afifi, Department of Economic Development, Abu
Chairman of Abu Dhabi Food Control Authority 14:40 – 14:55 Regulations for seafood importing in UAE Dhabi 12:35 – 12:55
Examples of sustainable approaches in food business – Retail
Food Retail Forum 14:55 – 15:15 Break Trends and Innovations and production
in association with Abu Dhabi Chamber of Commerce Industry 14:30 – 15:25 Brian Barriskill, CEO, Al Dahra Agricultural Company
(ADCCI) 15:15 – 16:00 Questions and answers Worldwide perspective
For SIAL Middle East 2011, XTC World Innovation will present the 12:55 – 13:15
10:30 – 11:45 Grocery @ SIAL Middle East seminars major trends in matter of food innovation of the world: Food security and sustainability in the UAE
Current situation and prospects for food retail 16:00 – 16:30 • Facts and figures of food innovation in the world and in major Shashi Kumar Menon, COO, Al Ain Dairy
• Current food retail environment in the region Successfully building and developing your small retail business continents
Gain insight into the region’s main trends and forecasts • New insights, new trends, new flavours… 13:20 – 13:40
Speaker: Sana Toukan, Research Manager, Euromonitor 16:30 – 17:00 • Selection of drivers of innovation, illustrated by outstanding Green packaging
International Financing and funding to grow your grocery store business examples Mohammed Angawi, Environment Manager, Tetra Pak Arabia
• What are the main challenges in food retail in the year ahead? Speakers: Xavier Terlet, XTC World Innovation
Speaker invited Nutrition and healthy food
Tuesday, November 22 15:30 – 15:55 13:45 – 14:05
12:00 – 12:45 Business and marketing Global private brand trends 2011 and beyond Challenge to eat healthy food in Arab Gulf Countries
Food prices – challenges and solutions 10:30 – 10:50 Steven DelGiorno, Vice President of Asia Operations, Daymon Dr Abdulrahman Musaiger, Chairman, Arab Centre for Nutrition,
• Overview of global commodity prices, how they are impacting Setting up and growing a FMCG business in the UAE Worldwide Bahrain
the region. Understanding the outlook and forecasts in the Yaseen Hasan, CEO Director, Sky Tower General Trading
region to plan and safeguard your business Grocery @ SIAL Middle East seminars 14:10 – 14:30
Speaker: Abah Ofon, Soft Analyst, Standard Chartered Bank 10:55 – 11:15 17:00 – 17:30 Government’s role in promoting healthy eating
Kitchen incubation Successfully building and developing your small Dr. Omniyat Al Hajeri, Department Manager of Non Communicable
• Government agencies’ role and support Qussay Abdul Wahab, Business Counselor, Khalifa Fund retail business Disease, HAAD
Speaker: Dr Hashim Al Nuaimi, Director of Consumer
Protection, Ministry of Economy 11:20 – 11:40 17:30 – 18:00 14:35 – 14:55
Private equity as a funding option for Middle East Financing and funding to grow your grocery store business Applying international nutrition recommendations to the local
13:00 – 13:30 food companies market and requirements
Food import and export in the region Jonathan Hall, Managing Director, Mulverhill Associates Mohamed Mansour, MENA Regional Manager, GAIN – Global
• Increase your knowledge of customs procedures and Wednesday, November 23 Alliance for Improved Nutrition
challenges to ensure smooth distribution 11:45 – 12:05 Food security and sustainability
• Briefing of the latest rules and regulations for food stuff Mega Food Parks in India 10:30 – 10:50 15:00 – 15:20
• How to stay up to date on changing processes and regulations Siddharth Jain, Director, LMJ International Limited Global Food Crisis: Making sense of it’s past, present and Labelling and health claims – Rules and regulations
in order to minimise the impact on your business future. How to feed 9 billion people? Mustafa Salama Abu Dhabi Food Control Authority (ADFCA)
12:10 – 12:30 Sudhakar Tomar, Managing Director Hakan Agro DMCC and
Seafood from Vietnam Fast growing organic food: How to meet consumers’ Honorary Chair (Communications), CICILS-IPTIC 15:25 – 15:45
14:00 – 14:10 expectations and build a sustainable business The magic of healthy living
Opening Speech Simon Ferniot, Chairman, Biogroupe – Boco 10:55 – 11:40 Art De Maesschalck, Director Consumer Products – FHB, The
H.E. Tran Ngoc Thach, Ambassador of Vietnam in UAE Local and sustainable production to strengthen food Walt Disney Company – Emerging Markets
12:35 – 12:55 value chain
14:10 – 14:25 From farm to fork – Assuring the quality and safety of food Peter Ensor, Planning Studies Section Manager, Farmers’ 15:45 – 16:00
Introduction about the potential of UAE market Dr. Werner Nader, Managing Director, Eurofins Global Control Services Centre Abu Dhabi Yummy for my tummy – Making a difference, together
Mr. Ngo Khai Hoan, Consular GmbH Yael Mejia, founder, Baker Spice Seema Shetty, Founder and Managing Director, BiteRite
10 I SIAL Middle East: 21-23 November 2011 SIAL Middle East: 21-23 November 2011 I 11

6. News
Global Chefs Go
Abu Dhabi Welcomes Consumer Products – What Head-to-Head in
International Visitors Will be on Our Shelves in Middle East Challenge
and Exhibitors to the Five Years Time? The Africa and Middle East semi-
finals of The World Association of
Capital Around 50 per cent of food products Chefs Societies (WACS) Global
Chefs Challenge and Hans
manufactured in five years time must be Bueschkens Young Chefs
Under the patronage of Sheikh ‘created’, says food industry expert as Abu Mohammed Jalal Al Reyaysa,
Challenge will he held in Abu Dhabi
Mansour Bin Zayed Al Nahyan, Dhabi hosts industry’s prestigious SIAL Director of Communications on the sidelines of this year’s SIAL
and Community Services, Abu
Deputy Prime Minister of the UAE, Middle East.
Minister of Presidential Affairs and the Innovation Award. Dhabi Food Control Authority
WACS, the Emirates Culinary
Chairman of Abu Dhabi Food Control Guild (ECG) and Turret Media
Authority, SIAL Middle East is set to Shifting consumer preferences in the place in the Middle East for the first (organiser of SIAL Middle East)
welcome thousands of international “The increasing demand for food processing companies, government Middle East calls for radical change in time, in Abu Dhabi, at SIAL Middle made the announcement in a
visitors to the capital including 500 presents opportunity for bodies, importers, restaurant chains, the way regional food makers develop East. statement. Organised by ECG, the
hand-picked FB buyers from the manufacturers to reach out to newer airlines, retailers and caterers. and market their products, said Xavier SIAL Group, the world’s largest competitions will be held at La
MENA region. markets,” Al Reyaysa said, highlighting Hussain Kenaan, General Manager Terlet, CEO of the global food industry network of professional food events, Cuisine by SIAL, the dedicated
“The region is highly receptive to the emergence of numerous food of Tresor Trading and Contracting Co, consultants, XTC World Innovation. unveils consumer innovations and chefs` area at SIAL Middle East.
global food industry trends, given its distribution channels, franchises, Kuwait – who attended SIAL Middle “Today’s consumers are looking at trends in the global food industry “SIAL Middle East and La Cuisine
expanding demographic profile and hypermarkets and restaurants East 2010 as a hosted buyer, said: “It the food products they buy from a through its Observatory. One top by SIAL provide an ideal
diverse preferences,” said Mohammed which rely heavily on bulk imports is a great opportunity to network with whole new angle, Analyses of product from a range chosen by a jury environment for professional chefs
Jalal Al Reyaysa, Director of and branding. like-minded people in a more focused consumer food quality perception of independent professionals will be to network, interact, and exchange
Community Services and More than 12,000 trade visitors atmosphere. Personal contacts are many times indicate that health and finally selected for the prestigious information with their peers,” said
Communications, Abu Dhabi Food from 80 countries are expected to very important to me. The food sensory considerations have equal SIAL Innovation Award. Alen Thong, Coordinator of the
Control Authority. “The Hosted Buyers attend this year as the trade show will suppliers actually have the time to sit, weight. Moreover, convenience is a This year, SIAL Middle East`s Trends Emirates Culinary Guild.
Programme will enable food host over 500 exhibitors and 16 talk, discuss, negotiate and finalise growing trend following the evolution of and Innovations Observatory will Mohamed Jalal Al Reyaysa,
manufacturing companies to develop national pavilions from Turkey, Tunisia, deals with the buyers.” the way of life,” Terlet said. display 50 products chosen by the Director of Communication
export potential and reach Argentina, Korea, China, Taiwan, Iran, He added, “The challenge for respective juries of SIAL Paris, SIAL Community Service, Abu Dhabi
out to the vibrant Middle East and France, Italy, Poland, Vietnam, Identifying key trends manufacturers is to stay ahead of the China and SIAL Canada – including 10 Food Control Authority and the
African market.” Thailand, United Kingdom, United “SIAL Middle East identifies key curve. Technological innovation is innovative food products from the Chairman of the Higher Organising
States, Egypt and the UAE will show strengths that can be enhanced and important for the region’s food sector Middle East for the first time. These Committee for SIAL Middle East,
Reaching out to newer markets off their products.“At SIAL Middle areas that might be improved to to face the challenge and exploit the products will compete for the award. said: “As a regulatory body
The population in the Middle East is East, trade professionals and buyers further the economic and competitive opportunities it offers by adding value overseeing the food industry in the
expected to reach 437 million by will be able to source an array of food potential of the regional food industry and differentiating products.” Creating an important showcase emirate, we believe that events
2050, a 54 per cent increase from 284 products and services, some of them against the international benchmarks,” Terlet has been named as President Mohamed Jalal Al Reyaysa, Director of such as these play a vital role in
million in 2010. According to Alpen never seen before in the region,” Al Al Reyaysa further said. of the judging panel for the SIAL Communications and Community raising the standards of culinary
Capital’s recent report on GCC food Reyaysa added. The programme will also introduce Innovation Award, which will take Services, Abu Dhabi Food Control excellence.”
industry, the total population of the In cooperation with Abu Dhabi Food the food buyers to 50 most innovative Authority believes the award creates an Chefs from the Africa and the
GCC region increased at an annual Control Authority, last year SIAL winning products from around the important showcase for trends and Middle East will contest in Abu
average rate of 3.3 per cent compared Middle East hosted 329 key buyers world that will be displayed at the innovations shaping the future of food Dhabi to prepare a three-course
to the global average of 1.1 per cent from Saudi Arabia, Iraq, Kuwait, Qatar, Trends and Innovations Observatory production and consumption, meal for eight people. Each course
over 2000–10. By 2020, the Lebanon, Oman, Bahrain, Egypt and during the show. These products are especially in the Middle East where must contain a key ingredient that
Xavier Terlet,
population in the GCC region is likely Jordan. Business deals worth US $ selected by innovation and food CEO, XTC obesity rates and diabetes is a major will be made known to contestants
to grow by 10 million. 250 million (Dh 937 million) were experts during various global SIAL World concern. “Consequently, healthier and two months prior to the contest. A
Innovation
With this increase, the food inked, marking a significant leap for editions in Paris, China, Canada and distinguished products that promote jury of expert chefs will rate the
consumption will reach 51.5 million the food industry in the region. next to come Brazil. consumers’ welfare are expected to meals and award points against
tonnes by 2015, growing at a In response to the increase in The major trends and innovations gain attraction,” Al Reyaysa said. four criteria: taste, presentation,
Compound Annual Growth Rate inquiries for participation and are set to include fusion, exotic Food manufacturing companies preparation and hygiene standards.
(CAGR) of 4.6 per cent over the period dedicated exhibitor bookings, the ingredients, allergen-free food, can submit their entries electronically Winners will then vie for the
of 2011-15, while the food consumption number of food buyers has increased real-time point-of-sale acquisition of through the webpage of the Trends prestigious gold cup at the finals in
per capita will increase at a CAGR of 2.1 to 500, this year. These include food information and ‘chef-at- home` and Innovation Observatory within the South Korea in May 2012.
per cent over the period of 2011-15. decision making purchasers from food cooking products. SIAL Middle East official website.
12 I SIAL Middle East: 21-23 November 2011 SIAL Middle East: 21-23 November 2011 I 13

7. Country Report
region,” says Dr.Yalçınta.
“Turkey will become a safe address
for foreign investors, a key ally for its
Arab friends and the right choice for
economic cooperation in the food
sector,” he emphasised.
Part of the SIAL Group of
international events, SIAL Middle East
is part of the world’s largest network
of professional food events. Held
annually, under strategic partnership
with Abu Dhabi Food Control
Authority, the event brings together
professionals involved in buying and
selling food products, services and
equipment in addition to the latest
innovations in the food industry.
More than 12,000 trade visitors
from 80 countries are expected to
Turkey targets 20 per cent annual billion, representing a 50 per cent
increase compared to the same
exports, the ICOC has doubled the
size of the Turkish national pavilion at
attend this year as the trade show will
host over 500 exhibitors and 15
increase in bilateral food trade with UAE
period in 2010, according to the latest SIAL Middle East 2011, bringing in national pavilions from Turkey,
trade report released by the ICOC. more than 40 exhibitors to develop Argentina, Korea, China, Taiwan,
Trade data indicated that food new ways of cooperation with the UAE France, Italy, Poland, Vietnam,
The total trade volume between “The ICOC stated that they were Yalcintas, President of the Executive exports from Turkey to the UAE during and the Middle East region. Thailand, United Kingdom, United
Turkey and the UAE during Q1 2011 aiming for a 20 per cent increase in Board, Istanbul Chamber of this period was valued at US$32 “Our participation at SIAL Middle States, Egypt and the UAE. The
(January – March) stood at over food trade between Turkey and the Commerce, says. million. The total food export in the East will open the way to more pavilions will feature international
US$1.3 billion, according to the latest UAE. This will bring bilateral food trade The total trade volume between year 2010 reached US$103 million. effective partnerships between companies showcasing food products
trade report released by the Istanbul between the two countries to US$250 Turkey and the UAE during Q1 2011 Determined in its efforts to broaden Turkish food companies and and services, some of them never
Chamber of Commerce (ICOC). million by the year 2015”, Dr. Murat (January – March) stood over US$1.3 and expand the country’s food companies from the UAE and the seen before in the region.
14 I SIAL Middle East: 21-23 November 2011 SIAL Middle East: 21-23 November 2011 I 15

8. Talk
“Blessing from the heavens:
Tide of Change
Kim Latham talks to Xavier Terlet, CEO, XTC World Innovation, on the shift in consumer preference
Quality, good health
and great taste.”
Who says there is a shift in consumer
preference? Why is this and why do
you think it’s happening now?
There are always shifts in consumer
behaviour. These shifts happen
according to consumer expectations
that change regarding a new way of
life, the producer, new food
propositions, etc. May be actually the
period is more favourable right now
for food makers. Middle East
consumers and especially women
want more convenience products and
products with healthy benefits. The
consumer wants products that are
easy to handle, easy to prepare,
nomadic products, and also products
with some health guarantees. This is
happening now due to changing
lifestyles, busy lifestyles – consumers promise. I think that in addition to the
now rely more on manufacturers to pleasure, health and convenience, we
provide them with healthy and can expect strong ecological
nutritional foods that are convenient developments in the Middle East. The
simply because they don’t have a lot pleasure of consuming depends on
of time to do this themselves. the environment, so preserving and
enhancing the natural environment
What do regional food makers say/ and bringing this out in the foods that
think about this – do you have consumers eat is paramount.
feedback?
I have no real feedback, but I would What are the benefits to your
say there is a big potential for regional company of attending SIAL?
food makers to drive food innovation XTC is the Innovation consultant for
and take a lead now in the SIAL events all over the world. I attend
manufacturing of convenient health to discover a lot of innovations
foods. They have a unique opportunity adapted for the Middle East
to wrestle away market dominance consumer! What is your message to visitors?
from multinational organisations. I think the largest challenge for the
Middle East food industry is leading
What kind of technological Innovation – to be able to respond to
innovations can we expect in the new consumer expectations and
future? having an autonomous supply chain.
Regarding food, an increase of more Today, western products have
convenience products, Time saving seduced the market. The challenge is
products that are more easy to therefore for local producers and
manipulate, to handle, nomadic manufacturers to be innovative in the
products, etc. There is also a same way or even more so than the
progression of products with a health large foreign multinationals.
16 I SIAL Middle East: 21-23 November 2011 Al Barakah Dates Factory, P.O. Box 55961 Dubai - UAE, Tel: +9714 8848293, Fax +9714 8848294, Email: info@albarakahdatesfactory.com
www.albarakahdatesfactory.com

10. Exhibitor List
Introducing the exhibitors at SIAL Middle East Helix International Kitchen Factory
Hido Gida Imalat San. Tic. Ltd. Sti.
Horeca Trade L.L.C.
Maeil Dairy Industry Co., Ltd
Mahir Gida San. Ve Tic. A.S. (Koska
Helvacisi)
Rose poultry
Royal Horizon
Sadia
Vitamax Food Beverages (Fujian)
Vit’s
West Food Group B.V.
SIAL Middle East is your chance to source the new food and beverage products that your customers want Hospitality News Middle East Mamsan Gida San. Ve Tic. A.S. Sahra Ruby Co. www.hozpitality.com
Hot Coffee Mani Foods Salwa Foods Inc. Xiamen Choice Harvest Imp Exp
in 2012, as well as the latest kitchen equipment, from a truly international line-up of major brands.
Huiyuan International Commerce Mara Sara Food Group Co.,Ltd.
Exhibition Co. Ltd Marine Bioprocess Co., Ltd. Saudi Pan Gulf Co. Ltd. Xiamen Good Fortune Foods Co.,
The exhibition will include national pavilions from: Xiamen Pak Shing Imp Exp
Hung Vuong Corp. Market Solutions Group LLC Sayin Kimya Cevre Insaat Gida San.
Argentina Iran South Korea Vietnam Hunter Foods Limited FZCO Martellato S.R.L. Ve Tic. Ltd. Sti. Co.,Ltd.
China Italy Taiwan UAE Imex USA Pavilon Management Inc Mashad Int Exhibition .Co. Seyidoglu Gida San. Ve Tic. A.S. Xiangshan South Aquatic Food
Egypt Pakistan Thailand UK India Gate Maskeliya Tea Gardens Shan Co.,Ltd
France Poland Tunisia USA Intellectual Capital Arabia Master Oats Shandong Wonderful International Yorsan Gida Mamulleri San. Ve Tic.
Intelligent Foods LLC Maysa Gida San. Tic. A.S. Trade Co. Ltd Zargarzadeh Commercial Co.
Interbrown Korea Co., Ltd Melbourne Cheese Shengzhou City Dapeng Tea co.,ltd ZEONS Global Inc.
Exhibitors include: Istanbul Chamber of Commerce Melda SIAL Group Zheijang Green Crystal Flavor Co.,
3E Endustriyel Elektrik Elektronik Badia Spices Inc. Cobanpinar Dogal Kaynak Suyu Food Manufacturing Journal Middle ITP Business Publications Midamar Corporation Signature Marketing General Zheijang Vegetables Basket Food
Makine San. Ve Dis Tic. Ltd. Sti. Baktat Gida A.S. Paz. Ve Dis Tic. Ltd. Sti. East JBS Middle East Food Trading LLC Co., Ltd
A. T. P. Co. Ltd Balarisi Gida San. Tic. A.S. Crescent International (PVT) Ltd Food N Hospitality Jenaan Investment Mission Foods Smart Beverage Zhejiang Chenyun Industrial Co.,Ltd
Abu Dhabi Vegetable Oil Company Baoding Queenlike Company Ltd Daesang Corp. Food Pacific Manufacturing Journal Jilin Pinno Thin Biology MKN Maschinenfabrik Kurt Smart Beverage Austria Zhejiang Dashan Import and Export
Acomfish Barakat Danone Hayat Icecek ve Gida San. Food Service Europe Middle East Technology Co., Ltd. Neubauer GmbH Co Snack Crops Trade Co.,Ltd
Advanta Intertrade Co., Ltd BASF Construction Chemicals Ve Tic. A.S. FOODCO Holding P.J.S.C. Jingning Changjin Fruits Co., Ltd Muratbey Gida ve Sut Ur. Paz. San. SOPEXA Zhejiang E.C.S Foods Co.,Ltd
Agrarian Holding Avangard Batterjee Ice Cream Juice Factory Dat Schaub Foremost Farms USA Jining De-Rain Trading Ltd ve Tic. Ltd. Sti. Southern United States Trade Zhejiang Native Produce Animal
Agthia Group Beijing Kaida Hengye Agriculture Di Costa S.P.A. France Trading Int’l Cie Jiuquan West Agriculture Science Mydibel Association (SUSTA) By-Products I/E group Co.,Ltd
Ahcof Industrial Development Co., Technology Co.,LTd Discover Puerto Rico Frangosul and Technology Co.,ltd. National Food Products Co. LLC Southvina Zhejiang Songyou Foods Co.,Ltd
AJC Intl Beijing Lansing Century Exhibition Dotaseafood Freddi Colciaria S.P.A. Jose Maria Lazara S.A. National Olive Oil Board of Tunisia Spomlek Zhejiang Tea Group Co.,Ltd
Aksu Vital Dogal Urunler Gida San. Beijing YinQiCheng Interantional Double Horse Fresco Kadooglu Yag San. Ve Tic. A.S. Naturfoods SQB SDN BHD Zhejiang Time’s Int. LTD
Ve Tic. A.S. Exhibition Co.Ltd Doux Fujian Tongfa Foods Group Co., Ltd. Kara Co. Neshan Shargh Trading Co. Sun East Foods Co., Ltd Zhejiang Wuyi Tea Industry Co.,Ltd
Al Ain Dairy Besim Makina San. Ve Tic. Ltd. Sti. Dubai Cola Company Fumei Industry Kartal Gida San. ve Tic. A.S. New Concept Product Co., Ltd Sunnyland USA, Inc. Zhoushan Mountain Spring Somke
Al Ambra Best Ground International Ebia Fundacion Exportar ( Argentina KDD Ningbo Jinteng Bee Co.,Ltd SYS System Filtration GmbH Food Co.,Ltd
Al Ameer Olive Oil Beta AVM Ins. Gida Tur. Yat. San. Ve EGFCO (Rizhao Evergreen Pavilion ) Government Kendy Ltd NingboWuzhouxing Group Co.,Ltd Taiwan Vegetables Fruits Exporter Zhoushan Zaohai Aquatic Co.,Ltd
Al Barakah Dates Dis Tic. A.S. Foodstuffs Co.) Ganghwa Red Ginseng Kera Gold Ocean Fisheries Bureau of Association
Al Dahra Agricultural Company Biendong Seafood Ektas Tarim Urunleri Endustri ve Tic. Gansu Zhongshida International Keskinoglu Ic ve Dis Tic. Ltd. Sti. Jiangsu Province Taizhou Pteropactyl Green Farm Recent additions
Al Foah Bio - Oasis SARL Elenco Trade Co., Ltd Khalifa Fund for Enterprise Oki produce Co.,Ltd Al Ahlia Gulf Line General Trading
Al Ghazzawi Development Co. Ltd Biokosma Trading Elite Beverages (Monster) Genc Yemisciler Dis Tic. Tarim Development Oleum Priorat Tatco Aliana Trading LLC
Al Gida Biterite Elmaleka for Food Industries Urunleri San. Ltd. Sti. Khosh Tam Afzar Olivin Zeytincilik Gida San. ve Tic. TecnAlimentaria Ansell Middle East
Al Masah Al- Fareedah Trad.Co. BMB Emborg GI Fruits Kirlioglu Yerli Urunler Ticareti- Yasar Ltd. Sti. Thailand Trade Office Dubai Brun Banana
Al Tamam Bruce Foods Corp. Emekcioglu Gida Tuz Kimya Paz. GIda Teknolojisi Kirlioglu Optima SRL Toumi Intertrade Co., Ltd Coca Cola
Al Watania Poultry BTGin Co., Ltd. Tas. Tic. Ve San. A.S. Godaco Knorr Orion Corp. Tropical Cubes Ltd. EMTECH Corporation
All Needs General Trading LLC Burdoula Emirates Co - op Gourmet House Kookje Food OTTOGI Tropical Food Manufacturing Fuiyuan International Commerce
Allana Sons CAYKUR - Cay Isletmeleri Genel Emirates Macaroni Factory Goymen Tarim Urunleri San. ve Tic. Koop-Sut Sut ve Sivi Yag Urunleri Ozsu Pazarlama Gida ve Icecek (NINGBO) Co., Ltd Exhibition Co.
Allegro Mudurlugu Emirates Poultry Guang Yii International Ltd Uretim ve Paz. Koop. Ltd. Mam. San. Tic. Ltd. Sti. Tulip International Galadari Ice Cream Co.
Altinkilic Gida Sut San. Tic. Ltd CCCFNA Emirates Wildlife Society in Guangzhou Zhujiang Brewery Co., Korea Bio Medical Science Institute Pakistan Food Journal Turk Standartlari Enstitusu Gianni Gelato Gen. Trdg.
Amul Dairy CCPIT Shandong Association with the WWF Guizhou Weining Native Products Korea Food Industry Association Park Gida Alkollu ve Alkolsuz UAB Galinta IR Partneriai Global Premium Resourses
Anadolu Etap Tarim ve Gida Urunleri Celikler Gida San. Tic. Ltd. Sti. EMKE Group Logistics Co., Ltd Kuiburi Fruit Canning Co., Ltd Icecekler San. ve Tic. A.S. Unifo Gida San. Ve Tic. A.S. Government of Canada
San. Ve Tic. A.S. Changzhou Green Field Modern ESNAD Co. Ltd. Gulf Safa Dairies Co. LLC Lal Qilla Pasta Rico Unifrutti Asia Istanbul Food Stuff
Anmyfishco Agriculture Science technology Euromonitor International Gulf Sondex FZCO Lanzhou Long All Trading Co., Ltd Pexim, Inc. Unilever ITT Innovation
Apron Kitchen Fixtures Co., Ltd Federal Foods Guzelpinar Kaynak Suyu San. Tic. Lanzhou Organic International Pinar United Global Trading FZC Jiangxi Roton Import Export Co.
Aramtec ChoCo’a LLC Fenghua Dabu Frozen Foods Co.,Ltd Ltd. Sti. Trading Co., Ltd Polo Point International LLC United Source One Jufralo Trading LLC
Argensun Choice Garden Fenglian Agri-Business Halal Food Processors Lee Kum Kee Foods (M) Sdn Bhd Pride US Agricultural Trade Office - Dubai Massbetter Exhibition Conference
Arizona Investment Trading LLC Chtoura Foods Fettahoglu Mesrubat ve Gida San. Halwani Lianyungang Befe Foods Co. Ltd Prime Products Industry Co., Ltd US Highbush Blueberry Council Mitras International Trading
A’Saffa Poultry Chunan Qiandaohu Xunlong I/E Tic. Ltd. Sti. Hamriyah Free Zone Linxia Shijin Muslim Food Co.,ltd. Productores De Yerba Mate De User Gida ve Tuketim Mallari Sanayi MR IT Solutions LLC
Asia Middle East Food Trade Co.,Ltd Fletcher Intl Hangzhou Green Forever Lipton Santo Pipo ve Ticaret Ltd. Sti. Night Orient
Journal CJSC “Ruzovo” Flora APICULTURE Co.,Ltd LuLu Group International Rafic Marroush Restaurants Co. VASEP Omni Mal Agencies Sdn. Bhd
Avod CL Fish Corp. Food Business Gulf Middle East Hangzhou Landbridge Trading Co., M K Overseas RexGen Biotech Co., Ltd. Vasep Company Royal Culimer
Baboonuts (Thailand) Co,. Ltd CL Panga Fish Corp. Food Export - Northeast Healthy Food Products Co., Ltd M.R.S. Packaging Food Service Rizhao Hengrui Economy Trade Vital Sensus, LLC Universal Marketing
20 I SIAL Middle East: 21-23 November 2011 SIAL Middle East: 21-23 November 2011 I 21

11. Confectionery
first nine months of 2010, when they confectionery the ideal treat for lower- gum is growing rapidly thanks to rising
reached Dh350.6 billion (around income consumers who can rarely awareness of its oral health properties
US$97.3 billion) in September 2010. afford more expensive chocolate among middle-class consumers.
Non-energy exports (excluding re- snacks. Conversely, concerns about Retail value sales of functional gum
exported goods) saw a remarkable oral health among middle-class rose by 19 per cent in 2010, compared
leap of 39 per cent to reach Dh61.8 consumers and a decline in the with the 20 per cent registered the
billion (around US$17 billion) for the number of expatriates hampered previous year. Sugarised gum,
first nine-month period of 2010. stronger growth of both value and however, continued to be the most
volume sales in 2010. important category within gum,
Demographic Environment Retail value sales of gum reached accounting for 65 per cent of retail
One key factor behind the sustained US$9 million in the year 2010, six per value sales in 2010. Sugarised gum is
expansion of confectionery sales in cent up compared to the previous particularly popular among lower-
the United Arab Emirates is the year. Per capita expenditure continues income consumers. The latter are less
country’s relatively high birth rate. to be relatively low at US$2 per aware of the health benefits of
According to Euromonitor person, according to Euromonitor functional formats and generally opt
International’s Countries International’s estimates. for the cheapest types of indulgence
Consumers database, the birth rate Interestingly, demand for functional products.
stood at 14.6 per 1,000 inhabitants in
2010, compared with an average of
11.5 in Western Europe and 13.3 in
North America. Despite this high
birth rate, current government
efforts are resulting in a moderate
reversal of the perception of sugar
confectionery, which is increasingly
Sweet Incentives – What’s Next for the
regarded as a factor contributing to
childhood obesity.
UAE’s Confectionery Market? Market Performance
Chocolate confectionery sales grew
by 12 per cent in current value terms
Francisco Redruello, Euromonitor International’s Senior Foods Analyst in 2010 to reach US$222 million. In
volume terms, sales grew by nine per
Confectionery retail value sales in the prices. In 2010, international oil prices cent, compared with the eight per
United Arab Emirates rose by 11 per increased by around 20 per cent, cent increase recorded the previous
cent in 2010 to total US$268 million. according to IMF statistics year. This moderate slowdown in
While economic recovery, fuelled by Interestingly, oil accounted for around growth stems from increasing
stronger exports, is having a positive 50 per cent of the United Arab concerns about obesity among
impact on demand for these Emirates’ exports in 2008, when middle-class consumers in urban
products, increasing health concerns global oil prices reached a peak. areas, who are turning their attention
are hampering the growth of in larger numbers towards less
categories targeting children, Trading Environment calorific snacks.
particularly sugar confectionery. Statistical data recently released by Sugar confectionery sales grew by
the United Arab Emirates Federal seven per cent in current value terms
Economic Environment Customs Authority FCA confirmed in 2010 – a marginal improvement on
Real GDP growth stood at 2.4 per cent that the total volume of non-oil foreign 2009’s performance – with sales
in 2010, reversing the three per cent trade for the same period jumped to reaching US$36 million. Demand for
decline registered the previous year, Dh540.5 billion (around US$150 sugar confectionery products
according to Euromonitor billion) from Dh486.4 billion (around benefited from the fact that around 50
International’s Countries US$135 billion) the previous year. per cent of the population in the
Consumers database. This growth Preliminary statistical data for United Arab Emirates is under 25
was underpinned, among other September 2010 reflected a five per years of age. Furthermore, its
factors, by an increase in energy cent increase in imports during the relatively low unit price makes sugar
22 I SIAL Middle East: 21-23 November 2011 SIAL Middle East: 21-23 November 2011 I 23

12. Sustainability
Is Your Business Environmentally Aware?
Kim Latham talks to Mohammed Angawi, Environment Manager of Tetra Pak, to find
out the importance of sustainability in the Middle East.
In the greater Middle East region, our
How important is it to consumers main objective is to reach a recycling
that packing etc is environmentally rate of 21.9 per cent, up from 19 per
sound? Do you think this affects cent this year, by acting as facilitator
whether a consumer purchases a amongst investors in recycling
product or not? technology, the waste management
Consumers are becoming more aware sector, and government and
of the environmental profile of community bodies.
products they purchase. Knowing how
the product came to be and its effects What have you achieved in 2011?
on the environment are important. This We saw increased recycling of our
includes packaging. Some parts of the beverage cartons in several countries
world have a longer history of this type in the region, especially Saudi Arabia,
of consumer awareness, and the Pakistan, Turkey and Iran. This has
Middle East is seeing a positive trend in been achieved through a continued
this regard. focus on the sustainability of the
recycling system; bringing out the
If sustainability is such a huge “One of Tetra Pak’s goals value in used beverage cartons for
concern why aren’t other major is to develop sustainable entrepreneurs and established
companies producing products. We are working recycling facilities. Our cartons are
environmentally sound packing etc? on the development of a not recycled back into the food
Is it more expensive? industry, but used to make different
It is in the interest of companies to look
package made from 100 products for the paper and plastics
at the environmental aspects of their
per cent renewable industries, along with new and
operations, not just for reasons of material. We also plan to innovative products with
conservation, but for business cap our greenhouse gas technologies that use the entire
sustainability, too. Good environmental emissions across the value content of the carton.
performance usually means good chain at 2010 levels by
business. 2020.” Tell us about one of your innovative
projects?
Are your customers aware of the What do you hope to achieve at this One of Tetra Pak’s goals is to develop
importance of sustainability when year’s SIAL Middle East and what is sustainable products. We are working
they come to you? Or do you educate your message to visitors? on the development of a package
them? Tetra Pak has recently launched made from 100 per cent renewable
I believe it’s a reciprocal process. We ambitious plans to improve on its material. We also plan to cap our
learn from each other and share environmental performance beyond greenhouse gas emissions across the
experiences and that’s what helps us what it has already achieved. For value chain at 2010 levels by 2020
both to confidently take steps to example, our objective is to increase despite business growth.
improve our environmental the recycling rate of our packages
performance together. worldwide from about 21 per cent now Why is Social Responsibility so
to 40 per cent by 2020. We hope to important to Tetra Pak?
What are the benefits of an exhibition engage our audience and convey to Our motto is: Protects What’s Good.
like SIAL for you as a company? them that good environmental This does not only refer to our
It’s a great opportunity to share ideas performance means good business, for customers’ products, but also to the
and create a network of like-minded us, our customer, and consumers. communities in which we work and to
companies and individuals. Being the planet we all share. Social
surrounded by good food is always a What are your company goals for responsibility is, therefore, an integral
plus, too. 2012? part of our core values as a company.
24 I SIAL Middle East: 21-23 November 2011