23. An effective shock ad will generate its
own publicity by generating
BUZZ
24. Shock advertising or “shock vertising” is the
use of FRIGHTENING, OFFENSIVE, TABOO, and
EMOTION-PROVOKING WORDS, IMAGES or
concepts to sell a product or an idea.
25. There is no such thing as bad
shock advertising (no matter how offensive)
is the only way to get the
message across.
Never forget that shock works
only for brands that link back to the
brand values otherwise end up just
shocking the viewers.