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SHOCK ADVERTISING
SHOCK ADVERTISING
SHOCK ADVERTISING
SHOCK ADVERTISING
 SHOCK ADVERTISING
SHOCK ADVERTISING
MEDIA CLUTTER
More than 3,000 messages per day
SHOCK ADVERTISING
STAND OUT
SHOCK ADVERTISING
DISTURBING
OFFENSIVE
SHOCK ADVERTISING
GENERATE MEDIA BUZZ
SOCIAL CONTROVERSY
MEMORY RETENTION OF AN ISSUE
SHOCKVERTISING GRABS
INCREASE AWARENESS
An effective shock ad will generate its
     own publicity by generating
               BUZZ
Shock advertising or “shock vertising” is the
use of FRIGHTENING, OFFENSIVE, TABOO, and
 EMOTION-PROVOKING WORDS, IMAGES or
    concepts to sell a product or an idea.
There is no such thing as bad
shock advertising (no matter how offensive)
         is the only way to get the
              message across.

         Never forget that shock works
    only for brands that link back to the
    brand values otherwise end up just
           shocking the viewers.
A shock ad that is too shocking may backfire
The latest campaign of UCB
Shock advertising
Shock advertising
Shock advertising
Shock advertising
Shock advertising
Shock advertising
Shock advertising

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