SideraWorks Workshop Roadshow Guide

Sideraworks
Roadshow guide
Workshop
Roadshow
2014
2014 // sideraworks llc // info@sideraworks.com

I want to participate
With... MY FRIENDs

I’m LOOKING for a good
time while learning
(and a good value wouldn’t hurt either)

sideraworks has an IDEA
getinvolvedin
bringingapro
workshoptoyour
town!

Let the people do the talking. work with us
to pick a date and then crowdsource the
funding for the workshop. If enough people
are interested, GREAT! If not, then nobody is
out any money.
We provide advice, materials, and support on
how to go about it. Whether it’s a corporate
sponsored event, or a public event we can
provide the information you need.
We have four workshops to choose from,
and multiple funding models. see the fAQ
section for more information
1
2
3THE IDEA

ready to get started?…
roadshow SUMMER

contact us at
roadshow@sideraworks.com
JOIN US
twitter.com/sideraworks
facebook.com/sideraworks

Q&A
Frequently Asked Questions

What are the most important items? The date & a
potential Venue. Access to sponsors and/or a large
base of users would come in next (clubs, orgs, etc).
Naturally we assist with our own networks where
applicable.
Why do you fund so far in advance? So that funding
will be guaranteed before any deposits or travel
booking needs to occur. We offset everyones risk
that way, you (individually or an organization) are
always welcome to take on that risk yourself.
Why are certain dates unavailable? We have clients
and families and critters who like to see us. the
closer your location is to another workshop, the
more likely a date can be found near that of the
other workshop (and is usually less expensive if we’re
already in the area)
1
2
3Q&A
?

what is the minimum funding required? this varies
depending upon geography (travel expense) and
which workshop is being done. But as a general rule
you should plan on a goal of at least $2000
Why are they so inexpensive compared to your
normal prices, and why only four workshops to
choose from? we develop new material periodically
to use for our client work. this gives us a means of
testing that material out with audiences and fine-
tuning it while making it available to the public at a
bargain basement price
what type of venue is ideal, how many people should
it hold? We recommend capping the number of people
at 75 or so for a workshop. we can customize the
interactivity level to some degree to accommodate
more people but the value starts to decline in our
opinion
4
5
6Q&A
?

Can you customize the material to fit our audience?
To some degree we do that with every workshop since
we have to be able to cater to various audiences and
we’re very good at feeling out an audience and
shifting on the fly (executives, practitioners, etc, as
well as verticals). generally it is not the ‘material’
that changes but rather our execution. But there are
limits.
do you have cities you are already either
considering or in process of looking at? St. Louis,
Chicago, Austin, Seattle, Boston, milwaukee, nashville,
bay area, detroit, D.c. - New York Corridor, New
orleans, atlanta
What type of funding models are you using? They run
the gamut from completely crowdsourced, to singly
sponsored events, to some combination in-between.
we’d love for a ‘master’ sponsor or two to step
forward and sponsor all of the cities or a selection
of them. it should be noted that these are not really
money-making exercises for us. we learn from them,
you learn from them, everyone gets value.
7
8
9Q&A
?

how do we pay you? that varies depending upon how
you choose to raise the funds. you can use a crowd
funding site and have the funds deposited directly to
us (paypal / stripe / etc). Or you can pay us directly in a
lump sum via check or credit card.
do i have to handle travel arrangements? in most
cases no. we will book our own travel. in certain
cases where a sponsor is involved (a hotel chain for
example.) we will work with you to use those
accommodations to minimize expenses where
appropriate
What other things should i be thinking of? stop
thinking and just contact us at
roadshow@sideraworks.com
10
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12
Q&A
?
Do You have an Example? Sure, here’s one example of
how st. Louis approached it. http://igg.me/at/siderastl/
x/1630474
13

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