TELO is an app that puts users in short audio-AR experiences that make them run in order to escape, survive and/or win them. This makes the experience of running far more fun than guided lessons available on several other running training apps. It provides users the necessary motivation and keeps them engaged through creative storytelling and engaging smart alerts.

1. An Audio-AR app that brings fun to the run…
TELO
SIDHARTH VIJAYAN - 2021
Download Now Coming Soon

2. Opportunity (Exit)
Broad Problem
T A M
(Global)
520M - 2020 ——-> 760M - 2021
Indian smartphone users by
(a) = 500,000,000 Smartphone Users - (a)
(b) = (a) X 34% living in cities = 170M
(c) = (b) X 80% who do NOT exercise = 136M
(d) = (c) X 80% who use mobile apps = 108M
(e) = (d) X 05% who pay for mobile apps = 5.4M
(f) = (e) X 01% who pay for mobile apps = $540K
(year 01)
(a)
(b)
(c)
(d)
(e)
(f)
Market Sizing

3. TELO
Specific Problem
100% of humans want to be healthy…
‘Running’ is a good way to stay healthy…
but, problem is…
Internal survey results…
>56% of people think running is
either boring, tiring or not for
them…
100% of humans want to be healthy…
How do we make running
interesting >> Less tiring
>> Fun for them…?

4. So what’s the solution?
• A simple run tracking app (Live
on Android) with content that
simulates different run-related
scenarios for the user, using
interesting audio tracks;
• A web-platform (work in
progress) for content creators to
enable the easy creation of
content for users;
Users Content Creators
TELO
TELO is ready to download and has over 400+ users now…

5. Onboarding - How the app works!
TELO
Tap on image to download the app from the playstore
What is TELO?
TELO is an audio-AR app that puts the user in short & engaging audio stories/scenarios where the user
is compelled to run in order to escape, progress and/or win it. This makes a seemingly boring run,
interesting.

6. Value Proposition & Traction
Users
• Fitness while having fun and being entertained;
• New content can be made available at lightning
pace, thanks to the content creation platform;
Users Traction:
400+ users in 2 months
50+ WAUs
Content Creators
• Create content easily to serve a different audience;
• Monetisation possibilities for their content, thus far
only available off-line;
Creators:
1 Podcaster + 2 mimicry artists + 1 creative writer
TELO

7. TEAM
Sidharth Vijayan Ravichandran Krishnan
Founder
• Enthusiastic Runner - 8000+KMs run so far;
• Previously Founded and run a voice-first social networking app call
the theVOIZapp;
• Raised over $350K, growing it over 150K active users with 38K+
MAUs and 7.2 DAUs at its peak;
• Digital Products Head with over 14+yrs experience;
CoFounder (Tech)
• React Native genius - can build apps for both iOS & Android
• Been building products since the age of 16yrs;
• Built an ed-tech product with a focus on balanced screen-to-class
education;
• Has been a director and film production enthusiast in the past with
some movies and stories that he has written too;
TELO

8. Revenue Model
Subscription - Users can subscribe to unlock unique
content being created via our platform for creators;
Price point is to be decided but can range between ₹99-₹499/
month (Just more than a coffee, just lower than a months’ gym
membership)
TELO
Prices mentioned are only for illustration

9. Ask
~ $300k at a Post Money $1.5M valuation
To build the full-product - user and creator
Customer acquisition & retention
Operations + Misc Expenses
TELO
Content creation - main focus

10. How are we different?
Health focussed
Entertainment
TELO
Lacks a platform for content creation
And is limited by their “Zombies”
positioning
We intend to provide the content creation
platform quite early and democratise the
process

11. Let’s make Running a Good and Fun Habit!
https://teloruns.com
+91 95139 70159
sidharth@teloruns.com
Thank You!