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Laurel Papworth
Laurel Papworth

The document discusses social media and social networks. It provides contact information for Laurel Papworth, a social media strategist, including links to her blog, SlideShare presentations, Delicious bookmarks, and podcast. The document also references future and past courses on social media topics offered on her website.

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Social Media Social Networks SOCIAL MEDIA, SOCIAL NETWORKS Text laurelpapworth.com
Social Media Social Networks Laurel Papworth •slides at http://slideshare.net/silkcharm •delicious http://delicious.com/lpapworth/ sep2010 •blog at http://laurelpapworth.com •email laurel@laurelpapworth.com •phone +61 (0)432 684992 •Twitter @SilkCharm •iTunes Social Media Business podcast reference laurelpapworth.com
Social Media Social Networks laurelpapworth.com
Social Media Social Networks http://laurelpapworth.com/courses laurelpapworth.com
Social Media Social Networks Social Media laurelpapworth.com
Social Media Social Networks There’s nothing wrong with the term... Social Media laurelpapworth.com
Social Media Social Networks There’s nothing wrong with the term... Social Media ... except the word “Social” and the word “Media”! laurelpapworth.com
Social Media Social Networks There’s nothing wrong with the term... Social Media ... except the word “Social” and the word “Media”! laurelpapworth.com
Social Media Social Networks There’s nothing wrong with the term... Social Media Travel ... except the word “Social” and the word “Media”! laurelpapworth.com
Social Media Social Networks There’s nothing wrong with the term... Social Media Travel ... except the word “Social” and the word “Media”! laurelpapworth.com
Social Media Social Networks There’s nothing wrong with the term... Social Media Travel Communities ... except the word “Social” and the word “Media”! laurelpapworth.com
Social Media Social Networks laurelpapworth.com
Social Media Social Networks Participatory Budgeting since 1993 laurelpapworth.com
Social Media Social Networks Participatory Budgeting since 1993 2009: 11 million dollars laurelpapworth.com
Social Media Social Networks Participatory Budgeting since 1993 2009: 11 million dollars 178 Kiosks mobile units in City laurelpapworth.com
Social Media Social Networks Participatory Budgeting since 1993 2009: 11 million dollars 178 Kiosks mobile units in City After voting closed, 172,938 people had registered votes in the system, 9.98% of the city’s registered voters. (Voter registration is mandatory for adults) The forum received 1,210 posts. laurelpapworth.com
Social Media Social Networks Participatory Budgeting since 1993 2009: 11 million dollars 178 Kiosks mobile units in City After voting closed, 172,938 people had registered votes in the system, 9.98% of the city’s registered voters. (Voter registration is mandatory for adults) The forum received 1,210 posts. laurelpapworth.com
Social Media Social Networks Participatory Budgeting since 1993 2009: 11 million dollars 178 Kiosks mobile units in City After voting closed, 172,938 people had registered votes in the system, 9.98% of the city’s registered voters. (Voter registration is mandatory for adults) The forum received 1,210 posts. Brazil laurelpapworth.com
Social Media Social Networks laurelpapworth.com
Social Media Social Networks laurelpapworth.com
Social Media Social Networks In other words: The future is Intelligent Web not Social Web and The Whole World Needs Media Training laurelpapworth.com
Social Media Social Networks From Shallow to Deep Social Media Engagement LaurelPapworth.com ©© 2009 Community initiates and resolves 7. Peer to Peer Biz/Gov and Community together 6. Collaborative Time limited, viral spiked events 5. Campaign Agency ads, filter forward 4.Viral Information Provision 3. Broadcast Management Listening 2. Monitoring Staff guidelines, wikis 1. Internal/Enterprise laurelpapworth.com
Social Media Social Networks Not A Single Conversation laurelpapworth.com
Social Media Social Networks laurelpapworth.com
Social Media Social Networks laurelpapworth.com
Social Media Social Networks laurelpapworth.com
Social Media Social Networks laurelpapworth.com
Social Media Social Networks laurelpapworth.com
Social Media Social Networks laurelpapworth.com
Social Media Social Networks The Guardian Hires Local Bloggers laurelpapworth.com
Social Media Social Networks laurelpapworth.com
Social Media Social Networks laurelpapworth.com
Social Media Social Networks Travvies laurelpapworth.com
Social Media Social Networks Multiple spokes laurelpapworth.com
Social Media Social Networks More than one spoke laurelpapworth.com
Social Media Social Networks laurelpapworth.com
Social Media Social Networks laurelpapworth.com
Social Media Social Networks laurelpapworth.com
Social Media Social Networks laurelpapworth.com
Social Media © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
Social Media Social Networks Hub: Website, Blog Content:YouTube, Flickr, Slideshare Distribution: Twitter, Facebook Plugins: Email this blog, RSS, Facebook Page, Twitter, LinkedIn, “Share This” Facebook: NetworkedBlogs Twitter: SocialOomph laurelpapworth.com
Social Media Social Networks laurelpapworth.com
Social Media Social Networks laurelpapworth.com
Social Media Social Networks laurelpapworth.com
Social Media Social Networks laurelpapworth.com
Social Media Social Networks laurelpapworth.com
Social Media Social Networks laurelpapworth.com
Social Media Social Networks laurelpapworth.com
Social Media Social Networks SOCIAL MEDIA PRESS RELEASE TEMPLATE, VERSION 1.0 CONTACT Client contact Spokesperson Agency contact INFORMATION: Phone #/skype Phone #/skype Phone #/skype Email Email Email IM address IM address IM address Web site Blog/relevant post Web site NEWS RELEASE HEADLINE Subhead CORE NEWS FACTS ! Bullet-points preferable LINK & RSS FEED TO PURPOSE-BUILT DEL.ICIO.US PAGE The purpose-built del.icio.us page offers hyperlinks (and PR annotation in “notes” fields) to relevant historical, trend, market, product & competitive content sources, providing context as-needed, and, on-going updates. MP3 FILE OR GRAPHIC VIDEO PHOTO PODCAST LINK e.g., product e.g., brief e.g., product e.g., sound bytes schematic; product demo picture, exec by various market size by in-house headshot, etc. stakeholders graphs; logos expert MORE MULTIMEDIA AVAILABLE BY REQUEST e.g., “download white paper” PRE-APPROVED QUOTES FROM CORPORATE EXECUTIVES, ANALYSTS, CUSTOMERS AND/OR PARTNERS Recommendation: no more than 2 quotes 5.3" per contact. The PR agency should have additional quotes at-the-ready, “upon request,” for journalists who desire exclusive content. This provides opportunity for Agency to add further value to interested media. LINKS TO RELEVANT COVERAGE TO-DATE (OPTIONAL) This empowers journalist to “take a different angle,” etc. These links would also be cross-posted to the custom del.icio.us site. BOILERPLATE STATEMENTS RSS FEED TO CLIENT’S NEWS RELEASES “ADD TO DEL.ICIO.US” Allows readers to use the release as a standalone portal to this news TECHNORATI TAGS/“DIGG THIS” laurelpapworth.com
Social Media Social Networks laurelpapworth.com
Social Media Social Networks laurelpapworth.com
Social Media Social Networks laurelpapworth.com
Social Media Social Networks Wordpress.com or Wordpress.org Fathom theme Facebook “Like” Twitter Goodies Feedblitz Feedburner YouTube Flickr Delicious “Share this” laurelpapworth.com
Social Media Social Networks laurelpapworth.com
Social Media Social Networks laurelpapworth.com
Social Media Social Networks laurelpapworth.com
Social Media Social Networks laurelpapworth.com
Social Media Social Networks Laurel Papworth •slides at http://slideshare.net/silkcharm •delicious http://delicious.com/lpapworth/ sep2010 •blog at http://laurelpapworth.com •email laurel@laurelpapworth.com •phone +61 (0)432 684992 •Twitter @SilkCharm •iTunes Social Media Business podcast reference laurelpapworth.com

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Social Media and Travel writers

  • 1. Social Media Social Networks SOCIAL MEDIA, SOCIAL NETWORKS Text laurelpapworth.com
  • 2. Social Media Social Networks Laurel Papworth •slides at http://slideshare.net/silkcharm •delicious http://delicious.com/lpapworth/ sep2010 •blog at http://laurelpapworth.com •email laurel@laurelpapworth.com •phone +61 (0)432 684992 •Twitter @SilkCharm •iTunes Social Media Business podcast reference laurelpapworth.com
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  • 15. Social Media Social Networks Participatory Budgeting since 1993 2009: 11 million dollars laurelpapworth.com
  • 16. Social Media Social Networks Participatory Budgeting since 1993 2009: 11 million dollars 178 Kiosks mobile units in City laurelpapworth.com
  • 17. Social Media Social Networks Participatory Budgeting since 1993 2009: 11 million dollars 178 Kiosks mobile units in City After voting closed, 172,938 people had registered votes in the system, 9.98% of the city’s registered voters. (Voter registration is mandatory for adults) The forum received 1,210 posts. laurelpapworth.com
  • 18. Social Media Social Networks Participatory Budgeting since 1993 2009: 11 million dollars 178 Kiosks mobile units in City After voting closed, 172,938 people had registered votes in the system, 9.98% of the city’s registered voters. (Voter registration is mandatory for adults) The forum received 1,210 posts. laurelpapworth.com
  • 19. Social Media Social Networks Participatory Budgeting since 1993 2009: 11 million dollars 178 Kiosks mobile units in City After voting closed, 172,938 people had registered votes in the system, 9.98% of the city’s registered voters. (Voter registration is mandatory for adults) The forum received 1,210 posts. Brazil laurelpapworth.com
  • 20. Social Media Social Networks laurelpapworth.com
  • 21. Social Media Social Networks laurelpapworth.com
  • 22. Social Media Social Networks In other words: The future is Intelligent Web not Social Web and The Whole World Needs Media Training laurelpapworth.com
  • 23. Social Media Social Networks From Shallow to Deep Social Media Engagement LaurelPapworth.com ©© 2009 Community initiates and resolves 7. Peer to Peer Biz/Gov and Community together 6. Collaborative Time limited, viral spiked events 5. Campaign Agency ads, filter forward 4.Viral Information Provision 3. Broadcast Management Listening 2. Monitoring Staff guidelines, wikis 1. Internal/Enterprise laurelpapworth.com
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  • 41. Social Media © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
  • 42. Social Media Social Networks Hub: Website, Blog Content:YouTube, Flickr, Slideshare Distribution: Twitter, Facebook Plugins: Email this blog, RSS, Facebook Page, Twitter, LinkedIn, “Share This” Facebook: NetworkedBlogs Twitter: SocialOomph laurelpapworth.com
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  • 50. Social Media Social Networks SOCIAL MEDIA PRESS RELEASE TEMPLATE, VERSION 1.0 CONTACT Client contact Spokesperson Agency contact INFORMATION: Phone #/skype Phone #/skype Phone #/skype Email Email Email IM address IM address IM address Web site Blog/relevant post Web site NEWS RELEASE HEADLINE Subhead CORE NEWS FACTS ! Bullet-points preferable LINK & RSS FEED TO PURPOSE-BUILT DEL.ICIO.US PAGE The purpose-built del.icio.us page offers hyperlinks (and PR annotation in “notes” fields) to relevant historical, trend, market, product & competitive content sources, providing context as-needed, and, on-going updates. MP3 FILE OR GRAPHIC VIDEO PHOTO PODCAST LINK e.g., product e.g., brief e.g., product e.g., sound bytes schematic; product demo picture, exec by various market size by in-house headshot, etc. stakeholders graphs; logos expert MORE MULTIMEDIA AVAILABLE BY REQUEST e.g., “download white paper” PRE-APPROVED QUOTES FROM CORPORATE EXECUTIVES, ANALYSTS, CUSTOMERS AND/OR PARTNERS Recommendation: no more than 2 quotes 5.3" per contact. The PR agency should have additional quotes at-the-ready, “upon request,” for journalists who desire exclusive content. This provides opportunity for Agency to add further value to interested media. LINKS TO RELEVANT COVERAGE TO-DATE (OPTIONAL) This empowers journalist to “take a different angle,” etc. These links would also be cross-posted to the custom del.icio.us site. BOILERPLATE STATEMENTS RSS FEED TO CLIENT’S NEWS RELEASES “ADD TO DEL.ICIO.US” Allows readers to use the release as a standalone portal to this news TECHNORATI TAGS/“DIGG THIS” laurelpapworth.com
  • 51. Social Media Social Networks laurelpapworth.com
  • 52. Social Media Social Networks laurelpapworth.com
  • 53. Social Media Social Networks laurelpapworth.com
  • 54. Social Media Social Networks Wordpress.com or Wordpress.org Fathom theme Facebook “Like” Twitter Goodies Feedblitz Feedburner YouTube Flickr Delicious “Share this” laurelpapworth.com
  • 55. Social Media Social Networks laurelpapworth.com
  • 56. Social Media Social Networks laurelpapworth.com
  • 57. Social Media Social Networks laurelpapworth.com
  • 58. Social Media Social Networks laurelpapworth.com
  • 59. Social Media Social Networks Laurel Papworth •slides at http://slideshare.net/silkcharm •delicious http://delicious.com/lpapworth/ sep2010 •blog at http://laurelpapworth.com •email laurel@laurelpapworth.com •phone +61 (0)432 684992 •Twitter @SilkCharm •iTunes Social Media Business podcast reference laurelpapworth.com

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