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Social Media




                  Introducing
                  Reputation and Identity



            © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
            Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com

Friday, 18 September 2009
Friday, 18 September 2009
Social Media




                  Who Am I
                  Social Media Goddess, Marketing Guru,
                  Recruiter?


            © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
            Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com

Friday, 18 September 2009
Social Media




                  About Laurel Papworth
                   Usenet IRC, AARNET, for Uni 1989

                   Virtual worlds, forums for Everquest, Ultima Online 1999

                   Big Brother, Biggest Loser, Idol Communities 2005

                   Saudi Arabia Women’s community 2008

                   AFTRS - Scorched.TV interactv Emmy Award 2008

                   Uni of Sydney, Uni of Western Sydney

                   Teach Computer based Blogs, Facebook Twitter SocMed
            © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
            Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com

Friday, 18 September 2009
Social Media




            © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
            Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com

Friday, 18 September 2009
Social Media




            © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
            Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com

Friday, 18 September 2009
Social Media




            © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
            Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com

Friday, 18 September 2009
Social Media




            © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
            Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com

Friday, 18 September 2009
Social Media




     37 CENTS PER CLICK

            © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
            Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com

Friday, 18 September 2009
Social Media




                       Promoting a job



            © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
            Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com

Friday, 18 September 2009
Social Media




            © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
            Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com

Friday, 18 September 2009
Social Media




            © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
            Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com

Friday, 18 September 2009
Social Media




            © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
            Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com

Friday, 18 September 2009
Social Media




            © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
            Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com

Friday, 18 September 2009
Social Media




            © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
            Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com

Friday, 18 September 2009
Social Media




            © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
            Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com

Friday, 18 September 2009
Social Media




                       Looking for a job



            © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
            Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com

Friday, 18 September 2009
Social Media




            © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
            Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com

Friday, 18 September 2009
Social Media




                                                                                                   TWITTER JOB SEARCH


            © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
            Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com

Friday, 18 September 2009
Social Media




            © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
            Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com

Friday, 18 September 2009
Social Media




                  Influence
                  Decision time



            © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
            Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com

Friday, 18 September 2009
Social Media




                                             CHATTING WITH FRIENDS




            © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
            Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com

Friday, 18 September 2009
Social Media




                                                                        INVISIBLE AUDIENCE

            © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
            Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com

Friday, 18 September 2009
Social Media




                                                           PUFF DADDY WANTS ASSISTANT: VIDEO
            © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
            Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com

Friday, 18 September 2009
Job
                            Offered




Friday, 18 September 2009
Open Outsourcing




                            Long Tail
                                of
                             Ripples




Friday, 18 September 2009
Social Media




                  Why Social Networks?
                  The Business of Being Social



            © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
            Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com

Friday, 18 September 2009
VIDEO: SOCIAL MEDIA IS NOT A FAD




Friday, 18 September 2009
Social Media




                   The Diminishing Workforce

                   2004	 	 200,000 workers entering workforce per
                   annum

                   2050	 	 12,000 - 15,000 workers entering
                   workforce



                   (Access Economics projection)
            © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
            Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com

Friday, 18 September 2009
Friday, 18 September 2009
Social Media




                  Open Outsourcing
                  Micro jobs in a social economy



            © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
            Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com

Friday, 18 September 2009
Social Media




            © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
            Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com

Friday, 18 September 2009
Major
                            Influence
                                in
                             Ripples




Friday, 18 September 2009
Social
                            Freelance




Friday, 18 September 2009
Growth of social freelance

        Between January and March, employers posted:

        -70,500 of these work-for-hire positions on Elance.com
        -and 43,000 on Odesk.com,

        which represents increases of 35% and 105%, respectively, from the same period in
        2008.

        Sologig.com, which lists remote and on-site freelance jobs, says its average
        monthly postings have more than doubled to around 13,500 per month in the past
        year.

        In March, there were 750 jobs listed on VirtualAssistants.com, versus 400 in March
        2008.




Friday, 18 September 2009
Freelancers




                            1        2    3   4   5




Friday, 18 September 2009
Guru.com
                             Admin




Friday, 18 September 2009
Social
                             Network
                            Marketing
                            Consultant




Friday, 18 September 2009
Employers




                            1           2   3   4   5




Friday, 18 September 2009
All Industries – not just geek!




Friday, 18 September 2009
Translators




Friday, 18 September 2009
Social Media




            © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
            Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com

Friday, 18 September 2009
Major
                            Influence
                                in
                             Ripples




Friday, 18 September 2009
Social Media




                  Always On
                  Instant job info



            © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
            Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com

Friday, 18 September 2009
Social Media




            © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
            Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com

Friday, 18 September 2009
Social Media




                                     VIDEO OF AUGMENTED REALITY FACIAL RECOGNITION
            © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
            Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com

Friday, 18 September 2009
Social Media




            © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
            Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com

Friday, 18 September 2009
Social Media




            © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
            Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com

Friday, 18 September 2009
Open Outsourcing




                  Find this presentation
                   http://slideshare.net/silkcharm

                   http://laurelpapworth.com

                   laurel@laurelpapworth.com

                   Twitter: @SilkCharm




Friday, 18 September 2009

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Social Media Recruitment Recruit Tech2009

  • 1. Social Media Introducing Reputation and Identity © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com Friday, 18 September 2009
  • 3. Social Media Who Am I Social Media Goddess, Marketing Guru, Recruiter? © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com Friday, 18 September 2009
  • 4. Social Media About Laurel Papworth Usenet IRC, AARNET, for Uni 1989 Virtual worlds, forums for Everquest, Ultima Online 1999 Big Brother, Biggest Loser, Idol Communities 2005 Saudi Arabia Women’s community 2008 AFTRS - Scorched.TV interactv Emmy Award 2008 Uni of Sydney, Uni of Western Sydney Teach Computer based Blogs, Facebook Twitter SocMed © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com Friday, 18 September 2009
  • 5. Social Media © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com Friday, 18 September 2009
  • 6. Social Media © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com Friday, 18 September 2009
  • 7. Social Media © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com Friday, 18 September 2009
  • 8. Social Media © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com Friday, 18 September 2009
  • 9. Social Media 37 CENTS PER CLICK © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com Friday, 18 September 2009
  • 10. Social Media Promoting a job © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com Friday, 18 September 2009
  • 11. Social Media © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com Friday, 18 September 2009
  • 12. Social Media © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com Friday, 18 September 2009
  • 13. Social Media © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com Friday, 18 September 2009
  • 14. Social Media © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com Friday, 18 September 2009
  • 15. Social Media © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com Friday, 18 September 2009
  • 16. Social Media © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com Friday, 18 September 2009
  • 17. Social Media Looking for a job © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com Friday, 18 September 2009
  • 18. Social Media © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com Friday, 18 September 2009
  • 19. Social Media TWITTER JOB SEARCH © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com Friday, 18 September 2009
  • 20. Social Media © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com Friday, 18 September 2009
  • 21. Social Media Influence Decision time © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com Friday, 18 September 2009
  • 22. Social Media CHATTING WITH FRIENDS © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com Friday, 18 September 2009
  • 23. Social Media INVISIBLE AUDIENCE © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com Friday, 18 September 2009
  • 24. Social Media PUFF DADDY WANTS ASSISTANT: VIDEO © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com Friday, 18 September 2009
  • 25. Job Offered Friday, 18 September 2009
  • 26. Open Outsourcing Long Tail of Ripples Friday, 18 September 2009
  • 27. Social Media Why Social Networks? The Business of Being Social © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com Friday, 18 September 2009
  • 28. VIDEO: SOCIAL MEDIA IS NOT A FAD Friday, 18 September 2009
  • 29. Social Media The Diminishing Workforce 2004 200,000 workers entering workforce per annum 2050 12,000 - 15,000 workers entering workforce (Access Economics projection) © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com Friday, 18 September 2009
  • 31. Social Media Open Outsourcing Micro jobs in a social economy © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com Friday, 18 September 2009
  • 32. Social Media © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com Friday, 18 September 2009
  • 33. Major Influence in Ripples Friday, 18 September 2009
  • 34. Social Freelance Friday, 18 September 2009
  • 35. Growth of social freelance Between January and March, employers posted: -70,500 of these work-for-hire positions on Elance.com -and 43,000 on Odesk.com, which represents increases of 35% and 105%, respectively, from the same period in 2008. Sologig.com, which lists remote and on-site freelance jobs, says its average monthly postings have more than doubled to around 13,500 per month in the past year. In March, there were 750 jobs listed on VirtualAssistants.com, versus 400 in March 2008. Friday, 18 September 2009
  • 36. Freelancers 1 2 3 4 5 Friday, 18 September 2009
  • 37. Guru.com Admin Friday, 18 September 2009
  • 38. Social Network Marketing Consultant Friday, 18 September 2009
  • 39. Employers 1 2 3 4 5 Friday, 18 September 2009
  • 40. All Industries – not just geek! Friday, 18 September 2009
  • 42. Social Media © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com Friday, 18 September 2009
  • 43. Major Influence in Ripples Friday, 18 September 2009
  • 44. Social Media Always On Instant job info © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com Friday, 18 September 2009
  • 45. Social Media © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com Friday, 18 September 2009
  • 46. Social Media VIDEO OF AUGMENTED REALITY FACIAL RECOGNITION © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com Friday, 18 September 2009
  • 47. Social Media © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com Friday, 18 September 2009
  • 48. Social Media © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com Friday, 18 September 2009
  • 49. Open Outsourcing Find this presentation http://slideshare.net/silkcharm http://laurelpapworth.com laurel@laurelpapworth.com Twitter: @SilkCharm Friday, 18 September 2009