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1. Published based on Simple and Fast On-Page SEO Tips You Can Implement in Your Lunch Break
Simple and Fast On-Page SEO Tips
You Implement in Your Lunch
Can
Break
2. Optimisation, optimisation, optimisation! Is that word doing
laps in your head? It should be if youļre busy trying to get your business online and to the top of Google. Now,
there are many methods of optimising your website. Some are relatively quick and easy to implement and some
take a little more time and effort.
Although youļre not going to be able to avoid the longer processes such as link building and content marketing,
you can ensure your site is SEO friendly with a few quick-fire techniques. So, without further ado, let ļs have a
look at a few fast techniques you can use -- all before your colleague has a chance to finish his sandwich.
Manage your meta data
Your meta data is an important part of your on-page optimisation. It forms the <head> part of your HTML coding,
and the search engines use this as their guide to your web pages. It acts as a marker to let those little search bots
know what youļre all about. When configuring your meta data, you only need to focus on the 'meta <title> ļ and
the 'meta descriptionļ.
Y our meta title
The title should have one or two keywords that relate to your page. Always put keywords at the start of your title
and only put your branding in at the end. So, for example, if your company was 'Marketing by Web ļ, and your
keyword for the page was 'SEO services in Bristolļ, then your title should look something like this:
<title>SEO Services Bristol | Marketing by Web</title>
Itļs always wise to use pipes to separate your keywords from your brand. Also, a great, optimised title tag will be
no longer than 60 characters in length.
Your meta description
Youļve got a little more freedom with this section. Well, you have 160 characters instead of 60, and in SEO terms
- thatļs freedom! As the name suggests, this section should describe your page. However, you should include a
couple of keywords at the start of your description, including the one in your title tag. So, if we use the previous
example, then your description will look something like this:
Meta name=description content=¦ SEO Services Bristol: We are a leading provider of SEO services in Bristol and
the rest of the UK, helping small businesses with SEO and online marketing.¦
As you can see, the keyword appears twice near the start and the description has a good call to action ('leading
providerļ), which is always essential for any form of marketing.
3. Keeping both the title tag and description tag short and sweet is great for Google and for encouraging
click-through. As far as the rest of the meta pool of data is concerned, leave it alone! You can get penalised for
spam for stuffing the meta keywords section (which isnļt even looked at by the search bots anymore), and all
youļll do is clog up your code and hinder your content to code ratio. So, if you have sense, leave the rest alone!
Oh, and never use the same title tags and descriptions on separate web pages - this will just confuse the bots
and can hinder your hard SEO work.
Go head over heels for headlines
The headlines are also important for those site-scouring search bots. They use the headlines like they use the
meta data; to figure out what your content is all about. Therefore, you should be thinking of slipping a keyword or
two into your headlines. However, always make the headlines 'naturalļ and readable to your human users;
otherwise youļll just put them off of reading the rest of your amazing content, and that ļs not going to get you any
sales, is it?
The only headline tags that really get that much attention from the search bots are the 'h1 ļ and 'h2 ļ tags,
although 'h3ļ can be useful for further subheadings too. Your 'h1ļ tag is the big boy. It is the main title tag that
should be the heading for your page. After that, you can use the slightly smaller 'h2ļ tag for subheadings and
'h3ļ for subheading your subheadings.
A great ļh1ļ title tag for the example used in this article would be this:
ņSEO Services Bristol - Welcome to the home of professional SEO¦
The tag has the relevant keyword, is nice and short, and provides a good indication of what the rest of your
content will talk about; in this case 'professional SEO services ļ.
Finished that sandwich yet?
Honestly, these SEO tips can be implemented with relative speed and relatively little effort. For a site that ļs only
6-10 pages long, you could easily write new title tags for each page before your lunch break is over.
Plus, these tips work, and have been used by SEOļs for many years for on-page optimisation. So far, titles,
descriptions, and headline tags have all survived through Googleļs relentless algorithm updates. If you haven ļt
already, then use them for your site and see what results you get.
Stuart Withers is an internet author, copywriter, and SEO pro whoļs earned his digital marketing
stripes. He currently works for the professional SEO company Marketing By Web. If you need help with your
SEO, or even with your Social Media and PPC, then get in touch and let Stuart and his team help your site win the
search engine ranking war.
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