Two years ago Google introduced the micro-moment, a new mobile-first concept of consumer behavior. Micro-moments are moments of intent - purchase moments, research moments, and discovery moments - that happen on a mobile device, and Google says they are only multiplying. 

1. Micro-Moments & Mobile-
First Behavior: Are You Ready?
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4. Agenda
1. Micro-Moments & Mobile-Behavior
2. Lessons from Mobile-First User
Experience (UX) Design
3. AMP & Mobile-First Indexing

5. Micro-Moments &
Mobile-First Behavior
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01

8. Source: Recode

9. KEY TAKEAWAY
“We're heading toward an age of assistance
where, for marketers, friction will mean failure, and
mass messages will increasingly mean move on.”
Google Think

11. Mobile Behavior: Context
Source: Creative Bloq
1. Bored
When we are bored, we tend to visit our social media sites,
Facebook, Instagram, Twitter.
2. Busy
When we are busy, we are moving between home and the office,
or are on break. We tend to check our email, calendars, and
banking apps.
3. Lost
When we are lost, literally, “connectivity and battery life are big
concerns.” In this context, we focus on apps such as Maps,
Waze, and Yelp.

12. Content Shock & Fatigue

13. KEY TAKEAWAY
“Mobile users engage with their devices at crucial moments
and only for short periods. Their experiences need to be
personalized, efficient and enjoyable in order to keep them
engaged and ensure their continued use of such items.”
Interaction Design Foundation

14. Lessons from Mobile-First
User Experience (UX)
Design
© SilverTech, Inc. 2017
02

15. “Not embracing mobile means brands are
experiencing difficulties in grasping customer
engagement. A gap has opened-up between
what customers expect, and what brands are
delivering.”

16. Mobile-First Design

17. The Seven Steps to Successful Persona Creation
Cleaner Design & Faster Load Times

19. KEY TAKEAWAY
“It’s not about ‘Mobile First’ (which can become
‘Mobile Only’) but it is about mobile being the
glue which connects your customers with all of
your brand’s touchpoints.”
Thunderhead

20. Accelerated Mobile Pages
& Mobile-First Indexing
© SilverTech, Inc. 2017
03

23. Mobile-First Indexing

26. KEY TAKEAWAY
“The new reality for marketers as we race
toward 2018 is that the mobile device is not
just one of many devices that will be used to
access our content, it is the device.”

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