Integrating social media into email marketing

•Descargar como PPTX, PDF•

8 recomendaciones•1,121 vistas

Silverpop

Silverpop takes a look at how to adapt your email marketing programme to thr

Tecnología Empresariales

Today’s Plan
• PART 1: • PART 2:
A look at the role of Crowd-source an
email marketing in integrated email,
today’s mobile, social mobile and social
and local world. campaign.

5 Goals
1. Some new ideas of how companies are integrating
email, social and mobile marketing
2. A clear example of how you can build an integrated
programme or advance your current programmes.
3. Thoughts on how to measure success in this new
marketing mix.
4. A list of common obstacles you may face as you
move forward and how to overcome them.
5. €25 in your pocket.

When is social media
going to kill
email marketing?

Mobile Apps are Exploding

25 billion downloaded by 2015

Juniper Research

Social vs Email

Conversation Conversion

Email drives the ROI in Mocial

Automation & Triggers
Welcome

Purchase Cart / Browse
Anniversary /
Happy Birthday Abandonment

Nurture
& Convert Order
Bounceback Confirmation /
Shipping

Product Review Customer
Requests Satisfaction

Email marketers must
adopt, adapt and improve.

Email Marketing in a Mocial World

Integration

Context/Design

Humanisation

Automation / Triggers

So what is the current / future
state of “mocial” marketing?

 500 Silverpop clients

 April 2011
 Use of social, mobile,
local and email channels

How integrated are your marketing programmes
across email, social and mobile?
N/A Yes Not at all Somewhat

7%
75% 13%
Yes /
Somewhat
18%
62%

For which social media channels does your
company have a presence?

Twitter 45%

Facebook 44%

YouTube 39%

LinkedIn 29%

Foursquare/Gowalla 4%

0% 10% 20% 30% 40% 50%

Do you have an email opt-in form
on your Facebook page?
Yes No plans to add N/A Plans to add

48%: 10%
Have/Plan
to add 38%
22%

30%

78% Including Social Links in Emails

Internet Retailer
500 Study

Do You Offer Email Opt-in with SMS
Yes Plan to offer N/A No plans to offer

6%
13%

81% 44%
say
No or
No Plans 37%

Get out your phones

Text to 12345

ABCD ADD
[your email
address]

SMS Text to Email Opt-in

Point
Events Of Billboards
Purchase

Impact on Email Marketing

Integration

Context/Design

Humanisation

Automation / Triggers

Context Means…
Scannable

Singular calls to action

Larger fonts

Single columns

Bullet-proof / large CTA buttons

Design for touch

The New Design Challenge

Old mouse New mouse

Do Your Emails Have the Touch?

Source: StyleCampaign.com, Litmus

Old Rule:
Sell the sizzle, not the steak.

New Rule:
Educate with grilling tips, recipes
and wine pairing.

Let Customers Do the Selling
30% lift in key metrics!

Nurture

Highly
Transactional
Personalised

Email’s
Strengths
Triggered off
Behaviour Dynamic

Campaign
Tracks

Low Volume, High ROI
Volume of Emails sent Email Generated Revenue

4.1%
Triggered
Campaigns

40.2%
Triggered
Campaigns

And social, local and mobile make
it more powerful than ever.

What are you doing to
advance your email programme
in a world gone mocial?

PART 2: Workshop Session

Less of me. More of you.

About Silverpop
• 1,600+ customers
• Across 38 countries
• >2B email messages sent
per month across our
customer base

• Resource Centre
at silverpop.com
– White papers
– Webinars
– Blogs
– Case studies
– Newsletters
• Presentations on SlideShare
– www.slideshare.net/Silverpop

New Study:
Top 100 UK Retailers Tracking Study

Thank you for your time!
Tweets: @rlevans
revans@silverpop.com

Más contenido relacionado

La actualidad más candente

Email marketing isn't new but the fact remains: 88% of US consumers check their email daily. On its own or in conjunction with channels like social media and mobile, email remains a key route to address 2014 marketing priorities. This presentation covers the important email marketing trends you’re likely to see in your inbox in the next several months—in addition to tips and tricks we have garnered from our experience running successful email campaigns for clients like Goya, Minwax and more.

Email Marketing in the Digital Age: Trends, Best Practices and Predictions

Flightpath Inc

How to Leverage Social Media to Generate Revenue

Mass Transmit

Flightpath partnered with Fairleigh Dickinson University on a multi-channel digital approach to drive overall student enrollments, build a prospect pool for future remarketing, increase enrollments of acceptees, and enhance student life & connections. This case study, presented by Jon Fox of Flightpath and Jon Wexler of FDU, outlines insights on the overall strategy, platform selection, campaign execution and success measurement.

Digital Marketing Strategies to Drive Enrollment [BDI Educational Institution...

Flightpath Inc

Achieve Rock Star Status: Spreading Your Message Using EMail, SMS, iPhone App...

Ceci Dadisman

Guerrilla marketing-Bath-2011

Andrew Poulton

Using Email In A Social & Mobile World

Pure360

Top Tactics & Techniques for Growing Your Email Subscriber List

Joel Book

Converting Online Marketing In Local Profits A Report To Grow Your Biz In Th...

Olivier LECA

"Getting Started in Social Media" covers the basic social media topics businesses need to understand to begin their venture into social media. The presentation includes Preparing for Social Media, Executing Your Plan, Choosing Social Media Channels, Participation, Measuring and includes several case studies. This version is meant to be used for the presentation. See my other files for a more comprehensive deck covering the same topics meant to be used as a leave-behind.

Mass Transmit - Getting Started in Social Media

Adam Holden-Bache

B&T MAD Week - TV Tech Crunch

The Royals

140 Characters to the Rescue (Herb Kim)

Imran Ali

How does your email marketing program stack up against your peers and against top performing companies? With the release of Silverpop's 2012 "Email Marketing Metrics Benchmark Study," the task of evaluating yourself against your competitors just got a little easier. In this Webinar, Loren McDonald, vice president of industry relations for Silverpop, revealed insightful email metrics-broken down by average, median top and bottom quartile performers as well as by industry. And to help you turn this data into actionable plans for improvement, Loren shared tips for leveraging benchmark data into opportunities for more resources, bigger budgets and better results.

Email Marketing Metrics Benchmarks Silverpop

Silverpop

The Digital world has permeated every aspect of our daily lives, from the way we spend our time, to the way we spend our money. It has changed the way we communicate, and it has really changed the way we seek and receive information. 10 years ago the way people accessed information is much different then today. In a few years, it will likely be even more digitized. Businesses are recognizing this shift from offline to online and slowly making the transitions One of the metrics that is changing is where to find customers and more important WHEN. How far in their buying cycle are they. What are we willing to pay to have our message shown to them at the opportune time. Businesses are recognizing this shift from offline media to online media, and realizing that in order to acquire leads, build targeted traffic and convert more customers in the new normal, they have to start measuring different metrics.

Digital marketing mix key strategies to boost your online lead generation

Jamshaid (Jam) Hashmi

MindFire hosted an educational webinar that highlighted the benefits of utilizing direct mail in your marketing campaigns. With data trends showing the continued growth and success of direct mail marketing, you won't want to miss out on this educational opportunity to learn more about this integral area of marketing. These webinar slides cover: -Recent trends of direct mail in the marketing industry -How to open the door to additional revenue from existing direct mail customers -How Summit Direct Mail has applied their direct marketing expertise for their customers in multiple successful campaigns

MindFire Webinar- Direct Mail Strategies for New Revenue Growth in 2015

camillemarti

La actualidad más candente (14)

Email Marketing in the Digital Age: Trends, Best Practices and Predictions

How to Leverage Social Media to Generate Revenue

Digital Marketing Strategies to Drive Enrollment [BDI Educational Institution...

Achieve Rock Star Status: Spreading Your Message Using EMail, SMS, iPhone App...

Guerrilla marketing-Bath-2011

Using Email In A Social & Mobile World

Top Tactics & Techniques for Growing Your Email Subscriber List

Converting Online Marketing In Local Profits A Report To Grow Your Biz In Th...

Mass Transmit - Getting Started in Social Media

B&T MAD Week - TV Tech Crunch

140 Characters to the Rescue (Herb Kim)

Email Marketing Metrics Benchmarks Silverpop

Digital marketing mix key strategies to boost your online lead generation

MindFire Webinar- Direct Mail Strategies for New Revenue Growth in 2015

Destacado

Email Marketing in a Social Media World

Mass Transmit

eMarketer’s Senior Analyst, Debra Aho Williamson, and StrongMail’s VP of Emerging Media, Ryan Deutsch, tackle the myth that “email is dead” and provide hard-hitting statistics on why email is still the preferred sharing channel across all age groups, how business is leveraging email marketing and social media to extend the reach of their brand, why companies are investing in both channels in 2010 and prioritizing their integration to drive ROI.

Maximizing the Email Marketing/Social Media Connection: eMarketer and StrongMail

StrongView

Integrating email and social media marketing e circle connect europe 2012 -...

Dave Chaffey

Social Media & Email Marketing: It's All About The ROI

Adam Holden-Bache

Présentation du Social Emailing

François Huynh

On Being HUMAN: The Importance of Writing More Engaging Emails (and more! )

DJ Waldow

Examen Social Media

chrismariecdl

How to Use Social Media to Connect with Your Community, Build Relationships, ...

DJ Waldow

Destacado (8)

Email Marketing in a Social Media World

Maximizing the Email Marketing/Social Media Connection: eMarketer and StrongMail

Integrating email and social media marketing e circle connect europe 2012 -...

Social Media & Email Marketing: It's All About The ROI

Présentation du Social Emailing

On Being HUMAN: The Importance of Writing More Engaging Emails (and more! )

Examen Social Media

How to Use Social Media to Connect with Your Community, Build Relationships, ...

Similar a Integrating social media into email marketing

An Email Marketing Overview

George Adamidis

Sure, email helps social, driving fans and followers through buttons and sharing but what about how to leverage social for your email program, the one driving all of that revenue? Social check in, QR Codes, SMS, Facebook and more will be covered in how they can take your email program to the next level. Simms Jenkins, founder & CEO of BrightWave Marketing, North America’s leading email marketing focused digital agency, is the presenter and author of "The Truth About Email Marketing." The companion white paper "Email Acquisition 2.0" can be found at http://bit.ly/BWCaseStudies

Grow: How to Leverage the Social Web To Grow Your Email Program

BrightWave

The way we communicate is moving—literally. Successful marketers know they need to go where their customers are, and today that means being in several places at the same time, multiple times every day. As the world goes “mocial”—the convergence of mobile, social, local, and email—marketers must change the way they interact with customers and prospects to accelerate revenue growth. Join us to learn how to drive more revenue by meeting your customers whenever and wherever they are.

Drive More Revenue — Be everywhere your customers are…all the time! – Will Sc...

B2B Marketing Forum

Direct marketing workshop Wazzap in Tallinn, Estonia

Michael Leander

Pranešimas, Janio skaitytas el. komercijos konferencijoje "E-komercija '18" 2018 kovo 15 d. - http://e-komercija.eu/ Mes gyvename pasaulyje, kuriame klientų demografiniai ir elgsenos duomenys yra prieinami, bet kuriam verslui siekiančiam aukštų rezultatų yra svarbu kuo tikslingiau ir efektyviau panaudoti šią informaciją. Vienas iš svarbiausių panaudojimų – duomenų taikymas skaitmeninės rinkodaros strategijoms. Rinkodaros automatizavimas leidžia Jums pritaikyti pranešimą kiekvienam unikaliam klientų gyvavimo ciklo etapui ir visa tai Jūs galite lengvai pritaikyti savo versle. Savo pranešime Janis pasakos ir pateiks pavyzdžius apie naujausias komunikacijos su klientais el. paštu pritaikymo technologijas, kurios padeda didinti pardavimus ir klientų lojalumą.

Janis Rose: Komunikacija su klientais el. paštu kliento gyvavimo ciklo metu

Vladas Sapranavicius

Kwanzoo mani iyer

Influence People

Frocomm Social Media Bootcamp 2009 Ogilvy 360 DI

Frocomm Australia

Email Social Media 4 Tactics 2010 Nor Cal Dma 11.18.09

Silverpop

Mocial - Email Marketing's Role in a World Gone Mocial eMA

Silverpop

Digital and Social Media in Aesthetics Marketing

Vincent Teo

Generating Business Results and Dollars from Social Media

Social Media and Digital Strategy Consulting

Integrating Email with Social Media

John Getze

Understanding digital marketing strategies is a critical component of success for businesses today. And nonprofit organizations and associations are businesses, too. As such, they need to understand how to integrate digital media into their marketing efforts, how to use the power of social media to help with awareness, reach, community building and fundraising efforts and how to measure success. This was a presentation that Shelly Kramer, CEO of Kansas City-based V3 Integrated Marketing gave in October of 2011 to a gathering of YMCA Chief Marketing Officers and Chief Technology Officers on digital media. The presentation covered an overview of digital media, a discussion about how inbound marketing is dramatically different than outbound marketing, and a comparison of the costs of the two very different kinds of marketing tactics. The presentation covered social media channels - like Facebook, Twitter, YouTube, LinkedIn and the corporate blog, and discussed how to integrate these channels into your overall marketing efforts - and how important that is. Lastly, the presentation covered data and analysis and touched on the fact that having analytics and using them are two completely different things. Analytics and data can be the roadmap for any successful marketing (or fundraising) initiative. And they can play an integral role in analyzing the ROI of your marketing efforts - both traditional and those focused on utilizing social media channels and other inbound marketing strategies.

Integrating Digital Marketing Strategies Into Your Nonprofit (and Measuring ROI)

Shelly Kramer

Taking Your Business To The Next Level with Social Media

Actionplanr

The event mainly concentrated on helping businesses · Export their products using eBay to US, Spain, Germany, Australia, France and Italy. · Getting Most Out of Email Campaigns and add Sales to their Online Business · Create a Engaging website that Sells It was a successful event in which Willem from Webinterpret gave meaningful insight on selling internationally through eBay and Amazon. It was surprising how easy it can be to sell abroad through eBay and grow your local business online across the border. This followed by Prabhat’s talk on how email marketing can be implemented easily in a business without any external help. This talk focused on creating good relation with the customers through appropriate Email messages at right time and generate additional revenue. The event ended with Joel's very engaging talk on how owning your own website can help your brand be recognised better. The talk made businesses realise building a website focusing on their customers is the best way go forward.

Online Seller Wales Newport - 30th April, University of South Wales

Daytodayebay

Presented by Bob Barker, VP of Corporate Marketing and Digital Engagement, Alterian Alterian’s 7th Annual Survey Results Webinar discovered just how ready marketers are to really engage their customers. The marketing industry is undergoing a dramatic transformation. Set against a backdrop of tight budgets, increased demand for accountability, the explosion in social media and informed, active and connected consumers, marketing is moving from mass communication towards multichannel customer engagement. While consumers are driving this change, marketers also are expecting their service providers to keep up and streamline and connect the services they offer. Bob Barker presented the survey findings including exclusive insight into the methods and investments that marketers are currently exploring and implementing.

Alterians 7th Annual Survey Results

Alterian

Eec slide workshop

lanamcgilvray

Your social media presence has to be planned, executed, managed, and measured on a daily basis while using best practices. Smart online marketing begins with a plan that identifies the necessary actions to achieve marketing objectives. During this presentation, Foley will demonstrate how companies can grow their business through online marketing initiatives. He will share strategies, plans, tactics, and case studies that demonstrate how companies can successfully incorporate social media into multi-channel marketing campaigns. Gain an understanding of how your target audience communicates in the various social networks and how getting noticed is most important. Learn how to drive website traffic from social media and generate leads. See real examples and case studies on how to use your creativity to blend traditional marketing methods with online channels. Get immediate action items and ideas for your business— website, social media channels, email campaigns, and more by using best practices for social networking, SEO, and website design.

Connect, Build, Sustain: Growing Your Business with Social Media

Grow Socially, Inc.

Tri Valley E Mailand Social

Natalie Alvanez

The Personalisation 'Creepy' Scale

Emma Jessica Knox

Similar a Integrating social media into email marketing (20)

An Email Marketing Overview

Grow: How to Leverage the Social Web To Grow Your Email Program

Drive More Revenue — Be everywhere your customers are…all the time! – Will Sc...

Direct marketing workshop Wazzap in Tallinn, Estonia

Janis Rose: Komunikacija su klientais el. paštu kliento gyvavimo ciklo metu

Kwanzoo mani iyer

Frocomm Social Media Bootcamp 2009 Ogilvy 360 DI

Email Social Media 4 Tactics 2010 Nor Cal Dma 11.18.09

Mocial - Email Marketing's Role in a World Gone Mocial eMA

Digital and Social Media in Aesthetics Marketing

Generating Business Results and Dollars from Social Media

Integrating Email with Social Media

Integrating Digital Marketing Strategies Into Your Nonprofit (and Measuring ROI)

Taking Your Business To The Next Level with Social Media

Online Seller Wales Newport - 30th April, University of South Wales

Alterians 7th Annual Survey Results

Eec slide workshop

Connect, Build, Sustain: Growing Your Business with Social Media

Tri Valley E Mailand Social

The Personalisation 'Creepy' Scale

Más de Silverpop

Tactics to integrate social and email marketing silverpop

Silverpop

As mobile devices -- including both smartphones and tablets -- continue to grow in sophistication, they increasingly become a central part of consumers' daily routines. In fact, two out of three people now keep a mobile device within reach at all times (IBM). Checking email remains one of the most common uses of mobile devices, with nearly 50 percent of opens occurring on a smartphone or tablet (Litmus). So, you know many of your customers are viewing your emails and hitting your website from their smartphones, but how many of them are actually converting? If an individual encounters a poor mobile experience, whether it's a non-mobile friendly email or website or an awkward payment process on a small screen, it's likely the shopper will abandon the effort. So, how can you ensure your mobile-inclined shoppers are getting a seamless experience? Using data collected from the most recent holiday season, Silverpop's Loren McDonald covered key holiday shopping trends and tactics using email and push notifications to help remove the friction from smartphone shopping.

2014 holiday online shopping mobile trends silverpop

Silverpop

5 Tips For Automated Happy Birthday Emails

Silverpop

Consumers are increasingly researching and buying from mobile devices, and they are shopping earlier and making last minute purchases using gift cards and via multiple channels, so solidifying your email plans and programs early is especially important in 2014. In this session, Loren McDonald, Vice President of Industry Relations, Silverpop, an IBM Company, and Meredith Gertz, Email Marketing Manager, Fabric.com, an Amazon Company, share ideas and tactics to help ensure that online retailers get the most out of their email marketing programs during the critical holiday shopping season. You’ll come away with actionable holiday promo next steps to easily integrate into your existing holiday marketing plan. Discussion topics include: Developing a holiday-specific welcome program Segmentation and frequency considerations Optimizing emails for mobile conversions Revising templates with information about details such as shipping, return policy, and gift cards Designing emails to better enable mobile navigation and browsing Using content and personality to increase engagement Creating high-converting gift card programs Launching post-purchase programs How to integrate your holiday subscribers into your regular non-holiday communication stream

Holiday retail email marketing tips aima silverpop fabric.com silverpop

Silverpop

Back in the days of the mom-and-pop shop, you could enter a business and the owner would instantly know who you were and what you liked. As business models changed and more companies started interacting with thousands and then millions of people, marketers couldn't maintain the personal conversations of the past. So they shifted to sending generic messages that could reach the masses. But today's customers expect a more personal touch. Learn why now is the time to start using everything you know about each customer in order to deliver the perfect customer experience.

Personalisation silverpop festival of marketing

Silverpop

Batch and blast email to behavioural marketing automation silverpop festival ...

Silverpop

Leveraging behavioural data for success silverpop ibm festival of marketing

Silverpop

4 types of email preference centre

Silverpop

Successfully Use Email to Close the Smartphone Browse-To-Buy Gap - presented by Loren McDonald at eTail East, August 2014 It’s likely that many people are viewing your emails and visiting your website on their smartphones. But how many of them are converting? Conversions can be negatively impacted by various factors, including clicking from a mobile-friendly email to a non-mobile website or landing page, distractions and multitasking on the part of the recipient and the awkward or time-consuming registration and payment process on a small screen. While addressing some conversion roadblocks might require extensive website and ecommerce makeovers, email can be a key tool in helping to take the friction out of smartphone shopping. In this session, McDonald highlighted tactics designed to make your emails an engaging (and mobile-friendly) experience that will lead consumers to keep your messages in their inboxes until they're ready to act, including: • Use responsive design techniques • Add an email message to your onboarding program that encourages customers to register an account and/or store payment information • Promoting social sign-in • Creating educational emails for your shoppers • Re-sending • And much more

Smartphone mobile browse to buy email tactics silverpop etail

Silverpop

Loren McDonald with Silverpop, an IBM Company, shared the latest best practices, trends and client case study examples for 7 emails you can automate to help invigorate your marketing programs and drive more revenue: 1. Welcome and onboarding programs 2. Nurture and remarketing messages 3. Post-purchase messages 4. Cross-sell/Upsell messages 5. Event/Date-based emails 6. Transactional messages 7. Lapsed customer/reengagement

7 email marketing programs to automate silverpop dma14

Silverpop

Humanization content b2 b email marketing silverpop marketingprofs

Silverpop

Holiday retail email marketing tips silverpop

Silverpop

In this presentation, Silverpop highlights several steps marketers should be taking in order to ensure engagement levels and the bottom line continue to rise, including the following: Connecting revenue to the specific marketing channels and campaigns driving it Integrating digital marketing and ecommerce systems Developing campaigns targeted at crucial points in the buyer journey, such as first purchase, repeat customer and win back Measuring and tracking customer engagement levels in order to target communications and understand resulting impact on engagement

Measuring engagement and revenue throughout the customer lifecycle by Silverpop

Silverpop

Beyond gmail tabs increasing email marketing engagement silverpop

Silverpop

Send a blast kill a hamster email marketing silverpop

Silverpop

Email remarketing cart browse abandonment webtrends uk silverpop

Silverpop

Since the launch of Gmail Tabs on May 29, 2013 many email marketers have been worried about how “Tabs” will impact engagement, conversions and revenue from Gmail Subscribers. A tactical response by many brands has been to send to Gmail subscribers an “Instructions” email outlining how to move their emails from the recipients Promotions tab to the Primary tab. While this is not likely to significantly “move-the-needle” – for brands considering this approach, here are several examples…

Gmail tabs promotions to primary tab emails silverpop

Silverpop

10 email marketing tactics silverpop

Silverpop

When customers abandon a shopping cart, their customer journey isn't over—and your relationship with them has just begun. Your next move is critical. This webinar explored: Why cart remarketing How Webtrends Streams enables highly-relevant real-time remarketing with email marketing partners such as Silverpop Best practices for cart remarketing. Presenters Rick Weithas, Sr. Solution Marketing Manager, Webtrends Loren McDonald, Email/Marketing Automation Evangelist, Silverpop

Shopping cart abandonment real time webtrends silverpop

Silverpop

7 email marketing ideas tactics uk

Silverpop

Más de Silverpop (20)

Tactics to integrate social and email marketing silverpop

2014 holiday online shopping mobile trends silverpop

5 Tips For Automated Happy Birthday Emails

Holiday retail email marketing tips aima silverpop fabric.com silverpop

Personalisation silverpop festival of marketing

Batch and blast email to behavioural marketing automation silverpop festival ...

Leveraging behavioural data for success silverpop ibm festival of marketing

4 types of email preference centre

Smartphone mobile browse to buy email tactics silverpop etail

7 email marketing programs to automate silverpop dma14

Humanization content b2 b email marketing silverpop marketingprofs

Holiday retail email marketing tips silverpop

Measuring engagement and revenue throughout the customer lifecycle by Silverpop

Beyond gmail tabs increasing email marketing engagement silverpop

Send a blast kill a hamster email marketing silverpop

Email remarketing cart browse abandonment webtrends uk silverpop

Gmail tabs promotions to primary tab emails silverpop

10 email marketing tactics silverpop

Shopping cart abandonment real time webtrends silverpop

7 email marketing ideas tactics uk

Último

presentation ICT roal in 21st century education

jfdjdjcjdnsjd

Webinar Recording: https://www.panagenda.com/webinars/why-teams-call-analytics-is-critical-to-your-entire-business Nothing is as frustrating and noticeable as being in an important call and being unable to see or hear the other person. Not surprising then, that issues with Teams calls are among the most common problems users call their helpdesk for. Having in depth insight into everything relevant going on at the user’s device, local network, ISP and Microsoft itself during the call is crucial for good Microsoft Teams Call quality support. To ensure a quick and adequate solution and to ensure your users get the most out of their Microsoft 365. But did you know that ‘bad calls’ are also an excellent indicator of other problems arising? Precisely because it is so noticeable!? Like the canary in the mine, bad calls can be early indicators of problems. Problems that might otherwise not have been noticed for a while but can have a big impact on productivity and satisfaction. Join this session by Christoph Adler to learn how true Microsoft Teams call quality analytics helped other organizations troubleshoot bad calls and identify and fix problems that impacted Teams calls or the use of Microsoft365 in general. See what it can do to keep your users happy and productive! In this session we will cover - Why CQD data alone is not enough to troubleshoot call problems - The importance of attributing call problems to the right call participant - What call quality analytics can do to help you quickly find, fix-, and prevent problems - Why having retrospective detailed insights matters - Real life examples of how others have used Microsoft Teams call quality monitoring to problem shoot problems with their ISP, network, device health and more.

Why Teams call analytics are critical to your entire business

panagenda

Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024

The Digital Insurer

Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving

Edi Saputra

Following the popularity of "Cloud Revolution: Exploring the New Wave of Serverless Spatial Data," we're thrilled to announce this much-anticipated encore webinar. In this sequel, we'll dive deeper into the Cloud-Native realm by uncovering practical applications and FME support for these new formats, including COGs, COPC, FlatGeoBuf, GeoParquet, STAC, and ZARR. Building on the foundation laid by industry leaders Michelle Roby of Radiant Earth and Chris Holmes of Planet in the first webinar, this second part offers an in-depth look at the real-world application and behind-the-scenes dynamics of these cutting-edge formats. We will spotlight specific use-cases and workflows, showcasing their efficiency and relevance in practical scenarios. Discover the vast possibilities each format holds, highlighted through detailed discussions and demonstrations. Our expert speakers will dissect the key aspects and provide critical takeaways for effective use, ensuring attendees leave with a thorough understanding of how to apply these formats in their own projects. Elevate your understanding of how FME supports these cutting-edge technologies, enhancing your ability to manage, share, and analyze spatial data. Whether you're building on knowledge from our initial session or are new to the serverless spatial data landscape, this webinar is your gateway to mastering cloud-native formats in your workflows.

Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME

Safe Software

A Domino Admins Adventures (Engage 2024)

Gabriella Davis

The presentation explores the development and application of artificial intelligence (AI) from its inception to its current status in the modern world. The term "artificial intelligence" was first coined by John McCarthy in 1956 to describe efforts to develop computer programs capable of performing tasks that typically require human intelligence. This concept was first introduced at a conference held at Dartmouth College, where programs demonstrated capabilities such as playing chess, proving theorems, and interpreting texts. In the early stages, Alan Turing contributed to the field by defining intelligence as the ability of a being to respond to certain questions intelligently, proposing what is now known as the Turing Test to evaluate the presence of intelligent behavior in machines. As the decades progressed, AI evolved significantly. The 1980s focused on machine learning, teaching computers to learn from data, leading to the development of models that could improve their performance based on their experiences. The 1990s and 2000s saw further advances in algorithms and computational power, which allowed for more sophisticated data analysis techniques, including data mining. By the 2010s, the proliferation of big data and the refinement of deep learning techniques enabled AI to become mainstream. Notable milestones included the success of Google's AlphaGo and advancements in autonomous vehicles by companies like Tesla and Waymo. A major theme of the presentation is the application of generative AI, which has been used for tasks such as natural language text generation, translation, and question answering. Generative AI uses large datasets to train models that can then produce new, coherent pieces of text or other media. The presentation also discusses the ethical implications and the need for regulation in AI, highlighting issues such as privacy, bias, and the potential for misuse. These concerns have prompted calls for comprehensive regulations to ensure the safe and equitable use of AI technologies. Artificial intelligence has also played a significant role in healthcare, particularly highlighted during the COVID-19 pandemic, where it was used in drug discovery, vaccine development, and analyzing the spread of the virus. The capabilities of AI in healthcare are vast, ranging from medical diagnostics to personalized medicine, demonstrating the technology's potential to revolutionize fields beyond just technical or consumer applications. In conclusion, AI continues to be a rapidly evolving field with significant implications for various aspects of society. The development from theoretical concepts to real-world applications illustrates both the potential benefits and the challenges that come with integrating advanced technologies into everyday life. The ongoing discussion about AI ethics and regulation underscores the importance of managing these technologies responsibly to maximize their their benefits while minimizing potential harms.

Artificial Intelligence: Facts and Myths

Joaquim Jorge

Automating Google Workspace (GWS) & more with Apps Script

wesley chun

Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...

Neo4j

The value of a flexible API Management solution for Open Banking Steve Melan, Manager for IT Innovation and Architecture - State's and Saving's Bank of Luxembourg Apidays New York 2024: The API Economy in the AI Era (April 30 & May 1, 2024) ------ Check out our conferences at https://www.apidays.global/ Do you want to sponsor or talk at one of our conferences? https://apidays.typeform.com/to/ILJeAaV8 Learn more on APIscene, the global media made by the community for the community: https://www.apiscene.io Explore the API ecosystem with the API Landscape: https://apilandscape.apiscene.io/

Apidays New York 2024 - The value of a flexible API Management solution for O...

apidays

MySQL Webinar, presented on the 25th of April, 2024. Summary: MySQL solutions enable the deployment of diverse Database Architectures tailored to specific needs, including High Availability, Disaster Recovery, and Read Scale-Out. With MySQL Shell's AdminAPI, administrators can seamlessly set up, manage, and monitor these solutions, ensuring efficiency and ease of use in their administration. MySQL Router, on the other hand, provides transparent routing from the application traffic to the backend servers in the architectures, requiring minimal configuration. Completely built in-house and supported by Oracle, these solutions have been adopted by enterprises of all sizes for their business-critical applications. In this presentation, we'll delve into various database architecture solutions to help you choose the right one based on your business requirements. Focusing on technical details and the latest features to maximize the potential of these solutions.

Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...

Miguel Araújo

Partners Life - Insurer Innovation Award 2024

The Digital Insurer

Increase engagement and revenue with Muvi Live Paywall! In this presentation, we will explore the five key benefits of using Muvi Live Paywall to monetize your live streams. You'll learn how Muvi Live Paywall can help you: Monetize your live content easily: Set up pay-per-view access to your live streams and start generating revenue from your content. Increase audience engagement: Provide exclusive, premium content behind the paywall to keep your viewers engaged. Gain valuable viewer insights: Track viewer data and analytics to better understand your audience and tailor your content accordingly. Reduce content piracy: Muvi Live Paywall's security features help protect your content from unauthorized distribution. Streamline your workflow: The all-in-one platform simplifies the process of managing and monetizing your live streams. With Muvi Live Paywall, you can take control of your live stream monetization and create a sustainable business model for your content. Learn more about Muvi Live Paywall and start generating revenue from your live streams today!

Top 5 Benefits OF Using Muvi Live Paywall For Live Streams

Roshan Dwivedi

With more memory available, system performance of three Dell devices increased, which can translate to a better user experience Conclusion When your system has plenty of RAM to meet your needs, you can efficiently access the applications and data you need to finish projects and to-do lists without sacrificing time and focus. Our test results show that with more memory available, three Dell PCs delivered better performance and took less time to complete the Procyon Office Productivity benchmark. These advantages translate to users being able to complete workflows more quickly and multitask more easily. Whether you need the mobility of the Latitude 5440, the creative capabilities of the Precision 3470, or the high performance of the OptiPlex Tower Plus 7010, configuring your system with more RAM can help keep processes running smoothly, enabling you to do more without compromising performance.

Boost PC performance: How more available memory can improve productivity

Principled Technologies

Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024

The Digital Insurer

Join our latest Connector Corner webinar to discover how UiPath Integration Service revolutionizes API-centric automation in a 'Quote to Cash' process—and how that automation empowers businesses to accelerate revenue generation. A comprehensive demo will explore connecting systems, GenAI, and people, through powerful pre-built connectors designed to speed process cycle times. Speakers: James Dickson, Senior Software Engineer Charlie Greenberg, Host, Product Marketing Manager

Connector Corner: Accelerate revenue generation using UiPath API-centric busi...

DianaGray10

MINDCTI Revenue Release Quarter One 2024

MIND CTI

The Good, the Bad and the Governed - Why is governance a dirty word? David O'Neill, Chief Operating Officer - APIContext Apidays New York 2024: The API Economy in the AI Era (April 30 & May 1, 2024) ------ Check out our conferences at https://www.apidays.global/ Do you want to sponsor or talk at one of our conferences? https://apidays.typeform.com/to/ILJeAaV8 Learn more on APIscene, the global media made by the community for the community: https://www.apiscene.io Explore the API ecosystem with the API Landscape: https://apilandscape.apiscene.io/

Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...

apidays

AWS Community Day CPH - Three problems of Terraform

Andrey Devyatkin

How to Troubleshoot Apps for the Modern Connected Worker

ThousandEyes

Integrating social media into email marketing

2. Today’s Plan • PART 1: • PART 2: A look at the role of Crowd-source an email marketing in integrated email, today’s mobile, social mobile and social and local world. campaign.

3. 5 Goals 1. Some new ideas of how companies are integrating email, social and mobile marketing 2. A clear example of how you can build an integrated programme or advance your current programmes. 3. Thoughts on how to measure success in this new marketing mix. 4. A list of common obstacles you may face as you move forward and how to overcome them. 5. €25 in your pocket.

4. When is social media going to kill email marketing?

5. Marketing The World Has Changed ^

9. Mobile Apps are Exploding 25 billion downloaded by 2015 Juniper Research

10. Buzz ROI

11. What about the 2,000,000,000 people…

12. Radacati Group

13. Social vs Email Conversation Conversion Email drives the ROI in Mocial

14. Automation & Triggers Welcome Purchase Cart / Browse Anniversary / Happy Birthday Abandonment Nurture & Convert Order Bounceback Confirmation / Shipping Product Review Customer Requests Satisfaction

15. Email marketers must adopt, adapt and improve.

16. Mobile Social Local “mo + ci + al”

17. Email Marketing in a Mocial World Integration Context/Design Humanisation Automation / Triggers

18. So what is the current / future state of “mocial” marketing?

19.  500 Silverpop clients  April 2011  Use of social, mobile, local and email channels

20. How integrated are your marketing programmes across email, social and mobile? N/A Yes Not at all Somewhat 7% 75% 13% Yes / Somewhat 18% 62%

21. For which social media channels does your company have a presence? Twitter 45% Facebook 44% YouTube 39% LinkedIn 29% Foursquare/Gowalla 4% 0% 10% 20% 30% 40% 50%

22. Do you have an email opt-in form on your Facebook page? Yes No plans to add N/A Plans to add 48%: 10% Have/Plan to add 38% 22% 30%

23.

24.

25. Transition: Share>Find>Follow>Like

26. 78% Including Social Links in Emails Internet Retailer 500 Study

27. Do You Offer Email Opt-in with SMS Yes Plan to offer N/A No plans to offer 6% 13% 81% 44% say No or No Plans 37%

28. Get out your phones Text to 12345 ABCD ADD [your email address]

29. SMS Text to Email Opt-in Point Events Of Billboards Purchase

30. Impact on Email Marketing Integration Context/Design Humanisation Automation / Triggers

31. Going Mobile / Design OVERLOAD

32. Where is My Email Being Read?

33. Context Means… Scannable Singular calls to action Larger fonts Single columns Bullet-proof / large CTA buttons Design for touch

34. The New Design Challenge Old mouse New mouse

35. Do Your Emails Have the Touch? Source: StyleCampaign.com, Litmus

36. Impact on Email Marketing Integration Context/Design Humanisation Automation / Triggers

37. Old Rule: Sell the sizzle, not the steak.

38. New Rule: Educate with grilling tips, recipes and wine pairing.

39. Let Customers Do the Selling 30% lift in key metrics!

40.

41. Get Real. Get Human. Add Value.

42. Impact on Email Marketing Integration Context/Design Humanisation Automation / Triggers

43. Social is the New Broadcast

44. Try Doing this with Social Media

45. Nurture Highly Transactional Personalised Email’s Strengths Triggered off Behaviour Dynamic Campaign Tracks

46. Low Volume, High ROI Volume of Emails sent Email Generated Revenue 4.1% Triggered Campaigns 40.2% Triggered Campaigns

47. Email Marketing is Healthier than ever.

48. And social, local and mobile make it more powerful than ever.

49. What are you doing to advance your email programme in a world gone mocial?

50. Questions before we move on?

51. PART 2: Workshop Session Less of me. More of you.

52. About Silverpop • 1,600+ customers • Across 38 countries • >2B email messages sent per month across our customer base

53. • Resource Centre at silverpop.com – White papers – Webinars – Blogs – Case studies – Newsletters • Presentations on SlideShare – www.slideshare.net/Silverpop New Study: Top 100 UK Retailers Tracking Study

54. Thank you for your time! Tweets: @rlevans revans@silverpop.com

Integrating social media into email marketing

Recomendados

Recomendados

Más contenido relacionado

La actualidad más candente

La actualidad más candente (14)

Destacado

Destacado (8)

Similar a Integrating social media into email marketing

Similar a Integrating social media into email marketing (20)

Más de Silverpop

Más de Silverpop (20)

Último

Último (20)

Integrating social media into email marketing