Connected TV (CTV) is poised to play an increasingly pivotal role in cross-channel advertising strategies. According to a study conducted by Digiday, one of the attractive features of CTV advertising is its capacity to seamlessly integrate into an established omnichannel approach.

1. The World is Saying
YES to CTV

2. In 2023, the Connected TV (CTV) advertising experienced
impressive expansion and it is projected to surpass $29.29
billion by 2024.

3. Reason for Uprise in CTV Advertising
Surging
Popularity
11.5 billion hours CTV
consumption recorded
in US households.
Better Targeting
Capabilities
Advertisements can
be targeted to highly
specific audience.
Cost Effective
Precise targeting and
measurable results
make the campaign
cost effective

4. Leverage the uprise in CTV Ads: Watch out for
the Trends in 2024.

5. 1. Uninterrupted Rise of CTV Viewership
In 2024, it is expected that
there will be 234.1 million CTV
households in the US. the
number of CTV users among
generations is constantly
increasing.

6. 2. Precision Targeting Fuels Programmatic Connected TV Advertising Spend
In 2023, $25.09 billion was
expected ad spend for Connected
TV (CTV) and it is projected to
increase roughly $29.29 billion in
2024 and a substantial $36.86
billion by 2026.

7. 3. Leverage Enhanced Targeting on CTV
According to a survey conducted by the IAB, 84 percent of advertisers
believe that CTV (Connected TV) provides superior targeting
capabilities compared to traditional television. This level of precision
greatly increases the chances of engagement and conversions

8. 4. Shoppable Ads on CTV and Enhanced Interactivity
Target online shoppers (55.6% in the US) with:
Product
Showcases QR Codes Voice-activated
Purchases

9. 5. Integration of CTV with Cross-Channel Campaigns
Connected TV (CTV) is poised to play an increasingly pivotal role in
cross-channel advertising strategies. According to a study conducted
by Digiday, one of the attractive features of CTV advertising is its
capacity to seamlessly integrate into an established omnichannel
approach.

10. Thank You!