The document provides guidance on designing effective homepages by discussing fundamental questions about the goals and target audience. It suggests that the perfect homepage is a myth and that homepages should evolve with business needs. It then outlines questions around how to make money, define target users, drive traffic, engage visitors, plan for growth, and evaluate competitors.

1. Compare Infobase Limited An ISO 9001 : 2000 Certified Company Essentials of Designing Homepages

12. Revisit the homepage as often as possible