The Word Farm provides comprehensive branding and marketing services to help businesses grow, including branding, marketing strategy, digital services, PR, and content creation. They take a holistic approach to understand the client's vision and target audience in order to create a brand identity and positioning, as well as integrated online and offline marketing campaigns. A case study example highlighted how they helped an audio brand launch and gain significant publicity through strategic PR efforts around a major sporting event.

1. Growing your business through good communications

2. We use every tool in the shed to build a
clear and targeted strategy
Branding
Brand naming
Brand creation
Brand positioning
Marketing strategy and planning
Digital - website and app design
Content - videography, photography, etc.
Graphic design - identity, packaging, content, etc.
Public Relations
Traditional PR
Creating a digital footprint
Sponsorship activation
Campaigning
Crisis communications
Features
Experiential activity
A variety of expertise sprinkled with a fresh approach

3. Creating a brand that connects and aligns
with your consumers
Naming
Brand naming brainstorms are our favourite because it is when our best is required every time to come up with a creative name that perfectly
sums up your brand vision. With your target market, unique selling point and value proposition in mind, we throw around keywords until we find a
name that sticks.
Positioning
The Word Farm can perform detailed market research to pinpoint the best position for your brand in the market and in the minds of consumers.
Once we find the gaps that your competitors have left, we can place your brand in a space that will meet needs, which others have overlooked.
Audio Branding
We go beyond visual branding to create an audio experience that uses functional sounds, music and voice to represent
your brand identity, culture and values. Through multi-sensory communication, audio branding can engage the
imagination of customers and improve recognition.
Carefully placing the right eggs in the right baskets

4. Establishing the route to build a rapport with
your consumers
Strategy & Planning
We devise brand strategies that use the power of
marketing to clearly and consistently reinforce those
key values. With thorough planning we ensure that
all of the chosen channels in the strategy work in
harmony to communicate the desired messages to
your intended audience.
Doing this in a consistent and cohesive way, can bring
excellent returns and we can help to give you this
structure and direction.
We pick the right position, cultivate and help it grow

5. Digital - website and app design
The Word Farm combines innovative web design and functionality with visibility and accessibility to create the ideal online platform to market
your product.
UI - UX
Our user experience designs ensure users move logically and seamlessly through each stage of the website or application. This process is
supported by the user interface, which we design to visually represent the pathway the user needs to take, to make it easy for them to navigate
their way around.
Responsive Websites
We design responsive websites that mould to fit any screen without compromising user experience. Adapting the content and media to suit
different devices with multiple, tailor-made features, we’ll make sure your site meets Google’s tough standards.
Taking the product to market
Making sure that it‘s your needle at the top
of the haystack

6. App Design & Development
We create mobile apps for smartphones and tablets that deliver a first-rate user experience and engage people while they are on the move. We
use cutting edge technology to build apps that are attractive, interactive and functional, and compatible on any device including Apple/iOS, Android
and Windows.
eCommerce Platform
Modern day customers are looking for convenience, and our ecommerce platforms deliver your products straight to their devices. With excellent
customer service, seamless checkout process and first class integrations, we create an online sales experience that turns browsers into
customers.
Accessibility
We design websites and apps with multimedia content and coding features that ensure everyone can perceive, understand, navigate and interact
with the information presented. We can also meet Web Content Accessibility Guidelines (WCAG) version 2.0 when required.
We’ll help you bring home the bacon
Wreaping the benefits of what we sow and
maintaining a good yield

7. Digital Marketing Strategy
Our digital strategies focus on delivering relevant content to engaged audiences to cement the position of your business in the market.
With thorough data-rich insights including market research, analyses of competitors, industry trends and customer behaviours, we’ll
draw up a plan and build a digital campaign that converts impressions into revenue.
Brand Awareness Campaign
We let our imaginations run wild when we’re putting together brand awareness campaigns because, to be effective, they need to
encourage an audience to think about an idea or brand in a completely new way. To change perceptions, we think outside the box and
strategically plan a campaign that strikes an emotional chord.
Launch Campaign
Launches can take many forms, from an impressive event to a targeted digital campaign, so we’ll devise the ideal strategy to thrust
your business into the limelight. Each stage, of the goals-oriented launch, will be carefully planned, including the social media build-up,
advertising and public relations, to generate the desired first impression from your target audience.
SEO & SEM
We employ comprehensive SEO tactics to generate more traffic to your website, increase your online visibility, strengthen domain
authority and keep you ahead of the first page race. We will also cover mobile and local search to create consistent business listings
across the web. These efforts can be backed up by data driven SEM campaigns that focus on conversion and deliver measurable ROI
results within the budget allocated.
We will let everyone know that your are
outstanding in your field
Shining a light on your business to make it stand out

8. Making the right noises at the right time
can help direct the flock
Content Creation
We’ve mastered the art of storytelling, so are able to relay your message through a variety of channels and in different languages if
need be. Using our skills in copywriting, story-boarding and media writing, we’ll connect with your audience on an emotional level and
show the press that your brand is one to watch.
Traditional PR
The press release is definitely not dead, at least not yet. It serves to tell your story to the press and in turn, your audience, as long as
content is engaging and relevant. Used appropriately, edtitorial targeting can help cement your position in the market place, build
awareness of your brand, putting it into context.
Communication to support your brand voice

9. Social Media
We deploy customer engagement strategies that specifically target your chosen audience on social media. Using creative and
interactive designs combined with an engaging tone, we emotionally connect with your existing audience and draw new prospective
customers to your business.
Digital Footprint
A digital footprint must be managed effectively and should be used to allow interaction between your brand and your customers or
consumers. Our strategies will enable you to build your reach and communicate effectively with minimal outlay. It will allow you to
reinforce your brand values and analyse your target groups and understand their behaviour, You’ll get instant feedback, so you can
incorporate crisis management and keep your customers happy. It can help to drive website traffic and build search engine
optimisation but more importantly it can help you to build strong, meaningful relationships with your consumers which is invaluable.
Establishing the right channels to create
impressive growth
Engaging content to expand your organic reach

10. Broadcast Media
Through syndicated research-led news articles, we project your brand to thousands of potential customers using relevant
spokespeople. We set up a series of broadcast pre-recorded and live interviews, complimented by print media relations and social
media follow through to ensure the messages are heard.
Video and Photography Production
Through meticulous planning, filming and editing, we create high-quality videos that can be broadcast on television, published online,
embedded into websites or form the key content of social media strategies. We’ve got professional cameramen on hand with
experience covering major events and a particular proficiency for documentaries, corporate videos and sporting events to ensure each
video is a polished production.
Case Studies
Capitalising on third party endorsement of your brand or product, we use independent reviewers to reassure potential customers that
they’re making the right choice. It’s like word of mouth only louder!
Blogger Outreach
Another form of endorsement for your brand, this time using individuals with a pre-identified relevant audience network. Blogger activity
can vary from pure product reviews to experiences, product launches and tutorials or product guides.
We’ll cultivate great content that will
make you really stand out
Creating ideas that attract and hold attention

11. Sponsorship
From identification of suitable sponsorships through to activation and implementation, we ensure every penny of your investment
works to its best possible potential. We maximise the association with your sponsorship to add value and increase reach.
Campaigns
Using well-planned and carefully thought out events to grab attention and headlines, we orchestrate campaigns based on specific
objectives.
Features
We listen to what is going on in the media and liaise with editors to find out what’s on their agenda, making sure we target them
with your brand information at the exact moment when they’re most receptive to it.
Bringing together great partnerships to
support and grow your campaigns
Team work can bring along incredible rewards

12. Thought provoking and unique design
Even simple forms are thought out and
carefully planned
Creativity
Making the look, feel and experience of your brand unique can make your business shout louder and be more recognised long term. Initial design
and creativity should be seen not just as a sensible investment but an essential one. If you have an identity which doesn’t resonate with your
target audience, it won’t be memorable and will not talk to them. We assess the target group and develop an image which becomes aspirational
and zeitgeist.
Publications & Packaging
We create thoughtful print designs that embody your brand message to positively influence purchasing decisions and improve customer
satisfaction. Our brochures, catalogues, POS, POP and packaging designs serve as a proud representative of your brand that will make your
product shout loudest from retail shelves.

13. Digital Designs
Bringing our creativity into the online space, we create smart and clean designs that speak for themselves. We’ll create graphical
content for a variety of applications, from online banners to social media, and will adjust to fit platforms of any shape and size.
Display and Exhibition
We create eye-catching shopfront, exhibition and in-store theatre designs that will maximise your impact with passersby and visitors
at trade shows and events. Our products are cost-efficient and can be used on a range of merchandise including banners, signage and
flyers.
Fabulous displays of colour and form
gain attention and keep it
Captivating presentations

14. We can put your marque on the brand
landscape
Identity & Guidelines
Brand identity is much more than just a logo. We create complete identities that are rich in detail and make meaningful connections. Starting
with the creation of the brand’s distinctive style and personality, we then put together a style guide to ensure everyone at your business is aware
and connected to the image you wish to project.
Taking an holistic approach to your brand

15. Website Case Study
We have created successful online experiences which have helped to grow brands and offer their consumers the perfect portal
for information and purchases. The following are samples of these projects which continue to grow and develop.
Your stall must be set out with intelligence and simplisticy
The landscape must be beautiful to behold
and a joy to walk through
Premium Audio Products
The iT7 Audio brand is owned by Ex Aston Villa footballer, Ian Taylor, who has a passion for music and a keen ear for great reproduction of sound.
The brand was launched in 2012 and has seen some incredible successes since then, and is now seen as a major high street brand.
Their web presence needed to be clear and concise and offer a simple and user friendly interface that would be compelling enough to retain visitors and
communicative enough to generate sales. Driving traffic was helped with the SEO set up and maintainence for the site and an easy scrolling format gave
users a straightforward and enticing experience. Visitors and sales have been increasing month on month and the site is now becoming a solid revenue
stream for the business.

16. UI
Visually the site was
developed to communicate
the brand and product
information clearly and in
an uncomplex style but
retaining a high end look
and feel.
The eCommerce
element was developed
using Shopify which
has been growing in
popularity and is a great
back end system for ‘quick
to market’ shop front
solutions especially under
restricted budgets.
Website Case Study

17. Website Case Study
Consumer
Electronic
Products
The brand was developed
exclusively for sale through
Tesco and has held a third
market share for mobile
phone power accessories in
the UK for over three years.
The website was developed
to be a portal for product
display and a communication
link to the consumer, offering
a perfect tool for open lines
of contact for consumer
feedback, product
information, range data and
to support staff at Tesco for
fast product information.
The brand has grown from
50+ SKUs, at launch, to now
ranging over 180 SKUs, so the
site continues to grow and
work alongside Tesco Direct
so consumers can now link
through and purchase
product. in one click.

18. Making your voice really connect with
your audience can bring amazing results
PR Case Study
Our ability to connect with the target audience has been successfully demonstrated time after time and one particular project brought incredible exposure
for one of our main consumer brands.
Talking to the right people at the right time
Fighting for space against heritage brands
iT7 Audio was launched in to one of the most aggressive market sectors back in 2012 when Beats by Dre were starting to dominate the category, so
fighting to establish a brand against them and the other, well established, heritage brands in such a crowded space was a challenge to say the least.
Brand owner and ex Aston Villa footballer, Ian Taylor, had great connections in football which we managed to utilise during the 2012 European
Championships.
We were able headphones in to the England team’s dressing room, which were very well received by the players. From that moment on, they were
seen, pretty much, everywhere. First Wayne Rooney was seen on the front cover of the Daily MaiL, then we made The Sun centre spread, then on almost
every sports TV show going as they were seen with them on the pitch before one of the games and then giving interviews wearing them, etc. This meant
we could use the content for social media and broadcast the arrival of a new audio brand to the World through any national title, the red tops, magazines,
bloggers and just about everyone. Then, as per usual, they let us down and came home. Boo hoo!

19. Cultivating positive growth
Call us: Simon on 0791 772 8059 or Kathy 07930 571 492
What now?
If you are looking to grow your business or brand and need
support to do so, then you should call us. We have a track
record of successfully growing things from seed to bloom.