Simon inger 2016 lbf presentation - how readers discover content in scholarly publications

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Simon Inger

How Readers Discover.... Some additional observations discussed at the London Book Fair

Datos y análisis

Simon Inger Consulting
How Readers Discover Content
in Scholarly Publications
Simon Inger
London Book Fair

http://sic.pub/discover
Researcher
Student
Librarian
PublisherSite
Search Engine
Library Link
Server
Aggregator
A&I
Library
Web Pages
Peer Link
Email Alert
Aggregated
Article
Publisher’s
Article
Journals Navigation

http://sic.pub/discover
Survey on Reader Navigation
§ Mission: Gain a measure of the relative
importance of all of these channels to
inform publishers and information buyers
§ Survey of Readers following on from 2005,
2008, 2012 studies
§ Over 40,000 respondents globally
§ 18 months planning, execution, analysis

http://sic.pub/discover
Limitations
§ It’s a survey
§ Survey was only in English
§ Survey used invitations from our
supporters – not necessarily completely
representative sample
§ Due to data privacy/data protection rules,
all those invited to the survey via email will
be quite highly engaged with the supporter
(“opted in”)

http://sic.pub/discover
Headlines – lots more in the report
§ A&Is show decline in search importance, but still
#1 in aggregate in STEM across all sectors
§ Academic researchers rate library discovery as
high as A&Is (in high-income countries)
§ Academic researchers rate Google Scholar #1
§ Over half of article downloads are free versions
– PubMed Central a major factor
§ ToC alerts in decline
§ Increased role for social media in discovery

http://sic.pub/discover
SELECTED HEADLINES

http://sic.pub/discover
Academic researchers rate
academic search engines #1

http://sic.pub/discover
Wait!
§ Every publisher tells you that they get way
more referrals from Google than Google
Scholar!
– Analytics typically measure last referrer, and
have not tracked where navigationstarted
3 May, 2016 9
Google
Google Scholar
Library Link Servers
Publisher’s
Article
52%
48%
48%
12%
40%, or 0.04% for
1000 link servers
40%

http://sic.pub/discover
But not everywhere in the world

http://sic.pub/discover
Librarians are different
3 May, 2016 11

http://sic.pub/discover
Largest sector difference is medical
3 May, 2016 12

http://sic.pub/discover
Country differences are significant
3 May, 2016 13

http://sic.pub/discover
Over half of downloads are free!

http://sic.pub/discover
With some variation by country

http://sic.pub/discover
PubMed Central effect
3 May, 2016 16

http://sic.pub/discover
Mobile devices
3 May, 2016 17

http://sic.pub/discover
Concluding observations
§ Many free discovery resources, like
PubMed and Google Scholar, are used
less in poorer countries – awareness?
§ Librarians aren’t convincing their patrons
about search methodology
§ Use of mobile devices is increasing, but
smartphone use remains marginal in most
territories: greatest use is in low-income
countries
3 May, 2016 18

Simon Inger Consulting
Thank you
simon@simoningerconsulting.com
http://sic.pub/discover

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Simon inger 2016 lbf presentation - how readers discover content in scholarly publications

1. Simon Inger Consulting How Readers Discover Content in Scholarly Publications Simon Inger London Book Fair

2. http://sic.pub/discover Researcher Student Librarian PublisherSite Search Engine Library Link Server Aggregator A&I Library Web Pages Peer Link Email Alert Aggregated Article Publisher’s Article Journals Navigation

3. http://sic.pub/discover Survey on Reader Navigation § Mission: Gain a measure of the relative importance of all of these channels to inform publishers and information buyers § Survey of Readers following on from 2005, 2008, 2012 studies § Over 40,000 respondents globally § 18 months planning, execution, analysis

4. http://sic.pub/discover Supporters

5. http://sic.pub/discover Limitations § It’s a survey § Survey was only in English § Survey used invitations from our supporters – not necessarily completely representative sample § Due to data privacy/data protection rules, all those invited to the survey via email will be quite highly engaged with the supporter (“opted in”)

6. http://sic.pub/discover Headlines – lots more in the report § A&Is show decline in search importance, but still #1 in aggregate in STEM across all sectors § Academic researchers rate library discovery as high as A&Is (in high-income countries) § Academic researchers rate Google Scholar #1 § Over half of article downloads are free versions – PubMed Central a major factor § ToC alerts in decline § Increased role for social media in discovery

7. http://sic.pub/discover SELECTED HEADLINES

8. http://sic.pub/discover Academic researchers rate academic search engines #1

9. http://sic.pub/discover Wait! § Every publisher tells you that they get way more referrals from Google than Google Scholar! – Analytics typically measure last referrer, and have not tracked where navigationstarted 3 May, 2016 9 Google Google Scholar Library Link Servers Publisher’s Article 52% 48% 48% 12% 40%, or 0.04% for 1000 link servers 40%

10. http://sic.pub/discover But not everywhere in the world

11. http://sic.pub/discover Librarians are different 3 May, 2016 11

12. http://sic.pub/discover Largest sector difference is medical 3 May, 2016 12

13. http://sic.pub/discover Country differences are significant 3 May, 2016 13

14. http://sic.pub/discover Over half of downloads are free!

15. http://sic.pub/discover With some variation by country

16. http://sic.pub/discover PubMed Central effect 3 May, 2016 16

17. http://sic.pub/discover Mobile devices 3 May, 2016 17

18. http://sic.pub/discover Concluding observations § Many free discovery resources, like PubMed and Google Scholar, are used less in poorer countries – awareness? § Librarians aren’t convincing their patrons about search methodology § Use of mobile devices is increasing, but smartphone use remains marginal in most territories: greatest use is in low-income countries 3 May, 2016 18

19. Simon Inger Consulting Thank you simon@simoningerconsulting.com http://sic.pub/discover

Simon inger 2016 lbf presentation - how readers discover content in scholarly publications

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