Simon Morris

Melbourne, Australia Australia

Managing Director at Godmother

Design

As a human centred brand creator, I consider the cultural context of design and brand to ensure the brand is defined and expressed in ways that achieve much greater meaning rather than imposing a brand onto the market. My team explores how design shapes, and is shaped by, people’s cultural values and social practices. We help organisations use anthropological concepts and methods to progress their brand and strategies. I seek to forge a new and more complete way to design and produce brands and branded ecosystems. I have built an extensive amount of experience across international corporate identity development, innovation strategies, digital marketing strategy, marketing, package desi...