This presentation about email marketing will help you understand what is email marketing, how to set up an email marketing campaign, benefits of email marketing, what is A/B testing, how to automate emails, types of email campaigns, how to engage with new users and we will also look into demo on creating an email campaign using MailChimp. Email marketing is an effective way to convert leads into sales by sending personalized emails to the targeted audience. It is an effective strategy at every stage of the customer lifecycle which includes awareness, consideration, purchase, retention and advocacy. Email marketing plays a critical role in nurturing a lead. Now, let us get started and understand the basics of email marketing in detail. Below topics are explained in this email marketing presentation: 1. What is email marketing 2. Email marketing setup 3. Benefits of email marketing 4. A/B testing 5. Automating emails 6. Types of email campaigns 7. How to engage new users 8. Email marketing tools 8. Demo Why learn Digital Marketing? Businesses and recruiters prefer marketing professionals with genuine knowledge, skills, and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace. What skills will you learn from this Digital Marketing course? This course will enable you to: 1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation, and digital marketing strategy 2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing 3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more. 4. Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing 5 Create the right marketing messages tailored to the right audiences Who should take this Digital Marketing course? Anyone who is looking to further his or her career in digital marketing should take this course, especially those seeking leadership positions. 1. Marketing Managers 2. Digital Marketing Specialists 3. Marketing or Sales Professionals 4. Management, Engineering, Business, or Communication Graduates 5. Entrepreneurs or Business Owners 6. Marketing Consultant Learn more at https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training

2. Why email marketing?
Linda is the owner of an e-commerce company

3. Why email marketing?
How am I going to solve this
problem?
Customers sign up But, don’t purchase a
product
And she isn’t able to convert her leads into customers

4. Why email marketing?
Why don’t you try EMAIL
MARKETING? You can boost
your sales funnel with the help
of email marketing
Email campaign
Website visit
Product purchase

5. Why email marketing?
Also, it is an efficient way to
generate high ROI (Return On
Investment)

6. Why email marketing?
Is email marketing
expensive?Also, it is an efficient way to
generate high ROI (Return On
Investment)

7. Why email marketing?
Email marketing is neither
expensive nor time
consuming
GIF credits: Loding.io
Is email marketing
expensive?Also, it is an efficient way to
generate high ROI (Return On
Investment)

8. Why email marketing?
Email marketing is neither
expensive nor time
consuming
GIF credits: Loding.io
Can you explain email
marketing in detail?Also, it is an efficient way to
generate high ROI (Return On
Investment)

9. Why email marketing?
Can you explain email
marketing in detail?
Certainly!

10. .
What’s in it for you?
 What is email marketing?
 Email marketing setup
 Benefits of email marketing
 A/B testing
 Automating emails
 Types of email campaigns
 How to engage new users
 Demo

11. What is email marketing?
What is email marketing?

12. What is email marketing?
It is an effective way to convert leads into sales by sending personalized emails to targeted audience
It can also be used to
remarket pre-qualified
leads

13. What is email marketing?
Email marketing is effective at every stage of the customer lifecycle
Awareness Consideration Purchase Retention Advocacy

14. What is email marketing?
Email marketing is effective at every stage of the customer lifecycle
Awareness Consideration Purchase Retention Advocacy
Customers recognize their
problems after which you
can educate them on how
your brand can solve them

15. What is email marketing?
Email marketing is effective at every stage of the customer lifecycle
Awareness Consideration Purchase Retention Advocacy
5 important skincare products
that everyone should have
Learn more on xyz products ->
Example - Share newsletter with
customers

16. What is email marketing?
Email marketing is effective at every stage of the customer lifecycle
Awareness Consideration Purchase Retention Advocacy
Customer is focused on
searching for relevant
products (solutions) and
compares the product with
similar ones

17. What is email marketing?
Email marketing is effective at every stage of the customer lifecycle
Awareness Consideration Purchase Retention Advocacy
Example – Send relevant emails to
promote your product
Discover the perfect moisturizer
for your skin
This product:
• Smoothens your skin
• Hydrates your skin
• Contains SPF 20

18. What is email marketing?
Email marketing is effective at every stage of the customer lifecycle
Awareness Consideration Purchase Retention Advocacy
Encourage your
customers to purchase
the product by giving
offers

19. What is email marketing?
Email marketing is effective at every stage of the customer lifecycle
Awareness Consideration Purchase Retention Advocacy
Example – Give discounts via emails
and encourage your customers to
purchase your product
20% off on this moisturizer till
[DATE]!
SHOP NOW!

20. What is email marketing?
Email marketing is effective at every stage of the customer lifecycle
Awareness Consideration Purchase Retention Advocacy
Nurture your relationship
with customers to ensure
they remain loyal to your
brand

21. What is email marketing?
Email marketing is effective at every stage of the customer lifecycle
Awareness Consideration Purchase Retention Advocacy
Example – Send emails to only
active customers
Buy a combo pack of facial kit at
just $39 and get a sunscreen worth
$10 for free
SHOP NOW!
Exclusive offer just for you

22. What is email marketing?
Email marketing is effective at every stage of the customer lifecycle
Awareness Consideration Purchase Retention Advocacy
Note: Customer promotes your brand with friends
Convert your active
customers into brand
advocates

23. What is email marketing?
Email marketing is effective at every stage of the customer lifecycle
Awareness Consideration Purchase Retention Advocacy
Example – Send emails to customers to promote your products
I’m donating all the profits from the sales of my
website’s Lip care product in order to educate poor
children
If you are interested, buy a lip care product from my
website and help the needy
LET’S FOCUS ON SAVING LIVES TODAY
Share with your friends

24. What is email marketing?
Email marketing setup

25. Email marketing setup
Identify target
audience and create
segments
Create campaigns
and set an
appropriate call to
action
Send campaigns
immediately or
schedule a time
Test your emails
before sending
Analyze
performance (open
rate, CTR rate,
response and rate)
and optimize
campaigns

26. Email marketing setup
• Creating Lists
• Adding Contacts to Lists
• Creating Your Campaign – campaign name and type
• Selecting the list (either we can send it to all contacts or we can select the
recipient list)
• choose a format for your campaign
• Modifying the template and updating the subject line (adjusting line height,
background color, padding, and more by using the “Options” feature)
• Finally, we can send email campaign
We can show a demo on how to create basic email campaign here

27. Email marketing setup
Identify target
audience and create
segments
Create campaigns
and set an
appropriate call to
action
Send campaigns
immediately or
schedule a time
Test your emails
before sending
Analyze
performance (open
rate, CTR rate,
response and rate)
and optimize
campaigns
???

28. Email marketing setup
Reply Rate Click-Through RateOpen Rate Response Rate
Open rate =
Emails opened
Emails sent – Emails bounced
Response rate =
Clicks
Open rates
It is the percentage of the total
number of recipients who opened an
email campaign
It is the percentage of the number
of recipients who responded to
the email campaign
Lorem ipsum
CTR=
Clicks
Delivered emails
x 100%
It is the percentage of recipients
that have clicked on CTA in
your email message
Click through rate

29. Email marketing setup
Reply Rate Click-Through RateOpen Rate Response Rate
Open rate =
Emails opened
Emails sent – Emails bounced
Response rate =
Clicks
Open rates
It is the percentage of the total
number of recipients who opened an
email campaign
It is the percentage of the number
of recipients who responded to
the email campaign
It is the percentage of recipients
that have clicked on CTA in
your email message
Click through rate
CTR=
Number of delivered emails
Number of clicks-throughs

30. Email marketing setup
Reply Rate Click-Through RateOpen Rate Response Rate
Open rate =
Emails opened
Emails sent – Emails bounced
It is the percentage of the total
number of recipients who opened an
email campaign
It is the percentage of the total
recipients who clicked on the link
of your email campaign and
completed an action
CTR=
It is the percentage of recipients
that have clicked on CTA in
your email message
Click through rate
Response rate =
Number of actions taken
Number of emails delivered
Number of clicks-throughs
Number of delivered emails

31. What is email marketing?
Benefits of email marketing

32. Benefits of email marketing
Cost-effective

33. Benefits of email marketing
Time-savingCost-effective

34. Benefits of email marketing
Cost-effective Time-saving Real-time
marketing

35. Benefits of email marketing
Time-saving Less intrusiveCost-effective Real-time
marketing

36. Benefits of email marketing
Time-saving Less intrusive
Builds credibility
Cost-effective Real-time
marketing

37. Benefits of email marketing
Time-saving Less intrusive
Builds credibility Increases visibility
and brand
awareness
Cost-effective Real-time
marketing

38. Benefits of email marketing
Time-saving Less intrusive
Builds credibility Increases visibility
and brand
awareness
Easy way to
track ROI
Cost-effective Real-time
marketing

39. What is email marketing?
A/B testing

40. A/B testing
In email marketing,
gaining high open rates
and click-through rates
will result in more website
visitors and sales
That’s great! But how do
you make it possible?

41. A/B testing
In email marketing,
gaining high open rates
and click-through rates
will result in more website
visitors and sales
It can be done through
A/B testing
That’s great! But how do
you make it possible?

42. A/B testing
A/B testing is a method to analyze which of the two email campaign strategy is most effective in terms of high
open rates and click rates
A B

43. A/B testing
A/B testing is a method to analyze which of the two email campaign strategy is most effective in terms of high
open rates and click rates
A B
For better results, A/B testing can be
done on the following
• Subject line
• Email content

44. A/B testing
Consider an example of A/B test, where Linda has set up two variations of the email campaign
• The subject line and email content are the most important elements in email marketing
• When a subject line and email content is interesting, it results in high open rates

45. A/B testing
Consider an example of A/B test, where Linda has set up two variations of the email campaign

46. A/B testing
Now, let me send 2 different
subject lines to test which one
generates more open rate
A/B test 1:
Linda sends version A of the email
to 50% of recipients
And version B to the remaining
50%
3 Important
Strategies To
Increase Your Open
Rate
Three Important
Strategies To
Increase Your Open
Rate

47. A/B testing
Now, let me send 2 different
subject lines to test which one
generates more open rate
A/B test 1:
Linda sends version A of the email
to 50% of recipients
And version B to the remaining
50%
3 Important
Strategies To
Increase Your Open
Rate
Three Important
Strategies To
Increase Your Open
Rate
MEASURING THE SUCCESS OF A/B TEST

48. A/B testing
Now, let me send 2 different
subject lines to test which one
generates more open rate
A/B test 1:
3 Important
Strategies To
Increase Your Open
Rate
Three Important
Strategies To
Increase Your Open
Rate
Version A has a higher open rate

49. A/B testing
Linda sends version A of the email
to 50% of recipients
And version B to the remaining
50%
$80 today but $90
tomorrow
$80 today, $90
tomorrow
Now, let me send 2 different
subject lines to test which one
generates more open rate
A/B test 2:

50. A/B testing
Linda sends version A of the email
to 50% of recipients
And version B to the remaining
50%
$80 today but $90
tomorrow
$80 today, $90
tomorrow
Now, let me send 2 different
subject lines to test which one
generates more open rate
A/B test 2:
MEASURING THE SUCCESS OF A/B TEST

51. A/B testing
$80 today but $90
tomorrow
$80 today, $90
tomorrow
Now, let me send 2 different
subject lines to test which one
generates more open rate
A/B test 2:
Version B has a higher open rate

52. A/B testing
Linda sends version A of the email
to 50% of recipients
And version B to the remaining
50%
Uh-oh, your
prescription is
expiring
Your prescription is
expiring
Now, let me send 2 different
subject lines to test which one
generates more open rate
A/B test 3:

53. A/B testing
Linda sends version A of the email
to 50% of recipients
And version B to the remaining
50%
Uh-oh, your
prescription is
expiring
Your prescription is
expiring
Now, let me send 2 different
subject lines to test which one
generates more open rate
A/B test 3:
MEASURING THE SUCCESS OF A/B TEST

54. A/B testing
Uh-oh, your
prescription is
expiring
Your prescription is
expiring
Now, let me send 2 different
subject lines to test which one
generates more open rate
A/B test 3:
Version A has a higher open rate

55. Version A has a higher open rate
A/B testing
Uh-oh, your
prescription is
expiring
Your prescription is
expiring
Now, let me send 2 different
subject lines to test which one
generates more open rate
A/B test 3:
In order to keep improving your
email rates, you need to do
continuous experiments
Which means continuous
A/B testing

56. A/B testing
Consider an example of A/B test, where Linda has set up two variations of the email campaign
In continuous A/B testing, we can test
various elements of the email campaign
Such as, sender's name
Subject line, email copy, CTA, email design,
image etc.
Continuous A/B test: Version A Version B

57. A/B testing
Consider an example of A/B test, where Linda has set up two variations of the email campaign
Linda sends version A of the email
to 50% of recipients
And version B to the remaining
50%
In continuous A/B testing, we can test
various elements of the email campaign
Such as, sender's name,
Subject line, email copy, CTA, email design,
image etc.
Continuous A/B test:
From: Sam@xyz.com From: noreply@xyz.com

58. A/B testing
Consider an example of A/B test, where Linda has set up two variations of the email campaign
Linda sends version A of the email
to 50% of recipients
And version B to the remaining
50%
In continuous A/B testing, we can test
various elements of the email campaign
Such as, sender's name,
Subject line, email copy, CTA, email design,
image etc.
Continuous A/B test:
From: Sam@xyz.com From: noreply@xyz.com
MEASURING THE SUCCESS OF A/B TEST

59. A/B testing
Consider an example of A/B test, where Linda has set up two variations of the email campaign
In continuous A/B testing, we can test
various elements of the email campaign
Such as, sender's name,
Subject line, email copy, CTA, email design,
image etc.
Continuous A/B test:
From: Sam@xyz.com From: noreply@xyz.com
Version A has a higher open rate

60. A/B testing
Consider an example of A/B test, where Linda has set up two variations of the email campaign
In continuous A/B testing, we can test
various elements of the email campaign
Such as, sender's name,
Subject line, email copy, CTA, email design,
image etc.
Continuous A/B test:
[Webinar] Increase Your Email Open
Rates
Webinar: Increase Your Email Open
Rates
From: Sam@xyz.com
Linda sends version A of the email
to 50% of recipients
And version B to the remaining
50%

61. A/B testing
Consider an example of A/B test, where Linda has set up two variations of the email campaign
In continuous A/B testing, we can test
various elements of the email campaign
Such as, sender's name,
Subject line, email copy, CTA, email design,
image etc.
Continuous A/B test:
[Webinar] Increase Your Email Open
Rates
Webinar: Increase Your Email Open
Rates
From: Sam@xyz.com
Linda sends version A of the email
to 50% of recipients
And version B to the remaining
50%
MEASURING THE SUCCESS OF A/B TEST

62. A/B testing
Continuous A/B test: Version A has a higher open rate
[Webinar] Increase Your Email Open
Rates
Webinar: Increase Your Email Open
Rates
From: Sam@xyz.com
In continuous A/B testing, we can test
various elements of the email campaign
Such as, sender's name,
Subject line, email copy, CTA, email design,
image etc.

63. A/B testing
Continuous A/B test:
From: Sam@xyz.com
[Webinar] Increase Your Email Open Rates
Version B has a higher open rate
In continuous A/B testing, we can test
various elements of the email campaign
Such as, sender's name,
Subject line, email copy, CTA, email design,
image etc.
Hi,
Learn some of the easy ways to
increase your email open rates. Join us
on May 10, 2019, 7 PM PST for an
interactive discussion with our experts
Hi Rachel,
Learn some of the easy ways to
increase your email open rates. Join us
on May 10, 2019, 7 PM PST for an
interactive discussion with our experts.
Version A Version B

64. A/B testing
Continuous A/B test:
From: Sam@xyz.com
[Webinar] Increase Your Email Open Rates
Version B has a higher open rate
In continuous A/B testing, we can test
various elements of the email campaign
Such as, sender's name,
Subject line, email copy, CTA, email design,
image etc.
Hi,
Learn some of the easy ways to
increase your email open rates. Join us
on May 10, 2019, 7 PM PST for an
interactive discussion with our experts
Hi Rachel,
Learn some of the easy ways to
increase your email open rates. Join us
on May 10, 2019, 7 PM PST for an
interactive discussion with our experts.
Version A Version B
MEASURING THE SUCCESS OF A/B TEST

65. Hi,
Learn some of the easy ways to
increase your email open rates. Join us
on May 10, 2019, 7 PM PST for an
interactive discussion with our experts
Hi Rachel,
Learn some of the easy ways to
increase your email open rates. Join us
on May 10, 2019, 7 PM PST for an
interactive discussion with our experts.
A/B testing
Continuous A/B test:
From: Sam@xyz.com
[Webinar] Increase Your Email Open Rates
Version B has a higher open rate
In continuous A/B testing, we can test
various elements of the email campaign
Such as, sender's name,
Subject line, email copy, CTA, email design,
image etc.
Version A Version B

66. A/B testing
Consider an example of A/B test, where Linda has set up two variations of the email campaign
Linda sends version A of the email
to 50% of recipients
And version B to the remaining
50%Continuous A/B test:
Save my seat
Version A Version B
Save my seat
From: Sam@xyz.com
[Webinar] Increase Your Email Open Rates
Hi Rachel,
Learn some of the easy ways to increase your email open
rates. Join us on May 10, 2019, 7 PM PST for an interactive
discussion with our experts.
In continuous A/B testing, we can test
various elements of the email campaign
Such as, sender's name,
Subject line, email copy, CTA, email design,
image etc.

67. A/B testing
Consider an example of A/B test, where Linda has set up two variations of the email campaign
Linda sends version A of the email
to 50% of recipients
And version B to the remaining
50%Continuous A/B test:
Save my seat
Version A Version B
Save my seat
In continuous A/B testing, we can test
various elements of the email campaign
Such as, sender's name,
Subject line, email copy, CTA, email design,
image etc.
From: Sam@xyz.com
[Webinar] Increase Your Email Open Rates
Hi Rachel,
Learn some of the easy ways to increase your email open
rates. Join us on May 10, 2019, 7 PM PST for an interactive
discussion with our experts.
MEASURING THE SUCCESS OF A/B TEST

68. A/B testing
Consider an example of A/B test, where Linda has set up two variations of the email campaign
Continuous A/B test:
Save my seat
Version A Version B
Save my seat
Version A has a higher open rate
In continuous A/B testing, we can test
various elements of the email campaign
Such as, sender's name,
Subject line, email copy, CTA, email design,
image etc.
From: Sam@xyz.com
[Webinar] Increase Your Email Open Rates
Hi Rachel,
Learn some of the easy ways to increase your email open
rates. Join us on May 10, 2019, 7 PM PST for an interactive
discussion with our experts.

69. Version AFrom: Sam@xyz.com
[Webinar] Increase Your Email Open Rates
Hi Rachel,
Learn some of the easy ways to increase your email open rates.
Join us on May 10, 2019, 7 PM PST for an interactive discussion
with our experts.
Save my seat
A/B testing
Continuous A/B test:
Linda sends version A of the email
to 50% of recipients
And version B to the remaining
50%
Version B
From: Sam@xyz.com
[Webinar] Increase Your Email Open Rates
Hi Rachel,
Learn some of the easy ways to increase your email open
rates. Join us on May 10, 2019, 7 PM PST for an interactive
discussion with our experts.
Save my seat
Version AFrom: Sam@xyz.com
[Webinar] Increase Your Email Open Rates
Hi Rachel,
Learn some of the easy ways to increase your
email open rates. Join us on May 10, 2019, 7
PM PST for an interactive discussion with our
experts.
Save my seat
Version A
In continuous A/B testing, we can test
various elements of the email campaign
Such as, sender's name,
Subject line, email copy, CTA, email design,
image etc.

70. Version AFrom: Sam@xyz.com
[Webinar] Increase Your Email Open Rates
Hi Rachel,
Learn some of the easy ways to increase your email open rates.
Join us on May 10, 2019, 7 PM PST for an interactive discussion
with our experts.
Save my seat
A/B testing
Continuous A/B test:
Linda sends version A of the email
to 50% of recipients
And version B to the remaining
50%
Version B
From: Sam@xyz.com
[Webinar] Increase Your Email Open Rates
Hi Rachel,
Learn some of the easy ways to increase your email open
rates. Join us on May 10, 2019, 7 PM PST for an interactive
discussion with our experts.
Save my seat
Version AFrom: Sam@xyz.com
[Webinar] Increase Your Email Open Rates
Hi Rachel,
Learn some of the easy ways to increase your
email open rates. Join us on May 10, 2019, 7
PM PST for an interactive discussion with our
experts.
Save my seat
Version A
In continuous A/B testing, we can test
various elements of the email campaign
Such as, sender's name,
Subject line, email copy, CTA, email design,
image etc.
MEASURING THE SUCCESS OF A/B TEST

71. Version AFrom: Sam@xyz.com
[Webinar] Increase Your Email Open Rates
Hi Rachel,
Learn some of the easy ways to increase your email open rates.
Join us on May 10, 2019, 7 PM PST for an interactive discussion
with our experts.
Save my seat
A/B testing
Continuous A/B test:
Linda sends version A of the email
to 50% of recipients
And version B to the remaining
50%
Version B
From: Sam@xyz.com
[Webinar] Increase Your Email Open Rates
Hi Rachel,
Learn some of the easy ways to increase your email open
rates. Join us on May 10, 2019, 7 PM PST for an interactive
discussion with our experts.
Save my seat
Version AFrom: Sam@xyz.com
[Webinar] Increase Your Email Open Rates
Hi Rachel,
Learn some of the easy ways to increase your
email open rates. Join us on May 10, 2019, 7
PM PST for an interactive discussion with our
experts.
Save my seat
Version A
In continuous A/B testing, we can test
various elements of the email campaign
Such as, sender's name,
Subject line, email copy, CTA, email design,
image etc.

72. A/B testing
Continuous A/B test:
Version AFrom: Sam@xyz.com
[Webinar] Increase Your Email Open Rates
Hi Rachel,
Learn some of the easy ways to increase your
email open rates. Join us on May 10, 2019, 7
PM PST for an interactive discussion with our
experts.
Save my seat
Linda sends version A of the email
to 50% of recipients
And version B to the remaining
50%
Version B
From: Sam@xyz.com
[Webinar] Increase Your Email Open Rates
Hi Rachel,
Learn some of the easy ways to increase your email open
rates. Join us on May 10, 2019, 7 PM PST for an interactive
discussion with our experts.
Save my seat
Version AFrom: Sam@xyz.com
[Webinar] Increase Your Email Open Rates
Hi Rachel,
Learn some of the easy ways to increase your
email open rates. Join us on May 10, 2019, 7
PM PST for an interactive discussion with our
experts.
Save my seat
Version A
In continuous A/B testing, we can test
various elements of the email campaign
Such as, sender's name,
Subject line, email copy, CTA, email design,
image etc.

73. A/B testing
Continuous A/B test:
Version AFrom: Sam@xyz.com
[Webinar] Increase Your Email Open Rates
Hi Rachel,
Learn some of the easy ways to increase your
email open rates. Join us on May 10, 2019, 7
PM PST for an interactive discussion with our
experts.
Save my seat
Linda sends version A of the email
to 50% of recipients
And version B to the remaining
50%
Version B
From: Sam@xyz.com
[Webinar] Increase Your Email Open Rates
Hi Rachel,
Learn some of the easy ways to increase your email open
rates. Join us on May 10, 2019, 7 PM PST for an interactive
discussion with our experts.
Save my seat
Version AFrom: Sam@xyz.com
[Webinar] Increase Your Email Open Rates
Hi Rachel,
Learn some of the easy ways to increase your
email open rates. Join us on May 10, 2019, 7
PM PST for an interactive discussion with our
experts.
Save my seat
Version A
In continuous A/B testing, we can test
various elements of the email campaign
Such as, sender's name,
Subject line, email copy, CTA, email design,
image etc.
MEASURING THE SUCCESS OF A/B TEST

74. Version AFrom: Sam@xyz.com
[Webinar] Increase Your Email Open Rates
Hi Rachel,
Learn some of the easy ways to increase your
email open rates. Join us on May 10, 2019, 7
PM PST for an interactive discussion with our
experts.
Save my seat
Version B
Version AFrom: Sam@xyz.com
[Webinar] Increase Your Email Open Rates
Hi Rachel,
Learn some of the easy ways to increase your
email open rates. Join us on May 10, 2019, 7
PM PST for an interactive discussion with our
experts.
Save my seat
Version A
A/B testing
Continuous A/B test:
Linda sends version A of the email
to 50% of recipients
And version B to the remaining
50%
From: Sam@xyz.com
[Webinar] Increase Your Email Open Rates
Hi Rachel,
Learn some of the easy ways to increase your email open
rates. Join us on May 10, 2019, 7 PM PST for an interactive
discussion with our experts.
Save my seat
In continuous A/B testing, we can test
various elements of the email campaign
Such as, sender's name,
Subject line, email copy, CTA, email design,
image etc.

75. A/B testing
Continuous A/B test:
Final output
From: Sam@xyz.com
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Hi Rachel,
Learn some of the easy ways to increase your email open
rates. Join us on May 10, 2019, 7 PM PST for an interactive
discussion with our experts.
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In continuous A/B testing, we can test
various elements of the email campaign
Such as, sender's name,
Subject line, email copy, CTA, email design,
image etc.

76. What is email marketing?
How to optimize subject line

77. How to optimize subject line
Include a number in
your subject line
SUBJECT LINE

78. How to optimize subject line
Include a number in
your subject line
Include an emoji in
your subject line
SUBJECT LINE

79. According to Experian, subject line with emojis can increase open
rates by 45%.
DID YOU KNOW?

80. Include a number in
your subject line
Include an emoji in
your subject line
Personalize subject lines for
better open rates
How to optimize subject line
SUBJECT LINE

81. Personalized email messages can improve CTR and open rates as
well
DID YOU KNOW?
Source: websolutions

82. Include a number in
your subject line
Include an emoji in
your subject line
Prefer title case subject
lines
Personalize subject lines for
better open rates
How to optimize subject line
SUBJECT LINE

83. DID YOU KNOW?
For example,
•Title case: Game Of Thrones Is My Favorite Show
•Sentence case: Game of thrones is my favorite show
•Lower case: game of thrones is my favorite show

84. Watch the length of
your subject line (17-24
characters)
How to optimize subject line
SUBJECT LINE

85. According to campaign monitor, ideal length of a subject line is 17-24
characters as they are more likely to boost email open rates
Best Good Okay
17-24
characters
25-35
characters
36-48
characters
DID YOU KNOW?

86. Watch the length of
your subject line (17-24
characters)
Develop a sense of
urgency
How to optimize subject line
SUBJECT LINE

87. DID YOU KNOW?
For example,
Limited
stocks
Limited time
offer
Hurry up
Offer
expires

88. What is email marketing?
Optimize your email content

89. Optimize your email content
Send content that is relevant to customer expectation
Some of the ways to optimize email content are:

90. Optimize your email content
Send content that is relevant to customer expectation
Use bullet points to make the content readable
Some of the ways to optimize email content are:

91. Optimize your email content
Send content that is relevant to customer expectation
Use bullet points to make the content readable
Follow a logical structure
Some of the ways to optimize email content are:

92. Optimize your email content
Send content that is relevant to customer expectation
Use bullet points to make the content readable
Follow a logical structure
Use compelling images
Some of the ways to optimize email content are:

93. Optimize your email content
Send content that is relevant to customer expectation
Use bullet points to make the content readable
Follow a logical structure
Use compelling images
Prefer to design emails with responsive designs
Some of the ways to optimize email content are:

94. Optimize your email content
Send content that is relevant to customer expectation
Use bullet points to make the content readable
Follow a logical structure
Use compelling images
Prefer to design emails with responsive designs
Avoid grammatical mistakes
Some of the ways to optimize email content are:

95. Optimize your email content
Personalize emails for your readers
Some of the ways to optimize email content are:
Send content that is relevant to customer expectation
Use bullet points to make the content readable
Follow a logical structure
Use compelling images
Prefer to design emails with responsive designs
Avoid grammatical mistakes

96. Optimize your email content
Personalize emails for your readers
Choose the right fonts and colors for your
Some of the ways to optimize email content are:
email
Send content that is relevant to customer expectation
Use bullet points to make the content readable
Follow a logical structure
Use compelling images
Prefer to design emails with responsive designs
Avoid grammatical mistakes

97. Optimize your email content
Personalize emails for your readers
Choose the right fonts and colors for your
Build rapport with customers by sharing
insights they value
Some of the ways to optimize email content are:
email
Send content that is relevant to customer expectation
Use bullet points to make the content readable
Follow a logical structure
Use compelling images
Prefer to design emails with responsive designs
Avoid grammatical mistakes

98. Optimize your email content
Personalize emails for your readers
Choose the right fonts and colors for your
Build rapport with customers by sharing
Use recipient names
insights they value
Some of the ways to optimize email content are:
email
Send content that is relevant to customer expectation
Use bullet points to make the content readable
Follow a logical structure
Use compelling images
Prefer to design emails with responsive designs
Avoid grammatical mistakes

99. Optimize your email content
Personalize emails for your readers
Choose the right fonts and colors for your
Build rapport with customers by sharing
Use recipient names
Add a clear call-to-action at the end
insights they value
Some of the ways to optimize email content are:
email
Send content that is relevant to customer expectation
Use bullet points to make the content readable
Follow a logical structure
Use compelling images
Prefer to design emails with responsive designs
Avoid grammatical mistakes

100. What is email marketing?
Automating emails

101. • Birthdays
• Anniversaries
• Cart abandonments
• Product
recommendation
• Occasions
Automating emails
Triggered emails are sent to customers based on an event, date or user behaviour
Events User behaviourDate

102. Automating emails
Events User behaviourDate
Autoresponder emails are sent at frequent intervals based on the behaviour of subscribers
For example,
Triggered emails are sent to customers based on an event, date or user behaviour
Feedback
Your Amazon package has been delivered

103. What is email marketing?
Types of email campaigns

104. Types of email campaigns
Newsletter
With email newsletters, subscribers are connected and
informed about the product updates

105. Types of email campaigns
Newsletter
With email newsletters, subscribers are connected and
informed about the product updates
How to optimize?
• Stack your email content
• Create a compelling header
• Share different variety of useful content (videos, articles,
podcasts, webinars etc.) with recipients
• Follow a consistent schedule
For example,

106. Types of email campaigns
Promotional emails
Drive revenue by sending special offers through promotional
email

107. Types of email campaigns
Promotional emails
How to optimize?
• Personalize your campaigns
• Include time sensitive offers
• Prefer to send offer emails on holidays
For example,
Drive revenue by sending special offers through promotional
email
source: Pinterest

108. Types of email campaigns
Abandoned cart emails
• These emails are shared with customers who have added
products to their cart but failed to complete the
checkout process
• It is an effective way of sales recovery

109. Types of email campaigns
Abandoned cart emails
• These emails are shared with customers who have added
products to their cart but failed to complete the
checkout process
• It is an effective way of sales recovery
How to optimize?
• Use a simple abandoned cart email template
• Personalize your abandoned-cart recovery emails
• Send a series of email remainder
• In your email remainder, add a product image

110. Types of email campaigns
Abandoned cart emails
• These emails are shared with customers who have added
products to their cart but failed to complete the
checkout process
• It is an effective way of sales recovery
Email 1
Subject line: [Name], you forgot to complete your
order! 
Pre-header: You left something in your cart, can we
help?
For example
How to optimize?
• Use a simple abandoned cart email template
• Personalize your abandoned-cart recovery emails
• Send a series of email remainder
• In your email remainder, add a product image

111. Types of email campaigns
Abandoned cart emails
• These emails are shared with customers who have added
products to their cart but failed to complete the
checkout process
• It is an effective way of sales recovery
Email 1
Subject line: [Name], you forgot to complete your
order! 
Pre-header: You left something in your cart, can we
help?
Email 2
Subject line: Hi [Name], items in your shopping cart
are selling out quickly
Pre-header: A gentle reminder
For example
How to optimize?
• Use a simple abandoned cart email template
• Personalize your abandoned-cart recovery emails
• Send a series of email remainder
• In your email remainder, add a product image

112. Types of email campaigns
Abandoned cart emails
• These emails are shared with customers who have added
products to their cart but failed to complete the
checkout process
• It is an effective way of sales recovery
Email 1
Subject line: [Name], you forgot to complete your
order! 
Pre-header: You left something in your cart, can we
help?
Email 2
Subject line: Hi [Name], items in your shopping cart
are selling out quickly
Pre-header: A gentle reminder
Email 3
Subject line: [Name], 20% off on your cart! Valid until
[date]
Pre-header: Offer on your favourite product
For example
How to optimize?
• Use a simple abandoned cart email template
• Personalize your abandoned-cart recovery emails
• Send a series of email remainder
• In your email remainder, add a product image

113. Types of email campaigns
Re-engagement Campaign
• It is a series of emails sent to inactive email subscribers
• It boosts engagement and helps to maintain a high IPR
(Inbox Placement Ratio)

114. Types of email campaigns
Re-engagement Campaign
• It is a series of emails sent to inactive email subscribers
• It boosts engagement and helps to maintain a high IPR
(Inbox Placement Ratio)
How to optimize?
• Prefer gamification to re-engage subscribers
• Prefer subject lines like “We have been missing you” or “Did
we do something wrong”
• Run a poll or competition to re-engage with your subscribers
For example,
Source: GetResponse

115. What is email marketing?
How to engage with new subscribers

116. How to engage with new subscribers
• Thank your subscribers for joining
XYZ
Hi Sam,
Thank you for subscribing.
Below is a discount code for you
Do not forget to use the code when you make a
purchase on our website
If there’s anything we can do to make your experience
better, please let us know and email us here, and if you
want to know our privacy policy, kindly refer to the
link below
Use Promo code *****
Click here

117. How to engage with new subscribers
• Thank your subscribers for joining
• Create clear and compelling subject line
XYZ
Poor example: Thanks for joining – Here’s what’s on sale
Good example: Save on your first order
Source: entrepreneur

118. How to engage with new subscribers
• Thank your subscribers for joining
• Create clear and compelling subject line
• Know the ideal time to message them
XYZ
Time sent
Received – 09:00 A.M. on weekend
Received – 09:00 A.M. on weekday
x

119. How to engage with new subscribers
• Thank your subscribers for joining
• Create clear and compelling subject line
• Know the ideal time to message them
• Avoid the 'no-reply' sender name
XYZ
According to HubSpot, most customers do not open
emails from unfamiliar senders (like
noreply@xyz.com)
??

120. How to engage with new subscribers
• Thank your subscribers for joining
• Create clear and compelling subject line
• Know the ideal time to message them
• Avoid the 'no-reply' sender name
• Let your subscribers know your company’s
XYZ
Hi Sam,
Thank you for subscribing.
Below is a discount code for you
Do not forget to use the code when you make a
purchase on our website
If there’s anything we can do to make your experience
better, please let us know and email us here, and if you
want to know our privacy policy, kindly refer to the
link below
Use Promo code *****
Click here
privacy policy

121. How to engage with new subscribers
• Thank your subscribers for joining
• Create clear and compelling subject line
• Know the ideal time to message them
• Avoid the 'no-reply' sender name
• Let your subscribers know your company’s
• Personalize your emails
XYZ
Hi Sam,
Thank you for subscribing.
Below is a discount code for you
Do not forget to use the code when you make a
purchase on our website
If there’s anything we can do to make your experience
better, please let us know and email us here, and if you
want to know our privacy policy, kindly refer to the
link below
Use Promo code *****
Click here
privacy policy

122. How to engage with new subscribers
• Thank your subscribers for joining
• Create clear and compelling subject line
• Know the ideal time to message them
• Avoid the 'no-reply' sender name
• Let your subscribers know your company’s privacy
policy
• Personalize your emails
• Prefer attractive email design
XYZ
privacy policy

123. How to engage with new subscribers
• Thank your subscribers for joining
• Create clear and compelling subject line
• Know the ideal time to message them
• Avoid the 'no-reply' sender name
• Let your subscribers know your company’s privacy
policy
• Personalize your emails
• Prefer attractive email design
• Include an unsubscribe link
XYZ
Hi Sam,
Thank you for subscribing.
Below is a discount code for you
Do not forget to use the code when you make a
purchase on our website
If there’s anything we can do to make your experience
better, please let us know and email us here, and if you
want to know our privacy policy, kindly refer to the
link below
Use Promo code *****
Click here Unsubscribe
privacy policy

124. What is email marketing?
Email marketing tools

125. Email marketing tools
1
2
3
6
4
5

126. What is email marketing?
Demo

127. Email marketing tools
• we can show a basic demo on how to create and send a newsletter
• We can also show a sample email of newsletter (slide 105), promotional emails (slide 107), abandonment cart emails
(slide 112)and re-engagement emails (slide 114)

128. What is email marketing?
Checklist

129. Checklist
 Create interesting subject lines as they boost your email open rates
 Keep your content relevant and consistent with your brand
 Check the sender name
 Personalize your subject line and email copy text
 Always include an unsubscribe link in emails
 Use A/B testing for better results
 Use welcome emails to build good customer relationships
 Segment your list (based on user behaviour)
 Ask your subscribers to update their preferences

130. Checklist
 Include features such as countdown timers and live polls
 Choose the right email frequency
 Reward subscribers
 Optimize your emails for mobile
 Create a time-saving email marketing schedule
 Making email footer and header informative
 Avoid spam filters
 Measure and analyse results

131. Key Takeaways

132. Key Takeaways