2. Some Background :
● A majority of Americans (79%) are concerned about companies
using their personal data, with 62% feeling it is impossible to avoid
having their data collected. Privacy breaches are a real concern, with
over 22 billion records compromised in last year's 4,145 publicly
disclosed incidents. Companies can face hefty fines under the EU's
GDPR regulation. Despite these concerns, consumers demand
personalized marketing messages, with 72% only engaging with
brand messaging that is tailored to them. Brands face the challenge
of crafting personalized campaigns without losing trust with
consumers.
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3. Why Email Marketing:
When there are many
ways of promoting and
selling your product?
● According to the
research, 59% of
consumers said brand
personalisation emails
affects consumers buying
decision.
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4. Email marketing is a method of
promoting and selling products or
services to a specific audience
through the use of electronic mail as
a communication tool.
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Email Marketing:
6. Privacy & Opt in
Policies
Let’s start with the first set of slides
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7. “
”
○ Clear Privacy Policies: Many people are unsure about what
companies do with their personal data, yet they still take steps to
protect it, such as deleting cookies and using ad-blockers.
● Personal data is valuable to individuals, and companies should be
transparent about their policies in order to gain trust and build strong
relationships with their customers. In fact, a marketer found that they
were able to increase sign-ups by 10% simply by changing their
privacy policy from "100% privacy" to "Your privacy is 100%
guaranteed".
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8. Example:
For instances, Proton Mail uses various measures to protect the privacy
of its customers. These include:
● End-to-end encryption: Proton Mail encrypts emails on the client
side before they are sent to the server, ensuring that only the
intended recipient can read them.
● No logging policy: Proton Mail does not log IP addresses or any
information that could be used to identify individual users.
● Swiss privacy laws: Proton Mail is based in Switzerland, which has
some of the strongest privacy laws in the world.
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10. Digital marketing must be enhanced and
developed for humans first, not for robots,
which is the foremost path for gaining trust of
subscribers. The language must be polite and
clear as it will be easy for humans to catch data
rather than robots who scans the emails. The
language style used must be informal and
idiomatic. Moreover, it is finer than social
networking websites because it is exclusive
council.
Understanding Psychology:
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11. Example
Blue is believed a trustworthy and reliable
color while red demonstrates danger. Further,
emails designing must follow the principles of
universal design, which can be accessible to
differently abled people also. Furthermore,
faith in youngsters can be acquired through
involvement.
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14. CREATE:
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Implement automated email campaigns to improve your team's
ability to deliver personalized and impactful marketing efforts.
Begin with high-performing welcome and birthday emails, and then
move on to address abandoned carts and website bounces. The
key to successful email marketing is data-driven optimization. Use
A/B testing to continuously evaluate and improve all elements of
your emails, including subject lines, pre-header text, calls to
action, design, and layout, to effectively engage with your target
audience.
15. TEST
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• Successful email marketing does not rely on guesses and
assumptions, but instead is achieved through continuous
experimentation, evaluation, and refinement. A/B testing
your subject lines is just the beginning. Test all elements
of your emails, including the pre-header text, call to
action, design, and layout, to identify what resonates with
your audience and what needs improvement.
16. our office
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Example
Large social media giants like Facebook and
Instagram employ A/B testing to develop targeted
algorithms for their consumers. By presenting
content that an individual has previously shown
interest in, the time spent on the platform and the
likelihood of engagement with advertisements
increases. This leads to a higher retention rate for
individual users.
17. LEARN
Ultimately, it can be possible to have straight opinion or criticism from your
precise viewers without any anxiousness. Therefore, preference centers
could be established for gathering views or comments and inspiring followers
to operate this feedback hub. Some of the questions which marketers can
ask are most preferred or any certain time or when to receive messages,
length of message-short or long and number of times , emails to be received
per week. Consequently, this scheme will discourages folks to unsubscribe, as
well as, boost open ratings. Open rate (the number of people who open your
emails) used to be one of the most straightforward email metrics to track and
gauge the success of your campaigns.
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18. REPEAT
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Create
Create and use pre email
templates to understand a
consumer.
Learn
Learn to improve the errors and
repeat the process again.
Test
Test your product on the consumer
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01 02
19. Example
For instance, when Apple released its iOS 15 update, it
introduced a new “Mail Privacy Protection” feature that:
Automatically loads all images from emails
Hides IP addresses and the location of email recipients
This update means that all of your email subscribers that
have iOS 15 devices (iPhones, iPads, Apple Watches) will
appear as opened whether they did or not. Since Apple
iPhones are roughly 48% of the U.S. smartphone market,
and most people read emails on their phones, open rates
are inflated and not as accurate. So, this strategy helps
to create those centres which will certainly delegate
subscribers to cast their email experience.
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20. Summary
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In conclusion, although customers
dislike being bombarded with
irrelevant advertising, targeted brand
ads can influence their purchasing
decisions. By utilizing these three
email strategies: prioritizing privacy,
appealing to psychology, and
constantly improving through trial
and error, a marketer can increase
customer loyalty, drive growth, and
ultimately boost sales.
