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Economics of Mobile
    Computing
Team Work :
 •   Asmaa Adel .
 •   Asmaa Fathy .
 •   Fatma El Kenawy .
 •   Yara Essam .




                         2
Main Outline
• What is Mobility ?
• What is Mobile Computing ?
• Why Mobile Computing ?
• Mobile Computing functions .
• Mobile Computing Applications .
• Advantages & disadvantages of Mobile
  computing .
• MPTV capabilities .
• Economics and Mobile Computing .

                                         3
What is Mobility ?
• Mobility in general is Moving .
• Mobility in computer science :
  – A person who moves .
  – A device that moves .




                                    4
Main Outline
• What is Mobility ?
• What is Mobile Computing ?
• Why Mobile Computing ?
• Mobile Computing functions .
• Mobile Computing Applications .
• Advantages & disadvantages of Mobile
  computing .
• MPTV capabilities .
• Economics and Mobile Computing .

                                         5
Mobile Computing
 • “Is an umbrella term used to describe
   technologies that enable people to
   access network services
   anyplace, anytime, and anywhere. ”

 Other definitions :
 • Mobile computing is the use of
   computers in a non-static
   environment.
                                           6
• Today, technological advances are
  shaping a new computing
  environment where the user is free
  from the need to work at a specific
  location, and is even enabled to
  work while on the move.

Briefly
• Mobile Computing=Mobile (Moving)
  + Computing (using computer)
                                        7
Main Outline
• What is Mobility ?
• What is Mobile Computing ?
• Why Mobile Computing ?
• Mobile Computing functions .
• Mobile Computing Applications .
• Advantages & disadvantages of Mobile
  computing .
• MPTV capabilities .
• Economics and Mobile Computing .

                                         8
Why Mobile Computing ?
 • People are mobile
   – As person works through internet and
     doesn't still in one place.
 • Devices are mobile
   – Cell phones
   – MP3 players
   – Personal Digital Assistants
   – Laptop computers

                                            9
 Examples for devices :




                           10
Main Outline
• What is Mobility ?
• What is Mobile Computing ?
• Why Mobile Computing ?
• Mobile Computing functions .
• Mobile Computing Applications .
• Advantages & disadvantages of Mobile
  computing .
• MPTV capabilities .
• Economics and Mobile Computing .

                                         11
Mobile Computing Functions
 •   User mobility
 •   Network mobility
 •   Bearer Mobility
 •   Device mobility
 •   Session mobility
 •   Service mobility
 •   Host mobility

                             12
Mobile Computing functions can be
 logically divided into major
 segments :

   1-User with device: fixed, portable
   2-Network: different networks: GSM,
          Ethernet, Wireless LAN,…etc.
   3- Gateway: Interfacing different
           transport bearers.


                                         13
4-Middleware: handling the
  presentation and rendering of the
  content on a particular device.
5-Content: it is the domain where the
  origin server and content is.




                                        14
Main Outline
• What is Mobility ?
• What is Mobile Computing ?
• Why Mobile Computing ?
• Mobile Computing functions .
• Mobile Computing Applications .
• Advantages & disadvantages of Mobile
  computing .
• MPTV capabilities .
• Economics and Mobile Computing .

                                         15
Mobile Computing Applications
 1-Enable business initiatives by
   supporting mobility of
   – Customers
   – Suppliers and Businesses
   – Employees
 2-Wireless messaging (e.g., SMS)



                                    16
3-Specialized applications
  – Location sensitive apps.
  – Wireless sensor network apps.
4- Mobile ecommerce (M-Commerce)
  and its variants
  – Positional commerce (p-commerce) .
  – Voice commerce (v-commerce).
  – Television commerce (T-Commerce)


                                         17
Special Mobile Applications
 (LBS, WSN, RFID):
  – Location-based services (LBSs).
  – Wireless Sensor Network (WSN)
    Applications.
  – RFID (Radio Frequency Identification)
    Applications.
    • RFID system consists:
    • 1. Tag or label. The tag is somewhat similar to
      used bar code labels.
    • 2. Short range radio (e.g., a wireless LAN such as
      Bluetooth) that communicates with the tag.
                                                       18
Main Outline
 • What is Mobility ?
 • What is Mobile Computing ?
 • Why Mobile Computing ?
 • Mobile Computing functions .
 • Mobile Computing Applications .
 • Advantages & disadvantages of Mobile
   computing .
 • MPTV capabilities .
 • Economics and Mobile Computing .

                                          19
Advantages and disadvantages

       Advantages                       Disadvantages

 Easy and Comfortable               Too expensive

 Productivity                       Short battery life

 Connectivity                       Small screen display

 Access to electronic information   Speed of internet is slow
                                    comparing with PCs




                                                                20
Main Outline
 • What is Mobility ?
 • What is Mobile Computing ?
 • Why Mobile Computing ?
 • Mobile Computing functions .
 • Mobile Computing Applications .
 • Advantages & disadvantages of Mobile
   computing .
 • MPTV capabilities .
 • Economics and Mobile Computing .
                                          21
MPTV capabilities
• (Mobile , positional , television
  , voice ) capabilities

  1- Mobile capabilities » enable mobile
    users, connected over wireless
    networks, to perform daily activities.
  2- Voice capabilities » support voice
    communications over mobile devices.

                                             22
3- Positional capabilities » support
  geographic position (location) for some
  applications.
4- V capabilities » exploit the TV to do
  purchasing




                                            23
Main Outline
 • What is Mobility ?
 • What is Mobile Computing ?
 • Why Mobile Computing ?
 • Mobile Computing functions .
 • Mobile Computing Applications .
 • Advantages & disadvantages of Mobile
   computing .
 • MPTV capabilities .
 • Economics and Mobile Computing .

                                          24
Economics
• The Benefits of Mobile Computing
  – It is very important nowadays in business
    and commerce …. Etc.

  It has 3 benefits :
    1) Improved decision making
    2) Increased productivity and reduced costs
    3) Improved customer relations:


                                                  25
Improved decision making :

  – The ability to collect, access and evaluate
    critical business information quickly and
    accurately means better decision making
    that can have a far-reaching effect on your
    company's ability to compete successfully




                                                  26
Increased productivity and reduced costs

  – increased sales per sales person, more
    service calls per repair person, less time
    spent by professionals on administrative
     work .




                                                 27
Improved customer relations

  – The success of a business can often be
    measured by its ability to satisfy customers.
  – Cost Effectiveness Paybacks for mobile
    computing investments can often be
    measured in months.




                                                    28
Effect of Mobile Computing




                             29
Example for smart phones sales




                                  30
31

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Economics of mobile computing

  • 2. Team Work : • Asmaa Adel . • Asmaa Fathy . • Fatma El Kenawy . • Yara Essam . 2
  • 3. Main Outline • What is Mobility ? • What is Mobile Computing ? • Why Mobile Computing ? • Mobile Computing functions . • Mobile Computing Applications . • Advantages & disadvantages of Mobile computing . • MPTV capabilities . • Economics and Mobile Computing . 3
  • 4. What is Mobility ? • Mobility in general is Moving . • Mobility in computer science : – A person who moves . – A device that moves . 4
  • 5. Main Outline • What is Mobility ? • What is Mobile Computing ? • Why Mobile Computing ? • Mobile Computing functions . • Mobile Computing Applications . • Advantages & disadvantages of Mobile computing . • MPTV capabilities . • Economics and Mobile Computing . 5
  • 6. Mobile Computing • “Is an umbrella term used to describe technologies that enable people to access network services anyplace, anytime, and anywhere. ” Other definitions : • Mobile computing is the use of computers in a non-static environment. 6
  • 7. • Today, technological advances are shaping a new computing environment where the user is free from the need to work at a specific location, and is even enabled to work while on the move. Briefly • Mobile Computing=Mobile (Moving) + Computing (using computer) 7
  • 8. Main Outline • What is Mobility ? • What is Mobile Computing ? • Why Mobile Computing ? • Mobile Computing functions . • Mobile Computing Applications . • Advantages & disadvantages of Mobile computing . • MPTV capabilities . • Economics and Mobile Computing . 8
  • 9. Why Mobile Computing ? • People are mobile – As person works through internet and doesn't still in one place. • Devices are mobile – Cell phones – MP3 players – Personal Digital Assistants – Laptop computers 9
  • 10.  Examples for devices : 10
  • 11. Main Outline • What is Mobility ? • What is Mobile Computing ? • Why Mobile Computing ? • Mobile Computing functions . • Mobile Computing Applications . • Advantages & disadvantages of Mobile computing . • MPTV capabilities . • Economics and Mobile Computing . 11
  • 12. Mobile Computing Functions • User mobility • Network mobility • Bearer Mobility • Device mobility • Session mobility • Service mobility • Host mobility 12
  • 13. Mobile Computing functions can be logically divided into major segments : 1-User with device: fixed, portable 2-Network: different networks: GSM, Ethernet, Wireless LAN,…etc. 3- Gateway: Interfacing different transport bearers. 13
  • 14. 4-Middleware: handling the presentation and rendering of the content on a particular device. 5-Content: it is the domain where the origin server and content is. 14
  • 15. Main Outline • What is Mobility ? • What is Mobile Computing ? • Why Mobile Computing ? • Mobile Computing functions . • Mobile Computing Applications . • Advantages & disadvantages of Mobile computing . • MPTV capabilities . • Economics and Mobile Computing . 15
  • 16. Mobile Computing Applications 1-Enable business initiatives by supporting mobility of – Customers – Suppliers and Businesses – Employees 2-Wireless messaging (e.g., SMS) 16
  • 17. 3-Specialized applications – Location sensitive apps. – Wireless sensor network apps. 4- Mobile ecommerce (M-Commerce) and its variants – Positional commerce (p-commerce) . – Voice commerce (v-commerce). – Television commerce (T-Commerce) 17
  • 18. Special Mobile Applications (LBS, WSN, RFID): – Location-based services (LBSs). – Wireless Sensor Network (WSN) Applications. – RFID (Radio Frequency Identification) Applications. • RFID system consists: • 1. Tag or label. The tag is somewhat similar to used bar code labels. • 2. Short range radio (e.g., a wireless LAN such as Bluetooth) that communicates with the tag. 18
  • 19. Main Outline • What is Mobility ? • What is Mobile Computing ? • Why Mobile Computing ? • Mobile Computing functions . • Mobile Computing Applications . • Advantages & disadvantages of Mobile computing . • MPTV capabilities . • Economics and Mobile Computing . 19
  • 20. Advantages and disadvantages Advantages Disadvantages Easy and Comfortable Too expensive Productivity Short battery life Connectivity Small screen display Access to electronic information Speed of internet is slow comparing with PCs 20
  • 21. Main Outline • What is Mobility ? • What is Mobile Computing ? • Why Mobile Computing ? • Mobile Computing functions . • Mobile Computing Applications . • Advantages & disadvantages of Mobile computing . • MPTV capabilities . • Economics and Mobile Computing . 21
  • 22. MPTV capabilities • (Mobile , positional , television , voice ) capabilities 1- Mobile capabilities » enable mobile users, connected over wireless networks, to perform daily activities. 2- Voice capabilities » support voice communications over mobile devices. 22
  • 23. 3- Positional capabilities » support geographic position (location) for some applications. 4- V capabilities » exploit the TV to do purchasing 23
  • 24. Main Outline • What is Mobility ? • What is Mobile Computing ? • Why Mobile Computing ? • Mobile Computing functions . • Mobile Computing Applications . • Advantages & disadvantages of Mobile computing . • MPTV capabilities . • Economics and Mobile Computing . 24
  • 25. Economics • The Benefits of Mobile Computing – It is very important nowadays in business and commerce …. Etc. It has 3 benefits : 1) Improved decision making 2) Increased productivity and reduced costs 3) Improved customer relations: 25
  • 26. Improved decision making : – The ability to collect, access and evaluate critical business information quickly and accurately means better decision making that can have a far-reaching effect on your company's ability to compete successfully 26
  • 27. Increased productivity and reduced costs – increased sales per sales person, more service calls per repair person, less time spent by professionals on administrative work . 27
  • 28. Improved customer relations – The success of a business can often be measured by its ability to satisfy customers. – Cost Effectiveness Paybacks for mobile computing investments can often be measured in months. 28
  • 29. Effect of Mobile Computing 29
  • 30. Example for smart phones sales 30
  • 31. 31