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Green Asylum’s Business Plan
Sinan Onukar Ece Ercanli Ece Ari
Business Plan
Executive Summary
We as three young adults are concerned about the huge social and ecological
problems of our world today. We believed that the biggest change starts with a small
one, thus we came up with the idea of Green Asylum in order to overcome the various
hardships the Syrian refugees in urban areas are facing by giving them economic
independence as well as contributing to the environmental sustainability in urban
areas with our green principles.
Via our business, refugees will be introduced to concepts such as planting, harvesting,
and implementation of principles such as permaculture, hydroponics, recycling,
composting etc. Besides this are will function as a hub for training for these
principles, handcrafting and development entrepreneurial skills. Thus these people
will be provided with life changing access to fresh and healthy foods as well as
rehabilitating and self-rewarding preoccupation. Later they will be introduced to
self-sufficiency by a market that will be driven by themselves where they will be able
to sell the crops and their handcrafts. the savings gained through this marketing will
be used for the entrepreneurial attempts and improvement of that area of refugees.
Ultimately, our project will involve the support and engagement of corporations,
official institutions, Non governmental organizations and of course volunteers in
every stage. The sense of achievement and collaboration, as well as the increase in
awareness and motivation for a sustainable and feasible development will be shared
by individuals belonging to larger communities and the impact we intend to create
will transcend that of a simple gardening activity or a business project.
We find ourselves competitive in the market not only due to our affordable prices and
high quality products, but also because we position ourselves as a non-profit business
established by young entrepreneurs with great commitment and a social purpose. The
interest in more refined and sustainable products is increasing and our business fulfills
the wishes and the demands of the customer perfectly. Our customers want to spend
for a meaningful purpose, they expect affordable prices from a start-up and they
expect originality. Not only we offer them fresh and nutritious grocery and food, but
we also offer them handicrafts ranging from those made from recyclable materials to
those that are formed with ethnical patterns. The refugee families, each of them
sharing the responsibilities and working in cooperation, are the main actors in our
business and the only beneficiaries. Being a non-profit organization, having an
equipped directive team with a broad network that will bring many potential
customers, and confronting an issue that also concerns the officials; our business is
also qualified for governmental grants and the support of the official institutions. Our
business is at the stage of planning and establishing strategic alliances currently, we
are conducting market research and working on our marketing strategies. However,
there are still issues to be solved such as an adequate financial forecasting with more
precise costs and other example businesses to forecast our income; the problematic
legal status of the refugees; the curriculum for the training of the refugees and finding
advisors to guide us.
All in all, we know our business will succeed because not only our core values
distinguish us from our competitors and we have a very strong directive team as well
as a strong network, but also because the number of competitors is not many and we
offer very exquisite goods, all of which are produced in such a way that they
contribute to sustainability. The major milestones will include the reaching to 1500
customers in a weekend, growth by %80 in a year and a half’s time and later, getting
involved in e-commerce and finally, establishing our own brand to be sold in stores
“Green Asylum”.
Therefore, Green asylums have the potential to help those underserved refugee
communities gain economic independence, meet their basic needs with resilience and
plant the "seeds" of an equipped and non-marginalized generation. But most
important of all, give them hope. Our aim will be to provide a communal area for
solidarity, self-management, economic empowerment and sustainability through
'green' principals, in other words a green asylum for refugees until the stability and
security is reached in their country.
General Description of the Product
Turkey accommodates the highest number of Syrian refugees who are facing
challenges such as inadequate infrastructure, insufficient amount of income, lack of
integration to the society, violence and so on… A vast amount of migrant community
put on hold their social life, career, and security because of the reasons stated
previously. Deeply concerned by what we see around our surroundings, we generated
the idea of Green Asylum.
Green Asylum is a non-profit organization constructed on social purposes. It is
a communal area as well as a community garden in which Syrian refugees will be
trained for urban agriculture, handcrafting and learn entrepreneurial skills. After they
have been trained they will put their knowledge in practice by using recycled
materials and doing waste management in order to produce handicrafts, cultivate
goods, and practice small scale farming. The acquired products will be put up to
release in a market which will be constructed by our volunteers as well as the
refugees. Our organization depends on volunteers and beneficents. Volunteers will aid
us with indoor labor, and beneficents will help us with our economic needs.
What distinguishes us from others is that we will produce locally grown
goods which will exclude any chemicals and pesticides. We will also market these
groceries as well as traditional handcrafts, and eco friendly household products,
whom can count as cultural goods, with low prices compared to our other
competitors. Our products will be in a constant changing cycle, thus our products will
come in varieties. In our green area, we will practice urban farming and agriculture.
The refugees, after being trained, will plant vegetables, fruits and herbs with
permaculture applications and we will adhere to the organic agriculture principles.
There will be waste management, and we will also invest in clear and renewable
energy through which we will create extra income (electricity from solar panels and
prepared compost to be sold to the municipality). Meanwhile, our volunteers will
guide them into making handicrafts and products with recycled materials, using ethnic
patterns and forming creative goods. The goods will later be sold at the “Green
Asylum Refugee Market” which will be set up every weekend in the touristic and
populated Fatih district, close to the neighborhoods of refugees. Furthermore the
market will be accessible to the whole society and not only a specific portion due to
our low prices and marketing strategies. With the help of this project we will include
the Syrian refugee community in to economical, educational, agricultural and social
practices; this also shows that our project has a huge social impact. As we have stated
before we are a non-profit organization created by engaged young students who are
hoping for a better future for humanity. As we all know the bad effects of global
warming is increasing and we can say that one of the main reasons of these is
pollution (air, water, soil etc.). The most ratio of pollution can be seen in big cities
such as Istanbul; with our project we are restoring the green areas of our city. In
addition to this as we are transferring the production of agricultural foods to urban
areas we are also preventing the diffusion of carbon dioxide since we are diminishing
the transportation from one city to another. Also, the pesticides and chemicals harm
the soil which deceives its efficiency after 5 or more years, and they also harm human
health and increase the possibility of having cancer or allergies etc. Generally in
Turkey the so called organic farms are also doing mass-production, and it diminishes
the fertility of the crops. Another positive characteristic of our market is that there
will always be someone who is accountable for the agricultural production of the
goods so that she/he can give solid answers to customers whenever they have doubts
or questions about our goods. But especially Syrian community will benefit from us
since they will improve their communication skills with others, they will prosper their
agricultural abilities which will usher them economical gain, thus they will be able to
send their children to schools where they can built a better future for themselves.
We are seeking to create a positive impact primarily on the lives of the Syrian
refugees and then on the society as a whole. By working and gardening together,
migrants will share a space in a collaborative and creative way ; they will experience
self-sufficiency and the sense of accomplishment. The income from the market will
be invested in the development of the market, growth and expansion of the business
and in the well-being of the refugees so that they can meet their basic needs and gain
resilience.
​Market Research
Industry Profile & Outlook
We will operate primarily in the​ ​food production and handicrafts industry. The​se sectors
have been under the domination of large size businesses who sell conventional products with
lower quality due to cheap production. The small-medium sized, more "exquisite" businesses
were facing ​economic​ hardships. Yet, the markets are rapidly evolving and t​he share of
more "exquisite", more "contributor to society and to the world" and more "local" products
are growing in the market. This ​growth also​ applies to "organic/eco-friendly products and
food" and "local, artisanal handicrafts and goods" which we offer.
The ​market​ for smaller size businesses that offer exquisite and less commoditized products
with social responsibility is flourishing. It is mainly composed of direct sale in marketplaces,
sale via stores and e-commerce. The most suitable way is direct sale in marketplaces since the
producer and the consumer are brought together and there is less cost (no 3rd party seller,
direct gain for producers) and e-commerce is becoming very advantageous as the technology
constantly​ develops and the problems regarding shipping or taxation are diminishing as the
growth of e-commerce started to shape the fiscal policies too. The least favorable and least
profitable for a small size business like ours is the sale of our products in other markets or
stores as a brand since the​y add high prices to the product. However, this is one of our
long term goals.
The market trends are shifting towards more sustainable, more committed and more refined
and as the social and ecological awareness increases, so ​does​ the value of our product. Not
only we will ​address​ to organic food/eco-friendly products and ethnic artisanal handicrafting
markets, but we will also become an exemplar business by combining these 2 industries that
can contribute to one another and by making both an ecological and social impact.
Target Market
Turkish people are great potential customers not because they are particularly sensitive to
humanitarian and social problems but also because our business is nourished by the people's
culture. The tradition of marketplaces are an essential part of the social life in Turkey and in
Middle East. "Bazaars" ​and​ "Souqs" are entrenched in the social life since many people meet
their needs from these places where they can basically find anything. For example, the Grand
Bazaar of İstanbul where handicrafts, household products and many other stuff are sold, also
the most-visited and oldest shopping mall, is visited by approx. 200 000 - 400 000 people
every day. According to the organization "Bugday Dernegi"​’s eco-market ​, one of the
biggest eco-marketplaces in İstanbul attracts approx. 2500 people on the days that it is set up
and annually, 600 ton grocery is sold. Therefore, our potential customers have a broad range.
In ​principle​, these are:
​#1 Type: ​Women who are middle age, who want to contribute to the improvement of
refugees' lives, who have either low or middle income, who like using handicrafts a​nd who
do the shopping in the family​, who put great emphasis on price but who are convinced little
differences in prices worth since they make a positive impact on their lives by using our
products and also on the lives of refugees with whom they emotionally and culturally
associate themselves. The majority of them live close to the Fatih area where the market will
be set up and they are generally easily impressed when they see refugees work as salesman
and producers and also the social purpose behind our business. They will especially be
concerned about the quality and the variety of the local products and they will be loyal
customers who will constantly visit our market.
#2 ​ Type: People who have higher income and who have more awareness about social and
ecological problems. These people seek to contribute to initiatives who work for the
development of their surroundings and they appreciate younger generations​’​ efforts towards a
sustainable and more equitable society. They know that they can find products with higher
quality and that are more refined with higher prices ​but they prefer to spend their money
on the business that will make a greater impact and they will be impressed by our
marketing​. Although the price doesn't matter tremendously, the philosophy behind the
business does​.​ They mostly prefer organic food and favor eco-friendly products over the
conventional ones. These people will help us get sponsors, investors and especially volunteers
by supporting our business. We will add them to our mail list and keep them updated. If we
advance to e-commerce in long term, they will be our biggest customers..
Share of our potential customer types
We will also have 2 different types of target audience: Our partners and the refugees.
-Our partners, which are basically our investors, sponsors, donators, ally organizations,
volunteers and advisors, will have to be satisfied constantly. They are essential for our
business since they are needed for everything except labor and production. They grant us the
financial support and the services such as training of refugees or consultancy which we need
to run our business. Our business will be favorable for investors and strategic allies such as
municipalities or NGOs who have to foster such initiatives so as to make their names heard.
Our volunteers on the other side expect a favorable outcome and a true purpose to work for.
-The refugees are at the core of our business since we will be investing on them. Our
revenues will be spared for them and we will grow the business with those revenues so as to
make more profit and include the refugees into the economic life. The business will pave the
way for a more secure future for the ​refugees​ and they will be equipped with the necessary
skills to reconstruct their homeland and get out of the vicious circle of ​poverty that they are
currently in.
Competition
Our business is very unique, combining 2 different industries with a completely
altruistic aim, thus we do not have any direct competitors. However, our indirect
competitors are many:
-Conventional marketplaces and stores that sell handicrafts, products or groceries
etc… are major competitors since they have the greatest market share and the lowest
prices. The conventional marketplaces sell products with very low quality and there is
no reliability and no official control so there are very often illegal practices, fake
products, mislabeled “organic” food and products. In stores and market chains, the
“eco-friendly/organic” labeled products
are sold in extremely high prices therefore people do not prefer to buy them and these
stores generally do not support fair trade or the empowerment of the producer.
-Eco-Marketplaces have existed since 10 years ago and they are being more popular
every year. Their market share grows rapidly so as their number, 6 in İstanbul and 10
more in other regions in Turkey. They create a New public/local market
understanding and they provide organic produce and eco-friendly products. However,
the producers are not individuals that need to be empowered and instead they are
small-medium sized businesses and brands. Also, the produce is generally not very
fresh and they do leave a high amount of carbon footprint because the produce is
transported to the markets from various regions in Turkey. Furthermore, the prices are
still high and the markets attract generally people with high income and there is no
social purpose.
-E-commerce is gaining greater importance everyday and there is an immense variety
of products with lower prices. For example, there are several initiatives with social
purposes who sell the products and handicrafts of Anatolian/Kurdish people who go
through many hardships through internet but these initiatives are few and their quality
is not assessed, also internet payment is regarded to be risky by many so there is little
customer confidence to those initiatives.
Marketing Strategy
Our marketing strategy will be planned in order to emphasize our core value and
maintain our competitiveness. Since we will function as a non-profit organization, we
will have to call people into action and give them the idea that by contributing to our
business, they will also have contributed to an environmental and social change. For
this reason, advertising will be crucial for us. We will promote our business
primarily by posting ads to several newspapers and magazines that will be our
sponsors. Later, we will use municipalities’ billboards, hang posters in public
transport as well as in the streets. We believe that the support of the local people and
other stores, as well as tradesmen is pivotal; therefore, we will do our best to convince
them that our purpose is more altruistic than commercial and that our business will
attract many potential customers from other areas of Istanbul and boost the overall
economic activity in the neighbourhood. We will also use social media and internet
very effectively since a member of our team is an expert in social media marketing
and a blogger with thousands of readers. We will develop a social media campaign
and call for volunteers from all over Turkey via volunteer networks that we also are a
part of. Once we are ready to launch our market, we will organize a big event where
media, bloggers, representatives of NGOs and officials will have gathered. We will
organize so that it will function equally as a convention where there will be speakers
among refugees, municipality officials and volunteers. We will organize this event in
order to raise awareness about the ecological problems in urban areas of Turkey and
refugees’ problems. Once we have opened our market, we will use our customer data
to create mailing lists and send exclusive offers to our customers as well as stories
from refugees, open letters or news from our community. These updates will be
followed in our blog and social media accounts and we will organize projects such as
photography or video contests which might have great positive impact on awareness
and on our sales, one example would be “Humans of New York” whose more ​than 16
million Facebook fans, and also high-profile followers like President Obama and actor
Edward Norton, raised more than $300,000 for one of the refugees featured in the
series. We will also post signs on thrash bins and near factories/restaurants to inform
people and businesses that they can call us so that we collect their food scrap to make
and sell compost and recyclable material to turn it into handicrafts.
Our business will position itself in the eyes of customer as unique:
The “Green Asylum Refugee Market” offers goods that are refined and beneficent,
rather than commoditized and conventional. Its prices are low, but its quality and
contribution are high. It aims to make a change in social and ecological basis and its
commitment to its core values is a guarantee of superiority for the customers. It offers
authentic and exquisitive products that are crafted by Syrian refugees in front of the
eyes of the customer and fresh and organic produce and food coming from the urban
gardens through which the most vulnerable members of the society gain resilience and
reconstruct their living areas with “green and sustainability”.
It will differentiate itself by specifically addressing to the good-will and motivation of
its customers. Via our marketing strategy, we will inspire the customers and appeal to
their eagerness to buy that is driven by the idea that when buying our products, they
will have spent their money to make a positive impact on the life of the whole society
and not only on their own life. Its low-prices and the experiential position, which
allows the customer to see the great effort and the perseverance of the refugees with
its own eyes, will render our position continuous.
Finally, by differentiating and positioning itself as unique and charitable in the eyes of
the customer, our business will succeed. It might grow slowly because the marketing
process and the establishment of a network of loyal customers will take a long time
especially for our type #2 customers who have more income than the #1. Yet, our
customer loyalty will be greater than that of our competitors and we want to surpass
the number of registered visitors/customers of our competitors (approx 2500 on the
weekends) as a medium-term goal.
Income Generation and Financial Forecasting
Noting that 1 dolar is 3 Turkish Liras:
COST INCOME
Material: The organic seeds will be obtained
through seed exchange networks and we
will expect donations from several
instituitions. The refugees will be collecting
the food scraps of nearby restaurants and
stores in order to prepare composts and
enrich the soil with organic material in order
to minimize the usage of fertilizer. We will
also make use of recycled materials so we
will have minimized our need of raw
material for the handicrafts. The other
materials we will need for the production
will also be eco-friendly. We can estimate
that the materials, combined with equipment
will cost us approx. 3000 tl (400 tl for
compost machine, soil and fertilizer for 500
tl, raw materials 600 tl, several equipment
for handicrafting 500 tl, formation of the
garden and the marketplace 1000 tl)
Our primary income will come from the
market sales. We will sell fresh and organic
produce (herbs, vegatables, fruit).
According to the data that we have, the
biggest eco-marketplace had 2,500 visitors
every weekend so approx. 10,000 in a
month. We researched that a 100 square feet
garden could yield approx. 50 kg produce
monthly and that there has been 30,000 kg
sale for 240,000 tl in a month in the
eco-marketplace that we mentioned. The
comparison of prices of a tomate are like
this: In the eco-marketplace, organic tomato
is 6 tl/kg; in normal marketplaces,
non-organic tomato is 2.5 tl/kg; in chain
stores, the same tomato is 3.5 tl/kg whereas
organic tomates are 7 tl/kg; on internet, it is
generally around 5 tl/kg. Our price will be
around 5 tl/kg.If we produce approx. 600
kg every month, than that would gain us
approx. 4000 tl only from grocery sale.
Direct labour will not cost us since our
labour force will be the refugees and the
volunteers. Since we are young
entrepreneurs, we will definitely need
consultance from professionals who will
also be paid. However, the consultancy is
also difficult to assess as cost. (lawyer,
business consultant, accountant)
Combined with the income from the sales of
eco-products and handicrafts (an example
would be that it is 35 tl for a handmade
wooden ring in the grand bazaar), as well as
saling compost (100 tl for a bag), organic
fertilizer, herbs, value-added local products
(jams, sauces, pastries etc..) we estimate
making an additional 4000 tl. With
donations as well, we plan to make approx.
9000-10,000 tl a month at the earliest stages
of the business which will eventually help
us to reach to the breakeven point (We will
start making profit almost at the 2nd month
of our sales).
The marketing will cost approx 2000 tl
(posters, printing, ads, website, videos…)
according to the survey which indicates that
usually, a small sized start-up spends
between 500-2000$ dolars for marketing.
We will invest the money in the
development of our business. We will
increase our budget for marketing in 6
months time to attract more customers from
the type #2 profile who has higher income.
This will bring us more volunteers which
means more labour and more production so
we believe that our business will grow by
%30 at least in the 6 months period and in
the 3 months sale period (There is a 3
months period for the preparation and for
the plants to grow).
The marketing will cost approx 2000 tl
(posters, printing, ads, website, videos…)
according to the survey which indicates that
usually, a small sized start-up spends
between 500-2000$ dolars for marketing.
Our overhead expenses will include the
allotment of a green area for gardening and
possibly a fee associated with the place that
the market will be set up since the
municipality demands a rental fee.
Furthermore, we will have to pay for the
supplies we will need to operate our market
as well as for the packaging costs but we
will not have any distribution costs at this
stage.
The overhead expenses are difficult to
assess at the stage of planning but combined
with miscellanous costs, we can estimate it
will cost higher than any other cost.
(Including the services such as water,
electricity, internet etc…) For instance, we
know that the tax will be lower than what
other businesses pay and the rent of a
normal office in Fatih costs 800 tl monthly)
In a year, we want to have established a
broad range of loyal customers and start
e-commerce in order to increase our share in
the market. We believe that in a 3-5 years
time, the refugees will have already gained
more rights and more income from the state
so their living conditions will have got
better and they will be more productive than
ever. We will have established a network of
volunteers and we will also apply for
competitions to be recognized and to get
grants. We will also acquire more land to
cultivate and start other practices such as
production of electricity from solar panels.
Eventually, we want to establish the brand
“Green Asylum” which will operate in
urban green areas in many big cities all
around Turkey and which will sell its
products in stores.
Directive Team and Organization
We are three high school students from Saint Joseph French High School. We
all are at the same age and we share the same motivation; which is helping people in
need in a sustainable way and at the same time trying to protect the environment that
has been left. We all are aware of the excessive usage of natural resources and
extreme inconvenient living conditions of Syrian refugees in our surroundings. Thus,
we created our team to help Syrian immigrants existent in our country by teaching
them a sustainable agriculture model; permaculture.
Sinan Onukar is one of our team members. He has the ability to deal with
issues serenely, practically and in an appropriate way. One of his best characteristics
is that he never misses the details which helps us in many ways. He also participates
in the Model of United Nations conference in our school (MFINUE) as its general
secretary. His experiences with that conference improved his capability of
collaborating, which helps us to work together effectively so he could be the CEO of
our business model. Ece Ercanlı is our second collaborator and she has the capacity of
founding the business connections. She manages the communications between the
group and other organizations such as press organs and government she may be the
head of public relations. Like Sinan, Ece also participates in MFINUE as the deputy
secretary general so they share a successful work history and are used to work
together. Our other member, Ece Arı outshines with her creativity and hard working.
She has the competence to enrich the minor ideas and transform them into a big
project. She developed the communication network between the refugee families and
the group through her empathy. She will have the role of head of administration
according to her qualifications. She also participates in MUN club. She also created
the He for She club which she opened in order to fight against gender discrimination
and to support the UN’s campaign of He for She.
We all have the same objectives and able to work together in a peaceful
atmosphere. However, we all have different working schedules, sometimes it makes it
hard to meet up and exchange the ideas. This factor generated a slowness during our
working process and we started creating some solutions. Fortunately, we live in the
21​st
century and we all do have Internet. We started working separately from home via
Internet by using Google Drive where we all share the documents and are able to
work on a same document at the same time.. It also gave us the flexibility of working
whenever we want and wherever we are so, we could focus on the project %100
anytime during the day.
We have already done the research of where most of the Syrian refugees are
residing which was the Fatih district. Then we contacted with a CNN reporter who
has been deeply engaged into this matter and we have visited the district of Fatih. In
Fatih we did a survey on the refugees; we asked their needs and their problems: We
comprehended that the biggest problem was the financial problem; they aren’t able to
find any jobs, thus they don’t earn the sufficient money to survive. We also analyzed
if they were willing to work if we offered them a job where they would practice
agriculture, farming, handcrafting and selling. Fortunately they were willing to do all
of the tasks listed previously. We have also communicated with the Fatih municipality
and we obtained very good news which are explained in Strategic Alliances part.
Marketing Plan
Strategic Alliances
Since we are a non-profit company, our goal is to carry out the maximum
work with the minimum money. That’s why, it is important for us to maintain strong
relationships with some charity organizations, the government and the press.
Firstly, we contacted CNN Turk reporter Fulya Öztürk. She was our guide
while we were visiting the Syrian refugees considering she was in touch with them for
3 years, since the massive migration started. CNN is an international channel
therefore it was a big step for us. However, the profit is never unilateral. They also
provided our communication with the governmental organs.
We contacted with Fatih Municipality from whom we had positive returns. Fatih
district is where the refugees inhabit the most, it was critically important for us to
reach an agreement with them. Our agreement with the government gave us the
opportunity to work in foreseen public spaces such as public parks. Another positive
point of Fatih was that we didn’t spend money on transportation of refugees since
they already were living in Fatih district. They also lent us the garden tools such as
digger, shovel, harrow etc…Thanks to our, project the municipality had the chance to
make a positive propaganda, as the social projects have a significant importance for
public support
We contacted with Yeryüzü Charity Organization. They informed us about
permaculture and they made disappear the question marks we had in our minds. It was
a good step for us to start with that organization. We learned what was permaculture,
how to practice it, and its main ideas. After, we contacted “Taner Aksel‘’ who is a
volunteer giving permaculture and sustainability lectures to students. We still are in
touch with him, we learned many informations on implementation of permaculture
and agriculture in general where he explained the market, and the needs, and some
basic ideas on application of our project. We also had the chance to practice
permacultural process with him and keep taking the educational conferences from
him. Both Taner Aksel and the Yeryüzü Organization share the same point; they want
to spread the durable living system as much as they can. Our project is a good way of
sharing their motivation with younger generations and transmission their ideas with a
large block.
To conclude, we know that the sustainability of a business model must contain
mutual interests between partners. While we were creating our own, we had the
awareness of that fact so we put forward the advantages of our partners instead of
ours.
Principal Risks
1) Seasonal weather changes can affect the efficiency of the project such as but not
limited to ;
a) Damage to the crops
b) Difficulty in the working place
c) Difficulty in constructions
2) The customers can be repelled by the facts that ;
a) the market place will be located in an under-served area,
b) the products will be produced by the Syrian refugee community,
3) Difficulty in communicating with refugees,
4) The tension and the dispute between different originated Syrian refugees can
affect the efficiency of the labor,
5) The rapid and uncontrolled urbanization creates many environmental problems
and pollution in many areas which will increase the challenge of our project,
6) Other organic food markets and bazaars where local products or traditional goods
are sold are our competitors such as but not limited to ;
a) Grand Bazaar
b) Mısır Market
7) Lack of access to volunteers and beneficients,
8) The share of revenue among refugees can cause problems and conflicts between
refugees,
9) Difficult in selecting the families which we will work with and assign them
different tasks,
10) Difficult in adjusting our capital until we gain revenue from the sales in the
market which can cause vulnerable budgetary deficits,
Legal Aspects
The legal status of the refugees is currently problematic, their rights and status is still
being debated. For them to gain work permission, they need to document their
personal information and should have permission of residence. Furthermore, the law
proposal for giving more work rights to the refugees is debated on parliament and the
decision which will be in favor of refugees according to many academicians will be
announced in several weeks. Apart from this, we are a non-profit business so we will
have i​ncome tax exemptions at the state level and it will be easier for our business to
be supported by governmental institutions and be awarded with grants.
Environmental Impact and Sustainability
"Permaculture is a philosophy of working with, rather than against nature; of
protracted and thoughtful observation rather than protracted and thoughtless labor;
and of looking at plants and animals in all their functions, rather than treating any area
as a single product system." Has stated Bill Mollison, the father of permaculture, as he
defines it. Since our project will be developed by permaculture principles, it won’t
create a significant impact which will harm the natural cycles.
Permaculture is an ecological design process that we are learning from nature.
Design methods are used in conjunction with permaculture principles to create an
overall pattern or plan of action.
A good permaculture design helps us to make best use of the available
resources and create a more productive system that meets more of our needs and
creates less pollution. In our school, we did found a permaculture team with our
geography teacher. We created a permaculture garden at our school in the backyard
and have witnessed the exciting procedure.
Permaculture practices allow us to reduce, reuse, recycle and be resourceful.
This is because nothing in permaculture gardens is wasted, from plant matter to
energy and to water. Turn garden waste into compost, recycle your bathwater or
collect rain to water your garden, and replant seeds to increase its yield year after
year.
Firstly, our project supports the natural soil production. Permaculture inhibits
using the pesticides and the insecticides. Instead of them they benefit from insecticide
plants and by doing so, we are solving the problem without harming chemical
structure of the soil.
Water is also an important element with permaculture gardens. Not only does
water keep the soil and plants hydrated, but it is also used to attract wildlife to the
permaculture garden. Many permaculture gardens even implement recycling practices
for watering. For instance, ​rain barrels​ are often used to catch rainwater coming from
the gutter downspout. This not only saves on water, but its especially good for the
garden as rainwater is loaded with nutrients.
The UNFA (United Nations Food and Agriculture) has estimated that we have
the potential to remove up to 88% of the harmful gases from our environment by
utilizing permaculture practices. Some benefits may include, decreased water use for
crops (improving water availability), improving the soil texture and quality, and
improving upon climate change. It can also be used to benefit local communities.
Oaklands Country Manor’s permaculture initiative was launched to empower the rural
Drakensberg communities, where a lack of service delivery and nutritional food
sources is a massive problem.
Briefly, we will reach our goal which is creating a sustainable life for the
Syrian refugees by respecting the rules of the mother nature.

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Green Asylum Business Plan

  • 1. Green Asylum’s Business Plan Sinan Onukar Ece Ercanli Ece Ari
  • 2. Business Plan Executive Summary We as three young adults are concerned about the huge social and ecological problems of our world today. We believed that the biggest change starts with a small one, thus we came up with the idea of Green Asylum in order to overcome the various hardships the Syrian refugees in urban areas are facing by giving them economic independence as well as contributing to the environmental sustainability in urban areas with our green principles. Via our business, refugees will be introduced to concepts such as planting, harvesting, and implementation of principles such as permaculture, hydroponics, recycling, composting etc. Besides this are will function as a hub for training for these principles, handcrafting and development entrepreneurial skills. Thus these people will be provided with life changing access to fresh and healthy foods as well as rehabilitating and self-rewarding preoccupation. Later they will be introduced to self-sufficiency by a market that will be driven by themselves where they will be able to sell the crops and their handcrafts. the savings gained through this marketing will be used for the entrepreneurial attempts and improvement of that area of refugees. Ultimately, our project will involve the support and engagement of corporations, official institutions, Non governmental organizations and of course volunteers in every stage. The sense of achievement and collaboration, as well as the increase in awareness and motivation for a sustainable and feasible development will be shared by individuals belonging to larger communities and the impact we intend to create will transcend that of a simple gardening activity or a business project. We find ourselves competitive in the market not only due to our affordable prices and high quality products, but also because we position ourselves as a non-profit business established by young entrepreneurs with great commitment and a social purpose. The interest in more refined and sustainable products is increasing and our business fulfills the wishes and the demands of the customer perfectly. Our customers want to spend for a meaningful purpose, they expect affordable prices from a start-up and they expect originality. Not only we offer them fresh and nutritious grocery and food, but we also offer them handicrafts ranging from those made from recyclable materials to those that are formed with ethnical patterns. The refugee families, each of them sharing the responsibilities and working in cooperation, are the main actors in our business and the only beneficiaries. Being a non-profit organization, having an equipped directive team with a broad network that will bring many potential customers, and confronting an issue that also concerns the officials; our business is
  • 3. also qualified for governmental grants and the support of the official institutions. Our business is at the stage of planning and establishing strategic alliances currently, we are conducting market research and working on our marketing strategies. However, there are still issues to be solved such as an adequate financial forecasting with more precise costs and other example businesses to forecast our income; the problematic legal status of the refugees; the curriculum for the training of the refugees and finding advisors to guide us. All in all, we know our business will succeed because not only our core values distinguish us from our competitors and we have a very strong directive team as well as a strong network, but also because the number of competitors is not many and we offer very exquisite goods, all of which are produced in such a way that they contribute to sustainability. The major milestones will include the reaching to 1500 customers in a weekend, growth by %80 in a year and a half’s time and later, getting involved in e-commerce and finally, establishing our own brand to be sold in stores “Green Asylum”. Therefore, Green asylums have the potential to help those underserved refugee communities gain economic independence, meet their basic needs with resilience and plant the "seeds" of an equipped and non-marginalized generation. But most important of all, give them hope. Our aim will be to provide a communal area for solidarity, self-management, economic empowerment and sustainability through 'green' principals, in other words a green asylum for refugees until the stability and security is reached in their country. General Description of the Product Turkey accommodates the highest number of Syrian refugees who are facing challenges such as inadequate infrastructure, insufficient amount of income, lack of integration to the society, violence and so on… A vast amount of migrant community put on hold their social life, career, and security because of the reasons stated previously. Deeply concerned by what we see around our surroundings, we generated the idea of Green Asylum. Green Asylum is a non-profit organization constructed on social purposes. It is a communal area as well as a community garden in which Syrian refugees will be trained for urban agriculture, handcrafting and learn entrepreneurial skills. After they have been trained they will put their knowledge in practice by using recycled materials and doing waste management in order to produce handicrafts, cultivate goods, and practice small scale farming. The acquired products will be put up to release in a market which will be constructed by our volunteers as well as the refugees. Our organization depends on volunteers and beneficents. Volunteers will aid us with indoor labor, and beneficents will help us with our economic needs.
  • 4. What distinguishes us from others is that we will produce locally grown goods which will exclude any chemicals and pesticides. We will also market these groceries as well as traditional handcrafts, and eco friendly household products, whom can count as cultural goods, with low prices compared to our other competitors. Our products will be in a constant changing cycle, thus our products will come in varieties. In our green area, we will practice urban farming and agriculture. The refugees, after being trained, will plant vegetables, fruits and herbs with permaculture applications and we will adhere to the organic agriculture principles. There will be waste management, and we will also invest in clear and renewable energy through which we will create extra income (electricity from solar panels and prepared compost to be sold to the municipality). Meanwhile, our volunteers will guide them into making handicrafts and products with recycled materials, using ethnic patterns and forming creative goods. The goods will later be sold at the “Green Asylum Refugee Market” which will be set up every weekend in the touristic and populated Fatih district, close to the neighborhoods of refugees. Furthermore the market will be accessible to the whole society and not only a specific portion due to our low prices and marketing strategies. With the help of this project we will include the Syrian refugee community in to economical, educational, agricultural and social practices; this also shows that our project has a huge social impact. As we have stated before we are a non-profit organization created by engaged young students who are hoping for a better future for humanity. As we all know the bad effects of global warming is increasing and we can say that one of the main reasons of these is pollution (air, water, soil etc.). The most ratio of pollution can be seen in big cities such as Istanbul; with our project we are restoring the green areas of our city. In addition to this as we are transferring the production of agricultural foods to urban areas we are also preventing the diffusion of carbon dioxide since we are diminishing the transportation from one city to another. Also, the pesticides and chemicals harm the soil which deceives its efficiency after 5 or more years, and they also harm human health and increase the possibility of having cancer or allergies etc. Generally in Turkey the so called organic farms are also doing mass-production, and it diminishes the fertility of the crops. Another positive characteristic of our market is that there will always be someone who is accountable for the agricultural production of the goods so that she/he can give solid answers to customers whenever they have doubts or questions about our goods. But especially Syrian community will benefit from us since they will improve their communication skills with others, they will prosper their agricultural abilities which will usher them economical gain, thus they will be able to send their children to schools where they can built a better future for themselves. We are seeking to create a positive impact primarily on the lives of the Syrian refugees and then on the society as a whole. By working and gardening together, migrants will share a space in a collaborative and creative way ; they will experience self-sufficiency and the sense of accomplishment. The income from the market will be invested in the development of the market, growth and expansion of the business and in the well-being of the refugees so that they can meet their basic needs and gain resilience.
  • 5. ​Market Research Industry Profile & Outlook We will operate primarily in the​ ​food production and handicrafts industry. The​se sectors have been under the domination of large size businesses who sell conventional products with lower quality due to cheap production. The small-medium sized, more "exquisite" businesses were facing ​economic​ hardships. Yet, the markets are rapidly evolving and t​he share of more "exquisite", more "contributor to society and to the world" and more "local" products are growing in the market. This ​growth also​ applies to "organic/eco-friendly products and food" and "local, artisanal handicrafts and goods" which we offer. The ​market​ for smaller size businesses that offer exquisite and less commoditized products with social responsibility is flourishing. It is mainly composed of direct sale in marketplaces, sale via stores and e-commerce. The most suitable way is direct sale in marketplaces since the producer and the consumer are brought together and there is less cost (no 3rd party seller, direct gain for producers) and e-commerce is becoming very advantageous as the technology constantly​ develops and the problems regarding shipping or taxation are diminishing as the growth of e-commerce started to shape the fiscal policies too. The least favorable and least profitable for a small size business like ours is the sale of our products in other markets or stores as a brand since the​y add high prices to the product. However, this is one of our long term goals. The market trends are shifting towards more sustainable, more committed and more refined and as the social and ecological awareness increases, so ​does​ the value of our product. Not only we will ​address​ to organic food/eco-friendly products and ethnic artisanal handicrafting markets, but we will also become an exemplar business by combining these 2 industries that can contribute to one another and by making both an ecological and social impact. Target Market Turkish people are great potential customers not because they are particularly sensitive to humanitarian and social problems but also because our business is nourished by the people's culture. The tradition of marketplaces are an essential part of the social life in Turkey and in Middle East. "Bazaars" ​and​ "Souqs" are entrenched in the social life since many people meet their needs from these places where they can basically find anything. For example, the Grand Bazaar of İstanbul where handicrafts, household products and many other stuff are sold, also the most-visited and oldest shopping mall, is visited by approx. 200 000 - 400 000 people every day. According to the organization "Bugday Dernegi"​’s eco-market ​, one of the biggest eco-marketplaces in İstanbul attracts approx. 2500 people on the days that it is set up and annually, 600 ton grocery is sold. Therefore, our potential customers have a broad range. In ​principle​, these are: ​#1 Type: ​Women who are middle age, who want to contribute to the improvement of refugees' lives, who have either low or middle income, who like using handicrafts a​nd who do the shopping in the family​, who put great emphasis on price but who are convinced little differences in prices worth since they make a positive impact on their lives by using our products and also on the lives of refugees with whom they emotionally and culturally associate themselves. The majority of them live close to the Fatih area where the market will be set up and they are generally easily impressed when they see refugees work as salesman and producers and also the social purpose behind our business. They will especially be
  • 6. concerned about the quality and the variety of the local products and they will be loyal customers who will constantly visit our market. #2 ​ Type: People who have higher income and who have more awareness about social and ecological problems. These people seek to contribute to initiatives who work for the development of their surroundings and they appreciate younger generations​’​ efforts towards a sustainable and more equitable society. They know that they can find products with higher quality and that are more refined with higher prices ​but they prefer to spend their money on the business that will make a greater impact and they will be impressed by our marketing​. Although the price doesn't matter tremendously, the philosophy behind the business does​.​ They mostly prefer organic food and favor eco-friendly products over the conventional ones. These people will help us get sponsors, investors and especially volunteers by supporting our business. We will add them to our mail list and keep them updated. If we advance to e-commerce in long term, they will be our biggest customers.. Share of our potential customer types We will also have 2 different types of target audience: Our partners and the refugees. -Our partners, which are basically our investors, sponsors, donators, ally organizations, volunteers and advisors, will have to be satisfied constantly. They are essential for our business since they are needed for everything except labor and production. They grant us the financial support and the services such as training of refugees or consultancy which we need to run our business. Our business will be favorable for investors and strategic allies such as municipalities or NGOs who have to foster such initiatives so as to make their names heard. Our volunteers on the other side expect a favorable outcome and a true purpose to work for. -The refugees are at the core of our business since we will be investing on them. Our revenues will be spared for them and we will grow the business with those revenues so as to make more profit and include the refugees into the economic life. The business will pave the
  • 7. way for a more secure future for the ​refugees​ and they will be equipped with the necessary skills to reconstruct their homeland and get out of the vicious circle of ​poverty that they are currently in. Competition Our business is very unique, combining 2 different industries with a completely altruistic aim, thus we do not have any direct competitors. However, our indirect competitors are many: -Conventional marketplaces and stores that sell handicrafts, products or groceries etc… are major competitors since they have the greatest market share and the lowest prices. The conventional marketplaces sell products with very low quality and there is no reliability and no official control so there are very often illegal practices, fake products, mislabeled “organic” food and products. In stores and market chains, the “eco-friendly/organic” labeled products are sold in extremely high prices therefore people do not prefer to buy them and these stores generally do not support fair trade or the empowerment of the producer. -Eco-Marketplaces have existed since 10 years ago and they are being more popular every year. Their market share grows rapidly so as their number, 6 in İstanbul and 10 more in other regions in Turkey. They create a New public/local market understanding and they provide organic produce and eco-friendly products. However, the producers are not individuals that need to be empowered and instead they are small-medium sized businesses and brands. Also, the produce is generally not very fresh and they do leave a high amount of carbon footprint because the produce is transported to the markets from various regions in Turkey. Furthermore, the prices are still high and the markets attract generally people with high income and there is no social purpose. -E-commerce is gaining greater importance everyday and there is an immense variety of products with lower prices. For example, there are several initiatives with social purposes who sell the products and handicrafts of Anatolian/Kurdish people who go through many hardships through internet but these initiatives are few and their quality is not assessed, also internet payment is regarded to be risky by many so there is little customer confidence to those initiatives.
  • 8. Marketing Strategy Our marketing strategy will be planned in order to emphasize our core value and maintain our competitiveness. Since we will function as a non-profit organization, we will have to call people into action and give them the idea that by contributing to our business, they will also have contributed to an environmental and social change. For this reason, advertising will be crucial for us. We will promote our business primarily by posting ads to several newspapers and magazines that will be our sponsors. Later, we will use municipalities’ billboards, hang posters in public transport as well as in the streets. We believe that the support of the local people and other stores, as well as tradesmen is pivotal; therefore, we will do our best to convince them that our purpose is more altruistic than commercial and that our business will attract many potential customers from other areas of Istanbul and boost the overall economic activity in the neighbourhood. We will also use social media and internet very effectively since a member of our team is an expert in social media marketing and a blogger with thousands of readers. We will develop a social media campaign and call for volunteers from all over Turkey via volunteer networks that we also are a part of. Once we are ready to launch our market, we will organize a big event where
  • 9. media, bloggers, representatives of NGOs and officials will have gathered. We will organize so that it will function equally as a convention where there will be speakers among refugees, municipality officials and volunteers. We will organize this event in order to raise awareness about the ecological problems in urban areas of Turkey and refugees’ problems. Once we have opened our market, we will use our customer data to create mailing lists and send exclusive offers to our customers as well as stories from refugees, open letters or news from our community. These updates will be followed in our blog and social media accounts and we will organize projects such as photography or video contests which might have great positive impact on awareness and on our sales, one example would be “Humans of New York” whose more ​than 16 million Facebook fans, and also high-profile followers like President Obama and actor Edward Norton, raised more than $300,000 for one of the refugees featured in the series. We will also post signs on thrash bins and near factories/restaurants to inform people and businesses that they can call us so that we collect their food scrap to make and sell compost and recyclable material to turn it into handicrafts. Our business will position itself in the eyes of customer as unique: The “Green Asylum Refugee Market” offers goods that are refined and beneficent, rather than commoditized and conventional. Its prices are low, but its quality and contribution are high. It aims to make a change in social and ecological basis and its commitment to its core values is a guarantee of superiority for the customers. It offers authentic and exquisitive products that are crafted by Syrian refugees in front of the eyes of the customer and fresh and organic produce and food coming from the urban gardens through which the most vulnerable members of the society gain resilience and reconstruct their living areas with “green and sustainability”. It will differentiate itself by specifically addressing to the good-will and motivation of its customers. Via our marketing strategy, we will inspire the customers and appeal to their eagerness to buy that is driven by the idea that when buying our products, they will have spent their money to make a positive impact on the life of the whole society and not only on their own life. Its low-prices and the experiential position, which allows the customer to see the great effort and the perseverance of the refugees with its own eyes, will render our position continuous. Finally, by differentiating and positioning itself as unique and charitable in the eyes of the customer, our business will succeed. It might grow slowly because the marketing process and the establishment of a network of loyal customers will take a long time especially for our type #2 customers who have more income than the #1. Yet, our customer loyalty will be greater than that of our competitors and we want to surpass the number of registered visitors/customers of our competitors (approx 2500 on the weekends) as a medium-term goal. Income Generation and Financial Forecasting Noting that 1 dolar is 3 Turkish Liras:
  • 10. COST INCOME Material: The organic seeds will be obtained through seed exchange networks and we will expect donations from several instituitions. The refugees will be collecting the food scraps of nearby restaurants and stores in order to prepare composts and enrich the soil with organic material in order to minimize the usage of fertilizer. We will also make use of recycled materials so we will have minimized our need of raw material for the handicrafts. The other materials we will need for the production will also be eco-friendly. We can estimate that the materials, combined with equipment will cost us approx. 3000 tl (400 tl for compost machine, soil and fertilizer for 500 tl, raw materials 600 tl, several equipment for handicrafting 500 tl, formation of the garden and the marketplace 1000 tl) Our primary income will come from the market sales. We will sell fresh and organic produce (herbs, vegatables, fruit). According to the data that we have, the biggest eco-marketplace had 2,500 visitors every weekend so approx. 10,000 in a month. We researched that a 100 square feet garden could yield approx. 50 kg produce monthly and that there has been 30,000 kg sale for 240,000 tl in a month in the eco-marketplace that we mentioned. The comparison of prices of a tomate are like this: In the eco-marketplace, organic tomato is 6 tl/kg; in normal marketplaces, non-organic tomato is 2.5 tl/kg; in chain stores, the same tomato is 3.5 tl/kg whereas organic tomates are 7 tl/kg; on internet, it is generally around 5 tl/kg. Our price will be around 5 tl/kg.If we produce approx. 600 kg every month, than that would gain us approx. 4000 tl only from grocery sale. Direct labour will not cost us since our labour force will be the refugees and the volunteers. Since we are young entrepreneurs, we will definitely need consultance from professionals who will also be paid. However, the consultancy is also difficult to assess as cost. (lawyer, business consultant, accountant) Combined with the income from the sales of eco-products and handicrafts (an example would be that it is 35 tl for a handmade wooden ring in the grand bazaar), as well as saling compost (100 tl for a bag), organic fertilizer, herbs, value-added local products (jams, sauces, pastries etc..) we estimate making an additional 4000 tl. With donations as well, we plan to make approx. 9000-10,000 tl a month at the earliest stages of the business which will eventually help us to reach to the breakeven point (We will start making profit almost at the 2nd month of our sales). The marketing will cost approx 2000 tl (posters, printing, ads, website, videos…) according to the survey which indicates that usually, a small sized start-up spends between 500-2000$ dolars for marketing. We will invest the money in the development of our business. We will increase our budget for marketing in 6 months time to attract more customers from the type #2 profile who has higher income. This will bring us more volunteers which means more labour and more production so
  • 11. we believe that our business will grow by %30 at least in the 6 months period and in the 3 months sale period (There is a 3 months period for the preparation and for the plants to grow). The marketing will cost approx 2000 tl (posters, printing, ads, website, videos…) according to the survey which indicates that usually, a small sized start-up spends between 500-2000$ dolars for marketing. Our overhead expenses will include the allotment of a green area for gardening and possibly a fee associated with the place that the market will be set up since the municipality demands a rental fee. Furthermore, we will have to pay for the supplies we will need to operate our market as well as for the packaging costs but we will not have any distribution costs at this stage. The overhead expenses are difficult to assess at the stage of planning but combined with miscellanous costs, we can estimate it will cost higher than any other cost. (Including the services such as water, electricity, internet etc…) For instance, we know that the tax will be lower than what other businesses pay and the rent of a normal office in Fatih costs 800 tl monthly) In a year, we want to have established a broad range of loyal customers and start e-commerce in order to increase our share in the market. We believe that in a 3-5 years time, the refugees will have already gained more rights and more income from the state so their living conditions will have got better and they will be more productive than ever. We will have established a network of volunteers and we will also apply for competitions to be recognized and to get grants. We will also acquire more land to cultivate and start other practices such as production of electricity from solar panels. Eventually, we want to establish the brand “Green Asylum” which will operate in urban green areas in many big cities all around Turkey and which will sell its products in stores. Directive Team and Organization We are three high school students from Saint Joseph French High School. We all are at the same age and we share the same motivation; which is helping people in need in a sustainable way and at the same time trying to protect the environment that has been left. We all are aware of the excessive usage of natural resources and extreme inconvenient living conditions of Syrian refugees in our surroundings. Thus, we created our team to help Syrian immigrants existent in our country by teaching them a sustainable agriculture model; permaculture.
  • 12. Sinan Onukar is one of our team members. He has the ability to deal with issues serenely, practically and in an appropriate way. One of his best characteristics is that he never misses the details which helps us in many ways. He also participates in the Model of United Nations conference in our school (MFINUE) as its general secretary. His experiences with that conference improved his capability of collaborating, which helps us to work together effectively so he could be the CEO of our business model. Ece Ercanlı is our second collaborator and she has the capacity of founding the business connections. She manages the communications between the group and other organizations such as press organs and government she may be the head of public relations. Like Sinan, Ece also participates in MFINUE as the deputy secretary general so they share a successful work history and are used to work together. Our other member, Ece Arı outshines with her creativity and hard working. She has the competence to enrich the minor ideas and transform them into a big project. She developed the communication network between the refugee families and the group through her empathy. She will have the role of head of administration according to her qualifications. She also participates in MUN club. She also created the He for She club which she opened in order to fight against gender discrimination and to support the UN’s campaign of He for She. We all have the same objectives and able to work together in a peaceful atmosphere. However, we all have different working schedules, sometimes it makes it hard to meet up and exchange the ideas. This factor generated a slowness during our working process and we started creating some solutions. Fortunately, we live in the 21​st century and we all do have Internet. We started working separately from home via Internet by using Google Drive where we all share the documents and are able to work on a same document at the same time.. It also gave us the flexibility of working whenever we want and wherever we are so, we could focus on the project %100 anytime during the day.
  • 13. We have already done the research of where most of the Syrian refugees are residing which was the Fatih district. Then we contacted with a CNN reporter who has been deeply engaged into this matter and we have visited the district of Fatih. In Fatih we did a survey on the refugees; we asked their needs and their problems: We comprehended that the biggest problem was the financial problem; they aren’t able to find any jobs, thus they don’t earn the sufficient money to survive. We also analyzed if they were willing to work if we offered them a job where they would practice agriculture, farming, handcrafting and selling. Fortunately they were willing to do all of the tasks listed previously. We have also communicated with the Fatih municipality and we obtained very good news which are explained in Strategic Alliances part.
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  • 16. Strategic Alliances Since we are a non-profit company, our goal is to carry out the maximum work with the minimum money. That’s why, it is important for us to maintain strong relationships with some charity organizations, the government and the press. Firstly, we contacted CNN Turk reporter Fulya Öztürk. She was our guide while we were visiting the Syrian refugees considering she was in touch with them for 3 years, since the massive migration started. CNN is an international channel therefore it was a big step for us. However, the profit is never unilateral. They also provided our communication with the governmental organs. We contacted with Fatih Municipality from whom we had positive returns. Fatih district is where the refugees inhabit the most, it was critically important for us to reach an agreement with them. Our agreement with the government gave us the opportunity to work in foreseen public spaces such as public parks. Another positive point of Fatih was that we didn’t spend money on transportation of refugees since they already were living in Fatih district. They also lent us the garden tools such as digger, shovel, harrow etc…Thanks to our, project the municipality had the chance to make a positive propaganda, as the social projects have a significant importance for public support We contacted with Yeryüzü Charity Organization. They informed us about permaculture and they made disappear the question marks we had in our minds. It was a good step for us to start with that organization. We learned what was permaculture, how to practice it, and its main ideas. After, we contacted “Taner Aksel‘’ who is a volunteer giving permaculture and sustainability lectures to students. We still are in touch with him, we learned many informations on implementation of permaculture and agriculture in general where he explained the market, and the needs, and some basic ideas on application of our project. We also had the chance to practice permacultural process with him and keep taking the educational conferences from him. Both Taner Aksel and the Yeryüzü Organization share the same point; they want to spread the durable living system as much as they can. Our project is a good way of sharing their motivation with younger generations and transmission their ideas with a large block. To conclude, we know that the sustainability of a business model must contain mutual interests between partners. While we were creating our own, we had the awareness of that fact so we put forward the advantages of our partners instead of ours. Principal Risks
  • 17. 1) Seasonal weather changes can affect the efficiency of the project such as but not limited to ; a) Damage to the crops b) Difficulty in the working place c) Difficulty in constructions 2) The customers can be repelled by the facts that ; a) the market place will be located in an under-served area, b) the products will be produced by the Syrian refugee community, 3) Difficulty in communicating with refugees, 4) The tension and the dispute between different originated Syrian refugees can affect the efficiency of the labor, 5) The rapid and uncontrolled urbanization creates many environmental problems and pollution in many areas which will increase the challenge of our project, 6) Other organic food markets and bazaars where local products or traditional goods are sold are our competitors such as but not limited to ; a) Grand Bazaar b) Mısır Market 7) Lack of access to volunteers and beneficients, 8) The share of revenue among refugees can cause problems and conflicts between refugees, 9) Difficult in selecting the families which we will work with and assign them different tasks, 10) Difficult in adjusting our capital until we gain revenue from the sales in the market which can cause vulnerable budgetary deficits, Legal Aspects The legal status of the refugees is currently problematic, their rights and status is still being debated. For them to gain work permission, they need to document their personal information and should have permission of residence. Furthermore, the law proposal for giving more work rights to the refugees is debated on parliament and the decision which will be in favor of refugees according to many academicians will be announced in several weeks. Apart from this, we are a non-profit business so we will have i​ncome tax exemptions at the state level and it will be easier for our business to be supported by governmental institutions and be awarded with grants. Environmental Impact and Sustainability "Permaculture is a philosophy of working with, rather than against nature; of protracted and thoughtful observation rather than protracted and thoughtless labor; and of looking at plants and animals in all their functions, rather than treating any area as a single product system." Has stated Bill Mollison, the father of permaculture, as he defines it. Since our project will be developed by permaculture principles, it won’t create a significant impact which will harm the natural cycles.
  • 18. Permaculture is an ecological design process that we are learning from nature. Design methods are used in conjunction with permaculture principles to create an overall pattern or plan of action. A good permaculture design helps us to make best use of the available resources and create a more productive system that meets more of our needs and creates less pollution. In our school, we did found a permaculture team with our geography teacher. We created a permaculture garden at our school in the backyard and have witnessed the exciting procedure. Permaculture practices allow us to reduce, reuse, recycle and be resourceful. This is because nothing in permaculture gardens is wasted, from plant matter to energy and to water. Turn garden waste into compost, recycle your bathwater or collect rain to water your garden, and replant seeds to increase its yield year after year. Firstly, our project supports the natural soil production. Permaculture inhibits using the pesticides and the insecticides. Instead of them they benefit from insecticide plants and by doing so, we are solving the problem without harming chemical structure of the soil. Water is also an important element with permaculture gardens. Not only does water keep the soil and plants hydrated, but it is also used to attract wildlife to the permaculture garden. Many permaculture gardens even implement recycling practices for watering. For instance, ​rain barrels​ are often used to catch rainwater coming from the gutter downspout. This not only saves on water, but its especially good for the garden as rainwater is loaded with nutrients. The UNFA (United Nations Food and Agriculture) has estimated that we have the potential to remove up to 88% of the harmful gases from our environment by utilizing permaculture practices. Some benefits may include, decreased water use for crops (improving water availability), improving the soil texture and quality, and improving upon climate change. It can also be used to benefit local communities. Oaklands Country Manor’s permaculture initiative was launched to empower the rural Drakensberg communities, where a lack of service delivery and nutritional food sources is a massive problem. Briefly, we will reach our goal which is creating a sustainable life for the Syrian refugees by respecting the rules of the mother nature.