Internet Strategies Assignment

1. We can all generate a list of seven embarrassing celebrity tweets, but instead of jumping on the
bandwagon and bashing these stars for their urge to tweet before they think, let’s discuss seven
ways to make the most out of your Twitter time and keep it appropriate at the same time.
1.) Remember Your Audience- Talk about their interests too. Human beings search for
meaningful connections and vibrant conversations. No one likes the feeling of being
talked at, as if they were some inanimate object with no thoughts or emotions.
2.) Be Helpful- Your content should address some unmet need or unanswered question. This
is a great opportunity to go beyond the way Nike sells their products. Consumers will
also remain appreciative of your help.
3.) Do Your Research- Before attaching that trending hashtag at the end of your tweet, make
sure you get the full story behind it. Avoiding the research could result in a social media
hate storm that makes you and the company look insensitive.
4.) Don’t Be “Salesy”- No one likes their Twitter feed to be jammed up with sales pitches.
The consumer will tune you out or worse delete you. Relating back to #2, the company
that puts the consumer first will become top of mind when it comes to the buying
process.
5.) Be Different- Variety is the spice of life, so don’t post about the same thing everyone else
at Nike is tweeting. You have separate accounts for a reason. Take advantage of it and be
the awesome individual that you are.
6.) Build a Community- Be as involved with Twitter as you want your audience to be.
Comment! Follow! Retweet!
7.) Develop a Strategy- Don’t be like those celebs who tweet before they think. Have a plan
and act on it.
If you tweet the right way, then you are less susceptible to criticism and backlash. You are all at
the very core of the Nike brand and it is now up to you to get our message out to the consumer in
140 characters or less. This is a sink or swim moment. Social media is here to stay… so I suggest
you start paddling.