1. Website Redesign
Less Hassle, More Happy
Presenter: Melanie Spring
Sisarina Inc | melanie@sisarina.com | @sisarina | sisarina.com

2. you need a new site because:
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it was built in 1998
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your cousin/nephew/sister's friend built it for you
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you're growing and need more functonality
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you want to be able to update it yourself
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your branding has changed
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you've never had one before
reasons for a new website

3. website = house
Domain: www.yourbusiness.com - address of your house
Hostng: where your website lives – property your house sits on
Design: the look & feel of your website – blueprints of your house
Development: how your site functons – your house is built
Content Entry: adding your text/pictures – you move into your house
know the diference

4. so... who do you hire?
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do your homework
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ask other organizatons like yours
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review sites similar to yours & fnd credits
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consult the interwebs
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get recommendatons from friends/colleagues
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review frm websites
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interview untl it feels right
finding a web frm

5. will they ft your style?
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review portolios
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ask to see sites similar to your organizaton
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ask to see diferent styles of sites
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fnd out their approach to a project like yours
finding a web frm

6. what will you get?
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fnd out about their processes
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get a sense for typical number of optons and revisions
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get a good feel for typical tmelines
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ask how they do meetngs (in-person, phone or skype)
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know who will own the fnal product
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make sure they do both design AND development
finding a web frm

7. do they ft your budget?
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website design ranges
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website development ranges
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sofware costs
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hostng costs
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payment schedules
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maintenance costs
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upgrade/change costs
finding a web frm

8. do they have good references?
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why did you work with X frm?
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how was the overall process?
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what was your favorite part of working with them?
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what was your least favorite part?
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would you use them again?
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would you refer them to your friends?
finding a web frm

9. Congrats! You picked one!
Now what?!

10. Do you know your organizaton?
You'd be surprised at how many don't.
Next: Design Scope

11. HOW TO:
write your own design scope
Word doc with instructons at htp://bit.ly/designscope

12. writng a design scope
1. Who are you?
2. Where do you want to go?
3. How do you want to be perceived?
4. What do you have already?
key: be honest and transparent

13. writng a design scope
5. Who is your competton?
6. What colors should be worked with?
7. What logos do you love?
8. What websites do you love?
don't make your designer try to use osmosis to get this info

14. writng a design scope
9. Who is your favorite brand?
10. What keywords describe your/your organizaton?
11. What images describe you/your organizaton?
12. What are your sacred cows?
give your designer as much as you can

15. What does a
great website
look like?

16. The Anatomy of a Perfect Landing Page: htp://bit.ly/perfectlandingpage

17. 1. page headings & ad copy
2. clear, concise headlines
3. impeccable grammar
4. taking advantage of trust indicators
5. use a strong call to acton
The Anatomy of a Perfect Landing Page: htp://bit.ly/perfectlandingpage

18. 6. butons & call-outs should stand out
7. go easy on the links
8. use images and videos that relate to copy
9. keep it above the fold
10. always be testng
The Anatomy of a Perfect Landing Page: htp://bit.ly/perfectlandingpage

19. HOW TO:
write your own
development scope
Instructons at: htp://bit.ly/devscope

20. writng a development scope
1. What does your sitemap look like?
2. What content will be included on the homepage?
3. What informaton must be displayed on the homepage?
4. Will you have a blog or newsfeed?
tip: keep top-level navigaton to 5-8 items

21. writng a development scope
5. What will your main visual be?
6. What is your call-to-acton?
7. What informaton needs to be on multple pages of your site?
8. What informaton has to be on every page of your site?
your call-to-acton can't be 'contact us'

22. writng a development scope
9. What areas will need to be changed frequently?
10. What areas will most likely remain statc?
11. What items will be used ofen throughout the site?
12. What do you want people to ultmately do on your site?
make sure to ask if your site is able to grow with your organizaton

23. writng a development scope
13. Where do social media icons/feeds need to be included?
14. How will users contact you via your site?
15. How will users sign up for your newsleter/updates?
16. How will users know where to donate and/or signup?
make it easy for people to contact you

24. communicate!
no one can read your mind

25. fnal tps
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don't have too many cooks in the kitchen
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set one point of contact in your organizaton & web frm
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make sure tmelines are manageable
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start the content writng before you sign a contract
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take care that everything is yours once it's fnished
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fnd a frm that will develop your site in a CMS
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enjoy the process & make it fun!
they do this all the tme. it's up to you to keep on task.

26. Resources found here:
htp://bit.ly/devscope
htp://bit.ly/designscope
htp://bit.ly/perfectlandingpage
Questons? Send to: melanie@sisarina.com