People started businesses for all manner of reasons during the pandemic, from economic necessity to the growth of newer industries to simply having extra time during a lockdown. Some data indicate people also left their jobs during the pandemic to start businesses amid massive labor turnover and demands for increased wages in industries like retail and hospitality.

1. INTRODUCTION TO
ENTREPRENEURSHIP
Modul by Sismi Priguna

2. Google's Year in Search Shows Spiking
Interest in Entrepreneurship
There were more searches for 'how to start a business' than 'how to get a job' in 2021

3. People started businesses for all manner of
reasons during the pandemic, from economic
necessity to the growth of newer industries to
simply having a extra time during lockdown. Some
data indicate people also left their jobs during the
pandemic to start businesses, amid massive labor
turnover and demands for increased wages in
industries like retail and hospitality.

4. ENTREPRENUERSHIP

5. Entrepreneurship has a different meaning for many people.
For some it relates to new start-ups, for others it relates
to home-based businesses, and for others it is a business
philosophy focusing on continually innovating your
business activity.
What's the Meaning of Entreprenuership?
Entrepreneurship involves not only the process that leads to
the setting up of business entity but also the expansion and
development of an on going concern.

6. Adam Smith (1776): An entrepreneur is a person who acts as an
agent in transforming demand into supply.
J B Says (1803): An entrepreneur is a person who shifts
resources from an area of low productivity to high productivity.
John Stuart Mill (1871): An entrepreneur is a prime mover in a
private enterprise. The entrepreneur is the fourth factor of
production after land, labor, and capital.
Alfred Marshall (1936): The process of entreprenuership of
business development is incremental or evolutionary. It evolves
from a sole proprietorship to a public company.
The Evolution of Entrepreneurship Theory:

7. Distinguish:
Entrepreneur & Entrepreneurship
Person
Organizer
Visualize
Creator
Innovator
Decision maker
Leader
Entrepreneur
Process
Organization
Vision
Creation
Innovation
Decision
Leadership
Entrepreneurship

8. One who introduces a new well
inaugurates a new method of
production, discovers a new market.
INNOVATING ENTREPRENEURS
These are characterized by a readiness
to adopt successful innovations
inaugurated by innovating
entrepreneurs.
IMITATING ENTREPRENEURS
These are characterized by a refusal to
adopt opportunities to make changes in
the production formulae even at the
cost of Beverly's reduced returns relative
to the other producers.
DRONE ENTREPRENEURS
These are characterized by great
caution & skepticism in experimenting
with any changes in their enterprises.
FABIAN ENTREPRENEURS
Classification of Entrepreneurs

9. FUNCTIONS
& SCOPE OF
ENTREPRENEURSHIP
According to Bill Bernbach, co-founder of Doyle
Dane Bernbach “An idea can turn to dust or magic,
depending on the talent that rubs against it”.
Innovation & creativity
Risk taking & achievement
Organization & management
Managerial functions

10. Business &
management skills
Developing your business management skills
can mean building up your ability to
multitask, delegate responsibilities to
subordinates, and make decisions regarding
the health and profitability of your business.
Branding, marketing
& networking skills
Teamwork &
leadership skills
Being a business owner means you will most
likely act as both a supervisor and as part of
a team, and you will need to rely on effective
leadership skills to help motivate your team.
Skill for Entrepreneurs must have
To be a successful business owner, you may need to develop your business management skills.
To build and maintain successful project teams you might need to improve your leadership and communication skills.
Entrepreneurs may spend most of their time
marketing and networking with other
professionals to promote and grow their
brands. Since the current trend is to go viral,
it's easier to market your product for profit.

11. Sole proprietorship: Businesses owned and
operated by one individual.
Partnership: A legal relationship formed by
the agreement between two or more
individuals to carry on a business as co-
owners
Joint-stock company: A business owned by
its investors, with each investor owning a
share based on the amount of stock
purchased.
Corporative society: An organization that is
formed by a group of people whose primary
objective is the promotion of the economic
interests of its members.
Form of entrepreneurial
business:

12. Public Image: The activities of an entrepreneur
towards the welfare of the society earn goodwill and
reputation for the business.
Team member Satisfaction: Employees are part of
society. If you satisfy your needs, then you are
doing social work.
Ethical Leadership: It is the belief that what an
entrepreneur does has a strong influence on
employees.
A Social Entrepreneur: Is an individual or
organization who seeks out opportunities to
improve society using practical, innovative, and
substantial approaches.
Environment Management: Managers and
Organizations can do many things to protect and
persevere the natural environment.
Consumer Awareness: Consumers have become very
conscious about their rights.
Ethics and Social
Responsibility for An
Entrepreneur:

13. Successful Entrepreneurs in the World:
Jeff Bezos
He is the founder and executive
chairman of Amazon.
Bill Gates
American business magnate,
software developer, investor,
author, and philanthropist. He
is a co-founder of Microsoft,
along with his late childhood
friend Paul Allen.
Mark
Zuckerberg
He is known for co-founding
Meta Platforms, Inc. and serves
as its chairman, chief executive
officer, and controlling
shareholder.
Sir Richard
Charles Nicholas
Branson
In the 1970s he founded the
Virgin Group, which today
controls more than 400
companies in various fields.
Branson expressed his desire to
become an entrepreneur at a
young age.

14. Successful Young Entrepreneurs in Indonesia:
William
Tanuwijaya
William Tanuwijaya, but
everyone knows the e-
commerce titan Tokopedia.
Ferry Unardi
Ferry Unardi founded Traveloka,
one of Southeast Asia’s online
travel companies.
Reynold
Wijaya
Reynold Wijaya established
Modalku in 2016, a peer-to-
peer lending platform in
Indonesia.
William Utomo &
Winston Utomo
William Utomo and Winston
Utomo are the founders of IDN
Media and the company has
over 250 staff. IDN is one of the
leading media-tech and
content platform companies
and it was established in 2014.

15. Science Says No--Unless You Want to Be an
Entrepreneur
WORDS OF WISDOM
THINK YOU CAN BE
ANYTHING YOU WANT
TO BE?