Thomas Kolster, Mr. Goodvertising, esitys Sitran Aamuharppaus-tilaisuudessa 27.3.2018 / Thomas Kolster's presentation at Sitra's event on March 27th, 2018.

1. How to make
sustainability tick?
#Aamuharppaus
@ThomasKolster

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4. Giving a damn
is the new black
@ThomasKolster

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The Good Life, wbcsd, 2017

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The Good Life, wbcsd, 2017

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The Good Life, wbcsd, 2017

18. The Bullshit Buster:
How does your world look like?
More stuff or more meaning?
@ThomasKolster

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25. The Bullshit Buster:
Does you brand leave a positive impact
or just a positive impression?
@ThomasKolster

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Edelman 2017, 14 countries, 14,000 people

27. Bang for Bucks, Gunn Report 2017
@ThomasKolster

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LinkedIn Top Companies Where the World Wants to Work

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32. The Two-Headed Purpose Monster
Profit Purpose
@ThomasKolster

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34. The Bullshit Buster:
Is your purpose embedded in your brand’s
mission?
@ThomasKolster

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38. The Bullshit Buster:
Do you have measurable change targets
or just promotion?
@ThomasKolster

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47. “Social entrepreneurs are not content just to give a fish
or teach how to fish. They will not rest until they have
revolutionized the fishing industry.”
@ThomasKolster

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James Ehrlich, CEO of ReGen Villages

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55. Great marketing
only makes a bad product
fail faster
David Ogilvy
@ThomasKolster

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67. Bullshit buster
Are your messages emotional, actionable,
visual and simple?
@ThomasKolster

70. Believe individuals
are most effective at
solving today’s
pressing social and
environmental
challenges
2017 CONE COMMUNICATIONS CSR STUDY
43%

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77. Empowering
Many to many
The power of the organization The power of the mass The power of the individual
Power-centric
One to many
Power-sharing
One to many and many to one

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82. “…we really hand over the
campaign to those people to
run with it. We empower
those who take part…"
Adam Garone co-founder, CEO, Movember.

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85. Don’t create campaigns, make platforms
Sweaty balls beat creativity
Make it as scalable as a virus for good
Think sustainable business like Buffett on speed
Count those impact apples; measurement matters
@ThomasKolster

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