1. Marketing Mix 4-7P’s
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Design
Technology
Usefullness
Convenience
Value
Quality
Packaging
Branding
Accessories
Warranty
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PRODUCT
Strategies:
Skimming
Penetration
Psychologiacla
Cost-Plus
Loss leader, etc.
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Special offer
Advertisements
Endorsements
Usertrials
Direct marketing
Leaflets/posters
Free gifts
Competions
Joint ventures
TARGET
MARKET
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Retail
Wholesale
Mail order
Internet
Direct sales
Perr to peer
Multi-Channel
PLACE
PRICE
PROMOTION
1I
COMPANY NAME
PRESENTER NAME
Download the slides at www.slideshop.com/PowerPoint-Marketing-Mix-4-7P-s
2. Marketing Mix 4-7P’s
Replace this text
PRODUCT
PEOPLE
PROMOTION
PHISICAL
ENVIRONTMENT
TARGET
MARKET
PLACE
PRICE
PROCESS
2I
COMPANY NAME
PRESENTER NAME
Download the slides at www.slideshop.com/PowerPoint-Marketing-Mix-4-7P-s
3. GOALS
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PRODUCT
PLACE
Design, Technology, Usefullness,
Convenience, Value, Quality,
Packaging, Branding,
Accessories, Warranty
Retail, Wholesale, Mail order,
Internet, Direct sales, Perr to
peer, Multi-Channel
Marketing
Mix 4P’s
PRICE
Strategies, Skimming,
Penetration, Psychologiacla,
Cost-Plus, Loss leader, etc.
PROMOTION
Special offer, Advertisements,
Endorsements, Usertrials, Direct
marketing, Leaflets/posters, Free
gifts, Competions, Joint ventures
3I
COMPANY NAME
PRESENTER NAME
Download the slides at www.slideshop.com/PowerPoint-Marketing-Mix-4-7P-s
4. Marketing Mix 4-7P’s
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LOREM IPSUM
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printing and typesetting
is simply dummy text of the
printing and typesetting
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1
PRODUCT
2
PLACE
3
PROMOTION
4
PRICE
4I
COMPANY NAME
PRESENTER NAME
Download the slides at www.slideshop.com/PowerPoint-Marketing-Mix-4-7P-s
5. Marketing Mix 4-7P’s
Replace this text
PRODUCT
PROMOTION
PLACE
PRICE
Lorem Ipsum is simply dummy text of the
printing and typesetting
5I
COMPANY NAME
PRESENTER NAME
Download the slides at www.slideshop.com/PowerPoint-Marketing-Mix-4-7P-s
6. Marketing Mix 4-7P’s
Replace this text
LOREM IPSUM
LOREM IPSUM
LOREM IPSUM
is simply dummy text of the
printing and typesetting
is simply dummy text of the
printing and typesetting
is simply dummy text of the
printing and typesetting
6I
COMPANY NAME
PRESENTER NAME
Download the slides at www.slideshop.com/PowerPoint-Marketing-Mix-4-7P-s
7. Marketing Mix 4-7P’s
Replace this text
Product
Design, Technology, Usefullness, Convenience, Value, Quality,
Packaging, Branding, Accessories, Warranty
Promotion
Special offer, Advertisements, Endorsements, Usertrials, Direct marketing,
Leaflets/posters, Free gifts, Competions, Joint ventures
Physical
Environment
Smart, Run-down, Interface, Comfort, Facilities
Process
Especially relevant tio service industries, How are services
consumed?
Price
Strategies, Skimming, Penetration, Psychologiacla,
Cost-Plus, Loss leader, etc.
Place
Retail, Wholesale, Mail order, Internet, Direct sales, Perr to
peer, Multi-Channel
People
Employees, Management, Culture, Customer service
Marketing
Mix 7P’s
7I
COMPANY NAME
PRESENTER NAME
Download the slides at www.slideshop.com/PowerPoint-Marketing-Mix-4-7P-s
8. Marketing Mix 4-7P’s
Replace this text
LOREM IPSUM
is simply dummy text of the
printing and typesetting
Marketing
Mix 7P’s
LOREM IPSUM
is simply dummy text of the
printing and typesetting
LOREM IPSUM
is simply dummy text of the
printing and typesetting
8I
COMPANY NAME
PRESENTER NAME
Download the slides at www.slideshop.com/PowerPoint-Marketing-Mix-4-7P-s
9. Marketing Mix 4-7P’s
Replace this text
PRODUCT
PROMOTION
PEOPLE
Marketing
Mix 7P’s
PHISICAL
ENVIRONTMENT
PRICE
PLACE
PROCESS
9I
COMPANY NAME
PRESENTER NAME
Download the slides at www.slideshop.com/PowerPoint-Marketing-Mix-4-7P-s