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How Apple Marketing Is Getting It Right

Apple products excite us, their marketing strategies simply work. Proof: Customers lining the streets outside Apple local stores just to secure the newest technology released by the company.

In this presentation, we enumerated five strategies Apple use for marketing their product. Hope this inspires your future marketing initiatives.

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How Apple Marketing Is Getting It Right

  1. How Apple Marketing Is Getting It Right
  2. Apple sold over 10 million iPhone 6 and iPhone 6 Plus models within just three days after their launch. Source: Apple
  3. WOW! How can a company achieve such whopping sales? Let’s take a look at 5 of their marketing strategies.
  4. #1: Quality Product Apple has created great products – the heart of any successful marketing strategy. “We never had an objective to sell a low-cost phone. Our primary objective is to sell a great phone and provide a great experience, and we figured out a way to do it at a lower cost.” - Tim Cook, Apple CEO
  5. Proof: In 2014, a consumer survey showed a higher satisfaction rate with iPhone than with any other model. iPhone: 798 LG: 609 Pantech: 577 Samsung: 600 Total possible score: 1,000 Source: Apple Insider
  6. #2: Consistent Branding Apple consistently uses its familiar, minimalist branding. Products, packaging, website and stores all have consistent design.
  7. Why is consistent branding important? Product differentiation Increased customer recognition Reinforced identity and authority Increased loyalty
  8. #3: Killer Slogans • Advertising campaign: Think different. • iPod mini: Mini. The next big thing. • Apple Pay: Your wallet. Without the wallet. • MacBook: The notebook people love. • iPhone 6: Bigger than bigger.
  9. Apple’s slogans are: Brand-focused Memorable Original Simple Catchy Emotionally appealing
  10. #4: Mystery Build-up Months before an Apple product launch, people are already talking about the gadget. Apple has a way of involving influencers to talk about a new product without spilling details.
  11. Bottom line: Plan your product launch well and take advantage of valuable opportunities.
  12. #5: Powerful product demonstration Remember when Steve Jobs walked out on stage and took a MacBook Air from a manila envelope?
  13. It was a simple yet powerful product demo because it: Instantly proved MacBook Air’s unique slimness Resolved the issue of bulky laptops Stimulated strong audience interest… all in just 10 seconds
  14. “Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you find it.” Steve Jobs
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