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1. AdWords and
PPC Consultants
Proposal
Project Proposal – (Proposal_Name)
Client – (Client_Name)
Delivered on – (submission date)
Submitted by - (user submission)

2. Cover Letter for
AdWords and PPC Consultants Services
Dear (Client_name),
The purpose of the proposal is to cater pay per click (PPC) advertising needs of Client
including search engine marketing(SEM) and Google AdWords. Within next 12 months, able to
deliver highest quality of on-site traffic and conversions.
Over 15 years of industry experience, we offer you wide range of tools
and skills in order to meet digital acquisition goals
Our Offerings
• Best in class search
• Display and video campaigns
• Expert keyword insights
The features of AdWords Campaigns
• In client’s master account
• Full administrative access
• Transparency and control
In case of any concern, feel free to contact .
Sincerely,
(user_assigned)
(company_name)
2

3. Table of Contents
03
• Research
• Strategy
• Measurement and Key Performance Indicators
• Search Ads
• Display Ads and Remarketing
• Video Ads, Campaign Management, Reporting
• Timeframe
Project Context & Goals01
Scope of Services02
Campaign Setup & Execution
Your Investment04
• About Us
• Our Team
• Client Testimonials
Company Overview05
Our Past Experience06
Contract07
Next Steps08
3

4. Table of Contents
Project Context & Goals
01
4

5. Project Context and Goals for
AdWords and PPC Consultants Services
The firm’s objectives are as follow :
• Build awareness – spread brand across the people for recognition
• Increase customer engagement and increase site traffic at website
• Optimization of campaign
• Bid optimization
• Revenue generation
Project Goals
Project Context
Your firm objective is to attain marketing goals, not just focusing on profits. The firm
should be capable of maintaining a balance between website, its content as well as
sales conversion.
5

6. Table of Contents
Scope of Services
02
• Research
• Strategy
• Measurement and Key Performance Indicators
6

7. Scope of Services – Research for
AdWords and PPC Consultants Services
• Identifying new opportunities
• Text Here
• Text Here
• Text Here
In- depth analysis of company’s website &
online presence
Research
We provide complete analysis of the top competitor. We use industry leading tools to get insights about customer
& competitor.
Competitor Analysis
Competitor spending on search
ads - $40,000 per month
Impressions
- 8,000,000
Clicks – 80,000
each month
Online activities
& interests
Demographics
7

8. Scope of Services – Strategy for
AdWords and PPC Consultants Services
• Customer Acquisition On Digital Platform
• PPC/SEM/AdWords
Need of comprehensive strategy for :
Strategy Customer reach & build a
campaign that deliver digital
goals & objectives
8

9. Scope of Services - Measurement & Key Performance Indicators
for AdWords and PPC Consultants Services
Ensuring to provide client with campaign effectiveness
measurement against meaningful key performing
indicators (KPIs) in order to reach goal
Lead generation & conversion
purchase monitoring
Brand awareness
Campaign optimization
PDF download tracking
Our Offerings
9

10. Table of Contents
Campaign Setup & Execution
03
• Search Ads
• Display Ads & Remarketing
• Video Ads, Campaign Management, Reporting
• Timeframe
10

11. Campaign Setup & Execution – Search Ads for
AdWords and PPC Consultants Services
• Valuable feedback on structure
• High quality ad score
• Add text here
Landing pages
• Aligning bidding strategy with KPIs
• Cost per Click (CPC)
• Cost per Thousands Impression(CPM)
• Cost per Acquisition (CPA)
Bid optimization
• Different industries
• Product categories
• Geographical location
• Add text here
Ad group Optimization between
• Sitelinks
• Call extensions
• Callouts
• Add text here
Text Ad Development
• Best suitable for campaign
• Terms and phrases customers looking for
• Add text here
Keywords
11

12. Campaign Setup & Execution – Display Ads & Remarketing for
AdWords and PPC Consultants Services
Deliver brand message to
right customer on right time.
Using the combination of the
below mentioned tactics to
target customer
Appearance of ad when
consumer is looking at the
content contextually relevant to
the product
Contextual Targeting
01
Showing relevant
message to the target
customer across the web
Interest Category
02
Reengaging consumers that
were interested in the
product but were not convert
Remarketing
03 04
Your Text Here
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editable. Adapt it to your
needs and capture your
audience's attention.
12

13. Campaign Setup & Execution – Video Ads, Campaign
Management, Reporting for AdWords and PPC Consultants Services
CAMPAIGN MANAGEMENT
• Campaign optimization on daily, weekly or monthly basis
• Removing underperforming ads/keywords
• Testing of new ads/keywords
• Adding negative keywords
• Presenting impactful video message related to brand in front of
target audience
• Firm has to pay only when the user views video for 30 seconds
or completion
VIDEO ADS
• Monthly reports with valuable campaign metrics and results
• Insights and optimization summary
• Information regarding
o Ads
o Keywords
o Ad groups
o Conversion
REPORTING
13

14. Phase Weeks
Campaign Setup & Execution – Timeframe for
AdWords and PPC Consultants Services
Time required to complete the work assigned is approximately eight weeks to the going live date, depending
on feedback at each milestone. Initiation of work will occur immediately after signing of proposal.
Kickoff meeting/discover 1
Audit and research 1-2
Strategy Development 3-4
Present Strategy 5-6
Campaign Setup 6-7
Go Live 8
14

15. Table of Contents
Your Investment
04
15

16. Service Description Total PricePrice Quantity
Your Investment for
AdWords and PPC Consultants Services
Research & development strategy
Keywords and websites insights, competitor and consumer analysis, planning
and presentation strategy
$6,000 1 $6,000
Campaign setup & execution
Search, display and video
$3,500 1
$3,500
Campaign management & reporting
Keyword optimization, bidding, monthly campaigning metrics
$1,000 12 $12,000
Monthly Ad spend
• Option 1 - $3,000 spend per month for 12 months – effective segmenting and
campaign optimization into multiple ad groups is not available
• Option 2 - $6,000 spend per month for 12 months – leveraging ad spend to
top positions and effective segmentation of campaign
$6,000 12 $72,000
TOTAL XXXXXXX
16

17. Table of Contents
Company Overview
05
• About Us
• Our Team
17

18. Background
We have gained an ample amount of experience in the field of PPC
management, site testing and analytics reporting
Our Focus
We believe in result based relationships where our clients & employees
and our firm can achieve their goals and objectives
Mission
We ensure to provide our world class services easily accessible
and understandable to clients across the globe
About Us for
AdWords and PPC Consultants Services
Founded in – 2004
18

19. • Write key credentials and
major highlights of the
team member”
• Text here
• Text here
Katherine Reynolds
Design Director
• Write key credentials and
major highlights of the
team member”
• Text here
• Text here
Leon Kelly
Digital Marketing Specialist
• Write key credentials and
major highlights of the
team member”
• Text here
• Text here
Marquis Salazar
Marketing Director
Our Team for
AdWords and PPC Consultants Services (1/2)
19

20. • Write key credentials and major highlights of the team member”
• Text here
• Text here
Leon Kelly
Media Analyst
• Write key credentials and major highlights of the team member”
• Text here
• Text here
Callum Hunter
Strategy Director
Our Team for
AdWords and PPC Consultants Services (2/2)
20

21. Table of Contents
Our Past Experience
06
• Client Testimonials
21

22. Client Testimonials for
AdWords and PPC Consultants Services (1/2)
Lewis Spencer, Designation
Add company name/ logo
• Write Client Testimonial Here”
• Text here
Rowan Hooper, Designation
Add company name/ logo
• Write Client Testimonial Here”
• Text here
22

23. Client Testimonials for
AdWords and PPC Consultants Services (2/2)
Dexter Turner, Designation
Add company name/ logo
• Write Client Testimonial Here”
• Text here
Ben Watts, Designation
Add company name/ logo
• Write Client Testimonial Here”
• Text here
Isabella Owen, Designation
Add company name/ logo
• Write Client Testimonial Here”
• Text here
23

24. Table of Contents
07
Contract
24

25. Mutual Cooperation
• We agree to put our best efforts in return we expect your cooperation in providing
needed information
Terms of payment
• Fifty percent of initial fees at the point of contract signing and it will act as deposit
• Remaining 50% will be billed monthly
Plans Cancellation
• Right modify, reject, cancel or stop at any point processes but are imbibed to
reimburse us all costs and expenses
Confidentiality
• All efforts to preserve confidentiality of information
Services Rendered
• 3 week opportunity to review our week and provide feedback
• Not liable to the firm and third party for damages
Terms and Termination
• This agreement should commence from (date) and shall continue till
termination by either party by not less than 60 days notice given in writing
Contract for
AdWords and PPC Consultants Services
25

26. Table of Contents
08
Next Steps
26

27. Next Steps for
AdWords and PPC Consultants Services
It is requested to read the contract to get the understanding of the details involved in working with us. Everything should be fair,
transparent and easily understandable at the beginning in order to lay a solid foundation for better work relationship.
We firmly believe in clarifying things and sorting out
the issues in order to find the most suitable way to
work together.
Discuss the desired changes
Accept the proposal
Sign and finalize the proposal
Submit an initial payment of 50% of total fee of project
Once we get the notification of your proposal acceptance, we will send
you the separate copy of the signed contract for your record
Feel free to contact
Text here
Text here
SIGNATURE…
(User Assigned)
(User Title)
(Client Name)
SIGNATURE
27

28. Contact Us for
AdWords and PPC Consultants Services
0123456789
Contact Number
emailaddress123@gmail.com
Email Address
# street number, city, state
Address
28

29. Icons Slide for
AdWords and PPC Consultants Proposal
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30. Additional Slides
30

31. Our Mission for
AdWords and PPC Consultants Proposal
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Mission
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Vision
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Goal
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30
Days
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60
Days
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90
Days
30 60 90 Days Plan for
AdWords and PPC Consultants Proposal
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33. Roadmap for
AdWords and PPC Consultants Proposal
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03
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04
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34. Timeline for
AdWords and PPC Consultants Proposal
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2019
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2018
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2017
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2016
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2020
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