The proposal summarizes AdWords and PPC management services for a client over the next 12 months. It includes researching competitors and strategies, setting up search, display, and video campaigns, optimizing bids and campaigns, and providing monthly reporting to meet goals such as increased traffic, engagement, and conversions. The total cost is $93,000, covering fees for initial strategy and setup, monthly management and reporting, and a $6,000 monthly ad spend.

1. AdWords and PPC
Management Proposal
Project Proposal – (Proposal_Name)
Client – (Client_Name)
Delivered on – (Submission Date)
Submitted by - (User Submission)

2. Cover Letter
for AdWords and PPC Management Services
Dear (Client_name),
The purpose of the proposal is to cater pay per click (PPC) advertising needs of Client including search
engine marketing(SEM) and Google AdWords. Within next 12 months, able to deliver highest quality of
on-site traffic and conversions.
Over 15 years of industry experience, we offer you wide range of tools and skills in order to meet
digital acquisition goals.
Our Offerings
o Best in class search
o Display and video campaigns
o Expert keyword insights
The features of AdWords Campaigns
o In client’s master account
o Full administrative access
o Transparency and control
In case of any concern, feel free to contact.
Sincerely,
(user_assigned)
(company_name)
2

3. Table of Contents
Project Context & Goals01
Scope of Services
o Research
o Strategy
o Measurement and Key
Performance Indicators
02
Campaign Setup & Execution
o Search Ads
o Display Ads and Remarketing
o Video Ads, Campaign Management, Reporting
o Timeframe
03
Your Investment04
Company Overview
o About Us
o Our Team
05
Our Past Experience
o Client Testimonials06
Contract07
Next Steps08
3

4. PROJECT CONTEXT & GOALS
4
01

5. Project Context & Goals for
AdWords and PPC Management Services
o The firm’s objectives are as follow :
o Build awareness – spread brand across the people for recognition
o Increase customer engagement and increase site traffic at website
o Optimization of campaign
o Bid optimization
o Revenue generation
PROJECT G ALS
Your firm objective is to attain marketing goals, not just focusing on
profits. The firm should be capable of maintaining a balance between
website, its content as well as sales conversion.
PROJECT CONTEXT
5

6. SCOPE OF SERVICES
o Research
o Strategy
o Measurement and Key
Performance Indicators
6
02

7. Scope of Services - Research
o Competitor spending on search ads - $40,000 per month
o Impressions - 8,000,000
o Clicks – 80,000 each month
o Online activities & interests
o Demographics
Competitor Analysis
We provide complete analysis of the top competitor. We use industry leading tools to get insights about customer & competitor.
Research
In- Depth Analysis Of Company’s Website & Online Presence
o Identifying new opportunities
o Text here
o Text here
o Text here
7

8. Scope of Services - Strategy
Strategy
Customer reach & build a campaign that deliver digital goals & objectives
o Customer Acquisition On Digital Platform
o PPC/SEM/AdWords
Need of comprehensive strategy for :
8

9. Ensuring to provide client with campaign effectiveness measurement against meaningful key performing
indicators (KPIs) in order to reach goal
Scope of Services - Measurement & Key Performance Indicators
Lead generation &
conversion
purchase monitoring
Campaign
optimization
Brand
awareness
PDF
download tracking
Our Offerings
9

10. CAMPAIGN SETUP & EXECUTION
o Search Ads
o Display Ads & Remarketing
o Video Ads, Campaign Management, Reporting
o Timeframe
10
03

11. Campaign Setup & Execution – Search Ads
o Valuable feedback on
structure
o High quality ad score
o Add text here
Landing
Pages
o Best suitable for campaign
o Terms and phrases
customers looking for
o Add text here
Keywords
o Aligning bidding
strategy with KPIs
o Cost per Click (CPC)
o Cost per Thousands
Impression(CPM)
o Cost per Acquisition
(CPA)
Bid
Optimization
o Different industries
o Product categories
o Geographical location
o Add text here
Ad Group
Optimization
Between
o Sitelinks
o Call extensions
o Callouts
o Add text here
Text Ad
Development
11

12. Campaign Setup & Execution – Display Ads & Remarketing
Appearance of ad when
consumer is looking at the
content contextually
relevant to the product
Contextual Targeting
01
Showing relevant message
to the target customer
across the web
Interest Category
02
Reengaging consumers
that were interested in
the product but were
not convert
Remarketing
03
This slide is 100%
editable. Adapt it to your
needs and capture your
audience's attention.
Your Text Here
04
Deliver brand message to right customer on right time. Using the combination of the below mentioned tactics
to target customer
12

13. o Campaign optimization on daily, weekly or monthly basis
o Removing underperforming ads/keywords
o Testing of new ads/keywords
o Adding negative keywords
CAMPAIGN MANAGEMENT
Campaign Setup & Execution –
Video Ads, Campaign Management, Reporting
o Monthly reports with valuable campaign metrics and results
o Insights and optimization summary
o Information regarding
› Ads
› Keywords
› Ad groups
› Conversion
REPORTING
o Presenting impactful video message related to brand in
front of target audience
o Firm has to pay only when the user views video for 30
seconds or completion
VIDEO ADS
13

14. Campaign Setup & Execution – Timeframe
Kickoff meeting/discover 1
Audit and research 1-2
Strategy Development 3-4
Present Strategy 5-6
Campaign Setup 6-7
Go Live 8
PHASE
WEEKS
Time required to complete the work assigned is approximately eight weeks to the going live date, depending on feedback at each milestone. Initiation
of work will occur immediately after signing of proposal
14

15. YOUR INVESTMENT
15
04

16. Your Investment for AdWords and PPC Management Services
SERVICE DESCRIPTION PRICE QUANTITY TOTAL PRICE
Research & development strategy
Keywords and websites insights, competitor and consumer analysis, planning and
presentation strategy
$6,000 1 $6,000
Campaign setup & execution
Search, display and video
$3,500 1
$3,500
Campaign management & reporting
Keyword optimization, bidding, monthly campaigning metrics
$1,000 12 $12,000
Monthly Ad spend
o Option 1 - $3,000 spend per month for 12 months – effective segmenting and
campaign optimization into multiple ad groups is not available
o Option 2 - $6,000 spend per month for 12 months – leveraging ad spend to top
positions and effective segmentation of campaign
$6,000 12 $72,000
TOTAL XXXXXXX
16

17. COMPANY OVERVIEW
o About Us
o Our Team
17
05

18. About Us for AdWords and PPC Management Services
We have gained an ample
amount of experience in the field
of PPC management, site testing
and analytics reporting.
BACKGROUND
We believe in result based
relationships where our clients and
employees and our firm can
achieve their goals and objectives.
OUR FOCUS
We ensure to provide our
world class services easily
accessible and understandable
to clients across the globe.
Mission
Founded in - 2004
18

19. Our Team for AdWords and PPC Management Services (1/2)
Katherine Reynolds
Design Director
o Write key credentials and major
highlights of the team member”
o Text here
o Text here
o Text here
o Text here
Morgan Ryan
Digital Marketing Specialist
o Write key credentials and major
highlights of the team member”
o Text here
o Text here
o Text here
o Text here
Marquis Salazar
Marketing Director
o Write key credentials and major
highlights of the team member”
o Text here
o Text here
o Text here
o Text here
19

20. Strategy Director
o Write key credentials and major highlights of the team member”
o Text here
o Text here
o Text here
o Text here
Callum Hunter
Media Analyst
o Write key credentials and major highlights of the team member”
o Text here
o Text here
o Text here
o Text here
Leon Kelly
Our Team for AdWords and PPC Management Services (2/2)
20

21. OUR PAST EXPERIENCE
o Client Testimonials
21
06

22. Add company name/ logo
Rowan Hooper , Designation
o Write Client Testimonial Here”
o Text here
Add company name/ logo
Lewis Spencer, Designation
o Write Client Testimonial Here”
o Text here
Client Testimonials for AdWords and PPC Management Services (1/2)
22

23. Client Testimonials for AdWords and PPC Management Services (2/2)
Add company name/ logo
Dexter Turner, Designation
o Write Client Testimonial Here”
o Text here
Add company name/ logo
Ben Watts, Designation
o Write Client Testimonial Here”
o Text here
Add company name/ logo
Isabella Owen, Designation
o Write Client Testimonial Here”
o Text here
23

24. CONTRACT
24
07

25. Contract for AdWords and PPC Management Services
o 3 week opportunity to review our week and provide feedback
o Not liable to the firm and third party for damages
Services Rendered
o We agree to put our best efforts in return we expect your cooperation in providing needed information
Mutual Cooperation
o Fifty percent of initial fees at the point of contract signing and it will act as deposit
o Remaining 50% will be billed monthly
Terms of payment
o All efforts to preserve confidentiality of information
Confidentiality
o This agreement should commence from (date) and shall continue till termination by
either party by not less than 60 days notice given in writing
Terms and Termination
o Right modify, reject, cancel or stop at any point processes but are imbibed to reimburse us all
costs and expenses
Plans Cancellation
25

26. NEXT STEPS
26
08

27. Next Steps for AdWords and PPC Management Services
It is requested to read the contract to get the understanding of the details involved in working with us. Everything should be fair,
transparent and easily understandable at the beginning in order to lay a solid foundation for better work relationship.
o Text here
o Discuss the desired changes
o Accept the proposal
o Sign and finalize the proposal
o Submit an initial payment of 50% of total fee of project
o Once we get the notification of your proposal acceptance, we will send
you the separate copy of the signed contract for your record
o Feel free to contact
We firmly believe in clarifying things and sorting out the issues in order to
find the most suitable way to work together.
(User Assigned)
(User Title)
Signature
(Client Name)
Signature
27

28. Contact Us for AdWords and PPC Management Services
# street number, city, state
Address
0123456789
Contact Number
emailaddress123@gmail.com
Email Address
28

29. Icons Slide for AdWords and PPC Management Proposal
29

30. 30
Additional Slides

31. Our Mission for AdWords and PPC Management Proposal
This slide is 100% editable. Adapt it to your needs and capture your
audience's attention.
Vision
This slide is 100% editable. Adapt it to your needs and capture your
audience's attention.
Mission
This slide is 100% editable. Adapt it to your needs and capture your
audience's attention.
Goal
31

32. 30 60 90 Days Plan for AdWords and PPC Management Proposal
32
30Days
This slide is 100% editable. Adapt it
to your needs and capture your
audience's attention.
60Days
This slide is 100% editable. Adapt it
to your needs and capture your
audience's attention.
90Days
This slide is 100% editable. Adapt it
to your needs and capture your
audience's attention.

33. Roadmap for AdWords and PPC Management Proposal
This slide is 100%
editable. Adapt it to your
needs and capture your
audience's attention.
Text Here
01
This slide is 100%
editable. Adapt it to your
needs and capture your
audience's attention.
Text Here
02
This slide is 100%
editable. Adapt it to your
needs and capture your
audience's attention.
Text Here
03
This slide is 100%
editable. Adapt it to your
needs and capture your
audience's attention.
Text Here
04
33

34. Timeline for AdWords and PPC Management Proposal
This slide is 100%
editable. Adapt it to your
needs and capture your
audience's attention.
Text Here
2020
This slide is 100%
editable. Adapt it to your
needs and capture your
audience's attention.
Text Here
2019
This slide is 100%
editable. Adapt it to your
needs and capture your
audience's attention.
Text Here
2018
This slide is 100%
editable. Adapt it to your
needs and capture your
audience's attention.
Text Here
2017
34