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1. Agile Marketing
Approach
YOUR COMPANY NAME

2. 2
Agile
Marketing Outline
Agile Marketing Introduction
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01.
Agile Marketing Values
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02.
Role of Agile Marketing Team
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03.
How does Agile Marketing Work?
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04.
Agile Marketing Process
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05.
Agile Marketing – Value Proposition
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06.
Agile Marketing Benefits
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10.
Key Pieces of an Agile Marketing Implementation
• Sprints
• Stand up Meetings
• Board to track project progress
• Teamwork
09.
Agile Approach to Marketing
Your Text Here
08.
Agile Marketing Manifesto
Your Text Here
07.

3. Agile Marketing Introduction
3
Repeat
Tweak
PlanSet Goals Maximize ROI
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4. Agile Marketing Values
4
Agile marketing is a tactical marketing approach in which marketing teams collectively
identify high value projects on which to focus their collective efforts.
Agile Marketing Values:
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Testing and data over opinion
and conventions.
03.
Collaboration over silos
and hierarchy
06.
Rapid iterations over big
bang campaigns.
02.
Individuals and interactions
over large markets.
05.
Responding to change
over following a plan.
01.
Numerous small experiments
over a few big bets.
04.

5. Role of Agile Marketing Team
5
Aligns with
leadership and sets
team expectations
Analyzes the data
to identify the
opportunities
Designs and
Prioritizes Tests
• Work with the leaders of
the marketing
organization and other
key stakeholders to
align everyone on the
initiative’s goals
• Developing insights based on
targeted analytics.
• Aim to identify anomalies,
pain points, issues, or
opportunities in the decision
journeys of key customer or
prospect segments
• For each identified opportunity
or issue, the team develops
both ideas about how to
improve the experience and
ways to test those ideas
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6. How does Agile Marketing Work?
6
• Get agreement on the
goals.
• Business owners,
product development
& sales
• Be Realistic
Sprint
Planning
• Daily Standup
Meeting
• Each Person:
• What they did
yesterday
• What they will do
today
• Any Obstacles
The Scrum
Process
• Status Against
Agreements
• Business owners,
product development
& sales
• The burn down chart
Sprint
Review
• Review the whole
print process:
• What went well
during the sprint?
• What could have
been better?
Sprint
Retrospective
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7. Agile Marketing Process
7
Concept Realization
Production and Deployment
Iteration 1 Iteration 2 Iteration 3
Launch
Describe
Learn Test
Develop
Launch
Describe
Learn Test
Develop
Launch
Describe
Learn Test
Develop
Concept
& Definition
Performance
Measurement
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8. Agile Marketing – Value Proposition
8
Visibility
Business Value
Adaptability
Risk
Agile Development Traditional Development
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9. Agile Marketing Manifesto
9
Validated learning over
opinions and conventions
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to your need and capture your
audience's attention.
Customer-focused collaboration
over silos and hierarchy
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to your need and capture your
audience's attention.
Adaptive and iterative campaigns
over Big Bang campaigns
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to your need and capture your
audience's attention.
The process of customer
discovery over static prediction
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to your need and capture your
audience's attention.
Flexible vs.
rigid planning
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to your need and capture your
audience's attention.
Responding to change
over following a plan
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to your need and capture your
audience's attention.
Many small experiments
over a few large bets
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to your need and capture your
audience's attention.

10. Agile Approach to Marketing
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Mindset Shift
Your Text Here
Experimentation,
Iteration, & Small Releases
Your Text Here
Adherence to the Agile manifesto
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Servant leadership
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Teamwork and collaboration
Your Text Here
Data-driven Marketing
Your Text Here
Approaches

11. Key Pieces of an Agile Marketing Implementation
11
Stand up Meetings
Your Text Here
Sprints
Your Text Here
Board to track project progress
Your Text Here
Teamwork
Your Text Here
Approaches
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12. Sprints
12
A sprint is how long you give your team to complete their current projects. Typically these range from two to six weeks
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Align on
a Challenge
Ensure clarity and
alignment through a
thorough
explorationon of the
what, why, and how
of the current
state challenge.
Step 1
Ideate
Innovations
Envision possible
future states and
develop models
that identify the
gaps to achieve the
future state.
Step 2
Decide on
a Solution
Prioritize possible
solution, then, within
context of the
challenge and
solution, prototype
model(s) to test.
Step 3
Create
a Prototype
Test your ideas with
key stakeholders
and subject matter
experts to validate
them for feedback,
learning, and
rapid iteration.
Step 4
Test & Learn
with Customers
Apply lessons
learned to create a
final or further
iteration. Determine
next-steps and
maintain momentum.
Step 5

13. Stand up Meetings
13
Meeting Called by Bill Smith Attendees web project team
Type of Meeting Team Please read attached word doc
Facilitator Jim Jones Please Bring Updates
Note Taker Sue Arthur
Timekeeper Sue Arthur
Agenda Items
Topic Presenter Time Allotted
Your Text Here Your Text Here Your Text Here
Your Text Here Your Text Here Your Text Here
Every day your team needs to get together and have a very brief check in
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14. Board to Track Project Progress
14
Requirement
Gathering
Project Progress
Development UAT Pilot Rollout
Done WIP WIP Pending Pending
Hot Issues:
Issue Reason Date Raised Action to Resolve Escalated Escalation Date Esc. Level
Can’t get sign off No Documentation 19th Sept Prepare Documentation Business Analyst 20th Sept 1
Hot Risks:
Risk Impact
Probability
(Estimated)
Mitigation Action Must Resolve Before Escalated to
Pilot date may not be
met
High High
Allocate More
Resources
1st Oct 2010 CEO
Key Milestones Dates*:
Date Milestone Weeks Remaining
30th Sept UAT Signoff +2
15th Oct Pilot +4
General Notes: (*) (Your Text Here)
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15. 15
While an individual may lead a project, the success or failure of the sprint rests on all the team members.
Everybody has to be prepared to collaborate and assist in the Agile framework
Teamwork
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your audience's attention.
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your audience's attention.
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your audience's attention.

16. Agile Marketing Benefits
16
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audience's attention.
Puts the customer
at the center
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and capture your audience's attention.
Each sprint provides an opportunity to learn
and adjust: Fail faster, succeed smarter
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it to your needs and capture your
audience's attention.
Improve speed of
decision-making
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it to your needs and capture your
audience's attention.
Reap the benefits of
smaller deliverables
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it to your needs and capture your
audience's attention.
Adjust your approach based
on market feedback
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audience's attention.
Experiment with
innovative, new ideas

17. Agile Marketing Approach Icons Slide
17

18. 18
Additional Slides

19. 19
Coffee Time
10:30 AM To 11:00 AM
Coffee is a break…
That make a chain between..
ENERGY and WORK

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Product 02
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Product 01
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Product 02

22. 22
About Us
Value Clients
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audience's attention.
Target Audiences
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audience's attention.
Preferred by Many
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audience's attention.

23. 23
Financial
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50% Minimum
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70% Medium
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85% Maximum

24. 24
Our Mission
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Vision
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Mission
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Goal

25. 25
Thank You for
Watching..!
Address
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Email Address
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Contact Number
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