Create achievable marketing goals with our visually appealing ready to use Agile Marketing Powerpoint Presentation Slides. Showcase key principles of agile marketing using agile methodology PPT visuals. The professionally designed scrum marketing PowerPoint complete deck contains content ready templates such as Agile marketing introduction, how does it work, outline, values, role of agile marketing team, agile marketing process, value proposition, manifesto, agile approach to marketing, key pieces of implementation, sprints, stand-up meetings, board to track project progress, teamwork, benefits, etc. Additional slides like our team, comparison, financial, about us, dashboard, location, post-it notes, our mission, mind map, Venn, our target, stacked bar, clustered bar, pie chart, area chart and thank you slide, etc can help in simplifying your work. You’ll find all the PPT slides fully customizable and easy to edit. Download agile sales to increase the speed, quality, flexibility, and effectiveness of the marketing department. Cut down the intervals with our Agile Marketing Powerpoint Presentation Slides. Be able to ensure fewer gaps.
2. 2
Agenda 01
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Agenda 02
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Agenda 03
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Agenda
3. Agile Marketing Outline
3
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Agile Marketing Introduction Agile Marketing Values
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Role of Agile Marketing Team
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How Does Agile Marketing Work?
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Agile Marketing Process
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Agile Marketing – Value Proposition
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Agile Marketing Manifesto
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Agile Approach To Marketing
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Key Pieces of an Agile Marketing Implementation
« Sprints
« Stand Up
Meetings
« Board To Track
Project Progress
« Teamwork
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Agile Marketing Benefits
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4. Agile Marketing Introduction
4
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Repeat
PlanSet Goals Maximize ROI
Tweak
5. Agile Marketing Values
5
Agile marketing is a tactical marketing approach in which marketing teams collectively identify
high value projects on which to focus their collective efforts.
Responding To Change
Over Following a Plan
Rapid Iterations Over
Big Bang Campaigns
Numerous Small
Experiments Over a Few Big Bets
Individuals and Interactions
Over Large Markets
Collaboration Over Silos
and Hierarchy
Testing and Data Over
Opinion and Conventions
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6. Role of Agile Marketing Team
6
Aligns With Leadership and Sets Team Expectations
« Work With The Leaders of The Marketing Organization and Other Key Stakeholders To Align Everyone on The
Initiative’s Goals
Analyzes The Data To Identify The Opportunities
« Developing Insights Based on Targeted Analytics.
« Aim To Identify Anomalies, Pain Points, Issues, or Opportunities in The Decision Journeys of Key Customer or
Prospect Segments
Designs and Prioritizes Tests
« For Each Identified Opportunity or Issue, The Team Develops Both Ideas About How To Improve The
Experience and Ways To Test Those Ideas
7. How does Agile Marketing Work?
7
Sprint Planning
« Get Agreement on The Goals.
« Business Owners, Product
Development & Sales
« Be Realistic
The Scrum Process
« Daily Standup Meeting
« Each Person:
« What They Did Yesterday?
« What They Will Do Today?
« Any Obstacles?
Sprint Review
« Status Against Agreements
« Business Owners, Product
Development & Sales
« The Burn Down Chart
Sprint Retrospective
« Review The Whole Print
Process:
« What Went Well During The
Sprint?
« What Could Have Been
Better?
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8. Agile Marketing Process
8
Text Here Text Here Text Here
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Concept Realization
Production and Deployment
Iteration
1
Iteration
2
Iteration
3
Describe
Learn
Launch
Test
Develop Describe
Learn
Launch
Test
Develop Describe
Learn
Launch
Test
Develop
Concept &
Definition
Performance
Measurement
9. Agile Marketing-value Proposition
9
Agile Development Traditional Development
Visibility Adaptability
RiskBusiness Value
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10. Agile Marketing Manifesto
10
Validated Learning
Over Opinions
And Conventions
Customer-focused
Collaboration Over
Silos And Hierarchy
Adaptive and Iterative
Campaigns Over Big
Bang Campaigns
The Process of
Customer Discovery
Over Static Prediction
Flexible Vs.
Rigid Planning
Responding To
Change Over
Following a Plan
Many Small
Experiments Over a
Few Large Bets
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11. Agile Approach to Marketing
11
Approaches
Experimentation, Iteration, & Small Releases
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Mindset Shift
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Adherence To The Agile Manifesto
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Servant Leadership
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Teamwork & Collaboration
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Data-driven Marketing
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12. Key Pieces of an Agile Marketing Implementation
12
Implementation
Sprints
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Stand up Meetings
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Board To Track Project Progress
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Teamwork
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13. Sprints
13
A sprint is how long you give your team to complete their current projects. Typically these range from:
Two To Six Weeks
Align on a
Challenge
Ensure Clarity and
Alignment Through a
Thorough Explorationon
of The What, Why, and
How of The Current
State Challenge
Week 1
Ideate
Innovations
Envision Possible Future
States and Develop
Models That Identify The
Gaps To Achieve The
Future State
Week 2
Decide on a
Solution
Prioritize Possible
Solution, Then, Within
Context of The
Challenge and Solution,
Prototype Model(s) To
Test
Week 3
Create a
Prototype
Test Your Ideas With
Key Stakeholders and
Subject Matter Experts
To Validate Them For
Feedback, Learning, and
Rapid Iteration
Week 4
Test & Learn
with Customers
Apply Lessons Learned
To Create a Final or
Further Iteration.
Determine Next-steps
and Maintain Momentum
Week 5
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14. Stand up Meetings
14
Every day your team needs to get together and have A very brief check in
Meeting Called By Bill Smith Attendees Web Project Team
Type of Meeting Team Please Read Attached Word Doc
Facilitator Jim Jones Please Bring Updates
Note Taker Sue Arthur
Timekeeper Sue Arthur
Agenda Items
Topic Presenter Time Allotted
Text Here Text Here Text Here
Text Here Text Here Text Here
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15. Board To Track Project Progress
15
Hot Issues
Issue Reason Date Raised Action to Resolve Escalated Escalation Date Esc. Level
Can’t get sign off No Documentation 19th Sept Prepare Documentation Business Analyst 20th Sept 1
- - - - - - -
Hot Risk
Risk Impact Probability (Estimated) Mitigation action Must resolve before Escalated to
Pilot Date May Not Be Met High High Allocate More Resources 1st Oct 2010 Ceo
- - - - - -
Key Milestones Dates*
Date Milestone Weeks Remaining
30th Sept UAT Signoff +2
15th Oct Pilot +4
General Notes: (*) (Your Text Here)
Whether it's the good ole' whiteboard with sticky notes, A nice and simple trellis board, or A big fancy specialized software, you need A centralized way to track your sprint that everyone
has access to
Done WIP WIP Pending Pending
Requirement
Gathering
Development UAT Pilot Rollout
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16. Teamwork
16
While an individual may lead a project, the
success or failure of the sprint rests on all the
team members. Everybody has to be prepared to
collaborate and assist in the agile framework
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17. Agile Marketing Benefits
17
Improve speed of
decision-making
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Each sprint provides an
opportunity to learn & adjust: fail
faster, succeed smarter
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Puts the customer at
the center
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Adjust your approach
based on market feedback
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Reap the benefits of
smaller deliverables
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Experiment with
innovative, new ideas
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20. 20
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Target Audiences Values Client
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Preferred By Many
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About Our
Company
21. Mission 01
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Mission 02
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Mission 03
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Our Mission
21
22. Meet Our Team
22
Name Here
Designation
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Name Here
Designation
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Name Here
Designation
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Name Here
Designation
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23. Financial
23
Text Here
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Text Here
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24. Quotes
24
It’s Fine To Celebrate
Success But it is More
Important To Heed Lesson
of Failure
Bill Gates
25. Timeline
25
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2014
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2016
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2018
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2015
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2017
26. Comparison
26
60%
Sales by Male
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40%
Sales by Female
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28. 28
Target
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Text Here01 Text Here
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02 Text Here
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03
29. Area Chart
29
0
10
20
30
40
50
60
70
80
90
100
FY '12 FY '13 FY '14 FY '15 FY '16 FY '17 FY '18
InPercentage
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Product 01
Product 02
Product 03
30. Clustered Bar
30
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0 10 20 30 40 50 60 70 80 90 100
Q1
Q2
Q3
Q4
Unit Count
Product 01
Product 02
Product 03