Customer 360 is a tool used by marketers to understand their customers end to end journey starting from the initial stage of awareness till the end stage of loyalty. A customer 360 program collects customer data form multiple sources and analysis different touch points of the customer. An organization performs a customer 360 check to understand their customers and make changes in their marketing strategies in order to increases the overall customer engagement and experience. This presentation is helpful for marketing managers and organizations with an objective to understand their customer by collecting data from multiple sources, analyze the data and develop multiple marketing strategies in order to increase their customer delight and improve the customer engagement with an objective of boosting the organization revenues. Initially this presentation highlights the need of customer 360 program within the organization by understanding multiple problems such as low conversion rate, low retention rate and poor sales of the organization. Once the problem is identified the current situation of the organization is analyzed, this is done by understanding the customer interaction history with the organization, the customer acquisition cost, the flow of organizations products and services, the marketing campaigns carried out by the company, the data collected through the CRM systems etc. Once all the data is collected it is analyzed in comparison with the customer journey of the organization. The multiple steps of the customer journey can be awareness, acquisition, conversion, retention and loyalty. After carefully studying the customer data multiple strategies to improve the customer experience are analyzed, these can be identifying the customer demographic, Defining the ideal customer profile, analyzing he customer psycho graphic data and understanding the customer behavioral data. After the initial analyses multiple new marketing strategies are devised to improve the customer experience in general. These strategies can be new segmentation strategy, the positioning strategy of the organization, deciding upon the communication channels, designing a new brand launch process and developing a strategic messaging map. Once all the strategies are developed, sale forecasting is done in order to understand the impact of these strategies on the organization. The customer value life cycle is also forecasting in comparison to the cost of customer acquisition. A training plan for the sales and marketing team is developed and multiple risk associated to eh entire process is analyzed, and a mitigation plan is developed for the same. In the end multiple customer cases are studied to understand the true impact of customer 360 and the performance of the entire is tracked with the help if KPIs or key performance indicators. https://bit.ly/2YQDfUK

1. 1
Analyzing Customer
Journey and Data
from 360 Degree
C ompany N ame H ere

2. Agenda
2
To Achieve a 360-degree view of the Customer
› To gain a complete view of customer and to understand their journey in relation to our engagement plan.
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Customer Retention Rate
› To increase the customer retention rate with the help of new strategies .
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3. 3
TableofContents
Our Asset lifecycle Management Process
› Customer Interaction History
› Current Customer Acquisition Cost
› Flow of Product Service
› Our Marketing Campaigns and Their Effectiveness
› How the Customer Perceives Our Product
› What does our CRM System Say
› Performance of Our Emails Campaigns
› Our Social Media Performance
› Analyzing Our Products Market Share
Why Do We Need Customer 360
Mapping Our Customer Journey
› How do We Make Our Customer Aware
› What Strategies do we Use to Acquire Our Customer
› Our Conversion Rate Over the Year
› Our Retention Rates
› How to Maintain Our Customer Loyalty
› Recent Customer Issues
How to Improve Our Customers Experience
› Customer Profile
› Demographics of Our Customers
› Defining Our Ideal Customer
› Psychographic Data
› Customer Behavioral Data
New Marketing Strategy
› Our New Segmentation Strategy
› How to Position Our self in the Market
› What will Our Communication Channels Be
› Our New Brand launch Process and Budget
› Strategic Messaging Mapping
Forecasting
› Sales Forecasting
› CLV vs CAC
Training Plan
› Training Required for Marketing Strategies
› Training Schedule
Risk Assessment Table
› Mitigation Plan for Overcoming Risk
› Customer Cases
› Performance Metrices

4. 4
Why Do We Need Customer 360

5. The following slide highlights multiple issues such as low customer retention rate, low conversion rate etc. that led the company to adopt 360 approach
› ABC Corp has been facing low
customer retention rate of 60% in
comparison to to 69% FY18
Low Customer Retention Rate
› Current conversion rate 2.85 % in
comparison to 3.5% in FY18
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Low Conversion Rate
› Total number of leads generated in
FY19 is 120,000, 50 % decrease in
comparison to FY18
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Low Number of Leads
› No clear buyer persona hindering the
targeting process and causing losses
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No Customer Definition
› Current customer engagement rate
3.6 % in comparison to 4.5% in FY 18
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Low Customer Engagement Rates
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Why Do We Need Customer 360 (1/3)
5
The following slide highlights multiple issues such as low customer retention rate, low conversion rate etc. that led the company to adopt 360 approach

6. Why Do We Need Customer 360 (2/3)
6
The following slide highlights the key metrices of customer satisfaction and have measured their performance over years in the table provided.
2017 2018 2019
Net Promotor Score 60 50 40
Churn Rate 6.2% 5.8% 4%
Conversion Rate 4% 3.5% 2.85%
Retention Rate 72% 69% 60%
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Key Takeaways
9% decrease in retention
rate in 2018 and 2019
Low score on each customer
metric causing losses
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7. Avg Customer
Satisfaction Score
Avg Net
Promoter Score
Avg First
Response Time
Avg Customer
Retention Rate
Why Do We Need Customer 360 (3/3)
7
The following slide shows the data that the organization has collected from the customer feed back over the year.
80
75
70
65
60
60.4
50
30
10
-10
1
1.5
2
2.5
3
35
30
25
20
15
-10 0 10 20 30 40 50 60 70 80
2015
2016
2017
2018
2019
Customer
Data
Through
Feedback
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.

8. 8
Analyzing our Current Scenario
› Customer Interaction History
› Current Customer Acquisition Cost
› Flow of Product Service
› Our Marketing Campaigns and Their Effectiveness
› How the Customer Perceives Our Product
› What does our CRM System Say
› Performance of Our Emails Campaigns
› Our Social Media Performance
› Analyzing Our Products Market Share

9. Customer Interaction History
9
In this slide we have provided a table to show organizations customer interaction history via multiple platforms along with its effectiveness and rate of
engagement .
Interaction
Platforms
Cost
Per Year USD
Engagement
Rate % Age
Customer Satisfaction
Rate (100 Max)
Comments
CRM Platform 5,000 2.5 50 Add Comments Here
E- Mails 8,000 3.5 45 Add Comments Here
Chat Box 6,000 5 55 Add Comments Here
Retail Store Counters 12,000 6 40 Add Comments Here
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10. Customer Acquisition Cost
10
The following slide provides the breakdown of the Customer Acquisition cost and various variables that contribute to it .
Input Variables
Total
Web Visitors
10,000
SEM Cost
Per Click
$0.50
Conversion
to Trial %
5%
Trial
Conversion %
10%
No. of Sales &
Marketing Staff
3
Cost Per
Employee Per Month
$16,500
Flow Qty. Conversion %
Total Paid Web Visitors 10,000
Trials 500 5%
Customers 50 10%
SEM Marketing Spend $ 5,000
Total Headcount Costs $ 49,000
Cost of Customer Acquisition
Without headcount costs $ 100.00
With headcount costs $ 1,090.00

11. Our company ABC Co uses
method 2 for the flow of
their product and service
Key point of sales : retail
stores , E-commerce
website and teleshopping
Add text here
Add text here
Producer
Wholesaler
Consumer
Retailer
Method 1:
Producer
Consumer
Retailer
Method 2:
Producer
Consumer
Method 3:
Flow of Product and ServiceIn this slide we have provided multiple channels through which the product flows and reaches the end user .Highlighted is the current channel used by the
organization.
Key Takeaways
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11

12. Our Marketing Campaigns and Their Effectiveness
12
In this slide we have provided various marketing campaigns that the organization has undertaken in order to increase sales. These campaigns are evaluated
on their costs, the leads they have generated and their effectiveness.
4
Somewhat Effective
3
Neutral
2
Less Effective
1
Not Effective
5
Highly Effective
Type of
Campaigns
Duration Cost USD $ Leads Generated Effectiveness Comments
Digital Campaign 1-Nov-18 to 31-Dec-18 8,000 2,000 3 Add Comments Here
Radio & Television
Campaign
6-Mar-18 to 25-Jun-18 5,000 450 3 Add Comments Here
Customer Referral
Campaign
20-feb-18 to 25-Feb-18 9,000 800 1 Add Comments Here
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13. How Customer Perceives Our Product
13
In this slide we have provided you with multiple factors based on the value that your product provides to the customer , based on each parameter customer
feedback can be shown with the help of bar graphs.
66%
56%
78%
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Convenience
Problem Solving
Functional Value
55%
55%
45%
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Attractiveness
Emotional Value
Emotional Value
55%
65%
75%
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Brand Value
Status Symbol
Symbolic Value
55%
55%
85%
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Convenience
Value for Money
End Value
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.

14. What Does our CRM Process Say?
14
In this slide you can explain your CRM Process and major customer points you have collected though CRM.
Goal & Strategy Aligned
with System
Customer
Segmentation
Personal
Customer Interactions
Customer Data
Consolidation
Revaluation
of Strategy
Key Takeaways
73% Consumer Prefer to do business with
companies that provide personalized experience
75% of total profit is generated from the top 20%
of the customer base
Reduction in customer churn by 5% due to CRM
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Our CRM
Process

15. Performance of Our E-Mail Campaigns
15
Multiple Feedback collected by you through E-Mail campaign can be shown on this slide. along with key takeaways.
18.6
23.2
21.6
53.4 52.7
0
10
20
30
40
50
60
Q4 2017 Q1 2018 Q2 2018 Q3 2018 Q4 2018
OpenRatePercentage
Subject Line Test Quarter %age of Email Open rates
Q4 2017 18.6
Q1 2018 23.2
Q2 2018 21.6
Q3 2018 55.4
Q4 2018 52.7
Key Takeaways
70% of Customers Unsubscribed to daily E-Mail Updates
Low Conversion rate on various E-Mails
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Your Text Here
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.

16. Our Social Media Performance
16
In this slide we have provided the data about the customers that can be derived from various social media along with various performance indicators and
key takeaways
Platform
Shares
(per month)
Likes
(per month)
Mentions
(per month)
Hashtags
(per month)
Followers
(per month)
Comments
Facebook 650 8,000 100 650 2.5 mm Add Comments Here
Twitter 470 7,000 200 470 3.5 mm Add Comments Here
Instagram 580 10,000 300 580 3.0 mm Add Comments Here
LinkedIn 450 5,000 400 450 20,000 Add Comments Here
Add Text Here XXXX XXXX XXXX XXXX XXXX Add Comments Here
Key Takeaways
Post related to
product 1 were
shared and liked
the most
Post with Major media
personality were shared the
post on Facebook and
Instagram
60 % of followers on
Facebook are from North
American region , 20 % form
Asia 10% Form Europe and
10 % from others
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17. Analyzing Our Products Market Share
17
We have provided you with a graphical representation of the organization's product share in comparison to the competitors product share.
Company/
Product Name
USD Millions
Competitor 1 Product 8.2
Competitor 2 Product 3.2
Our Product 1.4
Competitor 3 Product 1.2
Competitor 4 Product 1.0
Competitor 5 Product 0.8
Product 1
Our Product
Product 3
Product 4
Product 5
Product 2
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
52%
20%
9%
8%
6%
5%
Average
Share

18. Analyzing Our Products Market Share (cont…)
18
This slide shows the analysis of the customer transaction and spending on the organization's products market share.
InitialAnalysis
Our product has an estimated market share of 1.4
MM dollars
The product share is 12.5% that of market leader
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Innovation
› Providing innovation to attract more
customer and increase sales.
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Customer Satisfaction
› Increasing customer satisfaction through
better CRM and retention Policies.
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What can we do to bridge the gap

19. 19
Mapping Our Customer Journey
› How do We Make Our Customer Aware
› What Strategies do we Use to Acquire Our Customer
› Our Conversion Rate Over the Year
› Our Retention Rates
› How to Maintain Our Customer Loyalty
› Recent Customer Issues

20. Mapping Our Customers Journey
20
This slide provides a brief insight into the journey of your customer as it maps each stage of customer journey starting from awareness, acquisition, conversion retention & loyalty
CustomerEngagement
› Contact the potential
customer.
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› Convert the customer
into a subscriber and
make leads.
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› Make lead to paying
customer and build a
relationship with them.
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› Plan to maintain the
relationship and keep
them as recurring
customer.
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› Ultimate goal of a
lifecycle.
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Awareness
Acquisition
Conversion
Retention
Loyalty

21. How do We Make Our Customer Aware
21
This slide shows the 1st stage of the customer journey mapping , the provided table explains various channels through which the customer becomes aware
about the and measure their results
Channels Outreach %age Cost per Year USD Key Highlights Add Text Here
Radio 75 5,000
› Low cost
› High Outreach
Add Text Here
Television 80 8,000
› High Outreach
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Add Text Here
Print Media 65 9,000
› High Cost
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Viral Marketing 70 5,000
› Low cost
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Add Text Here
E-Mails 87 7,000
› High Outreach
› Add Text Here
Add Text Here
Add Text Here XX XXXX › XXXXX Add Text Here
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22. What Strategies do we Use to Acquire Our Customer
22
In this slide the provided graph shows the various steps taken in customer acquisition phase along with the customer acquisition rate
Description Cost per Customer USDStrategies
› Paying various advertisement agencies for views
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› Using various social media platforms such as Facebook, twitter
and LinkedIn.
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12
10
9
Paid Marketing
Social Media Marketing
Organic Search Marketing
Affiliate Marketing
15
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23. Our Conversion Rates Over the YearIn this slide we have provided you with a comparative graph that shows the conversion rate over a span of 2 years along with key activities that the
organization is doing in order to increase their conversion rate
0
2.25
4.5
6.75
9
Q1 2014 Q2 2014 Q3 2014 Q4 2014
2018
2019
ConversionStrategies
Annual Membership
Discount on first 5 purchases
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Add Text Here
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 23

24. Activities for Customer Retention
Our Retention Rates
24
The following slide provides glimpse of a company's retention rate , average order value , their retention rate over the year along with various strategies they
have used.
Repeat Customer Rate
%age
Average Order Value
$ USD
Retention Rate
%age
Comments
2016 70 2,000 75 Add Comments Here
2017 62 1,850 72 Add Comments Here
2018 58 1,250 69 Add Comments Here
2019 55 1,000 60 Add Comments Here
Loyalty
Programs
Annual Membership
Program
Frequent Communication
with Buyers
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25. How to Maintain Our Customer Loyalty
25
The following slide provides glimpse of a company's retention rate , average order value , their retention rate over the year along with various strategies they
have used.
Strategies
› Providing customer with points on multiple purchases in order to
redeem them later
› Points are later converted into rewards
› Providing customer loyalty credits on multiple purchases
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› Customer take premium membership to obtain additional benefits on
existing services
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Description
Point Program
Spend Program
VIP Member Club
Add Text Here
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26. Recent Customer Issues
26
The pie chart in this slide shows the cumulation of the major complaints that the customers are facing along with the key take away that can be derived
from the data
Customer Complaints
Most customer complaints
associate to faulty product
Average time to solve customer
complaint is 4.5 days
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Key Takeaways
45%
20%
19%
12%
2% 3%
Add Text Here
Faulty Product
Prolonged Wait Time
Product
Performance
Delivery Error
Add Text Here
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.

27. 27
How to Improve Our Customers Experience
› Demographics of Our Customers
› Defining Our Ideal Customer
› Psychographic Data
› Customer Behavioral Data
→ Customer Profile

28. Demographics of our Customers
28
The demographic of the customer are shown in this slide, along with the household income and age group
70%
FemaleMale
70%
90%
80%
70%
40%
40%
50%
90%
80%
70%
60%
55%
50%
Male
Female
Population Pyramid
20%
40%
25%
15%
Average spending by household
Household Size
30%
70%
Male Female
20%
80%
35%
65%
80%
20%
65%
35%

29. Defining Our Ideal Customer(1/2)
29
The following Slide displays the ideal buyer persona of the organization along with their Demographics , background information other key information
aspects.
Laura Cooper
› Management Graduate form
HFG School of Business
Studies in 2015
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Background Information
› 25-year-Old
› Female
› Fair Complexion
› Single
Demographic
› To have her own business by
2020,
› To have annual income of
$100,000.
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Main Goals
› High School
› Economic Pass out from
Community College
› Management Degree Holder
Educational Background
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30. Defining Our Ideal Customer(2/2)
30
The following Slide displays the ideal buyer persona of the organization along with their Demographics , background information other key information
aspects
› This slide is 100% editable. Adapt it
to your needs and capture your
audience's attention
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to your needs and capture your
audience's attention
Background
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to your needs and capture your
audience's attention
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to your needs and capture your
audience's attention
Purchasing Decisions?
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editable. Adapt it to
your needs and
capture your
audience's attention
Demographic
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Goals and Pain Points
Customer Name: _______________________________________ Customer Segment: _________________________________________________

31. Psychographic Data
31
In this slide we have shown the customers psychographic data based on their lifestyle, activates ,personality and values
Traits Key Features Comments
Lifestyle
Interested in Premium products that range from
$12 k above.
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Activities Add Activities Here Add Text Here
Personality Add Personality Traits here Add Text Here
Values Add Value Here Add Text Here
Add Text Here Add Text Here Add Text Here
Add Text Here Add Text Here Add Text Here
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32. Customer Behavioral Trend
32
In this slide we have shown the behavioral trends of the customer that may effect the company performance and have effect on sales of the organization
Trials & Experience
› Increased trend of taking trials and experiencing the product
before buying
› 75% customer prefer to try the product first
Reliability on Reviews
› Decision to purchase a product dependent more over the good or
bad reviews
› 80% customer purchase product based on review
E-Commerce
› High increase in the trends of online shopping through various e-
commerce website
› 62% customer prefer to purchase through online website

33. Customer Behavioral Trend
33
In this slide we have shown the behavioral trends of the customer that may effect the company performance and have effect on sales of the organization
Trials & Experience Reliability on Reviews E-Commerce
› Increased trend of taking
trials and experiencing the
product before buying
› 75% customer prefer to try
the product first
› Decision to purchase a
product dependent more
over the good or bad reviews
› 80% customer purchase
product based on review
› High increase in the trends
of online shopping through
various e-commerce website
› 62% customer prefer to
purchase through online
website

34. 34
New Marketing Strategy
› Our New Segmentation Strategy
› How to Position Our self in the Market
› What will Our Communication Channels Be
› Our New Brand launch Process and Budget
› Strategic Messaging Mapping

35. Our New Segmentation Strategy
35
The following slide provides with new segmentation strategy for the organization based on demographics psychographics geographic and behavioral
aspects
Demographic Psychographic Geographic Behavioral
Age – 18-30 Lifestyle – Upper Middle Class Country - America Brand Loyal
Gender – Male & Female Interest – Technical Individual State – Texas, New York California Benefit sought – Mobile & Smart Phone
Ethnicity – Hispanic & native American Add Text Here – Add Text Here Population – Add Text Here User Status – Premium Product User
Add Text Here – Add Text Here Add Text Here – Add Text Here Add Text Here – Add Text Here Add Text Here – Add Text Here
Add Text Here – Add Text Here Add Text Here – Add Text Here Add Text Here – Add Text Here Add Text Here – Add Text Here
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36. How to Position Our self in the Market
36
The following slide shows the positioning strategy of the organization. The various brands and competitors along with the USP of the product are analyzed in
this slide
Brands
Sales
(Estimated)
Unique Selling
Proposition
Perceived
Quality
Own Brand $110 million High End Processor Premium
Competitor 1 $97 million Economical Mass
Competitor 2 $67 million Steel body Premium
Statement
Millennials &
Population
between 35-45
Who want new
and high-end
phone
Our product is 8 GB
RAM and 256 GB
ROM Smartphone
Add Text
Here
Add Text
Here
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37. What will our Communication Channels Be
37
Describe and analyze the marketing communication channel that will be used by company
Channels Key Features Cost per Year USD Add Text Here
PPC Advertisement
Maximum outreach due Global
coverage on internet.
55,000 Add Text Here
Social Media
More appeal to general masses and
audience.
7,000 Add Text Here
Email Marketing Add Channel Benefit Here 9,000 Add Text Here
Add Text Here
Add Channel Benefit Here
XXXXX Add Text Here
Add Text Here
Add Channel Benefit Here
XXXXX Add Text Here
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38. Our New Brand Launch Process and Budget
38
The following slide displays the multiple stages of brand launch strategy such as research, Strategic Branding Plan, Internal Branding, External Branding and
Brand Audit along with the amount spent and execution date of each stage
BRAND
STRATEGY
Stage Amount Execution Date
Brand Analysis and Audit XXX XX-XX-XXXX
Research XXX XX-XX-XXXX
Strategic Branding Plan XXX XX-XX-XXXX
Internal Branding XXX XX-XX-XXXX
External Branding XXX XX-XX-XXXX
Brand
Analysis &
Audit
Research
External
Branding
Internal
Branding
Strategic
Branding
Plan
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39. Strategic Messaging Mapping
39
Show your strategic messaging map in this slide, along with its key highlights in each phase such as tagline , slogans , business functions and value statement
Strategic
Messaging
Mapping
Position
Messaging
Target
Customer
Value
Messaging
The best software in the corporate world
Increase profit and lower your cost
Add Text Here
Add Text Here
Engineer , Business Man and IT Manager
End User
Add Text Here
Improve customer engagement Add Text Here
Cloud service Add Text Here
Add Text Here Add Text Here
› Tagline
› Slogan
› Add Text Here
› Add Text Here
› Business Functions
› Role in Buying Progress
› Add Text Here
› Value Statement
› Product Feature
› Add Text Here
Engagement Value 2

40. 40
Forecasting
› Sales Forecasting
› CLV vs CAC

41. Sales Historical and Forecasted (1/2)
The following slide show by how what margin will the new marketing plan will boost the company's sale in the upcoming year
Net Sales
Units
(Tons Produced)
Add Text Here Add Text Here Total
Q1 7.5 bn 15 120 XXX XXX
Q2 XXX XXX XXX XXX XXX
Q3 XXX XXX XXX XXX XXX
Q4 XXX XXX XXX XXX XXX
Q1 6.2 bn 10 116 XXX XXX
Q2 XXX XXX XXX XXX XXX
Q3 XXX XXX XXX XXX XXX
Q4 XXX XXX XXX XXX XXX
2018
2019
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42. Sales Historical and Forecasted(2/2)
42
The following slide show by how what margin will the new marketing plan will boost the company's sale in the upcoming year
0
50
100
150
200
250
300
350
400
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
USDMM
0
50
100
150
200
250
300
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
USDMM
2018
2019
Historical
Data
Forecasted
Data
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.

43. Customer Lifetime Value vs Acquisition Cost (1/2)
43
The following graph displays the relationship between the cost incurred on customer acquisition and their life time value in the past 2 years along with
forecasted years
0
2
4
6
8
10
12
2018 2019 2020F 2021F
USDMM
CAC CLV
CAC vs CLV
Key Highlights
The cost incurred on customer acquisition is more
than their value in 2018 and 2019
In 2020 the CLV and CAC are expected to be in
equilibrium
Add Text Here
Add Text Here
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.

44. Customer Lifetime Value vs Acquisition Cost (2/2)
44
Show the relationship between the cost incurred on customer acquisition and their life time value with the help of this graph
1X
Customer
Acquisition Cost
3X
Lifetime Value
CAC
LTV
Break-even Point
Your Company Name

45. 45
Training Plan
› Training Required for Marketing Strategies
› Training Schedule

46. Training Required for Marketing Strategies
46
The following slide shows the training that is required to implement the newly devised business development and marketing strategy…
Product Knowledge
› Providing Detailed Knowledge of
product and services offered
› Add Text Here
XYZ Software Usage
› Usage of XYZ Software for CRM
and Sales Management .
› Add Text Here
Reporting Format
› Providing clear picture of the
reporting format, cycle and
hierarchy
› Add Text Here
Add Text Here
› Add Text Here
› Add Text Here
MS Excel Training
› Providing advance excel training
with usage of various formulas
› Add Text Here
Add Text Here
› Add Text Here
› Add Text Here
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47. Training Schedule Timeline
47
In this slide we have shown the complete schedule of training program that is required in the organization along with the time that each training phase will
take
PPT Elaborating the software,
its advantages and General
usage guidelines
Week 1
01
Encrypting each E-mail with
security patch
Week 2
02
Malware Detection and
removal
Week 4
04
Two Stage Case Study with
practical software usage
Week 3
03
Add Text Here
Add Text Here
06
Add Text Here
Add Text Here
05
Add Text Here
Add Text Here
07

48. Description Time
PPT Elaborating the software , its advantages and General usage guidelines. Week 1
Encrypting each E-mail with security patch Week 2
Two Stage Case Study with practical software usage Week 3
Malware Detection and removal Week 4
Add Text Here Add Text Here
Add Text Here Add Text Here
Add Text Here Add Text Here
Training Schedule Timeline
48
In this slide we have shown the complete schedule of training program that is required in the organization along with the time that each training phase will
take
Training Phase
01
02
03
04
05
07
06

49. 49
Risk Assessment Table
→ Mitigation Plan for Overcoming Risk
→ Customer Cases
→ Performance Metrices

50. Risk Assessment Table
50
Use the table provided in this slide to show the magnitude of the risk associated with customer 360
Risk Magnitude Comments
Inadequate staffing for customer Relationship Management High Add Comments Here
No acceptance by customer of new polices Low Add Comments Here
Bad Perception of product in customer view Moderate Add Comments Here
Add Text Here
Add Text Here
Add Comments Here
Add Text Here
Add Text Here
Add Comments Here
CRM
Customer
Behavior
Product Views
Add Risk Here
Add Risk Here
Risk
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51. Mitigation Plan for Overcoming Risk
51
Use the table provided in this slide to show the magnitude of the risk associated with customer 360
Risk Solution Description
CRM
New Recruitment
New Software
› New recruitment in customer relationship
department
› Purchase of new CRM software
Customer Behavior Increase Customer Engagement
› New customer engagement plan
› Increase customer engagement rate via
social media
Product Views Increase Product Quality
› Using metallic phone body
› Add text here
Add Risk Here Add Text Here › Add Text Here
Add Risk Here Add Text Here › Add Text Here
Risk
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52. Customer Cases
52
Show your customer case in this slide , Enlist the solution of the challenges you faced
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capture your audience's attention
Client Background
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capture your audience's attention
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capture your audience's attention
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Solution & Benefits
› Text Here
› Text Here
› Text Here
› Text Here
› Text Here
› Text Here
› Text Here
› Text Here
› Text Here
Challenges

53. Performance Metrices
53

54. Performance Metrices for Customer Support
64%
80%
96%
38K
42K
46K
Requests Answered Calls
0
3
6
9
12
Revenue % of Support Costs
Request Volume Vs. Service Level
Costs Per Support
0%
10%
20%
2014 2015 2016 2017 2018 2019
0M
30M
60M
Revenue % of Support Costs
90%
Revenue & % of Support Costs to Revenue
Customer Retention
Customer Satisfaction
Avg. Time to Solve an Issue
10%
20%
75%
More than 2 hours
1-2 hours
Less than 1 hour
54
81%
Requests Answered 2019
1.02M
Total Requests 2019
$75M
Total Requests 2019
7%
Support Costs to Revenue
Target >= 85%
32%
41%
15%
6%
6%
71%
Positive
Very Satisfied
Satisfied
Neutral
Unsatisfied
Very Unsatisfied
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.

55. Analyzing Customer Journey and Data from 360 Degree Icons Slide
55

56. Additional Slides
56

57. 10%
25%
30%
30%
45%
60%
70%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Text Here
Text Here
Text Here
Availability of less relevant data
Customer data sharing prevented by functional errors
Low level of customer centricity in the organization
Poor technology to manage data
Challenges for Implementing Customer 360
57
In this slide we have provided you with a bar graph which show the impact of the challenges faced by the organization in implementing customer 360.
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.

58. Predictive Analysis Technique
58
This slide highlights various tools and techniques and process of predictive analysis along with the key highlights.
Highlights
• Multiple Algorithms Along With Decision Tree And Data Mining Model Were Used For Predictive
Analysis .
• Information Model Was Worked To Anticipate Pertinent Offers Correctly Mapped With Clients'
Desires.
• A Group Was Conveyed To Reach Out To Clients Who Were Bound To Drop Benefits And Hold
Them With Tweaked Contributions
• Add Text Here
• Add Text Here
Tools and Techniques
Decision Tree
Statistical
Modeling
Data Mining Text Analytics Add Text Here
Identify/Formulate Problem
Data Preparation
Data Exploration
Transform & Select
Evaluate/Monitor Results
Deploy Model
Build Model
Validate Model
08
01
02
03
04
05
06
07
Text
Here

59. 44
45
52
55
68
Achieve Competitive Advantage
New Revenue Opportunities
Increased Profitability
Increased Customer Service
Operational Efficiencies
Predictive Analytics Results
59
Use this slide to show the result of your predictive analysis. Use the bar graphs provided to show the key takeaways
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needs and capture your audience's attention.
Text Here
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
Text Here
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
Text Here
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
Text Here
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.

60. Cross Sell and Upsell Opportunity Techniques
60
Highlight the opportunity of cross sell or upsell and analyze multiple techniques.
Combine products and services
In this technique the customer is
offered with a free service on
purchase of any product.
Incentivize
Here the salesperson will tempt
the customer to spend a bit more
in order to get reward
Complementary add-ons
Here the salesperson suggest the
customer to purchase
complimentary product
Bundling Products
In this technique the
salesperson will offer a
package deal to customer
Add text
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to your needs and capture your
audience's attention.
Add text
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to your needs and capture your
audience's attention.
01
02
03 04
05
06

61. Blog Web Data Machine Mobile Social Customers Sales Marketing
Customer 360 Architecture
61
Highlight Your Customer 360 Architecture In This Slide. Show Your Complete Process For The Same.
Brand Reputation
BI On Unstructured Data
Mobile App
Web Portal
Customer 360 CRM Analytics
Sales & Marketing Analytics
Real Time Analytics
BI On Structured Data
DWN
Analytics On InformationCampaign Management
Customer Clustering
Unstructured Structured
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62. Thank You
62
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