The document contains a presentation template for startups seeking angel investment or fundraising. It includes sections on the company overview, problem and solution, team, product, traction, financial projections, fundraising request, and use of funds. The presentation template provides an organized format for startups to concisely outline their business concept and pitch to investors.

1. Angel Investing & Start up Fundraising
Your Company Name

2. Table of Contents (1/2)
2
Milestones Achieved 07
Traction 08
Business Model 09
Revenue Streams 10
Revenue Model 11
Expense Model 12
Our Team 02
Company Overview
/ Elevator Pitch 01
The Problem 03
The Solution 04
Value Proposition -
Product Service 05
Product Roadmap 06

3. Table of Contents (2/2)
3
Growth Strategy 13
Go-to-Market
Strategy 14
Marketing Strategy 15
Competitive
Landscape 16
SWOT Analysis 17
Product Comparison 18
Financial Projection 19
Financing 20
Use of Funds 21
Break-Even Analysis 22
Shareholding Pattern23
Exit Strategy 24

4. Company Overview (Option 1/2)
4
Logo Logo
Logo Logo
Introduction
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Mission
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Vision
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Service 1 Details
Service 2 Details
Service 3 Details
Service 4 Details
Service 5 Details
OfferingsService Area
Table1:KeyOfferings
Clientele

5. Elevator Pitch (Option 2/2)
5
What’s the
service/product?
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audience's attention.
What’s the core Problem
you are solving?
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audience's attention.
What’s your big
vision?
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6. Our Team
6
Name Here
Designation
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audience's attention.
Name Here
Designation
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Name Here
Designation
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7. The Problem
7
Problem
Example: Price is an
important concern for
customers purchasing online
(for E-commerce company)
Problem
Example: In UK, stress results
in 105 MM lost workdays each
year (For Health tech startup)
Problem
Example: 95% of companies
make decision by either
guessing or using their gut. No
one uses data analytics tools.
(For analytics startups)
Problem
Example: Video files are too
large to e-mail. (For tech
startups)
01 02 03 04
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8. The Solution
8
Save Time Save Money Save Energy
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01 02 03

9. Value Proposition – Product/Services
9
100%
Product Benefit 01
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Product Benefit 04
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Product Benefit 02
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Product Benefit 03
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10. Product Roadmap
10
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Features Q2 FY19 Q3 FY19 Q4 FY19 Q4 FY19 Q1 FY20 Q2 FY20
New Platforms Android iPad, iOS Native Mac App
New Integrations HubSpot Dropbox BOTS Netsuite
New Channels Messenger WhatsApp Exchange
Enterprise Ready SSO Teams Custom Rights Light Users Advanced Reporting

11. Milestones Achieved
11
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Apr FY19
Launched Web App
Oct FY19
Integrated in 50 Apps
Oct FY19
10,000 users
Apr FY20
100,000 users
Jan FY19
Launched Web App
Aug FY20
USD 1 million

12. Traction
12
Hard Traction
Growing fast, Generating
good revenues
A growing pipeline that will
generate USD XX in next X year
We’re performing amazing for
these clients, look at these results
Soft Traction
Any articles in newspapers/
articles like TechCrunch, Your
story/ Forbes/CNN etc.
Any awards like Best Start-up,
Best tech transforming
company etc.

13. Business Model
13
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How do you
acquire customers?
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audience's attention.
How do you
provide your
service?
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Type of Business
Model
(For e.g.: Freemium
model with consistent
3% conversion from
free to paid plans)
How do you
monetize?
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audience's attention.
01
02
03
04

14. Business Model (Example Slide)
14
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Company XX makes money when users make money rather than relying on creating value through added service
Future Potential: Advertising
Premium
targeted ads
Large expected
user base
High quality
user data
High profit
potential
User
Acquisition
From:
• Advertising
• Email
• Distribution partners
Includes:
• A/c types
• Spending pattern
• Credit history
• Demographics & preferences
Gather User
information
Based on:
• History
• Usage
• Spendinghabits
• Current market deals/rates
Intelligent
Suggestion
Fee types:
• Bank A/c
• Credit card
• Cell phone carrier
• ISP
• Loan
User switches
= Referral fee

15. Revenue Streams
15
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Supplier
Commission
Anybody can open an A/c
start selling their product
Partner
Commission
Partner with other players in value
chain to increase business
Indirect sources such
as advertising,
affiliates etc.
Selling products at
profitable rates
Selling in-house
products
Selling products at
profitable rates
Later
Later
NowNow

16. 16
Revenue Model
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Example showing basic math:
• 100 clients x A units x B Fee = $
C Revenue
• It should be as detailed as
possible
Pricing? You will be charging
flat fee or %? Reason?
Recurring revenue frequency?
Is there a big difference between
gross and net revenue?
High vol. vs. low vol. business?
Cash collections: Immediately?
30-90 days
Expected conversion rate to
get a paid client
Expected ARPU?
Life-time value of a customer?

17. Expense Model
17
Key Expenses needed
to generate revenue?
Channels: How to reach
customers (E.g. – Organic growth
like word of mouth publicity,
traditional sales person, above the
line advertising)
Any unique strategic
alliances?
Potential to grow fast
economically?
How long is sales cycle
to get a client?
Average cost to
acquire a customer?
Cost to maintain a
customer and build a
recurring sales?
Monthly burn rate, now
vs. after funding?
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18. Growth Strategy
18
Marketing & Sales Customer Service Product Development
Acquiring Customers
• Online marketing like SEO,
SMM, deal of the day
• Refer a friend
• Loyalty discounts
• Incentive for employees on
increasing sales
Retaining Customers
• Dedicated customer service
representative
• Customer Feedback System
in place
Staying Competitive
• Consumer product advisory board
to drive consumer features
• Add Android App
• Add iOS App
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19. Go-to-Market Strategy
19
Outcomes
Inputs/
Tasks
Focus
Key
Question
Provocation
• Goal Alignment/Validation
• Review Market Data
• Validate Project Approach
• Design & Schedule Work
Plan
• Organize Core & Steering
Teams
• Clarify Desired Outcomes/
Objectives
• What Are We Trying To
Accomplish?
Discovery
• Verify The Nature Of The
Market Opportunity
• Identify Define, & Map
Markets
• Determine Buying Processes
And Choice Drivers
• Identify Market
Attractiveness Factors,
And ‘As Is’ Situation
• What Are The Potential
Markets?
Diagnostic
• Determine How You Will
‘Win’
• Asses Addressable Markets
W/ Attractiveness Criteria
• Determine Company’s
Ability To Compete In
Attractive Markets
• Identify Key Buying
Influencers & Desired
Behavioral Objectives
• Understanding The
Opportunity To Create
Deferential Advantage
• Where Should We
Compete And What Must
We Deliver?
Design
• Determine How You Will
‘Play’ (GTM Model)
• Determine The Optimal
Offering & Positioning For
Target Markets
• Determine Ideal Channel
Partner Criteria
• Identify, Assess And
Prioritize Potential Channel
Partners By Targets
Markets
• Identify And Assess Market
Channel Options
• What Go To Market
Approach Is Optimal?
Recommendation
• Identify How You Will
Measure Results (Metrics)
• Develop Recommendation
For Go To Market
Approach
• Market-channel Positioning
Platform Tested
• Organizational Alignment
Assessed
• The Best Channel
Approach
• What Is Winning Worth?
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20. Marketing Strategy
20
Marketing Strategy
Analytics &
Reporting
Paid
Advertising
Blog Website
Design
Search Engine
Optimization
Social
Media
Email
Marketing
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21. Competitive Landscape
21
Industry Segment 1
Industry Segment 2
Industry Segment 3
Industry Segment 3
Competitive
Landscape
Direct Competitors
Company Logo
Company Logo
Company Logo
Indirect Competitors
Company Logo
Company Logo
Company Logo
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22. Product Comparison
22
Company XX
Competitor A
Competitor B
Competitor C
Indirect Competitor A
Indirect Competitor B
Indirect Competitor C
Company
Feature 1 Feature 2 Feature 3 Feature 4 Feature 5 Feature 6
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23. SWOT Analysis
23
S W
OT
SWOT
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Strengths
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Threats
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Weaknesses
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audience's attention.
Opportunities

24. Financial Projections
24
FY18 FY19 FY20 FY21 FY22 FY23
Target Market (MM) 14 14.25 14.50 15 16 18
Users (MM) 0.05 0.1 0.2 0.3 0.4 0.5
Net Revenue ($ MM) 650 700 750 800 850 900
Total Expenses ($ MM) 60 70 75 80 85 90
EBITDA 100 120 130 140 150 160
EBITDA margin 26% 28% 29% 21% 22% 23%
Financing Cost 10 15 20 25 30 35
PAT 50 55 60 65 70 75
PAT margin 10 11 12 11 10 9
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25. Financing
25
How much capital are you
willing to raise?
Capital Raise:
• Stage/Size? Example: Seed round up to $ 500K,
Series A: $ 2 MM-$ 3 MM
• Investment Terms:
• Preferred Equity (convertible in to common) @ X
pre-money valuation
• Convertible note @ $X valuation cap; 1.5 X premium
Investors in Round: Previous
Investors? New Investors? Key angels or
strategic?
Average monthly expenses? How
long will new funding last?
Prior investment rounds: Size?
Investors? Valuation? Key terms?

26. Use of Funds
26
Relevant Example:
Sales & Marketing, Hire key
employees, Founder Salaries
Build out/further develop
technology, File patents
Achieve key milestones: 1st client?
Breakeven time? 3x Revenue growth?
12%
40%
18%
30%
New Hires
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Operational Cost
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Marketing
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Product Development
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27. Break-Even Analysis
27
Revenue
$
Total Cost
Fixed Cost
Variable Cost
Price
Contribution
Operating
Volume/yr
Break-even
Volume/yr
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28. Shareholding Pattern
28
Before Funding After Funding
Total Shares % Total Shares %
Name 1 85 40.5% 45 40.5%
Name 2 41 19.5% 47 19.5%
Name 3 15 7.1% 09 7.1%
Name 4 0 0.0% 0 0.0%
Name 5 12 5.7% 13 5.7%
Name 6 3 1.4% 3 1.4%
Name 7 12 5.7% 12 5.7%
Name 8 8 3.8% 8 3.8%
Name 9 4 1.9% 4 1.9%
Name 10 15 7.1% 15 7.1%
Name 11 15 7.1% 15 7.1%
Total 210 100% 210 100%
ShareholderName
Shareholding Pattern

29. 29
Exit Strategy
Acquisition: Most likely exit options for companies:
• Name potential companies (any unique relationship with them)
• Name type/category of companies that could acquire you?
• Why would they acquire you? How do you fir in their category?
• Why won’t they try to built it themselves?
Financial Buyer: Will your company generate
excess cash flow that could make it attractive to
financial buyers to generate a return?
IPO: Least likely exit for a company, but a
probability. Preferred strategy only when no buyer
could afford the valuation of your company.
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30. Client Testimonials
30
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capture your audience's attention.
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capture your audience's attention.
JOHN SMITH
Founder CEO
MARY SMITH
Sales Manager

31. Contact Details
31
Name 1
Email ID
Contact Details
Name 2
Email ID
Contact Details
Name 3
Email ID
Contact Details
Office 1
Address with
Contact Details
Address with
Contact Details
Address with
Contact Details
Office 2
Address with
Contact Details
Address with
Contact Details
Address with
Contact Details
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32. Icons Slide for Angel Investing & Start up Fundraising
32

33. 33
Additional Slides

34. Stacked Bar Chart
34
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15
18 20 21 22
25
30
34
10
15
17
23
26
31
34
37
40
5
15
25
35
45
55
65
Profit(Milliondollars)
Product 01
Product 02

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35
2017 2018 2019 2020
Product02
Product01
Profit(Milliondollars)
5
15
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35
45
55
65
Product 01
Product 02

36. 36
Our Mission
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Vision
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Mission
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Goal

37. About Our Company
37
Talented
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audience's attention.
Professional
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audience's attention.
Creative
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audience's attention.

38. Financial
38
80%
Maximum
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70%
Medium
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Minimum
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60%

39. Post it Notes
39
Text Here
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40. 40
Thank You
# Street number, city, state
Address
0123456789
Contact Number
emailaddress123@gmail.com
Email Address