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1. Angel
Investment
Month 2018
Company XX

2. Agenda 2
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Agenda

3. Table of Contents 3
Company Overview / Elevator Pitch Page 01 Growth Strategy Page 13
Our Team Page 02 Go-to-Market Strategy Page 14
The Problem Page 03 Marketing Strategy Page 15
The Solution Page 04 Competitive Landscape Page 16
Value Proposition - Product Service Page 05 SWOT Analysis Page 17
Product Roadmap Page 06 Product Comparison Page 18
Mile Stone Achieved Page 07 Financial Projection Page 19
Traction Page 08 Break-Even Analysis Page 20
Business Model Page 09 Financing Page 21
Revenue Streams Page 10 Financing Page 22
Revenue Model Page 11 Shareholding Pattern Page 23
Expense Model Page 12 Exit Strategy Page 24
TITLE Page No TITLE Page No

4. Company Overview (Option 1 of 3) 4
Service Area
Clientele
Service
01
Service
02
Service
03
Service
04
Logo Logo
Offering
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Introduction
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needs and capture your audience's attention.
Mission
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needs and capture your audience's attention.
Vision
Logo Logo

5. Elevator Pitch (Option 2 of 3) 5
What’s the
service/product?
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your audience's attention.
What’s your big
vision?
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your audience's attention.
What’s the core Problem
you are solving?
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your audience's attention.

6. Elevator Pitch (Option 3 of 3) 6
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02
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03
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audience's attention.
01
What’s the core Problem
you are solving?
What’s your
big vision?
What’s the
service/product?

7. Our Team 7
Name Here
Designation
Primary Responsibilities
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Name Here
Designation
Primary Responsibilities
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Designation
Primary Responsibilities
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Name Here
Designation
Primary Responsibilities
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8. The Problem 8
Problem
02
Example: In UK, stress
results in 105 MM lost
workdays each year (For
Health tech startup)
Problem
03
Example: 95% of companies
make decision by either
guessing or using their gut. No
one uses data analytics tools.
(For analytics startups)
Problem
04
Example: Video files are
too large to e-mail. (For
tech startups)
Problem
01
Example: Price is an
important concern for
customers purchasing online
(for E-commerce company)
To better illustrate your problem, as
well as convey the problem
statement to someone who’s less
immersed in it than you, consider
adding some components in the
following way: 1. Customer Tries
Something; 2. Here’s the trouble
they are facing; 3. Existing solutions
are broken/Non-existent.

9. The Solution (Option 1 of 2) 9
Problem
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Problem
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Problem
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capture your audience's attention.
Problem
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capture your audience's attention.
Solution
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capture your audience's attention.
01 04 05
03
If the investor has no clue
what the product does
even after getting deep
into a pitch; now is the
time for a short
explanation or demo.

10. The Solution (Option 2 of 2) 10
01 02 04 05
If the investor has no clue
what the product does
even after getting deep
into a pitch; now is the
time for a short
explanation or demo.
Problem
Adapt it to your needs and
capture your audience's attention.
Problem
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capture your audience's attention.
Problem
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capture your audience's attention.
Problem
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Solution
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capture your audience's attention.

11. Value Proposition – Product/Services 11
Your Value Proposition
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audience's attention.
Your
Offering
What The
Customer
Needs
The
Marketplace
Offerings

12. Value Proposition – Product/Services 12
Company:
Product:
Ideal Customer:
Features
Benefits
Experience
Product
Fears
Wants
Needs
Substitutes
Customer
Risks of
switching
to your
product
What are
the rational
drivers of
Purchasing?
What are the
hidden
needs?
What are
the emotional
drivers of
Purchasing?
What does
it feel like to
use your
Product?
What your
product do?
How does
your product
work?
What do people
currently do
instead?

13. Product Roadmap 13
FY18 FY19
Q2 Q3 Q4 Q1 Q2
New
Platforms
New
Integrations
New
Channels
Enterprise
Ready
We have categorized
product roadmap in to four
most common categories
just to give a basic idea
on classification which can
be altered by you as per
your requirement.
Native Mac
App
Android
Hubspot
Messenger
Sso
Ipad, Ios
Dropbox
WhatsApp
Teams
Bots
Exchange
NetSuite
Light
Users
Advanced
Reporting
Custom
Rights

14. Milestones Achieved 14
Launched
the API
Adding few success
stories with the investors
will grab their eyeballs and
further support your pitch.
Launched
Web App
› 10,000 users
› Integrated in 50 Apps
100,000
users
USD 1
million
Jan
FY17
01
Apr
FY17
02
Oct
FY17
03
Oct
FY17
04
Aug
FY17
05

15. Text
Here
Text
Here
Text
Here
Text
Here
Text
Here
Text
Here
Text
Here
A growing pipeline that
will generate USD XX in
next X year
We’re performing amazing
for these clients, look at
these results
“Any coverage in
articles/ news”
Any awards like Best Start-
up, Best tech transforming
company etc.
Growing fast, Generating
good revenues
Traction 15
Investors understand that
their won’t be multiple
number of tractions yet,
but it is always beneficial
to share small milestones
that hints at your success.

16. Business Model 16
How do you provide
your service?
How do you acquire
customers?
How do you
monetize?
Type of business model
(For e.g.: Freemium model
with consistent 3% conversion
from free to paid plans)
This slide will be helpful in
making the investor
understand about how your
company works, generates
revenue and structure of
your business model.

17. Business Model (Example Slide) 17
User Acquisition
From:
Advertising Email
Distribution partners
Gather User
information
Includes:
A/c types Spending
pattern Credit history
Demographics &
preferences
Intelligent
Suggestion
Based On:
History Usage
Spending habits
Current market
deals/rates
User switches =
Referral fee
Fee Types:
Bank A/c Credit card
Cell phone carrier
ISP Loan
Company XX makes money when users make money rather than relying on creating value through added service
Future Potential: Advertising
+ =
+
Large
expected
user base
High
quality
user data
Premium
targeted
ads
High profit
potential

18. Revenue Streams 18
Supplier
commission
Anybody can open an A/c
start selling their product
Indirect sources such as
advertising, affiliates etc.
Selling products at
profitable rates
Partner
commission
Partner with other players in value
chain to increase business
Selling products at
profitable rates
Selling in-house
products
Revenue
Streams
Revenue streams have
been classified in to 2
parts: present sources
and future sources and
these can be altered as
per your revenue model.

19. Revenue Streams 19
Pricing - whether you will be
charging flat fee or %?
Estimated Yearly Revenue - 100
clients x A units x B Fee = $ C Revenue
Expected ARPU - $ 100
Recurring Revenue Frequency -
Once every six months / Once a year
Expected conversion rate to get a
paid client - 10% of total customers
Life-time value of
a customer- $5000
We have considered 6
most important and
commonly considered
factors which are
expected by the investors
to be a part of their
revenue model.

20. Expense Model (Option 1 of 2) 20
Investors would like to
understand how your
company would manage
the funding and
understand the key
expenses that you will be
making.
Name top 3 expenses like
Employee Expense, etc.
Key Expenses needed to generate
revenue?
Name of company
& purpose it serves Any unique strategic alliances?
1 Month How long is sales cycle to get a client?
$ 50 Average cost to acquire a customer
$ 30
Cost to maintain a customer and build a
recurring sales?
Now: $5000
After: $50,000
Monthly burn rate, now vs. after funding?
1 Year How long will new funding last?

21. 21
Expense
Model
(Option 2 of 2)
Investors would like to
understand how your
company would manage
the funding and
understand the key
expenses that you will be
making.
04
06
07
01
02
05
03
Key Expenses needed to generate revenue?
Name top 3 expenses like Employee Expense, IT expenses &
License purchase expenses
Any unique strategic alliances?
Name of company & purpose it serves
How long is sales cycle to get a client?
1 month
Average cost to acquire a customer
$ 50
Cost to maintain a customer and build a recurring
sales? $ 30
Monthly burn rate, now vs. after funding?
now: $5000 | after: $50,000
How long will new funding last?
1 Year

22. Growth Strategy 22
Marketing & Sales
Acquiring Customers
▪ Online marketing like SEO, SMM, deal
of the day
▪ Refer a friend
▪ Loyalty discounts
▪ Incentive for employees on increasing
sales
Customer Service
Retaining Customers
▪ Dedicated customer service
representative
▪ Customer Feedback System in place
Product Development
Staying Competitive
▪ Consumer product advisory board to
drive consumer features
▪ Add Android App
▪ Add iOS App
We have covered the most
important components of
the growth strategy which
differs from company to
company and can be
altered accordingly RI.

23. Go-to-Market Strategy 23
Key
Question
Focus
Inputs/
Tasks
Outcomes
Provocation Discovery Diagnostic Design Recommendation
› Verify The Nature Of
The Market
Opportunity
› Identify Define, & Map
Markets
› Determine Buying
Processes And Choice
Drivers
› Identify Market
Attractiveness Factors,
And ‘As Is’ Situation
› What Are The Potential
Markets?
› Determine How You Will
‘Win’
› Asses Addressable Markets
W/ Attractiveness Criteria
› Determine Company’s Ability
To Compete In Attractive
Markets
› Identify Key Buying
Influencers & Desired
Behavioral Objectives
› Understanding The
Opportunity To Create
Deferential Advantage
› Where Should We
Compete And What Must
We Deliver?
› Determine How You Will
‘Play’ (GTM Model)
› Determine The Optimal
Offering & Positioning For
Target Markets
› Determine Ideal Channel
Partner Criteria
› Identify, Assess And
Prioritize Potential Channel
Partners By Targets Markets
› Identify And Assess
Market Channel Options
› What Go To Market
Aooroach Is Optimal?
› Identify How You Will
Measure Results (Metrics)
› Develop Recommendation
For Go To Market
Approach
› Market-channel
Positioning Platform
Tested
› Organizational Alignment
Assessed
› The Best Channel
Approach
› What Is Winning Worth?
› Goal Alignment/Validation
› Review Market Data
› Validate Project Approach
› Design & Schedule Work
Plan
› Organize Core & Steering
Teams
› Clarify Desired Outcomes/
Objectives
› What Are We Trying To
Accomplish?
This slide varies but the
goal is the same: Show
you’re thinking about (or
have data or an unfair
advantage in) distribution.

24. Marketing Strategy 24
Marketing
Strategy
Social Media
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your audience's attention.
Email Marketing
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your audience's attention.
Analytics & Reporting
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your audience's attention.
Paid Advertising
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your audience's attention.
Website Design
Adapt it to your needs and capture
your audience's attention.
Blog
Adapt it to your needs and capture
your audience's attention.
Search Engine
Optimization
Adapt it to your needs and capture
your audience's attention.

25. Competitive Landscape 25
Company
Logo
Company
Logo
Company
Logo
Company
Logo
Company
Logo
Company
Logo
Company
Logo
Company
Logo
Company
Logo
Industry Segment 1 Industry Segment 3
Industry Segment 2
Indirect
Competitors
Direct
Competitors

26. Company Feature 01 Feature 02 Feature 03 Feature 04 Feature 05 Feature 06
Company XX
Competitor A
Competitor B
Competitor C
Indirect Competitor A
Indirect Competitor B
Indirect Competitor C
Product Comparison 26

27. SWOT Analysis (Option 1 of 3) 27
01
03
02
04
Weaknesses
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Opportunities
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Strengths
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Threats
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28. SWOT Analysis (Option 2 of 3) 28
SWOT
Analysis
Weaknesses
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Opportunities
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Strengths
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Threats
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29. SWOT Analysis (Option 3 of 3) 29
Strengths
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Weaknesses
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30. FY18 FY18 FY18 FY18 FY18 FY18
Target Market (MM) 14 14.25 14.50 15 16 18
Users (MM) 0.05 0.1 0.2 0.3 0.4 0.5
Net Revenue ($ MM) 650 700 750 800 850 900
Total Expenses ($
MM)
60 70 75 80 85 90
EBITDA ($ MM) 100 120 130 140 150 160
EBITDA margin 26% 28% 29% 21% 22% 23%
Financing Cost ($
MM)
10 15 20 25 30 35
PAT ($ MM) 50 55 60 65 70 75
PAT margin 10% 11% 12% 11% 10% 9%
Financial Projections 30

31. Units of Output
Fixed Cost
($)
Variable Cost ($)
Total Cost
($)
Sales Revenue ($) Profit/(Loss) ($)
100 5000 1000 6000 2000 (4000)
200 5000 2000 7000 4000 (3000)
300 5000 3000 8000 6000 (2000)
400 5000 4000 9000 8000 (1000)
500 5000 5000 10000 10000
-
600 5000 6000 11000 12000 1000
700 5000 7000 12000 14000 2000
Key Comments on the table
Break-Even Analysis 31

32. Financing 32
Investment Terms
Preferred Equity (convertible in to common) @ X pre-money valuation
Convertible note @ $X valuation cap; 1.5 X premium
How much capital are
you willing to raise?
$5 MM
Valuation of the
company
$10 MM

33. Use of Funds 33
› Sales & Marketing, Hire key employees,
Founder Salaries
› Build out/further develop technology, File
patents
› Achieve key milestones: 1st client? Breakeven
time? 3x Revenue growth?
Be thoughtful about this
slide, since that how VCs
think about finances. And
definitely don’ t try to
project anything beyond
two years. It's just not
reasonable.
Relevant Example
12%
40%
18%
30%
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Operational Cost
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New Hires
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Marketing
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audience's attention.
Product
Development

34. Shareholder Name
Shareholding Pattern
Before Funding After Funding
Total Shares Total Shares
Name 1 85 45
Name 2 41 47
Name 3 15 09
Name 4 5 12
Name 5 12 13
Total 158 126
Shareholding Pattern 34
56%
27%
10%
3%
8%
100%
36%
36%
7%
10%
10%
100%

35. Exit Strategy 35
Start
Exit
Acquisition: Most likely exit options for companies:
• Name potential companies (any unique relationship with them)
• Name type/category of companies that could acquire you?
• Why would they acquire you? How do you fir in their category?
• Why won’t they try to built it themselves?
Financial Buyer: Will your company generate excess cash
flow that could make it attractive to financial buyers to generate a return?
IPO: Least likely exit for a company, but a probability. Preferred
strategy only when no buyer could afford the valuation of your company.

36. Tom
Web designer
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Client Testimonials 36
Emily
CEO
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audience's attention.

37. Contact Details 37
Office 1 Office 2
emailaddress123@.com
Name 1
Office address
Address with
Contact details
Address with
Contact details
emailaddress123@.com
Name 2
Office address
Address with
Contact details
Address with
Contact details
emailaddress123@.com
Name 3
Office address
Address with
Contact details
Address with
Contact details

38. 38
Coffee Break
Let’s Have a Break, We'll Come
Back After 15 Minutes

39. Icons Slide Angel Investment 39

40. 40
Additional
Slides

41. Our Vision 41
Vision
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Mission
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Goals
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42. Our Team 42
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Name Here
Designation
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Designation
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Designation
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Name Here
Designation

43. About Us 43
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We Are Professional
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We Are Creative
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We Are Talented

44. Our Goal 44
01
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02
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03
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04
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45. Comparison 45
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Male
50%
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Female
83%

46. Financial 46
First feature
Second feature
Third feature
Fourth feature
First feature
Second feature
Third feature
Fourth feature
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capture your audience's attention.
Silver
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Gold
$130
$350

47. An investment in knowledge
pays the best interest.
Benjamin
Franklin
Quotes 47
Opportunity is missed by most
people because it dresses in
overalls and looks like work.
Thomas
Edison

48. Dashboard 48
20%
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Low
50%
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Medium
50
100
0
50
100
0
50
100
0
75%
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audience's attention.
High

49. Location 49
North
America
South
America
Australia
Asia
Africa
Europe

50. Timeline 50
2015
2017
2016
2014
QI
QII QIII
QVI QI QII QIII QVI QI QII
QIII
QVI
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51. Important Notes 51
03
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01
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02

52. Puzzle 52
04 01
02
03
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53. 01
02
03
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53
Target

54. 01
02
03
04
05
06
07
08
Circular 54
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News
Paper NEWS PAPER
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55

56. Venn 56
02
01
03
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57. Mind Map 57
01
02
03
04
05
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58. Matrix 58
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Star
Question
Mark
Dog
Cash Cow
HIGH
Low
HIGH

59. Lego 59
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60. Hierarchy 60
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61. Silhouettes 61
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01
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03
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62. Magnifier Glass 62
01
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02
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03
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04
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63. 63
Bulb
With Idea
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02
03
01

64. Funnel 64
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65. 65
Our
Charts

66. Column Chart 66
0%
10%
20%
30%
40%
50%
60%
2014 2015 2016 2017
Product 01
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0%
10%
20%
30%
40%
50%
60%
2014 2015 2016 2017
Product 02
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67. Line Chart 67
0
10
20
30
40
50
60
70
80
FY 01 FY 02 FY 03 FY 04 FY 05 FY 06 FY 07 FY 08
In
percentage
In years
Product 01
Product 02

68. Donut Pie Chart 68
Product 01
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Product 02
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Product 03
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Product 06
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Product 05
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Product 04
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22%
20%
15%
16%
10%
17%
2017

69. Bar Chart 69
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
FY 01 FY 02 FY 03 FY 04 FY 05 FY 06 FY 07 FY 08 FY 09
95%

70. Area Chart 70
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
100%
Product 01
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Product 02
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71. Scatter Chart 71
0
10
20
30
40
50
60
70
80
90
100
FY 01 FY 02 FY 03 FY 04 FY 05
In
Percentage
%
90%
Product 01
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Product 02
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72. Stock Chart 72
Volume
Volume
High
Low
0
10
20
30
40
50
60
70
0
20
40
60
80
100
120
140
160
05-01-2017 06-01-2017 07-01-2017 08-01-2017 09-01-2017
Close

73. Radar Chart 73
0
5
10
15
20
25
30
35
03-05-2017
05-05-2017
08-05-2017
12-04-2017
15-05-2017
17-05-2017
Product 01
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Product 02
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74. Combo Chart 74
Product 01
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Product 02
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Product 03
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0
1
2
3
4
5
6
7
8
9
10
0
10
20
30
40
50
60
70
80
90
100
FY 01 FY 02 FY 03 FY 04 FY 05 FY 06 FY 07 FY 08
Growth
Rate
(%)
Market
Size
(RMB
100
Million)

75. Stacked Line 75
0
2
4
6
8
10
12
14
FY 01 FY 02 FY 03 FY 04
Product
01
Product
02
Product
03

76. 76
Contact Us
Email Address:
emailaddress123@.com
Contact numbers
0123456789
Address
# street number, city, state

77. 77
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Your Attention!