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Dashboards
by Function
Your C ompany N ame
Executive Management KPI Dashboard
2
Revenue and Customer Overview – Q1 2020
Revenue
Compared to Previous Year
Revenue Actual vs Target
$0k
$100k
$200k
$300k
$400k
January February March
Last Period Current Period
# of New Customers
Compared to Previous Year
# of New Customers
Actual vs Target
0
10
20
30
40
January February March
Last Period Current Period
88
New Customers
110
Target New Customers
80%
Target Achievement
Avg. Revenue per Customer
Compared to Previous Year
Avg. Revenue per
Customer Actual vs Target
$0k
$2k
$4k
$6k
$8k
January February March
Last Period Current Period
CAC vs Customer Lifetime
Value (CLV)
Customer Acquisitions Cost
(CAC) Actual vs Target
x9.6
$2,144
$20,582
CAC CLV
$2,144
Actual CAC
97%
Target Achievement
$675,706
Actual Revenue
$580,460
Target Revenue
116%
Target Achievement
$2,200
Target CAC
$5,006
Target Revenue
$5,150
Actual Revenue
116%
Target Achievement
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
Executive Financial Overview Dashboard
3
Income Statement
Revenue 1,305,507 $
COGS 208,453 $
Gross Profit 1,097,054 $
OPEX 815,306 $
Sales 279,886 $
Marketing 192,710 $
IT 192,656 $
General and Admin 150,054 $
Other Income 2,130 $
Other Expenses 51,195 $
EBIT 232,684 $
Interest and Tax 38,244 $
Net Profit 194,440 $
Revenue
0%
4%
8%
12%
$0k
$50k
$100k
$150k
Jan-20 Feb-20 Mar-20 Apr-20 May-20 Jun-20 Jul 20 Aug-20 Sep-20 Oct-20 Nov-20 Dec-20
Growth Target Revenue
Mar 20
Revenue $99k
Operational Expenses
$0k
$50k
$100k
General Marketing Sales IT
Earnings Before Interest and Taxes
$0k
$100k
$200k
EBITA EBITA Target
84% 74% 18% 14%
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
Gross Profit Margin OPEX Ratio EBIT Margin Net Profit Margin
Executive Investor Relation Dashboard
4
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
Return on Assets
16.5%*1
Return on Equity
33.6%*2
DEBT – Equity Ratio
48.8%*3
0.20
0.23 0.24
0.18 0.17 0.16 0.16
Q2
2019
Q3
2019
Q4
2019
Q1
2020
Q2
2020
Q3
2020
Q4
2020
0.26 0.28 0.29 0.31 0.31 0.33 0.34
Q3
2019
Q3
2019
Q4
2019
Q1
2020
Q2
2020
Q3
2020
Q4
2020
0.76
0.63 0.59
0.68 0.64
0.72
0.49
Q2
2019
Q3
2019
Q4
2019
Q1
2020
Q2
2020
Q3
2020
Q4
2020
*1 - Total Annual return on Asset *2 - Total Return on Equity *3 - Total Debt to Equity Ratio
Working Capital Ratio
4.8
Share Price
188 $
P/E Ratio
37.2
14 13
15 16
19
21 31
Q2
2019
Q3
2019
Q4
2019
Q1
2020
Q2
2020
Q3
2020
Q4
2020
$122
$138 $147
$160 $167 $178 $188
Q2
2019
Q3
2019
Q4
2019
Q1
2020
Q2
2020
Q3
2020
Q4
2020
47.4 45.3 43.4
40.1 40.2 38.2 37.2
Q3
2019
Q3
2019
Q4
2019
Q1
2020
Q2
2020
Q3
2020
Q4
2020
Industry Benchmaric 30.4
Executive SaaS Management Dashboard
5
Paying Customers
2.3%
Chum Rate
354
Total
16 Months
Avg. Contract Duration
14
Net Gained
New and Lost Paying
Customers – Last 12 Month
Lost Paying Customer New Paying Customer
Chum Rate Paying Customer
2%
3%
4%
5
15
25
Chum
Rate
Customer
Monthly Recurring Revenue (MRR)
$356.48K
Total MRR
$26.06K
Net New MRR
$10.30K
Expansion MRR
$8K
Chumed MRR
MRR – Last 12 Month
$0k
$150k
$300k
$450k
$0k
$20k
$40k
$60k
Total
MRR
MRR
New MRR Net New MRR Expansion MRR Chumed MRR
Total MRR
CAC/ ARPU/ CLTV
$3,150
CAC
$12.96K
CLTV
4.11
CLTV to
CAC Ratio
$1,108
ARPU New
Customer
$1,007
APRU All
Customer
ARPU All/New Customers, CAC, CLTV – Last 12 Month
ARPU All Customer ARPU New Customer CAC CLTV
$0
$8,000
$16,000
$24,000
$800
$1,000
$1,200
$1,400
CACI
CLTV
ARPU
MRR Net Growth –
Last 12 Month
9% 9%
8%
5%
6%
7%
9%
8%
7%
8%
7% 7%
Feb-20
Mar-20
Apr-20
May-20
Jun-20
Jul-20
Aug-20
Sep-20
Oct-20
Nov-20
Dec-20
Jan-21
136%
YoY
0 150
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
Finance Cash Management Dashboard
6
Working
Capital
Cash
Conversion
Quick Ratio
0.68
Current Ratio
2.53
Cash Balance
$207,506.14
In $352,760.44
Out $120,353.56
$0k
$10k
$20k
Cash
at end of Month
0
2.5
5
Accounts Receivable Turnover Accounts Payable Turnover
Days Sales Outstanding
26
AR Turnover VS. AP Turnover
49
1k
1.5k
2k
2.5k
Days Inventory Outstanding
Inventory
Days Payable Outstanding
30
Accounts Payable by Payment Target
37k
29k
18k
7k 5k
Not Due <30 Days <60 Days <90 days >90 Days2
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
Financial KPI Dashboard
7
Current Working Capital
Current Assets $129,000
Cash $34,000
Accounts Receivable $59,000
Inventory $31,000
Pre – Paid Expenses $5,000
Current Liabilities $68,000
Accounts Payable $25,000
Credit Card Debt $2,000
Bank Operating Credit $27,000
Accrued Expenses $9,000
Taxes Payable $5,000
Working Capital $61,000
Current Ratio 1.90
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
-45 -45 -49 -52
-50
68 65
59 61 59
39 37 42 36 38
0
24
48
72
96
-120
-60
0
60
120
CCC
DSO
I
DIO
I
DPO
2017 2018 2019 2020 2021
+ - =
Cash Conversion Cycle in Days – Last 3 Years
59.0
DSO
38.0
DIO
50.0
DPO
47.0
CCC
0%
1%
2%
3%
Vendor Payment Error Rate Average Vendor Payment Error Rate
Vendor Payment Error Rate - Last 12 Months
Current Quick Stats
Quick Ratio
Current Ratio
Net Profit Margin
1.37
1.90
18%
Current Budget Variance
Projects Actual Budget Variance
Front Fairway $39,770 $36,772 $2,998
Lakeside Appartment $64,323 $72,399 $-8,076
Proactive Company $41,568 $30,290 $11,278
Total $248,532 $200,184 $48,348
Finance Profit and Loss Dashboard
8
Income Statement
Revenue 1,351,50 $
COGS 289,859 $
Gross Profit 1,061,698 $
OPEX 913,015 $
Sales 446,901 $
Marketing 225,951 $
General & Admin 240,117 $
Other Income 7,440 $
Other Expanses 18,804 $
Operating Profit (EBIT) 137,329 $
Interest and Tax 58,943 $
Net Profit 78,386 $
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
79%
Gross Profit Margin
68%
OPEX Ratio
30%
Operating Profit Margin
12%
Net Profit Margin
0k
100k
200k
Atcual Revenue COGS
Revenue & COGS
Month-to-Month I YTD
OPEX
Year- to- Date
49% 25% 26%
Sales Marketing General & Admin
Earning Before Interest and Taxes
Month-to-Month I YTD
0k
20k
40k
EBIT Actual EBIT Target
OPEX
Month-to-Month I YTD
0K
100K
Sales Marketing General & Admin OPEX Ratio
Financial Performance Dashboard
9
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
Q2
2019
Q3
2019
Q4
2019
Q1
2020
Q2
2020
Q3
2020
Q4
2020
19%
Return On Assets
Q2
2019
Q3
2019
Q4
2019
Q1
2020
Q2
2020
Q3
2020
Q4
2020
29%
Return On Equity
Total Assets
Current Assets
Cash
Accounts Receivable
Long-Term Assets
Total Liabilities
Inventory
Current Liabilities
Accounts Payable
Other Liabilities
Shareholder Equity
Common Stock
Current Earnings
$ 1,993,150
$ 1,433,150
$ 334,327
$ 675,518
$ 560,000
$ 1,993,150
$ 423,304
$ 780,507
$ 467,552
$ 312,955
$ 1,212,643
$ 850,000
$ 362,643
Balance Sheet
Q2
2019
Q3
2019
Q4
2019
Q1
2020
Q2
2020
Q3
2020
Q4
2020
1.8:1
Working Capital Ratio
Q2
2019
Q3
2019
Q4
2019
Q1
2020
Q2
2020
Q3
2020
Q4
2020
0.7:1
Debt - Equity Ratio
Sales Performance Dashboard
10
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
358
New Customers I YTD
930,216$
Profit I YTD
1,180,357 $
Sales Revenue I YTD
12,924 $
Average Weekly Sales Revenue
247,234
Above Sales Target I YTD
Monthly Sales Growth
Accumulated Revenue Last 12 Months
13%
Targeted Sales Growth 15%
Austria,
$394,645
Germany,
$766,324
Switzerland,
$19,388
Sales Country Performance
Customer
Acquisition Cost
364 $
$363
$373
$329
$303
$309
$278
$278
$255
$249
$231
$213
$211
Customer
Lifetime Value
136 $ $46
$135
$209
$154
$232
$256
$370
$304
$303
$328
$372
$322
Average Revenue
Per Unit
100 $
$101
$98
$100
$102
$100
$99
$100
$101
$100
$109
$120
$132
Sales KPI Dashboard
11
Number of Sales New Revenue Cost Profit by Sale
125 178,125 $113,000 $521
4% 14% 8% 49% 10% 50% 49% 6%
New Generated Sales Revenue
$0K
$200K
New Customers Up/Cross-Selling
Cost Breakdown
65%
35%
Sales
$39,375
Marketing
$73,625
UP/Cross Sell
Churn
Revenue $19,594
% of
Revenue
11%
Total 33
Rate 2%
Revenue $54,435
$2,000,000
$2,250,000
$2,500,000
$2,750,000
$3,000,000
Accumulated Revenue Incremental Sales
$0 $10,000 $20,000 $30,000 $40,000
Twitter Instagram
Google Ads Search GDN
Facebook Email
Anna Kruger
Sales Revenue
$58,781
Target of $33,000 met!
Activity Score
Profit
Number of sales
8/10
$16,281
35
Tobi Schmidt
Sales Revenue
$39,188
Target of $33,000 met!
Activity Score
Profit
Number of sales
7/10
$16,933
35
Lisa Fischer
Sales Revenue
$32,063
Target of $33,000
Activity Score
Profit
Number of sales
5/10
$11,071
20
Jakob Wolf
Sales Revenue
$30,281
Target of $33,000
Activity Score
Profit
Number of sales
4.5/10
$11,071
21
Jonas Becks
Sales Revenue
$17,813
Target of $33,000
Activity Score
Profit
Number of sales
3/10
$9,769
14
Percentage above or below target Comparison to previous time period
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
Sales Cycle Length Dashboard
12
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
18.3 Days
W53
2020
W1
2020
W2
2020
W3
2020
W4
2020
W5
2020
W6
2020
W7
2020
W8
2020
W9
2020
W10
2020
W11
2020
W12
2020
W13
2020
Average Sales Cycle Length
Sales Funnel & Avg. Length of Sales Stages
3.2 days on average
3.8 days on average
7.0 days on average
4.3 days on average
Opportunities
1,478
Proposal
455
Negotiation
357
Closing
111
7%
Justin
Lead Conversion Rate 3%
3 5 7 3
Sales Cycle Length 18 Days
Jessica
Lead Conversion Rate 11%
4 4 10 7
Sales Cycle Length 25 Days
Jack
Lead Conversion Rate 7%
3 3 4 3
Sales Cycle Length 13 Days
Sales Conversion Rate
13
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
Lead Conversion Ratio
Unqualified Leads Turned into Customers
15:1
1,459
Leads
Opportunities 454
Negotiation 355
212
Proposal
97
Wins
1
3
2
1 1
3
1 1 1
2 2 2 2
1
5
1
2 2
1
2
Converted Leads -Last 30 Days
Daniel
Sales Manager 1
3%
Conversion Rate
Anna
Sales Manager 2
11%
Conversion Rate
Max
Sales Manager 3
7%
Conversion Rate
Lead-to-Opportunity Ratio
35%
Opportunity-to-Win Ratio
22%
Marketing CMO Dashboard
14
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
$590,333
Revenue
$393,194
Costs
$197,139
Net Income
$432
Net Income Customer
Cost per Lead
Cost per SQL
$0
$250
$500
$750
2020/02/01
2020/02/02
2020/02/03
2020/02/04
2020/02/05
2020/02/06
2020/02/07
2020/02/08
2020/02/09
2020/02/10
2020/02/11
2020/02/12
2020/02/13
2020/02/14
2020/02/15
2020/02/16
2020/02/17
2020/02/18
2020/02/19
2020/02/20
2020/02/21
2020/02/22
Cost per SQL Net Income per SQL
$0
$10
$20
$30
2020/02/01
2020/02/02
2020/02/03
2020/02/04
2020/02/05
2020/02/06
2020/02/07
2020/02/08
2020/02/09
2020/02/10
2020/02/11
2020/02/12
2020/02/13
2020/02/14
2020/02/15
2020/02/16
2020/02/17
2020/02/18
2020/02/19
2020/02/20
2020/02/21
2020/02/22
Cost per Lead Net Income per Lead
Total: $18,13 vs last Month: -5% to Target: 5%
Total: $278.66 vs last Month: -5% to Target: -0%
$0
$100
$200
2020/02/01
2020/02/02
2020/02/03
2020/02/04
2020/02/05
2020/02/06
2020/02/07
2020/02/08
2020/02/09
2020/02/10
2020/02/11
2020/02/12
2020/02/13
2020/02/14
2020/02/15
2020/02/16
2020/02/17
2020/02/18
2020/02/19
2020/02/20
2020/02/21
2020/02/22
Cost per MQL Net Income per MQL
Cost per MQL
Total: $130.15 vs last Month: -9% to Target: -4%
$0
$1,000
$2,000
2020/02/01
2020/02/02
2020/02/03
2020/02/04
2020/02/05
2020/02/06
2020/02/07
2020/02/08
2020/02/09
2020/02/10
2020/02/11
2020/02/12
2020/02/13
2020/02/14
2020/02/15
2020/02/16
2020/02/17
2020/02/18
2020/02/19
2020/02/20
2020/02/21
2020/02/22
Cost per Customer Net Income per Customer
Cost per Customer
Total: $862.27 vs last Month: -2% to Target: -2%
504,772
Users
21,687
Leads
3,021
MQL
1,411
SQL
456
Customer
vs last Month: 5% to Target: 2% (494,000)
vs last Month: 4% to Target: -6% (23,000)
vs last Month: 9% to Target: -3% (3,100)
vs last Month: 4% to Target: 1% (1,400)
vs last Month: 1% to Target: -3% (470)
Marketing Performance Dashboard
15
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
$67,619
Total Spend
VS. Total Budget
of $ 105,000
$23,661
Campaign 1
VS. Budget
of $ 25,000
$21,882
Campaign 2
VS. Budget of
$ 30,000
$22,076
Campaign 3
VS. Budget of
$ 50,000
71,680
Impressions
106
Acquisitions
$638
Cost Per Acquisition
2,203
Clicks
3.1
Click Through Rate
$1.19
Cost Per Click
CPA by Campaign
$690
$1,183
$405
Campaign 3
Campaign 2
Campaign 1
$1.37
$1.06
$1.14
Campaign 3
Campaign 2
Campaign 1
CPC by Campaign
CTR by Campaign
3.1
2.5
3.7
Campaign 1 Campaign 2 Campaign 3
Acquisitions by Campaign
Campaign 2
Campaign 3
Campaign 1
54
20
32
Marketing KPI Dashboard
16
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
$113,225
Total Revenue
$45,606
Profit
$67,619
Marketing Spend
$0
$500
$1,000
$1,500
W1 W2 W3 W4 W5 W6 W7 W8 W9 W10 W11
By week of year
$1,068
Revenue per Acquisition
106
Acquisitions
2,203
Marketing Qualified Leads
$0k
$5k
$10k
W1 W2 W3 W4 W5 W6 W7 W8 W9 W10 W11
By week of year
$638
Cost per Acquisition
CPA by channel
Search $813
Display $512
Social $476
TV $735
Fairs $793
$430
Profit per Acquisition
PPA by channel
$266
$636
$137
$266
$636
TV
Social
Search
Fairs
Display
67%
Return on Investment
Marketing Web Analytics Dashboard
17
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
1,702,946
Visits
92 sec
AVG. Visit Duration
3,018,398
Page Views
58.57%
Bounce Rate
1.81%
Pages Per Visit
11.04%
Goal Conversion
Sessions by Week of Year
Traffic Sources
70%
30%
New Returning
Visitors by User Type
50%
55%
60%
65%
70%
Bounce Rate by Week of Year
0K
25K
50K
75K
100K
17%
1%
49%
9%
5%
21%
Direct
Display
Social
Organic Search
Paid
Search
Referral
Conversion Rates
Channel (Top 3 vs. Bottom 3)
11%
13%
13%
Paid
Search
Referral
Organic
8%
4%
2%
Direct
Email
Display
Campaign (Top 3 vs. Bottom 3)
13%
13%
20%
Campaign 4
Campaign 2
Campaign 7
9%
4%
2%
Campaign 1
Campaign 8
Campaign 6
Landing Page (Top 3 vs. Bottom 3)
12%
14%
15%
Page 3
Page 4
Page 2
7%
4%
2%
Page 7
Page 8
Page 6
Human Resources Employee Performance Dashboard
18
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3.4%
Target <3.8%
Avg Absenteeism Rate
7.7 days
Avg Yearly Absenteeism
Overtime Hours
Training Costs Overall Labor Effectiveness (OLE)
Absenteeism
4.1% 3.8%
3.4% 3.6%
3.0% 2.7%
8.6
8.0 7.9 7.8
7.3
6.6
0.0
1.0
2.0
3.0
4.0
5.0
6.0
7.0
8.0
9.0
10.0
0.0%
1.0%
2.0%
3.0%
4.0%
5.0%
6.0%
7.0%
8.0%
9.0%
10.0%
2015 2016 2017 2018 2019 2020
Absenteeism Rate Absenteeism in Days
Absenteeism over the last 5 years
$4K
$2K
$11K
$14K
$17K
1 2 3
3 - Year Occupation
$5K $5K
$11K $12K
1 2
2 - Year Occupation
Training costs by training years and duration of training
Net Costs Returns
1.5 Hrs
Avg Overtime Per Week
Yearly Avg Overtime Hours
(Per Employee)
70
75
80
85
2015 2016 2017 2018 2019 2020
2.3
1.6
1.0
1.9
0.8
26-35 36-45 46-54 <25 >55
hours
Avg Overtime by Age Group
75%
77%
79%
81%
83%
2015 2016 2017 2018 2019 2020
OLE over the Last 5 Years OLE by Department
82%
78%
75%
72%
71%
HR Sales Marketing IT Customer
Service
Human Resources Recruiting Dashboard
19
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
Avg Costs of Hiring by Seniority Level
Recruiting Funnel
267
Applications
134
Interviews
48
Assessments
26
Hires
50%
36%
54%
10%
Mid-Level
25%
32%
43%
Junior
Senior
12%
Add Name
Recruitment Conversion Rate
10%
Recruitment Conversion Rate
Add Name Add Name
8%
Recruitment Conversion Rate
Turnover Rate by Age Group
20% 16% 11% 9%
19%
27%
8%
7% 9%
12%
0%
10%
20%
30%
40%
50%
<25 26-35 36-45 46-54 >55
Voluntry Loss Involuntry Loss
Avg Time to Fill by Department (in days)
0
25
50
75
Customer Service Engineering & Data
Science
Human Resources,
Finance & Accounting
Marketing Product Management &
Design
Sales
Time to Fill Target
Human Resources Workforce Dashboard
20
Internal Mobility 2020
of all director & managing director
Roles were filled internally
47%
of all vacancies were filled internally.
41%
21 Positions
of 51 open positions were filled through
our internet recruiting initiatives.
0%
20%
40%
60%
2013 2014 2015 2016 2017 2018 2019 2020
Notices
Years at Company
46%
38%
10%
3% 3%
<25 25-35 35-45 45-55 >55
Time to Quit the Job
(Employees are most likely to leave their job
around their one year anniversary)
Notices During First Year by Age Group
(Employees under the age of 25 most likely quit their
job during their first of employment)
(58%)
(42%)
Female Male
133
187
Female to Male Ratio
12%
16%
20%
24%
28%
72%
76%
80%
84%
88%
2013 2014 2015 2016 2017 2018 2019 2020
Part-
time
Full-
time
Full-time Part-time
Part-Time vs. Full-Time Employees
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
Customer Service & Support Team Dashboard
21
Resolutions
Response
Time
First Call Resolution
61%
Unresolved Calls
9%
Best Day to Call
Tuesday
Avg Call Response
Time (sec)
37
0%
20%
40%
60%
Percentage
of
calls First call Second Call
Third Call or more Unresolved
29
22
31
25
36
62
55
Response
time
in
sec
Call Response Time By Weekday
0.00K
2.00K
4.00K
6.00K
Calls E-Mail Chat
Agent
First Call
Resolution
Avg Calls per
HR
Positive
Customer Feed
back
Judy Daniels 69% 4.6 86%
Kurt Boyle 63% 4.1 81%
Matt Dillon 53% 4.3 77%
Naomi White 64% 5.1 79%
Sophie McAdam 58% 4.8 83%
Top 5 Agents
Monthly
Tickets
Top
Agents
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
Service & Support Customer Satisfaction Dashboard
22
40%
60%
80%
100%
1.6
1.8
2
1.5
1.6
1.4
1.9
2.1
2
1.5
1.6 1.7
Passives (7-8) 171 (18%)
Detractors (0-6) 162 (17%)
Promoters (9-10) 618 (65%)
% promoters %Detractors
- 48
=
-100 100
+48 1.7
0 10
0% 100%
Net Promoter Score
On a scale of 0-10, how likely is it that you
would recommend our service to a friend?
Customer Effort Score
On a scale of 1-10, how much effort was
required to get the help you were looking for?
Customer Retention
Target >= 90%
92%
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
Customer Service & Support KPI Dashboard
23
Customer Satisfaction 2020
31%
40%
17%
7%
5%
Very Satisfied Satisfied Neutral
Unsatisfied Very Unsatisfied
71%
Positive
Average Time to Solve
an Issue 2020
5%
16%
79%
More than 2 hours
1-2 hours
Less than 1 hour
$62 M $65 M
$71 M $67 M $70 M $74 M
0%
20%
40%
60%
$0
$30
$60
$90
2015 2016 2017 2018 2019 2020
%
of
Support
costs
to
revenue
Revenue
in
millions
Revenue Support Costs
70%
80%
90%
100%
35K
40K
45K
50K
Answered
Calls
Requests
Requests Answered Calls
Customer Retention 2020
92%
Target >=90%
$0.00
$5.00
$10.00
$15.00
Cost Per Support Avg Cost per Support 2020
Cost Per Support 2020
81%
Avg
Requests Ans
1.02M
Total
Requests
$409M
Total
Revenue 2020
7%
% Costs
of Revenue
Request Volume vs. Service Level 2020 Revenue & Costs of Revenue 2015-2020
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
Procurement KPI Dashboard
24
Procurement
Manager
John Smith
Key Measures
Managed
Suppliers:
67
Managed
Spending:
$240K
New Contacts: 15
Value Added: $16K
Key Actions
Renew partner contracts with
discount
rate lower than 5%
Register top 5
Unlisted Suppliers
Reach compliance
agreement with big
company LLC
Insert
Image
Supplier Compliance Stats
8 Gold Partner
55 Silver Partner
100 Bronze Partner
Total Spending $2,113,507
Savings $96,788
Foregone Savings $52,536
5-Year-Trend
804
Suppliers
Contracted
61%
Unlisted
39%
Rate of Contract Compliance by Supplier Category
610
Category 1
Supplier 0056
15
Category 2
Supplier 0149
105
Category 3
Supplier 0007
20
Category 4
Supplier 0208
29
Category 5
Supplier 0648
25
Category 6
Supplier 0401
Category & Top
Supplier
# Suppliers
74%
75%
33%
47%
74%
9%
Share of Managed Suppliers
Avg. Procurement Cycle Time (in days)
Order
Placement
Confirmation Delivery Invoicing Payment
0.7 d 5.2 d 1.3 d 10.4d
Avg. Procurement Cycle (Supplier Classification)
130
385
289
Nr of Suppliers % of Suppliers
Short 48%
Medium 16%
Long 36%
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
Procurement Supplier Delivery Dashboard
25
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
Defect Rate
1.9%
Lead Time (days)
5.0
On Time Supplies
85.3%
Text Here
61.7%
Availability
94%
1
1.5
2
2.5
3
Supplier Defect Rate
85%
90%
95%
100%
Supplier Availability
10
12
14
16
18
20
Lead Time (in Days)
Defect Rate
Defect Rate>=2.5
Supplier Availability
Supplier Availability <90%
Lead Time
Lead Time> 19
Supplier Defect Rate & Defect Type Delivery Time
62%
67%
53%
47%
73%
74%
28%
12%
47%
18%
13%
18%
10%
21%
35%
14%
8%
Supplier 6
Supplier 5
Supplier 4
Supplier 3
Supplier 2
Supplier 1
Early On Time Late
Actual
92%
86%
65%
100%
79%
90%
Target
90%
90%
90%
90%
90%
90%
Ranking
Acceptable
Tolerable
Unacceptable
Acceptable
Tolerable
Acceptable
15%
25% 22%
32%
19%
28%
5%
19%
11%
8%
21%
25%
80%
56%
67% 60% 60%
47%
Supplier 1 Supplier 2 Supplier 3 Supplier 4 Supplier 5 Supplier 6
Rejected Impact No Impact
Defect
Type
Defect
Rate
1.0% 2.8% 2.4% 1.8% 0.7% 2.7%
Procurement Cost Dashboard
26
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
Cost of Purchase Order
$13,144
This Year 5 Years Trend
Cost Reduction
$483,941
This Year 5 Years Trend
Cost Savings
13.5%
This Year 5 Years Trend
Cost Avoidance
7.3%
This Year 5 Years Trend
Procurement ROI
9.2
This Year
5 Years Trend
9,0%
12%
15%
15%
16%
17%
Battery
Sensors
Other
Transitors
Display
Switches
S
A
V
I
N
G
S
4,9%
6,5%
7,0%
8,6%
9,0%
9,8%
Battery
Other
Transitors
Sensors
Switches
Display
A
V
O
I
D
A
N
C
E
Top & Bottom 5 Supplier by Cost Reduction
Top
Supplier 0793 $20,947
Supplier 0635 $18,852
Supplier 0147 $14,244
Supplier 0156 $12.568
Supplier 0789 $10,474
Bottom
Supplier 0543 $2
Supplier 0057 $4
Supplier 0016 $4
Supplier 0022 $4
Supplier 0024 $4
Cost Reduction by Supplier Category
Procurement ROI
1
2
3
4
5
6
7
8
9
10
11
12
13
Battery Display Other Sensors Switches Transitors
ROI Benchmark
$52,536
Cost of Procurement
Transistors $162,315
Switches $89,673
Sensors $79,305
Battery $72,958
Display $46,330
Other $30,361
34%
19%
16%
15%
10%
6%
Cost Savings & Avoidance by
Supplier Category
IT Project Management Dashboard
27
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
78%
Overall Progress
Projected
Launch Date
Friday, December 15
Days
2 1
1
Testing Waiting
Design Completed
Planning Completed Development
67%
Project Log
Paula finished task
Submit expenses report
Task Finished 3 Days
Georg commented on task
Optimize Drill – Down Filter
New comment 1 Days
Georg finished task
Optimize Drill – Down Filter
Task
Finished
1 Days
Task Status Update for
Board is overdue.
View all Project Logs
Task Overdue 1 Days
8.1%
Current Over
Target Budget
2
Overdue Tasks
(High Risk)
2
Overdue Tasks
(Medium Risk)
Risks
Project Summary
Start Date: 1- May - 2020
End Date: 15- Dec - 2020
Project Date: Georg Danwill
Overall status : In Time
Overdue Task Deadline Employee
1
Day
Status Update
for Board
15 – Aug – 2020 Paula
4
Days
Finish UX
Optimizations
12 – Aug - 2020 Catherine
10
Days
Configure Mobile
View
6 Aug - 2020 Nancy
2
Days
Relational Database
Connections
23 – Jul - 2020 Georg
Overdue Tasks
Upcoming Deadlines
Employee Task Deadline Workload
Catherine
Interactive
Dashboard Features
21 – Aug – 2020 34%
Georg
Facebook API
Connector
30 – Aug - 2020 56%
Nancy
Set – Up Test
Environment
29 – Sep - 2020 15%
Paula
Finalize
Testing Plan
12 – Oct - 2020 11%
Project Budget
$0K
$20K
$40K
$60K
Total Budget
Budget Amount Used
Target Amount Used
Currently
8.1%
Over Target
Remaining $8,770
Total Budget $52,000
5,3%
4,5%
3,7%
7,7%
6,4%
Georg Kate Nancy Paula Richard
Avg. Handle Time (in Days) for Project - Task
IT Issue Management Dashboard
28
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
Server 1
UP
Last down 52 days ago
Server 2
UP
Last down 2days ago
Server 3
Down
Last up 43 days ago
0
2
4
6
8
10
12
8
9
10
11
12
IT Support Employees per thousand
End-Users over Time
Donald
Eric
Fabio
Jack
Jane
Jessica
Justin
Peter
Sabrina
Tim
219%
24%
72%
88%
52%
109%
71%
59%
103%
87%
Unsolved Tickets 2,025
Solved Tickets 2,589
Solved / Unsolved Percentage 78%
Count & Percentage of unsolved Tickets
Uptime & Downtime Server 1
0
240
480
48,000
72,000
96,000
07/01/2020
07/03/2020
07/05/2020
07/07/2020
07/09/2020
07/11/2020
07/13/2020
07/15/2020
07/17/2020
07/19/2020
07/21/2020
07/23/2020
07/25/2020
07/27/2020
07/29/2020
07/31/2020
08/02/2020
08/04/2020
08/06/2020
08/08/2020
08/10/2020
08/12/2020
08/14/2020
08/16/2020
08/18/2020
08/20/2020
08/22/2020
08/24/2020
08/26/2020
08/28/2020
08/30/2020
09/01/2020
09/03/2020
09/05/2020
09/07/2020
09/09/2020
09/11/2020
09/13/2020
09/15/2020
09/17/2020
09/19/2020
09/21/2020
09/23/2020
09/25/2020
09/27/2020
09/29/2020
Downtime
In
sec
Uptime
in
sec
Uptime Downtime
Issue Occurrence Avg Downtime Avg Repair Time
CMS Issue 1 00:09:20 00:08:20
DNA Issue 2 00:29:10 00:24:55
Hardware Failure 8 00:05:18 00:03:18
Host Provider 4 00:09:30 00:08:11
Downtime Issues – All Servers
99.99%
Uptime
00:18:20
Downtime
IT Cost Dashboard
29
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
Return on investment of the IT department IT Cost Breakdown IT Costs vs. Revenue
IT ROI
(compared to last month)
153$ (+1%)
120%
140%
160% IT ROI – Trend for the last 12 months
IT Costs vs.
total costs
13.96%
Used IT
Budget
98.32%
IT Costs vs. costs during the last 12 months
0 K
320 K
Total IT Cost2 Budget
IT Costs (compared
to last month)
11,827$ (+5%)
Total IT
costs in 2017
79,952$
Revenue (compared
to last month)
1,706$ (-1%)
Total Revenue
in 2020
1,192,106$
IT costs vs. revenue
in July 2020
7.0%
IT costs vs.
revenue in 2020
6.8%
Revenue and IT spend as a
percentage of revenue
6
7
8
9
144.00 K
160.00 K
176.00 K
192.00 K
%
of
Revenue
Revenue
(in
$)
Revenue (in $) % of Revenue
Software 29.3%
Applications
Depreciation
Infrastructure
Maintenance
Hardware 25.1%
Depreciation
IP/Data
Operations
Voice. Non IP
Service Providers 17.6%
Development
Operations
Support
Personnel 28.0%
Administration
Development
Operations
Support
3.4%
5.6%
8.6%
7.5%
4.7%
6.3%
8.4%
8.7%
9.6%
4.6%
3.4%
12%
4.2%
6.5%
6.8%

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Dashboards By Function Powerpoint Presentation Slides

  • 2. Executive Management KPI Dashboard 2 Revenue and Customer Overview – Q1 2020 Revenue Compared to Previous Year Revenue Actual vs Target $0k $100k $200k $300k $400k January February March Last Period Current Period # of New Customers Compared to Previous Year # of New Customers Actual vs Target 0 10 20 30 40 January February March Last Period Current Period 88 New Customers 110 Target New Customers 80% Target Achievement Avg. Revenue per Customer Compared to Previous Year Avg. Revenue per Customer Actual vs Target $0k $2k $4k $6k $8k January February March Last Period Current Period CAC vs Customer Lifetime Value (CLV) Customer Acquisitions Cost (CAC) Actual vs Target x9.6 $2,144 $20,582 CAC CLV $2,144 Actual CAC 97% Target Achievement $675,706 Actual Revenue $580,460 Target Revenue 116% Target Achievement $2,200 Target CAC $5,006 Target Revenue $5,150 Actual Revenue 116% Target Achievement This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
  • 3. Executive Financial Overview Dashboard 3 Income Statement Revenue 1,305,507 $ COGS 208,453 $ Gross Profit 1,097,054 $ OPEX 815,306 $ Sales 279,886 $ Marketing 192,710 $ IT 192,656 $ General and Admin 150,054 $ Other Income 2,130 $ Other Expenses 51,195 $ EBIT 232,684 $ Interest and Tax 38,244 $ Net Profit 194,440 $ Revenue 0% 4% 8% 12% $0k $50k $100k $150k Jan-20 Feb-20 Mar-20 Apr-20 May-20 Jun-20 Jul 20 Aug-20 Sep-20 Oct-20 Nov-20 Dec-20 Growth Target Revenue Mar 20 Revenue $99k Operational Expenses $0k $50k $100k General Marketing Sales IT Earnings Before Interest and Taxes $0k $100k $200k EBITA EBITA Target 84% 74% 18% 14% This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. Gross Profit Margin OPEX Ratio EBIT Margin Net Profit Margin
  • 4. Executive Investor Relation Dashboard 4 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. Return on Assets 16.5%*1 Return on Equity 33.6%*2 DEBT – Equity Ratio 48.8%*3 0.20 0.23 0.24 0.18 0.17 0.16 0.16 Q2 2019 Q3 2019 Q4 2019 Q1 2020 Q2 2020 Q3 2020 Q4 2020 0.26 0.28 0.29 0.31 0.31 0.33 0.34 Q3 2019 Q3 2019 Q4 2019 Q1 2020 Q2 2020 Q3 2020 Q4 2020 0.76 0.63 0.59 0.68 0.64 0.72 0.49 Q2 2019 Q3 2019 Q4 2019 Q1 2020 Q2 2020 Q3 2020 Q4 2020 *1 - Total Annual return on Asset *2 - Total Return on Equity *3 - Total Debt to Equity Ratio Working Capital Ratio 4.8 Share Price 188 $ P/E Ratio 37.2 14 13 15 16 19 21 31 Q2 2019 Q3 2019 Q4 2019 Q1 2020 Q2 2020 Q3 2020 Q4 2020 $122 $138 $147 $160 $167 $178 $188 Q2 2019 Q3 2019 Q4 2019 Q1 2020 Q2 2020 Q3 2020 Q4 2020 47.4 45.3 43.4 40.1 40.2 38.2 37.2 Q3 2019 Q3 2019 Q4 2019 Q1 2020 Q2 2020 Q3 2020 Q4 2020 Industry Benchmaric 30.4
  • 5. Executive SaaS Management Dashboard 5 Paying Customers 2.3% Chum Rate 354 Total 16 Months Avg. Contract Duration 14 Net Gained New and Lost Paying Customers – Last 12 Month Lost Paying Customer New Paying Customer Chum Rate Paying Customer 2% 3% 4% 5 15 25 Chum Rate Customer Monthly Recurring Revenue (MRR) $356.48K Total MRR $26.06K Net New MRR $10.30K Expansion MRR $8K Chumed MRR MRR – Last 12 Month $0k $150k $300k $450k $0k $20k $40k $60k Total MRR MRR New MRR Net New MRR Expansion MRR Chumed MRR Total MRR CAC/ ARPU/ CLTV $3,150 CAC $12.96K CLTV 4.11 CLTV to CAC Ratio $1,108 ARPU New Customer $1,007 APRU All Customer ARPU All/New Customers, CAC, CLTV – Last 12 Month ARPU All Customer ARPU New Customer CAC CLTV $0 $8,000 $16,000 $24,000 $800 $1,000 $1,200 $1,400 CACI CLTV ARPU MRR Net Growth – Last 12 Month 9% 9% 8% 5% 6% 7% 9% 8% 7% 8% 7% 7% Feb-20 Mar-20 Apr-20 May-20 Jun-20 Jul-20 Aug-20 Sep-20 Oct-20 Nov-20 Dec-20 Jan-21 136% YoY 0 150 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
  • 6. Finance Cash Management Dashboard 6 Working Capital Cash Conversion Quick Ratio 0.68 Current Ratio 2.53 Cash Balance $207,506.14 In $352,760.44 Out $120,353.56 $0k $10k $20k Cash at end of Month 0 2.5 5 Accounts Receivable Turnover Accounts Payable Turnover Days Sales Outstanding 26 AR Turnover VS. AP Turnover 49 1k 1.5k 2k 2.5k Days Inventory Outstanding Inventory Days Payable Outstanding 30 Accounts Payable by Payment Target 37k 29k 18k 7k 5k Not Due <30 Days <60 Days <90 days >90 Days2 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
  • 7. Financial KPI Dashboard 7 Current Working Capital Current Assets $129,000 Cash $34,000 Accounts Receivable $59,000 Inventory $31,000 Pre – Paid Expenses $5,000 Current Liabilities $68,000 Accounts Payable $25,000 Credit Card Debt $2,000 Bank Operating Credit $27,000 Accrued Expenses $9,000 Taxes Payable $5,000 Working Capital $61,000 Current Ratio 1.90 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. -45 -45 -49 -52 -50 68 65 59 61 59 39 37 42 36 38 0 24 48 72 96 -120 -60 0 60 120 CCC DSO I DIO I DPO 2017 2018 2019 2020 2021 + - = Cash Conversion Cycle in Days – Last 3 Years 59.0 DSO 38.0 DIO 50.0 DPO 47.0 CCC 0% 1% 2% 3% Vendor Payment Error Rate Average Vendor Payment Error Rate Vendor Payment Error Rate - Last 12 Months Current Quick Stats Quick Ratio Current Ratio Net Profit Margin 1.37 1.90 18% Current Budget Variance Projects Actual Budget Variance Front Fairway $39,770 $36,772 $2,998 Lakeside Appartment $64,323 $72,399 $-8,076 Proactive Company $41,568 $30,290 $11,278 Total $248,532 $200,184 $48,348
  • 8. Finance Profit and Loss Dashboard 8 Income Statement Revenue 1,351,50 $ COGS 289,859 $ Gross Profit 1,061,698 $ OPEX 913,015 $ Sales 446,901 $ Marketing 225,951 $ General & Admin 240,117 $ Other Income 7,440 $ Other Expanses 18,804 $ Operating Profit (EBIT) 137,329 $ Interest and Tax 58,943 $ Net Profit 78,386 $ This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 79% Gross Profit Margin 68% OPEX Ratio 30% Operating Profit Margin 12% Net Profit Margin 0k 100k 200k Atcual Revenue COGS Revenue & COGS Month-to-Month I YTD OPEX Year- to- Date 49% 25% 26% Sales Marketing General & Admin Earning Before Interest and Taxes Month-to-Month I YTD 0k 20k 40k EBIT Actual EBIT Target OPEX Month-to-Month I YTD 0K 100K Sales Marketing General & Admin OPEX Ratio
  • 9. Financial Performance Dashboard 9 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. Q2 2019 Q3 2019 Q4 2019 Q1 2020 Q2 2020 Q3 2020 Q4 2020 19% Return On Assets Q2 2019 Q3 2019 Q4 2019 Q1 2020 Q2 2020 Q3 2020 Q4 2020 29% Return On Equity Total Assets Current Assets Cash Accounts Receivable Long-Term Assets Total Liabilities Inventory Current Liabilities Accounts Payable Other Liabilities Shareholder Equity Common Stock Current Earnings $ 1,993,150 $ 1,433,150 $ 334,327 $ 675,518 $ 560,000 $ 1,993,150 $ 423,304 $ 780,507 $ 467,552 $ 312,955 $ 1,212,643 $ 850,000 $ 362,643 Balance Sheet Q2 2019 Q3 2019 Q4 2019 Q1 2020 Q2 2020 Q3 2020 Q4 2020 1.8:1 Working Capital Ratio Q2 2019 Q3 2019 Q4 2019 Q1 2020 Q2 2020 Q3 2020 Q4 2020 0.7:1 Debt - Equity Ratio
  • 10. Sales Performance Dashboard 10 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 358 New Customers I YTD 930,216$ Profit I YTD 1,180,357 $ Sales Revenue I YTD 12,924 $ Average Weekly Sales Revenue 247,234 Above Sales Target I YTD Monthly Sales Growth Accumulated Revenue Last 12 Months 13% Targeted Sales Growth 15% Austria, $394,645 Germany, $766,324 Switzerland, $19,388 Sales Country Performance Customer Acquisition Cost 364 $ $363 $373 $329 $303 $309 $278 $278 $255 $249 $231 $213 $211 Customer Lifetime Value 136 $ $46 $135 $209 $154 $232 $256 $370 $304 $303 $328 $372 $322 Average Revenue Per Unit 100 $ $101 $98 $100 $102 $100 $99 $100 $101 $100 $109 $120 $132
  • 11. Sales KPI Dashboard 11 Number of Sales New Revenue Cost Profit by Sale 125 178,125 $113,000 $521 4% 14% 8% 49% 10% 50% 49% 6% New Generated Sales Revenue $0K $200K New Customers Up/Cross-Selling Cost Breakdown 65% 35% Sales $39,375 Marketing $73,625 UP/Cross Sell Churn Revenue $19,594 % of Revenue 11% Total 33 Rate 2% Revenue $54,435 $2,000,000 $2,250,000 $2,500,000 $2,750,000 $3,000,000 Accumulated Revenue Incremental Sales $0 $10,000 $20,000 $30,000 $40,000 Twitter Instagram Google Ads Search GDN Facebook Email Anna Kruger Sales Revenue $58,781 Target of $33,000 met! Activity Score Profit Number of sales 8/10 $16,281 35 Tobi Schmidt Sales Revenue $39,188 Target of $33,000 met! Activity Score Profit Number of sales 7/10 $16,933 35 Lisa Fischer Sales Revenue $32,063 Target of $33,000 Activity Score Profit Number of sales 5/10 $11,071 20 Jakob Wolf Sales Revenue $30,281 Target of $33,000 Activity Score Profit Number of sales 4.5/10 $11,071 21 Jonas Becks Sales Revenue $17,813 Target of $33,000 Activity Score Profit Number of sales 3/10 $9,769 14 Percentage above or below target Comparison to previous time period This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
  • 12. Sales Cycle Length Dashboard 12 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 18.3 Days W53 2020 W1 2020 W2 2020 W3 2020 W4 2020 W5 2020 W6 2020 W7 2020 W8 2020 W9 2020 W10 2020 W11 2020 W12 2020 W13 2020 Average Sales Cycle Length Sales Funnel & Avg. Length of Sales Stages 3.2 days on average 3.8 days on average 7.0 days on average 4.3 days on average Opportunities 1,478 Proposal 455 Negotiation 357 Closing 111 7% Justin Lead Conversion Rate 3% 3 5 7 3 Sales Cycle Length 18 Days Jessica Lead Conversion Rate 11% 4 4 10 7 Sales Cycle Length 25 Days Jack Lead Conversion Rate 7% 3 3 4 3 Sales Cycle Length 13 Days
  • 13. Sales Conversion Rate 13 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. Lead Conversion Ratio Unqualified Leads Turned into Customers 15:1 1,459 Leads Opportunities 454 Negotiation 355 212 Proposal 97 Wins 1 3 2 1 1 3 1 1 1 2 2 2 2 1 5 1 2 2 1 2 Converted Leads -Last 30 Days Daniel Sales Manager 1 3% Conversion Rate Anna Sales Manager 2 11% Conversion Rate Max Sales Manager 3 7% Conversion Rate Lead-to-Opportunity Ratio 35% Opportunity-to-Win Ratio 22%
  • 14. Marketing CMO Dashboard 14 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. $590,333 Revenue $393,194 Costs $197,139 Net Income $432 Net Income Customer Cost per Lead Cost per SQL $0 $250 $500 $750 2020/02/01 2020/02/02 2020/02/03 2020/02/04 2020/02/05 2020/02/06 2020/02/07 2020/02/08 2020/02/09 2020/02/10 2020/02/11 2020/02/12 2020/02/13 2020/02/14 2020/02/15 2020/02/16 2020/02/17 2020/02/18 2020/02/19 2020/02/20 2020/02/21 2020/02/22 Cost per SQL Net Income per SQL $0 $10 $20 $30 2020/02/01 2020/02/02 2020/02/03 2020/02/04 2020/02/05 2020/02/06 2020/02/07 2020/02/08 2020/02/09 2020/02/10 2020/02/11 2020/02/12 2020/02/13 2020/02/14 2020/02/15 2020/02/16 2020/02/17 2020/02/18 2020/02/19 2020/02/20 2020/02/21 2020/02/22 Cost per Lead Net Income per Lead Total: $18,13 vs last Month: -5% to Target: 5% Total: $278.66 vs last Month: -5% to Target: -0% $0 $100 $200 2020/02/01 2020/02/02 2020/02/03 2020/02/04 2020/02/05 2020/02/06 2020/02/07 2020/02/08 2020/02/09 2020/02/10 2020/02/11 2020/02/12 2020/02/13 2020/02/14 2020/02/15 2020/02/16 2020/02/17 2020/02/18 2020/02/19 2020/02/20 2020/02/21 2020/02/22 Cost per MQL Net Income per MQL Cost per MQL Total: $130.15 vs last Month: -9% to Target: -4% $0 $1,000 $2,000 2020/02/01 2020/02/02 2020/02/03 2020/02/04 2020/02/05 2020/02/06 2020/02/07 2020/02/08 2020/02/09 2020/02/10 2020/02/11 2020/02/12 2020/02/13 2020/02/14 2020/02/15 2020/02/16 2020/02/17 2020/02/18 2020/02/19 2020/02/20 2020/02/21 2020/02/22 Cost per Customer Net Income per Customer Cost per Customer Total: $862.27 vs last Month: -2% to Target: -2% 504,772 Users 21,687 Leads 3,021 MQL 1,411 SQL 456 Customer vs last Month: 5% to Target: 2% (494,000) vs last Month: 4% to Target: -6% (23,000) vs last Month: 9% to Target: -3% (3,100) vs last Month: 4% to Target: 1% (1,400) vs last Month: 1% to Target: -3% (470)
  • 15. Marketing Performance Dashboard 15 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. $67,619 Total Spend VS. Total Budget of $ 105,000 $23,661 Campaign 1 VS. Budget of $ 25,000 $21,882 Campaign 2 VS. Budget of $ 30,000 $22,076 Campaign 3 VS. Budget of $ 50,000 71,680 Impressions 106 Acquisitions $638 Cost Per Acquisition 2,203 Clicks 3.1 Click Through Rate $1.19 Cost Per Click CPA by Campaign $690 $1,183 $405 Campaign 3 Campaign 2 Campaign 1 $1.37 $1.06 $1.14 Campaign 3 Campaign 2 Campaign 1 CPC by Campaign CTR by Campaign 3.1 2.5 3.7 Campaign 1 Campaign 2 Campaign 3 Acquisitions by Campaign Campaign 2 Campaign 3 Campaign 1 54 20 32
  • 16. Marketing KPI Dashboard 16 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. $113,225 Total Revenue $45,606 Profit $67,619 Marketing Spend $0 $500 $1,000 $1,500 W1 W2 W3 W4 W5 W6 W7 W8 W9 W10 W11 By week of year $1,068 Revenue per Acquisition 106 Acquisitions 2,203 Marketing Qualified Leads $0k $5k $10k W1 W2 W3 W4 W5 W6 W7 W8 W9 W10 W11 By week of year $638 Cost per Acquisition CPA by channel Search $813 Display $512 Social $476 TV $735 Fairs $793 $430 Profit per Acquisition PPA by channel $266 $636 $137 $266 $636 TV Social Search Fairs Display 67% Return on Investment
  • 17. Marketing Web Analytics Dashboard 17 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 1,702,946 Visits 92 sec AVG. Visit Duration 3,018,398 Page Views 58.57% Bounce Rate 1.81% Pages Per Visit 11.04% Goal Conversion Sessions by Week of Year Traffic Sources 70% 30% New Returning Visitors by User Type 50% 55% 60% 65% 70% Bounce Rate by Week of Year 0K 25K 50K 75K 100K 17% 1% 49% 9% 5% 21% Direct Display Social Organic Search Paid Search Referral Conversion Rates Channel (Top 3 vs. Bottom 3) 11% 13% 13% Paid Search Referral Organic 8% 4% 2% Direct Email Display Campaign (Top 3 vs. Bottom 3) 13% 13% 20% Campaign 4 Campaign 2 Campaign 7 9% 4% 2% Campaign 1 Campaign 8 Campaign 6 Landing Page (Top 3 vs. Bottom 3) 12% 14% 15% Page 3 Page 4 Page 2 7% 4% 2% Page 7 Page 8 Page 6
  • 18. Human Resources Employee Performance Dashboard 18 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 3.4% Target <3.8% Avg Absenteeism Rate 7.7 days Avg Yearly Absenteeism Overtime Hours Training Costs Overall Labor Effectiveness (OLE) Absenteeism 4.1% 3.8% 3.4% 3.6% 3.0% 2.7% 8.6 8.0 7.9 7.8 7.3 6.6 0.0 1.0 2.0 3.0 4.0 5.0 6.0 7.0 8.0 9.0 10.0 0.0% 1.0% 2.0% 3.0% 4.0% 5.0% 6.0% 7.0% 8.0% 9.0% 10.0% 2015 2016 2017 2018 2019 2020 Absenteeism Rate Absenteeism in Days Absenteeism over the last 5 years $4K $2K $11K $14K $17K 1 2 3 3 - Year Occupation $5K $5K $11K $12K 1 2 2 - Year Occupation Training costs by training years and duration of training Net Costs Returns 1.5 Hrs Avg Overtime Per Week Yearly Avg Overtime Hours (Per Employee) 70 75 80 85 2015 2016 2017 2018 2019 2020 2.3 1.6 1.0 1.9 0.8 26-35 36-45 46-54 <25 >55 hours Avg Overtime by Age Group 75% 77% 79% 81% 83% 2015 2016 2017 2018 2019 2020 OLE over the Last 5 Years OLE by Department 82% 78% 75% 72% 71% HR Sales Marketing IT Customer Service
  • 19. Human Resources Recruiting Dashboard 19 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. Avg Costs of Hiring by Seniority Level Recruiting Funnel 267 Applications 134 Interviews 48 Assessments 26 Hires 50% 36% 54% 10% Mid-Level 25% 32% 43% Junior Senior 12% Add Name Recruitment Conversion Rate 10% Recruitment Conversion Rate Add Name Add Name 8% Recruitment Conversion Rate Turnover Rate by Age Group 20% 16% 11% 9% 19% 27% 8% 7% 9% 12% 0% 10% 20% 30% 40% 50% <25 26-35 36-45 46-54 >55 Voluntry Loss Involuntry Loss Avg Time to Fill by Department (in days) 0 25 50 75 Customer Service Engineering & Data Science Human Resources, Finance & Accounting Marketing Product Management & Design Sales Time to Fill Target
  • 20. Human Resources Workforce Dashboard 20 Internal Mobility 2020 of all director & managing director Roles were filled internally 47% of all vacancies were filled internally. 41% 21 Positions of 51 open positions were filled through our internet recruiting initiatives. 0% 20% 40% 60% 2013 2014 2015 2016 2017 2018 2019 2020 Notices Years at Company 46% 38% 10% 3% 3% <25 25-35 35-45 45-55 >55 Time to Quit the Job (Employees are most likely to leave their job around their one year anniversary) Notices During First Year by Age Group (Employees under the age of 25 most likely quit their job during their first of employment) (58%) (42%) Female Male 133 187 Female to Male Ratio 12% 16% 20% 24% 28% 72% 76% 80% 84% 88% 2013 2014 2015 2016 2017 2018 2019 2020 Part- time Full- time Full-time Part-time Part-Time vs. Full-Time Employees This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
  • 21. Customer Service & Support Team Dashboard 21 Resolutions Response Time First Call Resolution 61% Unresolved Calls 9% Best Day to Call Tuesday Avg Call Response Time (sec) 37 0% 20% 40% 60% Percentage of calls First call Second Call Third Call or more Unresolved 29 22 31 25 36 62 55 Response time in sec Call Response Time By Weekday 0.00K 2.00K 4.00K 6.00K Calls E-Mail Chat Agent First Call Resolution Avg Calls per HR Positive Customer Feed back Judy Daniels 69% 4.6 86% Kurt Boyle 63% 4.1 81% Matt Dillon 53% 4.3 77% Naomi White 64% 5.1 79% Sophie McAdam 58% 4.8 83% Top 5 Agents Monthly Tickets Top Agents This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
  • 22. Service & Support Customer Satisfaction Dashboard 22 40% 60% 80% 100% 1.6 1.8 2 1.5 1.6 1.4 1.9 2.1 2 1.5 1.6 1.7 Passives (7-8) 171 (18%) Detractors (0-6) 162 (17%) Promoters (9-10) 618 (65%) % promoters %Detractors - 48 = -100 100 +48 1.7 0 10 0% 100% Net Promoter Score On a scale of 0-10, how likely is it that you would recommend our service to a friend? Customer Effort Score On a scale of 1-10, how much effort was required to get the help you were looking for? Customer Retention Target >= 90% 92% This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
  • 23. Customer Service & Support KPI Dashboard 23 Customer Satisfaction 2020 31% 40% 17% 7% 5% Very Satisfied Satisfied Neutral Unsatisfied Very Unsatisfied 71% Positive Average Time to Solve an Issue 2020 5% 16% 79% More than 2 hours 1-2 hours Less than 1 hour $62 M $65 M $71 M $67 M $70 M $74 M 0% 20% 40% 60% $0 $30 $60 $90 2015 2016 2017 2018 2019 2020 % of Support costs to revenue Revenue in millions Revenue Support Costs 70% 80% 90% 100% 35K 40K 45K 50K Answered Calls Requests Requests Answered Calls Customer Retention 2020 92% Target >=90% $0.00 $5.00 $10.00 $15.00 Cost Per Support Avg Cost per Support 2020 Cost Per Support 2020 81% Avg Requests Ans 1.02M Total Requests $409M Total Revenue 2020 7% % Costs of Revenue Request Volume vs. Service Level 2020 Revenue & Costs of Revenue 2015-2020 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
  • 24. Procurement KPI Dashboard 24 Procurement Manager John Smith Key Measures Managed Suppliers: 67 Managed Spending: $240K New Contacts: 15 Value Added: $16K Key Actions Renew partner contracts with discount rate lower than 5% Register top 5 Unlisted Suppliers Reach compliance agreement with big company LLC Insert Image Supplier Compliance Stats 8 Gold Partner 55 Silver Partner 100 Bronze Partner Total Spending $2,113,507 Savings $96,788 Foregone Savings $52,536 5-Year-Trend 804 Suppliers Contracted 61% Unlisted 39% Rate of Contract Compliance by Supplier Category 610 Category 1 Supplier 0056 15 Category 2 Supplier 0149 105 Category 3 Supplier 0007 20 Category 4 Supplier 0208 29 Category 5 Supplier 0648 25 Category 6 Supplier 0401 Category & Top Supplier # Suppliers 74% 75% 33% 47% 74% 9% Share of Managed Suppliers Avg. Procurement Cycle Time (in days) Order Placement Confirmation Delivery Invoicing Payment 0.7 d 5.2 d 1.3 d 10.4d Avg. Procurement Cycle (Supplier Classification) 130 385 289 Nr of Suppliers % of Suppliers Short 48% Medium 16% Long 36% This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
  • 25. Procurement Supplier Delivery Dashboard 25 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. Defect Rate 1.9% Lead Time (days) 5.0 On Time Supplies 85.3% Text Here 61.7% Availability 94% 1 1.5 2 2.5 3 Supplier Defect Rate 85% 90% 95% 100% Supplier Availability 10 12 14 16 18 20 Lead Time (in Days) Defect Rate Defect Rate>=2.5 Supplier Availability Supplier Availability <90% Lead Time Lead Time> 19 Supplier Defect Rate & Defect Type Delivery Time 62% 67% 53% 47% 73% 74% 28% 12% 47% 18% 13% 18% 10% 21% 35% 14% 8% Supplier 6 Supplier 5 Supplier 4 Supplier 3 Supplier 2 Supplier 1 Early On Time Late Actual 92% 86% 65% 100% 79% 90% Target 90% 90% 90% 90% 90% 90% Ranking Acceptable Tolerable Unacceptable Acceptable Tolerable Acceptable 15% 25% 22% 32% 19% 28% 5% 19% 11% 8% 21% 25% 80% 56% 67% 60% 60% 47% Supplier 1 Supplier 2 Supplier 3 Supplier 4 Supplier 5 Supplier 6 Rejected Impact No Impact Defect Type Defect Rate 1.0% 2.8% 2.4% 1.8% 0.7% 2.7%
  • 26. Procurement Cost Dashboard 26 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. Cost of Purchase Order $13,144 This Year 5 Years Trend Cost Reduction $483,941 This Year 5 Years Trend Cost Savings 13.5% This Year 5 Years Trend Cost Avoidance 7.3% This Year 5 Years Trend Procurement ROI 9.2 This Year 5 Years Trend 9,0% 12% 15% 15% 16% 17% Battery Sensors Other Transitors Display Switches S A V I N G S 4,9% 6,5% 7,0% 8,6% 9,0% 9,8% Battery Other Transitors Sensors Switches Display A V O I D A N C E Top & Bottom 5 Supplier by Cost Reduction Top Supplier 0793 $20,947 Supplier 0635 $18,852 Supplier 0147 $14,244 Supplier 0156 $12.568 Supplier 0789 $10,474 Bottom Supplier 0543 $2 Supplier 0057 $4 Supplier 0016 $4 Supplier 0022 $4 Supplier 0024 $4 Cost Reduction by Supplier Category Procurement ROI 1 2 3 4 5 6 7 8 9 10 11 12 13 Battery Display Other Sensors Switches Transitors ROI Benchmark $52,536 Cost of Procurement Transistors $162,315 Switches $89,673 Sensors $79,305 Battery $72,958 Display $46,330 Other $30,361 34% 19% 16% 15% 10% 6% Cost Savings & Avoidance by Supplier Category
  • 27. IT Project Management Dashboard 27 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 78% Overall Progress Projected Launch Date Friday, December 15 Days 2 1 1 Testing Waiting Design Completed Planning Completed Development 67% Project Log Paula finished task Submit expenses report Task Finished 3 Days Georg commented on task Optimize Drill – Down Filter New comment 1 Days Georg finished task Optimize Drill – Down Filter Task Finished 1 Days Task Status Update for Board is overdue. View all Project Logs Task Overdue 1 Days 8.1% Current Over Target Budget 2 Overdue Tasks (High Risk) 2 Overdue Tasks (Medium Risk) Risks Project Summary Start Date: 1- May - 2020 End Date: 15- Dec - 2020 Project Date: Georg Danwill Overall status : In Time Overdue Task Deadline Employee 1 Day Status Update for Board 15 – Aug – 2020 Paula 4 Days Finish UX Optimizations 12 – Aug - 2020 Catherine 10 Days Configure Mobile View 6 Aug - 2020 Nancy 2 Days Relational Database Connections 23 – Jul - 2020 Georg Overdue Tasks Upcoming Deadlines Employee Task Deadline Workload Catherine Interactive Dashboard Features 21 – Aug – 2020 34% Georg Facebook API Connector 30 – Aug - 2020 56% Nancy Set – Up Test Environment 29 – Sep - 2020 15% Paula Finalize Testing Plan 12 – Oct - 2020 11% Project Budget $0K $20K $40K $60K Total Budget Budget Amount Used Target Amount Used Currently 8.1% Over Target Remaining $8,770 Total Budget $52,000 5,3% 4,5% 3,7% 7,7% 6,4% Georg Kate Nancy Paula Richard Avg. Handle Time (in Days) for Project - Task
  • 28. IT Issue Management Dashboard 28 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. Server 1 UP Last down 52 days ago Server 2 UP Last down 2days ago Server 3 Down Last up 43 days ago 0 2 4 6 8 10 12 8 9 10 11 12 IT Support Employees per thousand End-Users over Time Donald Eric Fabio Jack Jane Jessica Justin Peter Sabrina Tim 219% 24% 72% 88% 52% 109% 71% 59% 103% 87% Unsolved Tickets 2,025 Solved Tickets 2,589 Solved / Unsolved Percentage 78% Count & Percentage of unsolved Tickets Uptime & Downtime Server 1 0 240 480 48,000 72,000 96,000 07/01/2020 07/03/2020 07/05/2020 07/07/2020 07/09/2020 07/11/2020 07/13/2020 07/15/2020 07/17/2020 07/19/2020 07/21/2020 07/23/2020 07/25/2020 07/27/2020 07/29/2020 07/31/2020 08/02/2020 08/04/2020 08/06/2020 08/08/2020 08/10/2020 08/12/2020 08/14/2020 08/16/2020 08/18/2020 08/20/2020 08/22/2020 08/24/2020 08/26/2020 08/28/2020 08/30/2020 09/01/2020 09/03/2020 09/05/2020 09/07/2020 09/09/2020 09/11/2020 09/13/2020 09/15/2020 09/17/2020 09/19/2020 09/21/2020 09/23/2020 09/25/2020 09/27/2020 09/29/2020 Downtime In sec Uptime in sec Uptime Downtime Issue Occurrence Avg Downtime Avg Repair Time CMS Issue 1 00:09:20 00:08:20 DNA Issue 2 00:29:10 00:24:55 Hardware Failure 8 00:05:18 00:03:18 Host Provider 4 00:09:30 00:08:11 Downtime Issues – All Servers 99.99% Uptime 00:18:20 Downtime
  • 29. IT Cost Dashboard 29 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. Return on investment of the IT department IT Cost Breakdown IT Costs vs. Revenue IT ROI (compared to last month) 153$ (+1%) 120% 140% 160% IT ROI – Trend for the last 12 months IT Costs vs. total costs 13.96% Used IT Budget 98.32% IT Costs vs. costs during the last 12 months 0 K 320 K Total IT Cost2 Budget IT Costs (compared to last month) 11,827$ (+5%) Total IT costs in 2017 79,952$ Revenue (compared to last month) 1,706$ (-1%) Total Revenue in 2020 1,192,106$ IT costs vs. revenue in July 2020 7.0% IT costs vs. revenue in 2020 6.8% Revenue and IT spend as a percentage of revenue 6 7 8 9 144.00 K 160.00 K 176.00 K 192.00 K % of Revenue Revenue (in $) Revenue (in $) % of Revenue Software 29.3% Applications Depreciation Infrastructure Maintenance Hardware 25.1% Depreciation IP/Data Operations Voice. Non IP Service Providers 17.6% Development Operations Support Personnel 28.0% Administration Development Operations Support 3.4% 5.6% 8.6% 7.5% 4.7% 6.3% 8.4% 8.7% 9.6% 4.6% 3.4% 12% 4.2% 6.5% 6.8%