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Digital
Marketing
Channels
Your Company Name
1
2
Content
Digital Marketing Key Statistics
Digital Marketing ROI Report
Digital Marketing Summary Dashboard
Roadmap to Digital Marketing Strategy
Digital Marketing Strategy Framework
ROI on Digital Marketing
Previous Year’s Digital Marketing Channels
Digital Marketing Channels
Elements of Digital Marketing
3
Content
Digital Marketing Key Statistics
Digital Marketing ROI Report
Digital Marketing Summary Dashboard
Roadmap to Digital Marketing Strategy
Digital Marketing Strategy Framework
ROI on Digital Marketing
Previous Year’s Digital Marketing Channels
Digital Marketing Channels
Elements of Digital Marketing
Digital Marketing Key Statistics
4
Digital Around the World in 2019
Key statistical indicators world’s internet, mobile, and social media users
Total
Population
7.5
Billion
55%
Internet
Users
7.6
Billion
54%
Active Social
Media users
7.7
Billion
53%
Unique Mobile
Users
7.8
Billion
52%
Active Mobile
Social Users
7.9
Billion
51%
We have listed
digital marketing
trends worldwide.
user can alter as
per their
requirement.
5
Elements of Digital Marketing
Paid
Marketing
Reporting
Mobile
Marketing
Organic
Marketing
•Content Marketing
•Social Media
•Email Marketing
•Your Text Here
•Your Text Here
•Pay Per Click
•Display Ads
•Social Media
•Email Marketing
•Your Text Here
•ORM
•Analytics
•Mobile Apps
•Your Text Here
This slide shows
four marketing
elements and their
sub channels.
User can select
accordingly.
6
Digital
Marketing
Channels
Email Marketing
Content Marketing
Social Media Marketing (SMM)
Display Advertising
Search Engine Optimization (SEO)
Pay-Per-Click Advertising (PPC)
This year company
is going to focus
on listed digital
marketing
channels.
7
Email Marketing
8
Email Marketing Statistics
83%
Sign up for email on
brand websites.
73%
Sign up expecting
discounts.
3 X higher
Email marketing:
Conversion rate than
social media.
92%
Of people check
their email daily.
$ 45.25%
Average return for
every $1 spent on
email marketing.
This slide covers
the vital statistics
related to use of
email marketing as
a channel.
Email Marketing Strategies
9
Full metrics
reporting
Your Text Here
CRM
integration
Your Text Here
Website
integration
Your Text Here
List segmentation &
targeted emails
Your Text Here
Contact list
management
Your Text Here
Professionally designed
landing pages
Your Text Here
Professional
designed emails
Your Text Here
Define
KPIs
Your Text Here
Campaign
objective
Your Text Here
Email
Marketing
Strategy
Powerful
strategies to fine
tune your email
marketing. User
can alter as per
their requirement.
10
Email Marketing Budget
Up to 100,000 emails
$1 for 333 emails
$0.003 per recipient
Up to 350,000 emails
$1 for 500 emails
$0.002 per recipient
From 350,000+ emails
$1 for 1000 emails
$0.001 per recipient
This slide gives
you the
information about
the budget and
expenses related
to email marketing.
11
Email Marketing Recently Sent Emails
Sent Open Clicks Bounces Unsubs
Weekly Newsletter
Jul 22nd 2015 9:00:00am
4,480
950
20.6%
70
7.5%
30 20
Summer Promo
Jul 19th 2015 9:00:00am
4,450
930
20.9%
70
7.5%
25 30
Daily Customer Update Emp
Jul 15th 2015 8:00:00am
4,230
890
20.5%
50
4.5%
30 30
Your Text Here 4,270
910
21.5%
80
8.6%
40 35
Your Text Here 3,390
944
23.8%
50
5.0%
20 25
Your Text Here 4,150
880
21.6%
110
11.8%
30 25
Email Marketing Dashboard
0
1000
2000
3000
4000
5000
Email Marketing List Health
Subscribers
5,650
Day: – Week: +259
0
500
1000
2,300
Day: -73 Week: -78
Direct Sessions
Google Analytics Top Sources by Medium
2,580
Day:-102 Week: -73
Organic Sessions
15
Day:-1 Week:-
Paid Sessions
2,090
Day: -75 Week: -80
Referral Sessions
0
500
1000
1500
Jan Feb Mar Apr May June July Aug Sep Oct Nov Dec Jan Feb Mar Apr May June July Aug Sep Oct Nov
Session
8,150
Day: -140 Week: -380
Google Analytics Total Sessions
12
Pay-Per-Click Advertising (PPC)
13
Pay Per Click (PPC) Statistics
65% of B2B companies have
acquired a customer through
LinkedIn paid ads.
One company increased their
PPC ROI by 2.5 times with
Facebook remarketing.
Search ads can increase brand
awareness by 80%.
On average, 41% of clicks go
to the top 3 paid ads on the
search results page.
For high commercial intent
searches (someone looking to
buy a product) paid ads get
65% of the click.
The average click-through rate
for an ad in the first position is
7.94%. An average click-
through rate is 2%.
PPC visitors are 50% more likely
to purchase something than
organic visitors.
Listed here are some
of the PPC 2018
statistics showing the
effectiveness of this
medium as a digital
marketing channel.
14
Pay Per Click (PPC) Strategies
Analysis and Feedback
Campaign Assessment
Monitor Performance
Ad Creation
Landing Page Development
Account Set up
Tracking Installation and Testing
Campaign Launch
Keyword Research
Pay Per Click01
02
03
04
05
06
07
08
09
Powerful
strategies to fine
tune your PPC
strategies. User
can alter as per
their requirement.
15
Days Daily Budget ($) Estimated Daily Clicks Estimated Daily Cost ($) Estimated CPC ($)
Monday 70.00 12 58.80 5.85
Tuesday 50.00 9 42.30 5.85
Wednesday 40.00 6 25.80 5.85
Thursday 25.80 4 20.40 5.85
Friday 18.00 3 15.30 5.85
Pay Per Click Budget
This slide shows you the
budget for estimated
daily clicks, costs and
cost per click. User can
alter according to his
requirements .
16
40
25
20
10
5
Master Master Portuguese Master French
40
35
20
10
5
Master Master Portuguese Master French
40
40
20
10
5
Master Master Portuguese Master French
Keywords Visit Bounce Rate
Your Text Here 275 58.50%
Your Text Here 198 58.98%
Your Text Here 150 59.40%
Your Text Here 130 45.68%
Your Text Here 130 56.15%
Your Text Here 125 85.15%
Your Text Here 120 68.15%
Your Text Here 150 55.95%
Your Text Here 98 59.15%
Your Text Here 98 52.20%
Keyword Goal Completions Cost ($)
Your Text Here 4 48.05
Your Text Here 2 8.75
Your Text Here 2 16.15
Your Text Here 2 163.15
Your Text Here 2 19.25
Your Text Here 2 12.00
Your Text Here 2 13.30
Your Text Here 2 99.95
Your Text Here 2 3.55
Your Text Here 2 5.95
Keyword Clicks Impressions($)
Your Text Here 280 19,635
Your Text Here 190 16,366
Your Text Here 130 9,656
Your Text Here 130 11,535
Your Text Here 125 6,850
Your Text Here 325 7,315
Your Text Here 215 6,455
Your Text Here 105 3,980
Your Text Here 95 3,780
Your Text Here 85 4,695
0
500
1000
Jan-01 Jan-02 Jan-03 Jan-04 Jan-05 Jan-06 Jan-07 Jan-08 Jan-09 Jan-10 Jan-11
Click
0
500
1000
Jan-01 Jan-02 Jan-03 Jan-04 Jan-05 Jan-06 Jan-07 Jan-08 Jan-09 Jan-10 Jan-11
Goal CompletionsCTR
0
500
1000
Jan-01 Jan-02 Jan-03 Jan-04 Jan-05 Jan-06 Jan-07 Jan-08 Jan-09 Jan-10 Jan-11
147,670
% of Total 100.00% (147,670)
PPC Impression
2,245
% of Total 84.43% (2,245)
PPC Visit
12
% of Total 44.44% (27)
PPC Goal Completions
Pay Per Click (PPC) Dashboard
17
Search Engine Optimization (SEO)
18
SEO Statistics
Lead-to-Customer Close through SEO.
-Hubspot March 2019, State of Inbound Marketing.18%
Of internet users globally do research for online products and additionally there are 44% of
these online shoppers started shopping using a search engine.
-Interconnected World: Shopping and Personal Finance, 2019.
65%
Of searchers click on organic result, where in about 79% of these organic clicks
went to the top five results.
-Marketing Sherpa, February 2018.
70%
SEO Leads have a 14.6% close
rate, outbound leads (ex. Direct mail or
print advertising) have a 17% close rate.
Brands relying on inbound
marketing save over $14 for every
new customer acquired.
60% of all organic clicks go to the
organic top 3 search results.
This slide covers
the vital statistics
related to use of
SEO as a digital
marketing channel.
19
SEO Strategies
Keyword Analysis
Information Architecture
Content Development
Search Engine Submission
Linking Analysis & Strategy
Analytics & Reporting
SEO
Strategy
Below are the listed
SEO strategies
presently used by
organization. User
can alter as per their
requirements.
20
Jan-19 Feb-19 Mar-19 TOTAL
SEO Spend (£) 5,250 5,250 5,250 5,250
Conversions 151 153 160 535
Traffic 3,430 3,052 3,117 7,600
AVERAGE CPA
Cost Per
Convocation (£)
50.45 50.45 32.00 35.05
Traffic
2.79 3.12 3.05 £2.95
SEO Monthly Budget
This slide shows
the estimated
monthly budget for
the company. You
can edit this as per
your requirements.
21
20,494
% of Total $98.983% (20,494)
Total Visit From SEO
Most Viewed Pages From SEO
Page Title
Organic
Searches
Avg. Time on
Page
The Ideal W3 Total Caches Setting (With Soreshots) 3,530 00:06:10
25+ SEO Friendly WordPress Themes for Everyone 2,500 00:03:05
7 Google Analytics Custom Dashboard Examples 2,450 00:05:40
Why is WordPress so slow (and 4 ways to Exists) 2,290 00:06:04
25 SEO Financially WordPress Themes for Everyone 1,260 00:03:01
The Ideal Yost WordPress SEO Plugin settings 1,085 00:02:58
The 15 Most Important WordPress Plugins, Period 450 00:04:05
SEO for Artists 10 Tips for Better Visibility in Google 430 00:03:11
20 top online Directories for Local Business SEO 2,290 00:06:04
How and where to Put keywords in your Website 1,270 00:03:01
Main Search Engines Used
Google Bing Yahoo Aol Ask Other
22,191
Users
Organic Searches
Non-Branded Visits From SEO
Organic Searches
Top known Keywords
Keyword Organic Search's Avg. Time on page
SEO Friendly WordPress
Themes
7 00:05:25
W3 Total each Settings 7 00:01:00
Google Analysis
dashboards
6 00:02:25
All Searches Engines Used
Source / Medium Organic Searches
Google / Organic 20,395
Bing / Organic 55
Yahoo / Organic 35
Aol / Organic 7
Ask / Organic 6
Yandex / Organic 4
Babylon / Organic 2
Baidu / Organic 2
Conduct / Organic 2
So.com / Organic 2
Traffic Type
Organic Direct Referral Social
22,191
Users
SEO Dashboard
22
Display Advertising
23
CTR for digital display Ads are 8.8x higher than traditional display
2018 2019
62.65% 71.65%
S
3:50 3:45
1:15 1:20
Viewability
Rate
Viewability
Completion Rate
Traditional Ads
Digital Ads2018 2019
Display Advertising Statistics
Display Ads benchmark Average time per day spent with display Ads
Listed here are some
of the display ADs
2018 statistics
showing the
effectiveness of this
medium as a digital
marketing channel.
Display
Advertising
Strategies
Set Campaign Goals
Optimize your landing Page
Create Compelling Banner Ads
Choose the Right Tools Campaign Execution
Reach out to your Audience
We have listed a few
Display Advertisement
strategies for effective
marketing. You can alter
these as per your
requirements.
24
25
Display Advertising Budget
Specified here is the
budget spend on
Display
advertisement . User
can alter this as per
their requirements.
Shift allocation to get more impression or lower cost
CPMCost per mile (1000 impressions)
CTRCost through rate
Facebook
Massive number of
impressions
“Junk” quality and super-
low prices
10’s of cents
0.004%
Ad Networks
Lots of long-tail small
websites
Advertiser has more
power
1’s of dollars
0.03%
Big Portals
Large audience
Publisher/ Portal has
more power
10’s of dollars
0.2%
26
Display Advertising Dashboard
Clicks
670
169.1%
Clicks
VS 249 (prev.)
Impressions
1,245
275.8%
VS 1,080 (prev.)
CTR
21.0%
89.1%
VS 1.7% (prev.)
Clicks-through
Conventions
32
-81.2%
VS 170 (prev.)
View-through
Conversions
22
-75%
VS 88 (prev.)
Total
Conversions
250
90.1%
VS 132 (prev.)
Activity
per Click
66.9
-38.4%
VS 108.7 (prev.)
0%
50%
100%
150%
200%
250%
300%
Click Rate Impressions
Double Click Campaign Status
Social Media Marketing (SMM)
27
28
SMM Statistics
35
Million Users
01
20
Million Users
02
19.5
Million Users
03
20
Million Users
04
15
Million Users
05
This slide covers
the vital statistics
related to use of
social media
marketing as a
channel.
29
SMM Strategies
Track & Measure Progress
Adjust
Implement
Create Content
Choose Platform
Determine Audience
Set Goals
Social Media
Marketing
Strategy
We have listed a few
social media
marketing strategies
for effective
marketing. You can
change these as per
your requirements.
30
Budget Category
(Type description)
In-House Expense
(Fixed/percent)
Outsource Expense
(Fixed/percent)
Total Category
(Fixed/percent)
Content Creation
Writing
Graphics
Video
($ per hour x hours per month) ($ Prices content x $ per piece Project) $ %
$ %
$ %
$ %
Social Advertising
(Social Channels 1)
(Social Channels 2)
(Social Channels 3)
(N/A) ($ per day x days per month) $ %
$ %
$ %
$ %
Social Engagement
(Social Channels 1)
(Social Channels 2)
(Social Channels 3)
($ per hour x hours per month) ($ per hours x hours per month) $ %
$ %
$ %
$ %
Software/ Tools
Monitoring
Scheduling
Analytics
(N/A) ($ Per Month) $ %
$ %
$ %
$ %
Promotions/ Contests
(Campaign 1)
(Campaign 2)
(Campaign 3)
($ per category) ($ per campaign) $ %
$ %
$ %
$ %
Total $ % $ % $
SMM Budget
Content Creation
Social Engagement
Social Advertising
Software/ Tools
Promotion/ Contests
Specified here is the
budget spend on
social media
marketing . User can
alter this as per their
requirements.
0
10
20
30
40
50
60
70
80
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
31
• Leads• Customer • VisitsVisits Customer Leads
22,510
Followers
13,245
Followers
11,115
Followers
14,205
Emails Opened
4,205
Followers
Email SentLinkedIn StatusGoogle + StatusFacebook StatusTwitter Status
2,102
Sales Ready
Loads this Month
$375K
New Revenue
this Month
307
New Customers
this Month
6,504
Loads this
Month
Total Loads New Customers New RevenueSales Ready Loads
SMM Dashboard
0
10
20
30
40
50
60
70
80
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
32
Content Marketing
33
Content Marketing Statistics
15%
30%
45%
60%
75%
90%Social Media Posts-excluding videos (e.g., tweets, pins)
Case Studies
Videos (pre-produced)
Ebooks/ White Papers
Infographics
Illustrations/
Photos
This slide shows the
current stats for content
marketing and number
of respondents in
percent. User can alter
as per their
requirements.
34
Content
Marketing
Strategies
Powerful strategies
to fine tune your
content marketing
strategies. User can
alter as per their
requirement.
In-depth research
Content Promotion
Tracking the key performance indicators (KPI)
Guest blogging
Visual content
Multiple content formats
Effective call to action (CTA)
A strong headline
35
Budget Categories Total
Budget ($)
Year to Date
Spend ($)
Budget
Remaining ($)
% Remaining Jan ($) Feb ($) Mar ($)
Article Writing Service 40,000 13,000 13,000 45% 3,000 5,000 5,000
Video Production & Editing 30,000 14,000 6,000 28% 6,000
Graphic Design (outsourced) 16,000 8,750 4,250 38% 8500 700
Webinar Series-Thought
Leaders
21,000 15,500 5,500 35% 3,500 2,500 2,500
Editor (in-house) 115,000 28,000 85,000 78%
Survey-Industry Questionnaire
(Sponsorship)
15,000 8,000 2,000 15%
Distribution 25,000 8,000 12,000 58% 3,000 2,000 2,000
Total 225,000 95,230 120,750 55% 20,250 5,500 6,100
Cumulative Spend 30,250 15,750 20,850Average
Highest
Lowest
Content Marketing Budget
In this slide we have
covered monthly content
marketing budget
according to budget
categories. User can
alter as per his
requirements
36
Content Marketing Dashboard
Conversions by Social Network
Social Network Visits
Bronze
Membership (Goal
1 Conversion
Rate)
Twitter 56,950 0.15%
Facebook 13.150 0.30%
Blog Post Visits
Page Title Visits
Down for maintenance / Consultancy 70
Conversions by Search Ouery
Keyword Visits
Bronze
Membership (Goal
1 Conversion
Rate)
(Not Provided) 171,410 0.30%
Consultancy 5,595 0.80%
Signup Conversion Rate
0.25%
Site Avg : 0.22%(0.00%)
Unique Visitors
478,145
% of Total: 100.00%(478,144)
Blog Pages/Visits
1.30
Site Avg : 1.97 (-34.97% )
Blog Visits
65
% of Total: 0.01%(732,305)
Conversions
1.620
% Of Total: 100.00% (1.618)
Overall Visits
732,300
% Of Total: 100.00% ( 732,305)
37
Content
Digital Marketing Key Statistics
Digital Marketing ROI Report
Elements of Digital Marketing
Digital Marketing Channels
Previous Year’s Digital Marketing Channels
ROI on digital marketing
Digital Marketing Strategy Framework
Roadmap to Digital Marketing Strategy
Digital Marketing Summary Dashboard
38
Previous Year’s Digital Marketing Channels (1/2)
Social Media
6% SEO
8%
PPC
10%
Content Marketing
31%
Email Marketing
20%
Display
Advertising
25%
Last Year’s Acquisition Sources
Non Scalable Channels:
• Email Marketing
• Display Advertisement
Top Performing Channels:
• Social Media
• SEO
• Content Marketing
• Pay Per Click (PPC)
We have mentioned the
best and worst Digital
marketing channels for
market reach, users can
edit the data as per their
requirements.
39
Previous Year’s Marketing Channels (2/2)
15%
25%
30%
40%
50%
60%
70%
Your Text Here
Display Advertisement
Email Marketing
Pay Per Click (PPC)
Contant Marketing
SEO
Social Media
Covered here are the
digital marketing
channels most
effective in the
previous year.
40
Previous Year’s Marketing Channels (1/2)
$75.00
$60.00
$50.00
$40.00
$30.00
$20.00
$15.00
Social Media Display Advertisement Contant Marketing Pay Per Click (PPC) Email Marketing SEO Your Text Here
ROI (Per $1 spent)
This slide shows return
on investment on digital
marketing channels on
basis of dollar spent.
Users can change as
per their requirements.
41
ROI on Digital Marketing (2/2)
20%
15%
80%
15%
10%
18%
20%
15%
17%
40%
20%
20%
20%
20%
20%
20%
20%
20%
30%
60%
60%
60%
60%
60%
60%
60%
60%
10%
50%
50%
50%
50%
50%
50%
50%
50%
Your Text Here
Your Text Here
Your Text Here
SEO
Email Marketing
Pay Per Click(PPC)
Content Marketing
Display Advertisement
Socia Media
Lowest ROI Medium ROI Highest ROI Don't use or N/A
The statistic presents
information on the
perceived level of ROI
generated by selected
marketing channels.
Users can alter as per
their requirements.
42
Digital Marketing Strategy Framework
Customer
Sales
Follow up
Qualified by
lead score?
Presence
Create a persuasive
online presence
Drive
Drive relevant traffic
to your website
Convert
Convert visitors &
leads to customers
Retain
Turn existing customers
to advocates
Stranger Visitors Leads
Personas
& STP
Branding
& USP
Competitive
Intelligence
Value Offer
Creation
Customers Advocates
Website
Design
Email
Marketing
Social
Media
Online
Advertising
Lending
Page
No
Yes
Yes
No
No
Lead Magnet/
Gated Content
Website
NPS
Survey
Advocacy
Programmers
Stellar Customer
Service
Events &
Webinars
Lead
Nurturing
Remarketing
Content
Marketing
Contest &
Competitions
SEO
This framework shows
the strategy opted to
convert visitors to loyal
customers and the
relevant digital
marketing channels to
be used at each stage.
43
Jan-19 Feb-19 Mar-19 Apr-19 May-19 June-19 Jul-19 Aug-19 Sep-19 Oct-19 Nov-19 Dec-19
Web Assets
Organic Strategy
Online Advertising PPC
Your Text Here
Your Text Here
Your Text Here
Content
Your Text Here
Your Text Here
Social Media
Facebook
Instagram
LinkedIn
Google Plus
Twitter
Your Text Here
Tools/ Technology
Email Service Provider Section
Advanced Analytics
Marketing Automation
Social Media Management
Roadmap to Digital Marketing Strategy
Covered here is a
roadmap displaying
the time frame for
implementing
different channels for
marketing.
Channel Progress Users GCR Bounce Rate Events / Session
Organic
Display
Direct
Referral
Social
Email
Paid search
Others
87,954
35,251
25,145
5,365
3,245
655
1,295
535
6.49%
15.85%
8.29%
21.66%
4.49%
11.76%
7.21%
16.85%
49.41%
72.64%
42.23%
43.20%
62.13%
32.71%
42.83%
25.78%
1.22 : 1
1.45 : 1
1.44 : 1
1.37 : 1
1.34 : 1
1.86 : 1
1.18 : 1
1.71 : 1
155,446 11.70% 46.49% 1.45 : 1
44
30Leads Today 65
Leads (This
Month)
100
Web Users
(This Month)
Lead This Month
45
88
Trails
22.75%
Non Trails
65.60%
Lead Breakdown (Today)
Web Traffic Targets – This Month
Trial Leads By Region (Today)
Regions Leads
United States
India
Denmark
United Kingdom
Canada
South Africa
Netherlands
Vietnam
Pakistan
Italy
14
14
8
6
6
6
6
5
3
3
Key Conversion Metrics
3.54%
Web User to Load
60.44%
Lead to Trial
2.14%
Web User to Trial
22.0%
% working Sales
22.9%
% w. High Demographic
10.6%
% of Active Trails
22.3%
% of Active Trails
50.1%
% w. High Demographic
52.8%
% Working Sales
Quality of Trial Leads (Today)
Quality of This Month’s Trial Leads
Digital Marketing Summary Dashboard
Top Social Media Channels
2,254
Likes
1,244
Subscription
2,266
Followers
5,326
Followers
Today Lead by Program
0 5 10 15 20
8
Inblound Call
Blog
Trial Request
Content Download
Subsciption
Webinar
Contact
Role
45
Keyword Visits Impressions Clicks Cost CTR CPC RPC ROI Margin
40,300
% of
Total:
12.50%
15,732,310
% of Total:
98.10%
(16,865,972)
45,190
% of Total:
95.25%
(50,509)
$115,406.70
% of Total:
98.25%
($ 115, 536.08)
0.30%
Site Avg:
0.35%(-
5.90%)
$2.45
Site Avg:
$3.35
(3.14%)
$5.45
Site Avg:
$98.15
125.20%
Site Avg:
3,803.33%(-
98.68%)
56.80%
Site Avg:
97.44%(-
45.75%)
1. Keyword 1 40 375 35 $64.95 8.75% $1.95 $18.20 823.25% 89.20%
2. Keyword 2
15 260 10 $44.65 3.45% $4.95 $38.90 683.75% 87.25%
3. Keyword 3
210 5,425 175 $401.45 3.15% $2.35 %14.95 535.20% 84.25%
Digital Marketing ROI Report (1/2)
This slide covers
visits, impressions,
clicks, cost,
CTR,CPC,RPC,
ROI, Margin for
keywords.
46
Source/ Medium Sessions Cost Revenue ROI
4,085
% of Total:22.98%
(17,785)
$855.00
% of Total: 47.21%
($1895.45)
$5,800.60
% of Total: 19.16%
($35,287.10)
3,450.84%
Site Avg: 6,615.07%
1. Google + plus / social 2,164 (28.49%) $250.00 (16.76%) $3,100.50 (36.21%) 3,500.30%
2. Facebook / social 885 (24.03%) $255.00 (28.49%) $1,501.10 (25.87%) 6,885.67%
3. Twitter / social 775 (27.93%) $250.00 (27.93%) $1,101.10 (18.98%) 5,404.40%
4. Reddit / social 585 (15.64%) $140.00 (15.64%) $110.00 (1.89%) -22.42%
5. Linked in / social 245 (11.17%) $100.00 (11.17%) $9888.90 (17.05%) 8,889.00%
Digital Marketing ROI Report (2/2)
This slide cover
return on investment,
sessions, cost,
revenue, ROI for
social media.
47
Digital Marketing Channel Icon Slides
48
Coffee Break
10:15 To10:30
Coffee is a beverage that puts one to
sleep when not drank.
Additional Slides
49
50
0.00%
100.00%
200.00%
300.00%
400.00%
500.00%
600.00%
2014 2015 2016 2017
Product 01
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changes automatically based on data.
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Clustered Column-Line
51
0
1
2
3
4
5
6
7
8
9
10
FY01 FY02 FY03 FY04
InPercentage
Staked Area-Clustered Column
Product 01
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changes automatically based on data.
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Product 03
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52
About Us
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Our Team
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Our Mission
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Great things in business
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Puzzle
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Digital Marketing Channels PowerPoint Presentation Slides

  • 2. 2 Content Digital Marketing Key Statistics Digital Marketing ROI Report Digital Marketing Summary Dashboard Roadmap to Digital Marketing Strategy Digital Marketing Strategy Framework ROI on Digital Marketing Previous Year’s Digital Marketing Channels Digital Marketing Channels Elements of Digital Marketing
  • 3. 3 Content Digital Marketing Key Statistics Digital Marketing ROI Report Digital Marketing Summary Dashboard Roadmap to Digital Marketing Strategy Digital Marketing Strategy Framework ROI on Digital Marketing Previous Year’s Digital Marketing Channels Digital Marketing Channels Elements of Digital Marketing
  • 4. Digital Marketing Key Statistics 4 Digital Around the World in 2019 Key statistical indicators world’s internet, mobile, and social media users Total Population 7.5 Billion 55% Internet Users 7.6 Billion 54% Active Social Media users 7.7 Billion 53% Unique Mobile Users 7.8 Billion 52% Active Mobile Social Users 7.9 Billion 51% We have listed digital marketing trends worldwide. user can alter as per their requirement.
  • 5. 5 Elements of Digital Marketing Paid Marketing Reporting Mobile Marketing Organic Marketing •Content Marketing •Social Media •Email Marketing •Your Text Here •Your Text Here •Pay Per Click •Display Ads •Social Media •Email Marketing •Your Text Here •ORM •Analytics •Mobile Apps •Your Text Here This slide shows four marketing elements and their sub channels. User can select accordingly.
  • 6. 6 Digital Marketing Channels Email Marketing Content Marketing Social Media Marketing (SMM) Display Advertising Search Engine Optimization (SEO) Pay-Per-Click Advertising (PPC) This year company is going to focus on listed digital marketing channels.
  • 8. 8 Email Marketing Statistics 83% Sign up for email on brand websites. 73% Sign up expecting discounts. 3 X higher Email marketing: Conversion rate than social media. 92% Of people check their email daily. $ 45.25% Average return for every $1 spent on email marketing. This slide covers the vital statistics related to use of email marketing as a channel.
  • 9. Email Marketing Strategies 9 Full metrics reporting Your Text Here CRM integration Your Text Here Website integration Your Text Here List segmentation & targeted emails Your Text Here Contact list management Your Text Here Professionally designed landing pages Your Text Here Professional designed emails Your Text Here Define KPIs Your Text Here Campaign objective Your Text Here Email Marketing Strategy Powerful strategies to fine tune your email marketing. User can alter as per their requirement.
  • 10. 10 Email Marketing Budget Up to 100,000 emails $1 for 333 emails $0.003 per recipient Up to 350,000 emails $1 for 500 emails $0.002 per recipient From 350,000+ emails $1 for 1000 emails $0.001 per recipient This slide gives you the information about the budget and expenses related to email marketing.
  • 11. 11 Email Marketing Recently Sent Emails Sent Open Clicks Bounces Unsubs Weekly Newsletter Jul 22nd 2015 9:00:00am 4,480 950 20.6% 70 7.5% 30 20 Summer Promo Jul 19th 2015 9:00:00am 4,450 930 20.9% 70 7.5% 25 30 Daily Customer Update Emp Jul 15th 2015 8:00:00am 4,230 890 20.5% 50 4.5% 30 30 Your Text Here 4,270 910 21.5% 80 8.6% 40 35 Your Text Here 3,390 944 23.8% 50 5.0% 20 25 Your Text Here 4,150 880 21.6% 110 11.8% 30 25 Email Marketing Dashboard 0 1000 2000 3000 4000 5000 Email Marketing List Health Subscribers 5,650 Day: – Week: +259 0 500 1000 2,300 Day: -73 Week: -78 Direct Sessions Google Analytics Top Sources by Medium 2,580 Day:-102 Week: -73 Organic Sessions 15 Day:-1 Week:- Paid Sessions 2,090 Day: -75 Week: -80 Referral Sessions 0 500 1000 1500 Jan Feb Mar Apr May June July Aug Sep Oct Nov Dec Jan Feb Mar Apr May June July Aug Sep Oct Nov Session 8,150 Day: -140 Week: -380 Google Analytics Total Sessions
  • 13. 13 Pay Per Click (PPC) Statistics 65% of B2B companies have acquired a customer through LinkedIn paid ads. One company increased their PPC ROI by 2.5 times with Facebook remarketing. Search ads can increase brand awareness by 80%. On average, 41% of clicks go to the top 3 paid ads on the search results page. For high commercial intent searches (someone looking to buy a product) paid ads get 65% of the click. The average click-through rate for an ad in the first position is 7.94%. An average click- through rate is 2%. PPC visitors are 50% more likely to purchase something than organic visitors. Listed here are some of the PPC 2018 statistics showing the effectiveness of this medium as a digital marketing channel.
  • 14. 14 Pay Per Click (PPC) Strategies Analysis and Feedback Campaign Assessment Monitor Performance Ad Creation Landing Page Development Account Set up Tracking Installation and Testing Campaign Launch Keyword Research Pay Per Click01 02 03 04 05 06 07 08 09 Powerful strategies to fine tune your PPC strategies. User can alter as per their requirement.
  • 15. 15 Days Daily Budget ($) Estimated Daily Clicks Estimated Daily Cost ($) Estimated CPC ($) Monday 70.00 12 58.80 5.85 Tuesday 50.00 9 42.30 5.85 Wednesday 40.00 6 25.80 5.85 Thursday 25.80 4 20.40 5.85 Friday 18.00 3 15.30 5.85 Pay Per Click Budget This slide shows you the budget for estimated daily clicks, costs and cost per click. User can alter according to his requirements .
  • 16. 16 40 25 20 10 5 Master Master Portuguese Master French 40 35 20 10 5 Master Master Portuguese Master French 40 40 20 10 5 Master Master Portuguese Master French Keywords Visit Bounce Rate Your Text Here 275 58.50% Your Text Here 198 58.98% Your Text Here 150 59.40% Your Text Here 130 45.68% Your Text Here 130 56.15% Your Text Here 125 85.15% Your Text Here 120 68.15% Your Text Here 150 55.95% Your Text Here 98 59.15% Your Text Here 98 52.20% Keyword Goal Completions Cost ($) Your Text Here 4 48.05 Your Text Here 2 8.75 Your Text Here 2 16.15 Your Text Here 2 163.15 Your Text Here 2 19.25 Your Text Here 2 12.00 Your Text Here 2 13.30 Your Text Here 2 99.95 Your Text Here 2 3.55 Your Text Here 2 5.95 Keyword Clicks Impressions($) Your Text Here 280 19,635 Your Text Here 190 16,366 Your Text Here 130 9,656 Your Text Here 130 11,535 Your Text Here 125 6,850 Your Text Here 325 7,315 Your Text Here 215 6,455 Your Text Here 105 3,980 Your Text Here 95 3,780 Your Text Here 85 4,695 0 500 1000 Jan-01 Jan-02 Jan-03 Jan-04 Jan-05 Jan-06 Jan-07 Jan-08 Jan-09 Jan-10 Jan-11 Click 0 500 1000 Jan-01 Jan-02 Jan-03 Jan-04 Jan-05 Jan-06 Jan-07 Jan-08 Jan-09 Jan-10 Jan-11 Goal CompletionsCTR 0 500 1000 Jan-01 Jan-02 Jan-03 Jan-04 Jan-05 Jan-06 Jan-07 Jan-08 Jan-09 Jan-10 Jan-11 147,670 % of Total 100.00% (147,670) PPC Impression 2,245 % of Total 84.43% (2,245) PPC Visit 12 % of Total 44.44% (27) PPC Goal Completions Pay Per Click (PPC) Dashboard
  • 18. 18 SEO Statistics Lead-to-Customer Close through SEO. -Hubspot March 2019, State of Inbound Marketing.18% Of internet users globally do research for online products and additionally there are 44% of these online shoppers started shopping using a search engine. -Interconnected World: Shopping and Personal Finance, 2019. 65% Of searchers click on organic result, where in about 79% of these organic clicks went to the top five results. -Marketing Sherpa, February 2018. 70% SEO Leads have a 14.6% close rate, outbound leads (ex. Direct mail or print advertising) have a 17% close rate. Brands relying on inbound marketing save over $14 for every new customer acquired. 60% of all organic clicks go to the organic top 3 search results. This slide covers the vital statistics related to use of SEO as a digital marketing channel.
  • 19. 19 SEO Strategies Keyword Analysis Information Architecture Content Development Search Engine Submission Linking Analysis & Strategy Analytics & Reporting SEO Strategy Below are the listed SEO strategies presently used by organization. User can alter as per their requirements.
  • 20. 20 Jan-19 Feb-19 Mar-19 TOTAL SEO Spend (£) 5,250 5,250 5,250 5,250 Conversions 151 153 160 535 Traffic 3,430 3,052 3,117 7,600 AVERAGE CPA Cost Per Convocation (£) 50.45 50.45 32.00 35.05 Traffic 2.79 3.12 3.05 £2.95 SEO Monthly Budget This slide shows the estimated monthly budget for the company. You can edit this as per your requirements.
  • 21. 21 20,494 % of Total $98.983% (20,494) Total Visit From SEO Most Viewed Pages From SEO Page Title Organic Searches Avg. Time on Page The Ideal W3 Total Caches Setting (With Soreshots) 3,530 00:06:10 25+ SEO Friendly WordPress Themes for Everyone 2,500 00:03:05 7 Google Analytics Custom Dashboard Examples 2,450 00:05:40 Why is WordPress so slow (and 4 ways to Exists) 2,290 00:06:04 25 SEO Financially WordPress Themes for Everyone 1,260 00:03:01 The Ideal Yost WordPress SEO Plugin settings 1,085 00:02:58 The 15 Most Important WordPress Plugins, Period 450 00:04:05 SEO for Artists 10 Tips for Better Visibility in Google 430 00:03:11 20 top online Directories for Local Business SEO 2,290 00:06:04 How and where to Put keywords in your Website 1,270 00:03:01 Main Search Engines Used Google Bing Yahoo Aol Ask Other 22,191 Users Organic Searches Non-Branded Visits From SEO Organic Searches Top known Keywords Keyword Organic Search's Avg. Time on page SEO Friendly WordPress Themes 7 00:05:25 W3 Total each Settings 7 00:01:00 Google Analysis dashboards 6 00:02:25 All Searches Engines Used Source / Medium Organic Searches Google / Organic 20,395 Bing / Organic 55 Yahoo / Organic 35 Aol / Organic 7 Ask / Organic 6 Yandex / Organic 4 Babylon / Organic 2 Baidu / Organic 2 Conduct / Organic 2 So.com / Organic 2 Traffic Type Organic Direct Referral Social 22,191 Users SEO Dashboard
  • 23. 23 CTR for digital display Ads are 8.8x higher than traditional display 2018 2019 62.65% 71.65% S 3:50 3:45 1:15 1:20 Viewability Rate Viewability Completion Rate Traditional Ads Digital Ads2018 2019 Display Advertising Statistics Display Ads benchmark Average time per day spent with display Ads Listed here are some of the display ADs 2018 statistics showing the effectiveness of this medium as a digital marketing channel.
  • 24. Display Advertising Strategies Set Campaign Goals Optimize your landing Page Create Compelling Banner Ads Choose the Right Tools Campaign Execution Reach out to your Audience We have listed a few Display Advertisement strategies for effective marketing. You can alter these as per your requirements. 24
  • 25. 25 Display Advertising Budget Specified here is the budget spend on Display advertisement . User can alter this as per their requirements. Shift allocation to get more impression or lower cost CPMCost per mile (1000 impressions) CTRCost through rate Facebook Massive number of impressions “Junk” quality and super- low prices 10’s of cents 0.004% Ad Networks Lots of long-tail small websites Advertiser has more power 1’s of dollars 0.03% Big Portals Large audience Publisher/ Portal has more power 10’s of dollars 0.2%
  • 26. 26 Display Advertising Dashboard Clicks 670 169.1% Clicks VS 249 (prev.) Impressions 1,245 275.8% VS 1,080 (prev.) CTR 21.0% 89.1% VS 1.7% (prev.) Clicks-through Conventions 32 -81.2% VS 170 (prev.) View-through Conversions 22 -75% VS 88 (prev.) Total Conversions 250 90.1% VS 132 (prev.) Activity per Click 66.9 -38.4% VS 108.7 (prev.) 0% 50% 100% 150% 200% 250% 300% Click Rate Impressions Double Click Campaign Status
  • 28. 28 SMM Statistics 35 Million Users 01 20 Million Users 02 19.5 Million Users 03 20 Million Users 04 15 Million Users 05 This slide covers the vital statistics related to use of social media marketing as a channel.
  • 29. 29 SMM Strategies Track & Measure Progress Adjust Implement Create Content Choose Platform Determine Audience Set Goals Social Media Marketing Strategy We have listed a few social media marketing strategies for effective marketing. You can change these as per your requirements.
  • 30. 30 Budget Category (Type description) In-House Expense (Fixed/percent) Outsource Expense (Fixed/percent) Total Category (Fixed/percent) Content Creation Writing Graphics Video ($ per hour x hours per month) ($ Prices content x $ per piece Project) $ % $ % $ % $ % Social Advertising (Social Channels 1) (Social Channels 2) (Social Channels 3) (N/A) ($ per day x days per month) $ % $ % $ % $ % Social Engagement (Social Channels 1) (Social Channels 2) (Social Channels 3) ($ per hour x hours per month) ($ per hours x hours per month) $ % $ % $ % $ % Software/ Tools Monitoring Scheduling Analytics (N/A) ($ Per Month) $ % $ % $ % $ % Promotions/ Contests (Campaign 1) (Campaign 2) (Campaign 3) ($ per category) ($ per campaign) $ % $ % $ % $ % Total $ % $ % $ SMM Budget Content Creation Social Engagement Social Advertising Software/ Tools Promotion/ Contests Specified here is the budget spend on social media marketing . User can alter this as per their requirements.
  • 31. 0 10 20 30 40 50 60 70 80 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 31 • Leads• Customer • VisitsVisits Customer Leads 22,510 Followers 13,245 Followers 11,115 Followers 14,205 Emails Opened 4,205 Followers Email SentLinkedIn StatusGoogle + StatusFacebook StatusTwitter Status 2,102 Sales Ready Loads this Month $375K New Revenue this Month 307 New Customers this Month 6,504 Loads this Month Total Loads New Customers New RevenueSales Ready Loads SMM Dashboard 0 10 20 30 40 50 60 70 80 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
  • 33. 33 Content Marketing Statistics 15% 30% 45% 60% 75% 90%Social Media Posts-excluding videos (e.g., tweets, pins) Case Studies Videos (pre-produced) Ebooks/ White Papers Infographics Illustrations/ Photos This slide shows the current stats for content marketing and number of respondents in percent. User can alter as per their requirements.
  • 34. 34 Content Marketing Strategies Powerful strategies to fine tune your content marketing strategies. User can alter as per their requirement. In-depth research Content Promotion Tracking the key performance indicators (KPI) Guest blogging Visual content Multiple content formats Effective call to action (CTA) A strong headline
  • 35. 35 Budget Categories Total Budget ($) Year to Date Spend ($) Budget Remaining ($) % Remaining Jan ($) Feb ($) Mar ($) Article Writing Service 40,000 13,000 13,000 45% 3,000 5,000 5,000 Video Production & Editing 30,000 14,000 6,000 28% 6,000 Graphic Design (outsourced) 16,000 8,750 4,250 38% 8500 700 Webinar Series-Thought Leaders 21,000 15,500 5,500 35% 3,500 2,500 2,500 Editor (in-house) 115,000 28,000 85,000 78% Survey-Industry Questionnaire (Sponsorship) 15,000 8,000 2,000 15% Distribution 25,000 8,000 12,000 58% 3,000 2,000 2,000 Total 225,000 95,230 120,750 55% 20,250 5,500 6,100 Cumulative Spend 30,250 15,750 20,850Average Highest Lowest Content Marketing Budget In this slide we have covered monthly content marketing budget according to budget categories. User can alter as per his requirements
  • 36. 36 Content Marketing Dashboard Conversions by Social Network Social Network Visits Bronze Membership (Goal 1 Conversion Rate) Twitter 56,950 0.15% Facebook 13.150 0.30% Blog Post Visits Page Title Visits Down for maintenance / Consultancy 70 Conversions by Search Ouery Keyword Visits Bronze Membership (Goal 1 Conversion Rate) (Not Provided) 171,410 0.30% Consultancy 5,595 0.80% Signup Conversion Rate 0.25% Site Avg : 0.22%(0.00%) Unique Visitors 478,145 % of Total: 100.00%(478,144) Blog Pages/Visits 1.30 Site Avg : 1.97 (-34.97% ) Blog Visits 65 % of Total: 0.01%(732,305) Conversions 1.620 % Of Total: 100.00% (1.618) Overall Visits 732,300 % Of Total: 100.00% ( 732,305)
  • 37. 37 Content Digital Marketing Key Statistics Digital Marketing ROI Report Elements of Digital Marketing Digital Marketing Channels Previous Year’s Digital Marketing Channels ROI on digital marketing Digital Marketing Strategy Framework Roadmap to Digital Marketing Strategy Digital Marketing Summary Dashboard
  • 38. 38 Previous Year’s Digital Marketing Channels (1/2) Social Media 6% SEO 8% PPC 10% Content Marketing 31% Email Marketing 20% Display Advertising 25% Last Year’s Acquisition Sources Non Scalable Channels: • Email Marketing • Display Advertisement Top Performing Channels: • Social Media • SEO • Content Marketing • Pay Per Click (PPC) We have mentioned the best and worst Digital marketing channels for market reach, users can edit the data as per their requirements.
  • 39. 39 Previous Year’s Marketing Channels (2/2) 15% 25% 30% 40% 50% 60% 70% Your Text Here Display Advertisement Email Marketing Pay Per Click (PPC) Contant Marketing SEO Social Media Covered here are the digital marketing channels most effective in the previous year.
  • 40. 40 Previous Year’s Marketing Channels (1/2) $75.00 $60.00 $50.00 $40.00 $30.00 $20.00 $15.00 Social Media Display Advertisement Contant Marketing Pay Per Click (PPC) Email Marketing SEO Your Text Here ROI (Per $1 spent) This slide shows return on investment on digital marketing channels on basis of dollar spent. Users can change as per their requirements.
  • 41. 41 ROI on Digital Marketing (2/2) 20% 15% 80% 15% 10% 18% 20% 15% 17% 40% 20% 20% 20% 20% 20% 20% 20% 20% 30% 60% 60% 60% 60% 60% 60% 60% 60% 10% 50% 50% 50% 50% 50% 50% 50% 50% Your Text Here Your Text Here Your Text Here SEO Email Marketing Pay Per Click(PPC) Content Marketing Display Advertisement Socia Media Lowest ROI Medium ROI Highest ROI Don't use or N/A The statistic presents information on the perceived level of ROI generated by selected marketing channels. Users can alter as per their requirements.
  • 42. 42 Digital Marketing Strategy Framework Customer Sales Follow up Qualified by lead score? Presence Create a persuasive online presence Drive Drive relevant traffic to your website Convert Convert visitors & leads to customers Retain Turn existing customers to advocates Stranger Visitors Leads Personas & STP Branding & USP Competitive Intelligence Value Offer Creation Customers Advocates Website Design Email Marketing Social Media Online Advertising Lending Page No Yes Yes No No Lead Magnet/ Gated Content Website NPS Survey Advocacy Programmers Stellar Customer Service Events & Webinars Lead Nurturing Remarketing Content Marketing Contest & Competitions SEO This framework shows the strategy opted to convert visitors to loyal customers and the relevant digital marketing channels to be used at each stage.
  • 43. 43 Jan-19 Feb-19 Mar-19 Apr-19 May-19 June-19 Jul-19 Aug-19 Sep-19 Oct-19 Nov-19 Dec-19 Web Assets Organic Strategy Online Advertising PPC Your Text Here Your Text Here Your Text Here Content Your Text Here Your Text Here Social Media Facebook Instagram LinkedIn Google Plus Twitter Your Text Here Tools/ Technology Email Service Provider Section Advanced Analytics Marketing Automation Social Media Management Roadmap to Digital Marketing Strategy Covered here is a roadmap displaying the time frame for implementing different channels for marketing.
  • 44. Channel Progress Users GCR Bounce Rate Events / Session Organic Display Direct Referral Social Email Paid search Others 87,954 35,251 25,145 5,365 3,245 655 1,295 535 6.49% 15.85% 8.29% 21.66% 4.49% 11.76% 7.21% 16.85% 49.41% 72.64% 42.23% 43.20% 62.13% 32.71% 42.83% 25.78% 1.22 : 1 1.45 : 1 1.44 : 1 1.37 : 1 1.34 : 1 1.86 : 1 1.18 : 1 1.71 : 1 155,446 11.70% 46.49% 1.45 : 1 44 30Leads Today 65 Leads (This Month) 100 Web Users (This Month) Lead This Month 45 88 Trails 22.75% Non Trails 65.60% Lead Breakdown (Today) Web Traffic Targets – This Month Trial Leads By Region (Today) Regions Leads United States India Denmark United Kingdom Canada South Africa Netherlands Vietnam Pakistan Italy 14 14 8 6 6 6 6 5 3 3 Key Conversion Metrics 3.54% Web User to Load 60.44% Lead to Trial 2.14% Web User to Trial 22.0% % working Sales 22.9% % w. High Demographic 10.6% % of Active Trails 22.3% % of Active Trails 50.1% % w. High Demographic 52.8% % Working Sales Quality of Trial Leads (Today) Quality of This Month’s Trial Leads Digital Marketing Summary Dashboard Top Social Media Channels 2,254 Likes 1,244 Subscription 2,266 Followers 5,326 Followers Today Lead by Program 0 5 10 15 20 8 Inblound Call Blog Trial Request Content Download Subsciption Webinar Contact Role
  • 45. 45 Keyword Visits Impressions Clicks Cost CTR CPC RPC ROI Margin 40,300 % of Total: 12.50% 15,732,310 % of Total: 98.10% (16,865,972) 45,190 % of Total: 95.25% (50,509) $115,406.70 % of Total: 98.25% ($ 115, 536.08) 0.30% Site Avg: 0.35%(- 5.90%) $2.45 Site Avg: $3.35 (3.14%) $5.45 Site Avg: $98.15 125.20% Site Avg: 3,803.33%(- 98.68%) 56.80% Site Avg: 97.44%(- 45.75%) 1. Keyword 1 40 375 35 $64.95 8.75% $1.95 $18.20 823.25% 89.20% 2. Keyword 2 15 260 10 $44.65 3.45% $4.95 $38.90 683.75% 87.25% 3. Keyword 3 210 5,425 175 $401.45 3.15% $2.35 %14.95 535.20% 84.25% Digital Marketing ROI Report (1/2) This slide covers visits, impressions, clicks, cost, CTR,CPC,RPC, ROI, Margin for keywords.
  • 46. 46 Source/ Medium Sessions Cost Revenue ROI 4,085 % of Total:22.98% (17,785) $855.00 % of Total: 47.21% ($1895.45) $5,800.60 % of Total: 19.16% ($35,287.10) 3,450.84% Site Avg: 6,615.07% 1. Google + plus / social 2,164 (28.49%) $250.00 (16.76%) $3,100.50 (36.21%) 3,500.30% 2. Facebook / social 885 (24.03%) $255.00 (28.49%) $1,501.10 (25.87%) 6,885.67% 3. Twitter / social 775 (27.93%) $250.00 (27.93%) $1,101.10 (18.98%) 5,404.40% 4. Reddit / social 585 (15.64%) $140.00 (15.64%) $110.00 (1.89%) -22.42% 5. Linked in / social 245 (11.17%) $100.00 (11.17%) $9888.90 (17.05%) 8,889.00% Digital Marketing ROI Report (2/2) This slide cover return on investment, sessions, cost, revenue, ROI for social media.
  • 48. 48 Coffee Break 10:15 To10:30 Coffee is a beverage that puts one to sleep when not drank.
  • 50. 50 0.00% 100.00% 200.00% 300.00% 400.00% 500.00% 600.00% 2014 2015 2016 2017 Product 01 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. Product 03 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. Product 02 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. Clustered Column-Line
  • 51. 51 0 1 2 3 4 5 6 7 8 9 10 FY01 FY02 FY03 FY04 InPercentage Staked Area-Clustered Column Product 01 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. Product 03 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. Product 02 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
  • 52. 52 About Us Your Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Your Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Your Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
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