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1. E-Commerce Website
Landing Page
Design Proposal
Project proposal – (proposal_name)
Client – (client_name)
Delivered on – (submission_date)
Submitted by – (user_assigned)

2. Cover Letter for E-Commerce Website Landing Page Design Services
2
Dear (client_name),
Thank you for reaching out to us for the landing page design needs of your company. We
understand that in today’s highly competitive environment it has become vital to design and
develop more efficient landing pages that can generate leads . The firm can get more
visitor’s attention by customer-oriented products/ services offers and increase lead
conversion rapidly on their website.
We are confident that by our expertise in landing page design, your company will be able to
achieve the goals mentioned as below –
• Maximize click through rate ratio for lead generation and conversion.
• Make landing page design attractive and effortlessly usable.
• Analyze customer buying pattern and visit frequency related to products or services.
• Match advertisement objectives with customer needs and demands to capture and
maintain customer attention.
• Develop framework of visitor’s database management such as names and email
addresses.
• Add text here
We will prepare the initial design phase of the project to give you the appropriate look and
feel of the landing page.
Feel free to contact us for more information.
Sincerely,
(company_name)
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3. Table of Contents
3
Our Process
Company Overview
Our Past Experience
Statement of Work and Contract
Next Steps
Your Investment
› Plan of Action
› Scope of Services
› Time frame
› Why Us
› About Us
› Our Team
› Milestones Achieved
› Client Testimonials › Case Study
Project Context and Objectives01
03
05
02
04
06
07

4. Table of Contents
4
Our Process
Company Overview
Our Past Experience
Statement of Work and Contract
Your Investment
› Plan of Action
› Scope of Services
› Time frame
› Why Us
› About Us
› Our Team
› Milestones Achieved
› Client Testimonials › Case Study
Project Context and Objectives
06
01
03
05
02
04
Next Steps07

5. 5
Project Context
➢ We have identified that your firm (client_name) is facing landing page design challenges
which is adversely affecting lead conversion.
➢ The firm is also facing challenges related to low website traffic and click through rate.
PR JECT
B
J
E
C
T
I
V
E
S
➢ Direct the visitor's attention towards customized landing page, in order to provide them specific
information about the products and services offered
➢ Attractively design the landing page with good color scheme, appropriate buzzwords and catchy lines,
which can attract the visitors
➢ Develop a framework to analyze customer buying behavior, visit frequency and remarks about
products or services as well as design website and landing page in a better manner
➢ Develop efficient and effective online marketing campaigns for lead generation and conversion.
➢ Add text here
Project Context and Objectives for
E-Commerce Website Landing Page Design Services
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6. Table of Contents
6
Our Process
Company Overview
Our Past Experience
Statement of Work and Contract
Next Steps
Your Investment
› Plan of Action
› Scope of Services
› Time frame
› Why Us
› About Us
› Our Team
› Milestones Achieved
› Client Testimonials › Case Study
Project Context and Objectives
06
01
03
05
02
04
07

7. Plan of Action for E-Commerce Website Landing Page Design Services
7
Project
kickoff
Content
Planning
Design &
Coding
Integration
Framework
➢ Understand the firms (client_name) products/ services
➢ Analyze target customers needs and demands
➢ Competitor assessment
➢ Add text here
➢ Compelling product description
➢ Visual and written content creation for landing pages
➢ Add text here
➢ Landing page architecture planning
➢ Search engine optimization planning
➢ Visual content planning
➢ Add text here
➢ Add special features
➢ Search engine optimization for website
➢ Add text here
➢ Secure socket layer integration
➢ SMS integration for website
➢ Add text here
(1-2 Week)
(2-3 Week)
(3-6 Week)
(6-8 Week)
(8-10 Week)
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8. Scope for E-Commerce Website Landing Page Design Services
8
Research Planning
Web Graphics &
Function Ability
Content
Writing
Migration &
Launch
➢ Target market
research
➢ Competitor
assessment
➢ Add text here
➢ Add text here
➢ Functional requirements
➢ SEO requirements
➢ Content requirements
➢ Add text here
➢ Add high resolution
photographs and
graphics for making
website more convincing
➢ Add text here
➢ Add text here
➢ Add text here
➢ Setup meta description,
keywords and page titles
to help with SEO
➢ Products and services
description
➢ Add text here
➢ Add text here
➢ Application content
migration
➢ SEO synchronization
with website
➢ Add text here
➢ Add text here
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9. Timeframe for E-Commerce Website Landing Page Design Services
9
Duration (in Weeks)
Research Planning
Web Graphics &
Function Ability
Content
Writing
Migration &
Launch
2 2-3 3-5 5-8 8-10
Stages
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10. Table of Contents
10
Our Process
Company Overview
Our Past Experience
Statement of Work and Contract
Next Steps
Your Investment
› Plan of Action
› Scope of Services
› Time frame
› Why Us
› About Us
› Our Team
› Milestones Achieved
› Client Testimonials › Case Study
Project Context and Objectives
06
01
03
05
02
04
07

11. Stages Price (in USD)
Research 600
Planning 500
Web Graphics and Function Ability 700
Content Writing 800
Migration and Launch 700
Total (Before tax) 3,300
Taxation Rate ( 5%) 165
Total 3,465
Your Investment for E-Commerce Website Landing Page Design Services (1/2)
11This slide is 100% editable. Adapt to your needs and capture your audience attention.

12. Your Investment for E-Commerce Website Landing Page Design Services (2/2)
(Designer_name) will perform different activities in different phases –
Stages Activities
Duration in
Week
Estimated Cost
in USD
Research
➢ Target market research
➢ Competitor assessment
➢ Add text here
2 600
Planning
➢ Functional requirements
➢ Client requirement
➢ SEO requirements
➢ Content requirements
➢ Add text here
2-3 500
Web Graphics and
Function Ability
➢ Add high resolution photographs and graphics to target
customers which make website more convincing
➢ Add text here
3-5 700
Content Writing
➢ Setup meta description, keywords and page titles to help
with SEO
➢ Product and service description
➢ Add text here
5-8 800
Migration and Launch
➢ Application content migration
➢ SEO synchronization with website.
➢ Add text here
8-10 700
12This slide is 100% editable. Adapt to your needs and capture your audience attention.

13. Table of Contents
13
Our Process
Company Overview
Our Past Experience
Statement of Work and Contract
Next Steps
Your Investment
› Plan of Action
› Scope of Services
› Time frame
› Why Us
› About Us
› Our Team
› Milestones Achieved
› Client Testimonials › Case Study
Project Context and Objectives
06
01
03
05
02
04
07

14. Why Us for E-Commerce Website Landing Page Design Services
14
Our client (client_name), requires landing page design services to generate and convert leads, increase sales
and revenue and reduce overheads.
We promise to work in close association with (client_name ), assisting them to overcome their major
bottlenecks for lead conversion.
Strengths that will add to your firm
We believe in creating and
designing effective and
customer-oriented landing page
content for lead generation and
rapid growth in website traffic.
We design landing pages by
keeping in mind product
description and characteristics.
We target pages with
appropriate and catchy
keywords.
We delete distractions or
unnecessary content/links from
the landing page and website.
Add text here
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15. Mission
To provide innovative and creative web
design solutions by technology experts.
Vision
To provide companies affordable
website design solutions.
About Us for E-Commerce Website Landing Page Design Services
15
Who We Are
XYZ solutions was formed to enable companies make the most of internet and leverage it for their own business.
Through our dedicated, website design and development, digital marketing, and web hosting, services we strive
towards fulfilling this aim.
Trust Consistent Improvement Respect for Diversity
Core Values
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16. Our Team for E-Commerce Website Landing Page Design Services (1/2)
16
Jasmine Cooper
Managing Director
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Natasha James
Website Developer
Kendra Williams
Senior Designer
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17. Our Team for E-Commerce Website Landing Page Design Services (2/2)
17
James Milner
Senior SEO Manager
Megan Peters
Content Writer
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18. Milestones Achieved for E-Commerce Website Landing Page Design Services
18
Jan
2014
May
2015
April
2017
Dec
2018
➢ Voted as best growing Startup
➢ Add text here
➢ Add text here
➢ Had a global customer base of 300+ Clients
➢ Add text here
➢ Add text here
➢ Acquired 2 more companies for business diversification
➢ Add text here
➢ Add text here
➢ Recognized as one of top 10 web design companies in U.S
➢ Add text here
➢ Add text here

19. Table of Contents
19
Our Process
Company Overview
Our Past Experience
Statement of Work and Contract
Next Steps
Your Investment
› Plan of Action
› Scope of Services
› Time frame
› Why Us
› About Us
› Our Team
› Milestones Achieved
› Client Testimonials › Case Study
Project Context and Objectives
06
01
03
05
02
04
07

20. ➢ This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
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Client Testimonials for E-Commerce Website Landing Page Design Services (1/2)
20
William Spencer
Company Name
Designation
John Hooper
Company Name
Designation
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21. Peter Turner
Adam Watts
Company Name This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
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Alizabeth Owen
Company Name This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
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Client Testimonials for E-Commerce Website Landing Page Design Services (2/2)
21
Company Name This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
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22. Case Study for E-Commerce Website Landing Page Design Services
22
“(Company_name) has done a commendable job by redesigning our landing page and increased our click through rate. It was remarkable experience with such
knowledgeable and dedicated professionals. Our Conversion rate increased by 30 % and expenses reduced by 40%after successful design .”
– John Williams (XYZ Solutions)
Problem
XYZ solutions had a vast range of products for target audience, but their landing page was
user not friendly and content was irrelevant according to their product and services, also
their overheads were increasing rapidly
Results
➢ Conversion rate increased by 30 %
➢ Overhead reduced by 40 %
➢ Add text here
Our Solution
We focused on creating the lending page user friendly and easily accessible
by redesigning it, adding relevant and eye-catching content, making effective
visitor database.
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23. Table of Contents
23
Our Process
Company Overview
Our Past Experience
Statement of Work and Contract
Your Investment
› Plan of Action
› Scope of Services
› Time frame
› Why Us
› About Us
› Our Team
› Milestones Achieved
› Client Testimonials › Case Study
Project Context and Objectives
06
01
03
05
02
04
Next Steps07

24. Statement of Work and Contract for
E-Commerce Website Landing Page Design Services
24
Date: {date_submitted}
Between "us", {company_name}, and "you", {client_name}
You {client_name}, located at {client_address} are hiring {company_name} located at (address) to landing page design
proposal at the estimated total cost of $XXXX as outlined.
C O N T R A C T
Mutual Cooperation
➢ We agree to put our best efforts in
return we expect your cooperation
in providing needed information
regarding website
Confidentiality
➢ All efforts to preserve
confidentiality of information
Services Rendered
➢ 3-week opportunity to review our
work and provide feedback
➢ Not liable to the firm and third
party for damages
Plans Cancellation
➢ Right modify, reject, cancel or
stop at any point processes but
are imbibed to reimburse us all
costs and expenses
Terms of Payment
➢ Fifty percent of initial fees at the
point of contract signing and it will
act as deposit
➢ Remaining 50% has to be
submitted after project completion
Terms and Termination
➢ This agreement should
commence from (date) and shall
continue till termination by either
party by not less than 60 days
notice given in writing.
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25. Table of Contents
25
Our Process
Company Overview
Our Past Experience
Statement of Work and Contract
Next Steps
Your Investment
› Plan of Action
› Scope of Services
› Time frame
› Why Us
› About Us
› Our Team
› Milestones Achieved
› Client Testimonials › Case Study
Project Context and Objectives
06
01
03
05
02
04
07

26. Next Steps for E-Commerce Website Landing Page Design Services
26
It is requested to read the contract to get the understanding of the details involved in working with us. Everything should be fair,
transparent and easily understandable at the beginning in order to lay a solid foundation for better work relationship.
➢ Discuss the desired changes
➢ Accept the proposal
➢ Sign and finalize the proposal
➢ Submit an initial payment of 50% of total fee of project
➢ Once we get the notification of your proposal acceptance, we will send you the
separate copy of the signed contract for your record
➢ Feel free to contact
➢ Add text here
We firmly believe in clarifying things and sorting out the issues in order to find the most suitable way
to work together.
SIGNATURE
Default Contract
{user_contact_first}. {client_contact_last}
{client_name}
SIGNATURE
Proposal Lead
{user_assigned}. {user_title}
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27. Contact Us for E-Commerce Website Landing Page Design Services
27
Company Name
ABC Pvt. Ltd.
Company Address
#Street Number , City , State
Contact Numbers
0123456789
Email Address
Emailaddress123@gmail.com
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28. Icons Slide for E-Commerce Website Landing Page Design Services
28

29. Additional Slides
29

30. About Us for E-Commerce Website Landing Page Design Services
30
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capture your audience's attention.
Target Audience
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capture your audience's attention.
Preferred by Many
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capture your audience's attention.
Value Clients

31. Organization Mission and Vision Statement for
E-Commerce Website Landing Page Design Services
31
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Vision
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your audience's attention.
Mission
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your audience's attention.
Goal

32. 30 60 90 Days Plan for E-Commerce Website Landing Page Design Services
32
30 Days
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60 Days
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90 Days
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33. Timeline for E-Commerce Website Landing Page Design Services
33
2016
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2017
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2018
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2019
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2020
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34. Roadmap for E-Commerce Website Landing Page Design Services
34
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audience's attention.
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