Conversational marketing is a new approach to marketing that allows potential customers to interact one to one with the business in real time. This conversation is carried out by one of the team members via live chat or a programmed software known as chatbot. Chatbots are becoming increasingly popular for their unique benefits such as 24 7 access and quick information. This presentation deck is useful for businesses who wish to know more about conversational marketing or chatbot marketing and want to implement the same in their organization. Businesses can understand the difference between traditional marketing and how conversational marketing outscores it in certain aspects. A basic framework for creating a conversational script has also been shared to extract maximum benefits out of real time chat. The current market of chatbots and demand for the same has been laid out in this deck. Businesses can also realize the scope of chatbot marketing in their organization such as capturing leads, qualifying leads, provide customer support, and sell products directly via the chat window. Lastly, for businesses making up their mind to apply this new marketing approach can also learn how to measure the Return on Investment ROI of chatbot marketing and thus improvise their strategy. https://bit.ly/2WRfb23

1. Yo u r C o m p a n y N a m e
Getting Started with
Conversational
Marketing to
Promote your Business

2. Table of Contents
Traditional Marketing vs Conversational Marketing
Basic Framework for Conversational Marketing
Why Conversational Marketing
Unique Benefits of Conversational Marketing
The Growth of Chatbots – A Snapshot
How to Use Chatbot Marketing
Conversational Marketing Metrics
▪ Metric - Conversations
▪ Metric - Conversation Qualified Leads
▪ Metric - Meetings Booked & Sales
Best Practices for Chatbot Marketing
Conversational Marketing – An Introduction
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3. Conversational Marketing – An Introduction
Conversational marketing is an approach to marketing that lets businesses engage visitors with real time, one-to-one interaction. It can be achieved in 2 ways- Live Chat
and Chatbots.
Chatbots
Chatbots are softwares programmed to
mimic conversation and deliver messages
based on the input of the visitor. This can
be done 24/7 without needing a dedicated
person to interact with customers.
Live Chat
Integrating Live Chat within
your website lets one of your
team members engage with a
visitor directly in real time.
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4. Traditional Marketing vs Conversational Marketing
Conversational marketing is saving a lot of time and effort of both customer and the business by cutting down on steps such as filling up a form, emailing the customer
and making a call.
Conversational Marketing
Time
Minutes
QUALIFY
Bot qualifies leads for
you 24/7
CONVERSATIONS
Sales reps spend time only
with the best leads
Traditional Marketing
Time
Days to weeks
CALL
FORM
EMAIL
CRM
QUALIFIED
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5. Basic Framework for Conversational Marketing
Greet
Welcome to <XYZ
website>My name is <XYZ>
How may I help you today?
Ask Questions
What is your name?
Which company are you working for?
Can I get your email address in case we lose connection?
Connect with Team
Let me get in touch with you <team member> who
can help you better.
Would you like to book a demo with <team
member> on any of these dates <options here>
Conversational marketing is about engaging the prospect and providing quick solutions. It is also about capturing leads for your business. Here is a framework for typical
conversation between a prospect and a bot/live customer support rep.
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6. Why Conversational Marketing
The demand for conversational marketing is on the rise as technology bridges the gap and decisions are made in seconds!
Demand for
answer fast!
55% of customers are interested
in interacting with businesses
through Chatbots to solve
problems – HubSpot.
Online chat is
becoming popular
33% percent of American adult
consumers have used online chat to
interact with a business in the past 12
months - website - Report : 2019 State of
Conversational Marketing.
Better customer
experience
65% of consumers feel good about
themselves and the company when they can
handle an issue without talking to a live
person, and 61% think that chatbots allow for
faster answers.” - Aspect Software.
Basic information
is hard to find
34% of customers say they can’t find
information to simple question on
website - Report : 2019 State of
Conversational Marketing.
Higher
conversions
HubSpot saw a 2.5X lift in open rates
and 6X increase in number of clicks
on Facebook Messenger when
compared to email.
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7. Unique Benefits of Conversational Marketing
There are several unique advantages of implementing conversational marketing such as 24/7 access and quick responses.
Use Cases
Lead Nurture
Chatbots can collect information &
help you build a sales pipeline full of
qualified leads.
Customer Service
Conversational marketing can give
instant answers to customers about their
most common queries without having to
fill out a lead form or read FAQs.
Account Management
Chatbots can give instant
response to clients about their
accounts & queries.
Ecommerce
Chatbots can help customers buy
goods & services instantly.
Shorter Sales Cycle
The chatbot can ask qualifying questions helping sales rep get better understanding of the customer & saving
them a lot of time.
Scalability
Talking to every customer personally requires lot of investment in resources, people & infrastructure both. Single
chatbot can, however, hold individual interactions with multiple customers at the same time.
Personalized Touch
By combining data of users & previous purchase history, chatbots can
recommend products that matches their preferences giving it a personal touch.
24/7 Availability
There is no waiting time with live chat or chatbots. Especially chatbots can provide answers in real
time 24/7, 365 days a year.
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8. The Growth of Chatbots – A Snapshot
User accepts that they feel more supportive in getting an instant response on their
problems & queries.
65%
Users are using or have used chatbots in 2019.95%
Website visitors believe that 24*7 availability is the most powerful feature of a chatbot.64%
Users prefer texting over calling for customer support.62%
Website visitors primarily look for a chatbot to make a conversation.86%
Marketers use a chatbot for email/SMS marketing & promotions.89%
Chatbot users have used a chatbot for buying online products in 2019.67%
Chatbots are increasingly becoming popular as the following statistics point out.
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9. Communicate with visitors
Capture their demographics & interests
Combine bot with live chat for capturing
more leads
Provide options for the visitors to
personalize their experience
Sell products directly to customer
Integrate with your preferred messaging
applications like Facebook & WhatsApp
Give personalized deals & offers
Gather & analyze customer
feedback & data
Keep your social media accounts active
by being available 24/7
How to Use Chatbot Marketing
Demo signups and other
sales-related pages
Pricing pages
Product & feature pages
related to product
information/ features
Free tools
Complex landing pages
Event pages
Best Website Pages to
Have a Chatbot
Chatbots aren’t just for customer interaction. They can also be used for other purposes such as the ones listed below.
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10. Conversational Marketing Metrics
10

11. Metric – Conversations
Measure the number of conversations that are taking place through live/chatbot marketing. Analyse whether they are increasing or not.
265
325
298
412
556
525
678
652
809
991
1021
1087
0 200 400 600 800 1000 1200
January
February
March
April
May
June
July
August
September
October
November
December
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12. Metric – Conversation Qualified Leads
Measure the number of leads qualified from multiple channels- lead form, live chat and chatbot to see which is performing the best.
1500
1000
2500
2000
0
500
1000
1500
2000
2500
3000
2017 2018 2019 2020
Leads Generated from Web Form
900
1200 1350
1560
0
500
1000
1500
2000
2017 2018 2019 2020
1730
1980
2590
3550
0
500
1000
1500
2000
2500
3000
3500
4000
2017 2018 2019 2020
Leads Generated from Live Chat
Leads Generated from Chatbot
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13. Metric – Meetings Booked & Sales
Measure the number of leads qualified from multiple channels- lead form, live chat and chatbot to see which is performing the best.
No. of Conversations Demos Booked Deals Won Sales
January 265 25 7 $3200
February 325 22 6 $3100
March 298 31 8 $4900
April 412 45 7 $4400
May 556 43 9 $5650
June 525 49 10 $9600
July 678 57 13 $12,300
August 652 77 17 $14,900
September 809 85 15 $13,890
October 991 102 21 $16,700
November 1021 127 36 $24,400
December 1087 186 45 $35,000
Month
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14. Best Practices for Chatbot Marketing
To get maximum advantage from chatbots and conversational marketing, the organizations should follow these basic guidelines to ensure success.
Know the most common
concerns of your customer
(order status, shipping,
tracking, return, etc.)
Cover these points in your
chatbot strategy.
Know their
Pain Points
02
Call to action at strategic
points of the conversation
can help you take the
forward in the sales
funnel.
Include
CTA
04
The script you use in
Chatbot should be very
simple and easy to
understand. Keep it
conversational and not
too formal.
Keep the Copy
Concise & Simple
03
Know their taste,
preferences, the
communication channels
they use the most
(WhatsApp, Messenger,
WeChat, etc.) and the
language they used. This
will help you tailor your
medium &
conversations accordingly.
Know Your
Audience
01
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15. Icons Slide for Getting Started with Conversational Marketing to Promote Your Business
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16. 16
Additional Slides

17. Agenda
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01
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08:00AM
Welcome Message
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02
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08:30AM
About Us
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03
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09:00AM
Meet The Team
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04
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09:30AM
Portfolio
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18. Company Introduction
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Values Client
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Target Audience
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Creative
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19. Our Mission Vision Values
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Mission
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Vision
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Values

20. Our Goals
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Goal 02
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Goal 03
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Goal 01
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21. Bar Chart
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0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
2009
2010
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2012
2013
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2015
2016
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2019
2020
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Product
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Product
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Product 01
Product 02

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Product 05
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Product 04
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Product 03
Pie Chart
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Product 01
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Product 02
25%
4%
6%
30%
35%

23. Dashboard
23
Low
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30%
Medium
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45%
High
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80%

24. Funnel
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25. Linear Diagram
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26. Circular Diagram
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27. Roadmap
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28. Timeline
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2017
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2018
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2019
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2020

29. 29
Address
# street number, city, state
E-mail Address
e-mailaddress123@gmail.com
Contact Number
0123456789
Thank You