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3. Market Assessment Agenda Slide
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Market to be
Penetrated
› Introduction to the market
› Key statistics on market
› Market Survey Slides
Market Landscape
Includes the concluding points from the
entire deck, thereby providing key
insight in this market
Recommendation
› Market Opportunity Analysis
› Product Opportunity Evaluation for Startups
› Data Triangulation
Market Sizing
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4. Introduction
Introduction Point 1
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Introduction Point 2
• Your Text Here
• Your Text Here
Introduction Point 3
• Your Text Here
• Your Text Here
Introduction Point 4
• Your Text Here
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Introduction Point 5
• Your Text Here
• Your Text Here
2million
Video views in 6 months
7billion
in market volume in 2020
State Some key facts here
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5. Key Statistics
55%
Of Cyber attacks are
Unnoticed
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70%
Of devices are
vulnerable to security
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audience's attention.
75%
Users don’t protect
their devices
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90%
Of Connected
Devices Store
Personal Information
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audience's attention.
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6. Survey Result 1
Survey Result 2
Survey Result 3
Survey Result 4
Survey Result 5
Market Survey Template
Add your key summary here
Add your Key takeaway from this slide
01 Your Text Here 02 Your Text Here 03 Your Text Here
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7. Market Survey – Graphical Representation
Share of Respondents Highlights
61%
68%
71%
75%
94%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Survey result 1
Survey result 2
Enter the key summary here
I place time
limits on movie
viewing
I place time limits
on television
viewing
I place time limits
on internet usage
I place limits on
video game
playing
I pay attention to
the content of the
games my
children play
Key Takeaways
• Add Text Here
• Add Text Here
• Add Text Here
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8. Understanding the Market Landscape
Partners
Activities
Resources
Value
Proposition
Customer
Segments
Customer
Relationship
Channels
Costs Revenue Streams
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9. Market Analysis
Demand
What are customers
looking for?
Market
Relevance
Market
Fit
Market
Opportunity
Competition
How are you different?
Product
What do you do best?
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10. Opportunity Size Triangulation - 3 way to view an
opportunity
Opportunity
Size
Top Down
Add your market size here
Resource
Constraint Sizing
Add your market size here
Bottoms-Up
Customer or
Add your market size here
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11. Market Opportunity Analysis – Template 1
Market Opportunity
Analysis
To evaluate opportunities
To determine attractiveness
& probability of success 2.Can target market be
reached with cost-effective
media & trade channels?
3.Possess resources
to deliver benefits?
4.Are benefits better
than competitors?
5.Is it profitable?
1.Can benefits convince
target markets?
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11
12. Market Opportunity Analysis – Template 2
Customer
Competition
Company
Technology
Identify the unmet &/ or
underserved customer need
Identify the specific customers a
company will pursue
Assess advantage relatives
to competition
Assess the company’s resources to
deliver the offering
Assess market readiness
to technology
Specify opportunity in
concrete terms
Assess opportunity
attractiveness
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13. Market Sizing - Template 1
Total Available Market
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Serviceable Market
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Our Market Share
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1.3
Billion
532
Million 10
Million
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14. Market Sizing - Template 2
01
02
03
Market
Opportunity
Xx,xxx
Sample Headline
Specifications Goes Here
Xx,xxx
Sample Headline
Specifications Goes Here
$xxM
Existing Market
Specifications Goes Here
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15. Market Sizing - Template 3
Expected share of
Addressable market
Segment
Addressable Market
Total
Addressable Market
Potential Market
Opportunity
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17. Product Opportunity Evaluation
01 02 03 04 05
› Clearly Identifiable
Customer
› Meaningful problems to
solve
› Segmentable Market
› Customer Accessibility
› Customer Loyalty
Customer Product
› Tight niche focus
› No network effect
› Lean method Viable
› Team- to market fit
› Inherent Story
Finance
› Healthy Margins
› Demand Constraint
› Supply Constraint
› Sunk Costs
› Cash flow Requirements
› Secular trend Alignment
› Recent Innovation Filter
› Market Inefficiency
› Recent Competition Surge
› Signs of Commoditization
Timing Competition
› Limited Competition
› Competitor Fitness
› Your team’s Fitness
› Defensible position
› Barriers to entry
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18. Ansoff’s Matrix for Market Analysis
Market Penetration
Penetrate existing markets , gain
market share ; sell more to
existing customers
Sell more to current customers
& markets
Enter & develop new markets Diversify your business portfolio
( leverage core competencies)
Product Development
Market Development Diversification
New
Markets
Existing
Markets
Existing Products & Services New Products & Services
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19. Identify Unmet & Undeserved Needs
01 02 03
Licensee Needs
› Brand-name content
› Modularized content
› Seamless integration
› Reliable delivery
Advertiser Needs
› Highly trafficked site
› Attractive demographics
› Broad ad placement options
› Multiple ad formats (e.g
banners, audio, video)
› Measurable results
Individual Needs
› High-quality reliable reporting
› Focused reporting with
moderate depth
› Timely market information
› Pleasing user experience
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20. Bottoms-Up Approach & Top-Down Approach
Addressability
Fundamental
Understanding of Market
Company Specifics &
Known Market Specifics
Bottoms-Up Approach Top-Down Approach
Addressability
Competitiveness &
Penetration
Understanding of
Macro Economy
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21. Recommendations
Telecommunication
Market Analysis
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26. Our Mission
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audience's attention.
Vision
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Mission
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Goal
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27. Our Team
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Designation
Name Here
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Designation
Name Here
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Designation
Name Here
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28. About Us
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audience's attention.
Professional
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audience's attention.
Creative
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Talented
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29. Magnifying Glass
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30. Bulb or Idea
IDEA
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31. Post it Notes
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32. 30 60 90 Days Plan
30
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Days Plan
60
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Days Plan
90
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Days Plan
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33. Thank You
Address
# street number, city, state
Contact Number
0123456789
Email Address
emailaddress123@gmail.com
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