Presenting this set of slides with name - Market Penetration Strategy Powerpoint Presentation Slides. This aptly crafted editable PPT deck contains thirty five slides. Our topic specific Market Penetration Strategy Powerpoint Presentation Slides presentation deck helps devise the topic with a clear approach. We offer a wide range of custom made slides with all sorts of relevant charts and graphs, overviews, topics subtopics templates, and analysis templates. Speculate, discuss, design or demonstrate all the underlying aspects with zero difficulty. This deck also consists creative and professional looking slides of all sorts to achieve the target of a presentation effectively. You can present it individually or as a team working in any company organization.

1. Your Company Name

2. Content
Company Overview
Product / Service
Categorization
Industry Analysis
Step in Determining
Market Size
Approaches to TAM
Market Segmentation
Market Trends Analysis
Buyer’s Persona
Competition Market
Share Analysis
Total Addressable
Market Overview
TAM Forecasting
Conclusion &
Recommendation
▪ New Product Launch Strategy
▪ Company SWOT Analysis
▪ Bottom-Up Approach
▪ Top-Down Approach
2

3. Analysing Strategy
To analyze strategy for launch of product in new market with
new segments of customers.
Penetration of New Market
To penetrate new product in new market and measure its
market addressability.
Agenda
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Agenda
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3
Write your agenda
here to describe the
purpose of the
meeting and major
points for
discussion.

4. Company Overview
Background
▪ Add details on company’s history
▪ Previous line of services
▪ How it all started etc.
▪ Other key points
Promoters and Shareholding
▪ One Liner On CMD’s Background
▪ One Liner On CEO’s Background
▪ One Liner Of Company’s key
Shareholder; e.g. PE Investor
Company’s Vision
Capabilities
▪ Key services
offered/production capacity
▪ Milestones achieved in services
offered/production
▪ Key projects handled
Accreditation
▪ List of main Accreditation, if any
Company’s Mission
A Brief company
overview Displaying
the company’s
Vision, Mission
,Background,
Capabilities,
Accreditation, and
Shareholding.
4
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it to your needs and capture your
audience's attention.
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it to your needs and capture your
audience's attention.

5. Product / Service Categorization
Product/Service
Category A
• Air Conditioners
• Fridge
• LED Television
Product/Service
Category B
• Mobile Phone
• Tablets
• Laptops
Product/Service
Category C
• Website
Development
• App Development
Product/Service
Category D
• Add Text Here
• Add Text Here
A list of Products
and Services that
are offered by your
company are
shown in this slide .
You can make
changes
accordingly.
5

6. New Product Launch Strategy
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audience's attention.
Company SWOT Analysis
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audience's attention.
6

7. ▪ This slide is 100% editable. Adapt it to your needs
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This slide displays
the Ansoff Matrix
which you can
utilize to develop
strategy for the
launch of a new
product .
7
Market
Penetration
Product
Development
Market
Development
EXISTING
MARKETS
NEW
MARKETS
NEW PRODUCTSEXISTING PRODUCTS
INCREASINGRISK
INCREASING RISK
Ansoff Matrix
Diversification

8. Company SWOT Analysis
Weaknesses
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Opportunities
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Threats
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Strengths
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This slide shows the
analysis of Strength,
Weakness,
Opportunity and
Threats of the
company . You can
use this information to
develop effective plan.
8

9. Steps in Determining Market Size
Sub Segmenting
Defining a clear market
sub- segment for efficient
calculation of the Total
Addressable Market.
Top-Down
Defining total market for the
product or service, and then
establishing realistic estimate
for your market share.
Bottom-Up
Determine where to sell the
products, how many
locations will stock them
and how many substitutes
are in the market.
Assessment
Elaborated assessment of
the market & its
demographics , opportunities
and psychographics are
to be conducted.
Competition
A detailed and thorough
analysis of the
completion in the market
is to be conducted.
Steps to be followed
while determining the
size of the market are
displayed in this slide .
Highlight the key step
and note down the
action taken.
9

10. Bottom-Up Approach
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Top-Down Approach
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10

11. Bottoms-Up Approach
01
Text Here
02
Text Here
03
Text Here
This slide shows the
Bottom-top approach
to determine the Total
Addressable Market.
You can edit it
according to your will.
11
Addressability
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Company Specifics
and Known Market Specific
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Fundamental
Understanding of the Market
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Bottoms-UP Approach

12. Top-Down Approach
01
Text Here
02
Text Here
03
Text Here
This slide shows the
Bottom-top approach
to determine the Total
Addressable Market.
You can edit it
according to your will.
12
Understanding Macro
Economy
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Addressability
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Competitive and Penetration
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Top-Down Approach

13. Market Segmentation
13
01
▪ Region
▪ Country
▪ Population
▪ Climate
Geographic
02
▪ Age
▪ Gender
▪ Nationality
▪ Ethnicity
▪ Occupation
▪ Income
▪ Family Size
Demographic
03
▪ Lifestyle
▪ Personality
▪ Values
▪ Interest
Psychographic
04
▪ Brand Loyalty
▪ Benefits Sought
▪ User Status
▪ Usage Rates
▪ Occasion
▪ Readiness to buy
Behavioral
Segmentation of
market based on
Geographic,
Demographic,
Psychographic and
Behavioral aspect are
shown in this slide .
You can make
alterations accordingly.

14. High Usage of more
advance technology for
promotional activity and
manufacturing process.
Use of Advance
Technology
Increase in sales
management
software for better
and efficient sales.
Sales Software
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Trend
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Trend
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Trend
This Slide displays
various trends that
might have a
positive or negative
effect on the
market. You can
make changes
accordingly.
14

15. Background:
▪ President of marketing, founded
25 years ago
▪ Add text here
Demographics:
▪ Male
▪ Age 58
▪ Annual Income $ 300000
▪ Add text here
Goals:
▪ Have less employee
turnover
▪ Have a retirement plan
▪ Add text here
Challenges:
▪ Keep customers from switching
to competitor's product.
▪ Add text here
Common Objections:
▪ Low Quality of product
Packing.
▪ Add text here
Biggest Fears:
▪ Business losses after
retirement
▪ Add text here
You can use this
slide to develop a
Buyers persona by
taking into
consideration the
key point shown.
Sean Henning
Hobbies & Interests:
▪ Playing Golf
▪ Riding horse
▪ Trekking on small
mountains
▪ Add text here
15

16. Competition Market Share Analysis 1/2
LG
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Samsung
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Apple
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HTC
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Others
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This Slide displays
an overview of
market share held
by major players in
the Industry.
16

17. 0
10
20
30
40
50
60
70
Q1 Q2 Q3 Q4
YourFigures($,%)
Development (Market Share & Share Revenue)
Own Business Competitor 1 Competitor 2 Competitor 3 Competitor 4 Competitor 5 Other
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Graphical
representation of
Market Share
analysis is
displayed in this
slide. You can edit
this Graph
accordingly/.
17

18. Total Addressable Market Overview 1/3 This Slide shows
the Total
addressable market
, Served Available
market and Target
Market You can
Edit It according to
your preference .
18
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Target Market
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Service Available Market
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Total Addressable Market

19. Total Addressable Marker Overview 2/3
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This Slide shows the
Total addressable
market , Served
Available market and
Serviceable
Obtainable Market
You can Edit It
according to your
preference
19

20. Total Addressable Marker Overview 3/3
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and capture your audience's attention.TAM
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and capture your audience's attention.SAM
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and capture your audience's attention.SOM
This Slide shows the
Total addressable
market , Served
Available market
Serviceable
Obtainable Market
Target Market You can
Edit It according to
your preference.
20

21. TAM SAM SOM
TAM SAM SOM
100000
10000
1000
100
10
1
0
(ThousandofUnits)
TAM SAM SOM
2018 3 2.5 1.8
2019 3.6 3.3 2.2
2020 5 4.5 3
2021 4 3 2
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This slide shows
the Comparative
analysis of TAM
SAM & SOM you
can edit the
graph yourself.
21
Market Position

22. Conclusions
▪ Add Text Here
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Use this slide to
conclude the
meeting and
display various
recommendations.
22
Conclusions Recommendations

23. Market penetration Strategy Icon Slide Contd…
23

24. Market penetration Strategy Icon Slide
24

25. 25

26. This slide is 100% editable. Adapt
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Vision
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Mission
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Goal
26

27. Our Team
(Designation)
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(Designation)
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(Designation)
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Value Client
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Target Audience
28

29. Financial
Minimum
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Medium
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Maximum
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30. Comparison
75%
Facebook
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36%
Google Plus
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52%
Sound Cloud
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31. Our Goal
Goal 02
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Goal 01
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Goal 03
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Target 01
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Target 02
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Target 03
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33. Timeline
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2018
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2017
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2015
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2019
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2016
33

34. …Benjamin Franklin
An investment in
knowledge pays
the best interest.
Opportunity is missed
by most people
because it dresses in
overalls and looks
like work.
You have to maintain a
culture of
transformation and stay
true to your values.
…Thomas Edison …Jeff Weiner
34

35. Contact Number
0123456789
Email Address
emailaddress@123gmail.com
Address
# street number, city, state
35