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1. Marketing
Communications
PROPOSAL
Delivered on: Date Submitted
Submitted by: User Assigned
Project Proposal: Proposal Name
Client: Client Name

2. Cover Letter for Marketing Communications Proposal
2
Dear (client_name),
Thanks to you in advance for considering us (company_name). We are delighted to tell you
that we have a history of creating and producing public affairs and outreach campaigns that
produce effective results. Our proven work in this field has given us confidence in our ability to
reach your constituents. We take pride for being selected to work for you. The scope of work is
outlined in the proposal.
Our strategic process and recommendations will lay down the base for the refreshed approach
to the development of the strategic communication plan. Our public relations will support your
brand in creating and maintaining your public image. It will help you to position yourself as a
market leader. You know your product and we know reputation.
Feel free to contact in case of confusion. We look forward to discuss the proposal in detail and
excited in working with you to make big things happen.
Sincerely,
(user_assigned)
(company_name)

3. Table of Contents
3
• Project Context
• Project Objectives
01 Project Overview
• Your Text Here
• Your Text Here
03 Your Investment
• Services Offered
• Customized Plan
• Timeframe
02 Our Capabilities
• About Us
• Our Team
04 Company Overview
• Client Testimonials
• Case Study
05 Our Past Experience
• Your Text Here
• Your Text Here
06 Statement of Work & Contract
• Your Text Here
• Your Text Here
07 Next Step

4. Table of Contents
4
01
Project Overview
Project Context
Project Objectives

5. Project Context of Marketing Communications Proposal
5
Our in depth analysis identified that the firm needs to build confidence among stakeholders as well
as customers not only in the product but also in the brand as well as company. Issues are–
• Customer impressions are unsatisfactory
• Despite 50% of the market share brand recognition is limited
• You are leading but nobody knows it
Current Scenario
• Competitor is giving strong competition by their better service offerings
• It is time reclaim your position as Go - To - Brand
Competitor Analysis
• You offer best quality and largest variety of products in the market
• Scientifically proven and evidence – based product development
• Excellent response to market demands
Your Strengths
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6. Project Objectives Of Marketing Communications Proposal
6
Enlisted are the objectives for (client_name) –
• Creating buzz and positive brand image and recognition
• Building one positive media story per quarter
• Creating four key brand messages from all communications
• 100% increment in social media engagement with customers
as well as public
• We guarantee to provide minimum of 12 expert comments in
media stories
• Four speaking engagements for Ace CEO
• We promise to provide nomination for at least four industry
awards in next 12 months
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7. Table of Contents
7
Our Capabilities
Services Offered
Customized Plan
Timeframe
02

8. 8
Influencer Outreach -
We believe in building fruitful relationship with right people and we know that is
important to you. We initiate the process by researching and identifying influencers
and then goals establishment and plan of action.
We develop set of standards and our professionals will build a influencer strategy –
• Creating influencer personas
• Looking for potential partner that align with brand values
• Quick response to influencer’s needs and requests
• Aiding client in building relationships that is beneficial with influencer
Comprehensive PR strategy -
We will manage, conceive and produce your unpaid communications through
various media channels with the intention to build positive image in public. Various
means of communications includes television, radio, print media, social media and
blog posts, etc. We will create a customized campaign that targets your key
markets, reaching out to different audiences with different message. For big picture
media campaign we require the following –
• Creating campaign for building better public image
• Designing website and maintenance
• Updating blogs
• Crisis management
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Services Offered in Marketing
Communications Proposal

9. Services Offered In Marketing Communications Proposal contd…
9
Social Media PR Campaign-
We will build a cross – platform strategy across various channels and our expert
professionals will showcase your brand in more creative ways. Brand awareness will
be increased by connecting with public and business growth.
The Social Media Strategy will include-
Social Selling
Lead Generating Campaigns
Measuring Your ROI
Client Engagement Efforts
Social Listening
Content Creation
Social Campaigns and Promotions
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10. Customized Plan for Marketing Communications Proposal
10
Activities Description Recommendations
Understanding you (client_name)
We initiate our process by getting to know you,
discovering who you are and get to know about your
goals
• Need to analyse your corporate personality and
sharing it with your stakeholders
Discovering your audience
• We have analyzed your audience, including
customers, prospects, media, employees,
shareholders, & the general public.
• After building a foundation of facts, we will discover the
perfect tone and communication mix to engage, reach
and persuade your target market.
• Identify stakeholders & profile creation
• Brainstorming key messages that are going educate,
inform, engage and entertain you audience
Key messages defining
We now strategize & prepare and test four to six key
messages in collaboration with you team for you PR
strategy for next 12 months
• Generating and testing key messages with audience
members & groups
• Creating mock-ups & samples for various
communication tools and tactics for key messages

11. Customized Plan for Marketing Communications Proposal contd….
11
Activities Description Recommendations
Strategies and Tactics Customized plan creation with specific PR
strategies, tools and tactics
• Building media relations – news releases, media pitching, generating
positive news coverage
• Editorial calendar
• Crisis management
• Developing social media plan
• Improving stakeholder relations – customers, general public,
employees, media
• Building speaking engagements – reputation building, trust and
credibility
Measuring results
We will figure what has worked out for you so far
so that your investment is paying off
• Monthly reports portraying investment value
• Key performance indicators and metrics
• Performance measuring tools for results analysis on daily and weekly
basis
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12. Timeframe for Marketing Communications Proposal
12
Activities Duration (in weeks)
Understanding you (client_name) 1-3
Discovering your audience 3-4
Key messages defining 4-5
Strategies and Tactics 5-7
Measuring results 7-9

13. Table of Contents
13
03
Your Investment
Your Text Here
Your Text Here

14. Your Investment in Marketing Communications Proposal
14
Description Months Price
Startup retainer fee $3,000
Services rendered –
• Influencer Outreach
• Comprehensive PR strategy
• Social Media PR Campaign
$2,500
$2,500
$2,500
Monthly Invoice $1,500 12 $18,000
Subtotal
Tax Rate, 10%
Total
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15. Table of Contents
15
Company Overview
About Us
Our Team
04

16. 16
• Ever evolving PR in communications
marketing and digital to aid business
& brands of future
• Founded in 1985 as leading global
communication marketing firm
partnering with leading businesses
and organizations
About Us
• Bringing out our best for our
clients
• Trusted partner
• Stay creative in clients growth
Core Values
• Your text here
• Your text here
Contact Us
• Ensure growth of customers by
influencing attitudes and
behaviors in complex world by
building strong relationships
• Your text here
Our Mission
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About Us for Marketing
Communications Proposal

17. Our Team (1/2)
17
Media Relations
Morgan Ryan
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CEO
Katherine Reynolds
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Social Media Analytics
Marquis Salazar
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18. Our Team (2/2)
18
CEO
Dexter Murphy
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capture your audience's attention.
Media Relations
Aniyah Peters
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capture your audience's attention.

19. Table of Contents
19
05
Our Past Experience
Client Testimonials
Case Study

20. Client Testimonials (1/2)
20
Company Name
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Lewis Spencer
Designation
Company Name
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Rowan Hooper
Designation

21. Client Testimonials (2/2)
21
Company Name
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capture your audience's attention.
Dexter Turner
Company Name
Ben Watts
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capture your audience's attention.
Company Name
Isabella Owen
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capture your audience's attention.

22. Case Study for Public Relation Services
22
The beauty product was targeting women and were focusing
to feature only real women so that the future generation able
to develop positive relation with their appearance and
wanted to bring out this change in the industry.
Beauty Product XYZ
Our firm (company_name) brought out various ways through
which it can cater real beauty –
Collaborating with real women to share their personal stories
Campaign was launched women were asked to share their
personal story in order to define new horizons of beauty
The crew of all women was assembled to portray women’s
perspective in better way Social influencers, loyal fans were
engaged to carry conversation forefront TV commercial and short
films were made
Earned media impressions - +12.2 million with more than
+5 million views
Positive conversion rate – 88%
Increased brand favourability especially among
millennial women
Impact –
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23. Table of Contents
23
Text Here
Text Here
Statement of Work
and Contract
06

24. 24
Date: {date_submitted}
Between "us", {company_name}, and "you", {client_name}
You {client_name}, located at {client_address} are hiring {company_name}
located at (address) to perform public relations services for the estimated
total cost of $XXXX as outlined.
Statement of Work
• 3 week opportunity to review our week and provide feedback
• We will meet once a month for consultation regarding analytical
review and recommendations
• Not liable to the firm and third party for damages
• We will develop a content strategy for blog post
• Monitor your website performance
• We do not provide hosting
• Add text here
• Add text here
Contract
• Services Rendered
• Agree to put our best efforts in return we expect your cooperation in
providing needed information regarding to website
• Mutual Cooperation
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Statement of Work and
Contract for Marketing
Communications Proposal

25. • Fifty percent of initial fees at the point of contract signing and it will
act as deposit
• Remaining 50% will be billed at end of first month
• We will provide you with necessary documents like purchase order
number and invoice regarding information
• Text here
Terms of Payment
• Right modify, reject, cancel or stop at any point processes but are
imbibed to reimburse us all costs & expenses
• Text here
• Text here
Plans Cancellation
• All efforts to preserve confidentiality of information
• Text here
• Text here
Confidentiality
• This agreement should commence from (date) and shall continue till
termination by either party by not less than 60 days notice given in
writing
• Text here
• Text here
Terms and Termination
25This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Contract for Public
Marketing Communications
Proposal contd…

26. Table of Contents
26
07
Next Step
Text Here
Text Here

27. Next Steps for Marketing Communications Proposal
27
It is requested to read the contract to get the understanding of the
details involved in working with us. Everything should be fair,
transparent and easily understandable at the beginning in order to
lay a solid foundation for better work relationship.
• Discuss the desired changes
• Accept the proposal
• Sign and finalize the proposal
• Submit an initial payment of 50% of total fee of project
• Once we get the notification of your proposal acceptance, we will
send you the separate copy of the signed contract for your record
• Feel free to contact
• Text Here
• Text Here
We firmly believe in clarifying things and sorting out the
issues in order to find the most suitable way to work together
Signature
Proposal Lead
{User _ Assigned},
{ User _ Title}
Signature
Default Contact
Client _ Contact _ First}, {Client _
Contact _ Last} {Client _ Name}
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28. Address
# street number, city, state
Contact Numbers
0123456789
Email Address
emailaddress123@gmail.com
28
Contact Us
28

29. 29
Additional
Slides

30. Our Mission
Vision
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Mission
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Goals
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30

31. 31
About us This slide is 100% editable. Adapt it to your needs and capture
your audience's attention.
Target Audience
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your audience's attention.
Preferred by Many
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your audience's attention.
Value Clients

32. 32
01 02
03 04
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Roadmap for Process Flow

33. 30 60 90 Days Plan
33
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60
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34. M o n d a y Tu e s d a y W e d n e s d a y T h u r s d a y F r i d a y S a t u r d a y S u n d a y
Name Here -
Text Here
Name Here Text Here -
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Weekly Timeline With Task Name
34