New Product Development Process And Strategy PowerPoint Presentation Slides

Your Company Name
New Product
Development Process
and Strategy

Agenda2
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attention.
01 Opening
(8:30am to 9:00am)
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02 Guest Check
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03 Files Distribute
(9:30am to 10:00am)
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04 Keynote
(10:00am to 10:30am)
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05 Break - Time
(10:30am to 11:00am)
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06 Resume
(11:00am to 11:30am)

Outline3
Product Idea Screening
Product Feasibility & Review
New Product Analysis
Product Lifecycle
Tools & Techniques
Market Analysis
Branding & Repositioning
Development Plans
Cost Analysis

Product Idea
Screening
New Product Introduction
New Product Detailed Overview
Understanding Customer Needs
External Sources of Ideas
Internal Sources of Ideas
Product Roadmap

New Product Introduction5
Explain the
product idea in
brief:-
e.g. to lock and unlock door from
your smartphone
Product Details:-
• Explain the product idea in
detail for e.g. Requirement of
the product
• Technology used
• Benefits
Now is the best time to
explain your product idea in
an effective manner so that
the audience gets immersed
in it right from the beginning

New Product Detailed Overview6
Strategic Product
Advantage
Market
attractiveness
Synergies Technical
Feasibility
Profitability
Analysis
Degree to which
project aligns with
business strategy
Unique benefits Market size Market synergies Technical gap Expected profitability
(Magnitude ; e.g. NPV)
Strategic importance Meets customer needs
better
Market growth Technological synergies Complexity Return(e.g. IRR)
Value for money Competitive situation Manufacturing/processi
ng synergies
Technical uncertainty Payback Period
Low cost and fast to do
This step is crucial to ensure
that unsuitable ideas are
rejected as soon as possible
as Ideas need to be
considered objectively

05
What they
expect of you:
if your customers
expect reliable delivery
and you don't
disappoint them, you
stand to gain repeat
business
01
Understand your
customer:
are they a small
private company
or a big MNC?
02
What they
do:
Understand their
occupation and
interest?
03
When they
buy:
Understand the
purchasing cycle of
your customer
04
How they
buy:
Website, App, in-
person?
Understanding Customer Needs

External Source of New Product Ideas8
Learning
From
Overseas experience transferring
foreign products
Competitors
Learning from
competition
Market
Research
Locating areas of consumer
dissatisfaction with current
products
Long
Range
Studies
‘Fallout’ form predictions of
changing economic and social
conditions
Market
Gap
Analysis
Analysis of existing product
perceptions
Consumer
Activity
Analysis
Studying activities to identify
unsatisfied needs
New
Product
Some possible sources of
data has been listed out
to give you a fair idea,
and it can be altered as
per your requirement

Internal Sources of New Product Ideas9
Management
• Strategic Planning
• Marketing
Manager
Stockholders
Employee Suggestions
Innovation Group Meetings
Research and Engineering
• Product Testing
• Product Enhancement
• Brainstorming
• Accident
Sales Force

Tech Support Portal
Q2 FY18
Product Roadmap10
Product Launch
Q1 FY18
Bootstrap Upgrade
Q3 FY19
Data Logging Module
Q4 FY18
Chrome Support
Q5 FY19
Public API
Q6 FY19

Product Roadmap11
Tech Support Portal
Q2 FY18
Product Launch
Q1 FY18
Bootstrap Upgrade
Q3 FY18

Data Logging Module
Q1 FY19
Chrome Support
Q2 FY19
Public API
Q3 FY19
Product Roadmap Continued…

Detailed Analysis
Category Analysis
Category Analysis - Example Slide
Porter’s Five Forces Analysis
New Product
Analysis

Detailed Analysis14
Strengths
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editable. Adapt it to
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your audience’s
attention.
Weaknesses
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your audience’s
attention.
Features
This slide is 100%
your audience’s
attention.
Benefits
This slide is 100%
your audience’s
attention.

Category Analysis15
Price
• What is the price in the category (lowest-highest)?
• What is the average price in the category?
• Does the price premium change according to the size of
the product?
Packing formats types & materials
• What is the most common pack size in the category?
• Are products sold individually or in multipacks?
• If products are sold in multipacks what is the number of products in a
pack?
• Do multipacks format products differ in size to those sold individually?
• What material is used for packaging
Positioning Claims/trends
• What are the common claims made by products in the
category- for example, no added sugar, GM free perfect
for lunchboxes, 5-A-day etc.?
• What are the key themes of the claims-health,
convenience?
Consumption Drivers
• Are the products packaged and sold in a way to encourage
single- serve consumption or sharing?
• Is there focus on the convenience of the product?
• Do health claims encourage the consumer to purchase the
product –if so what are the health trends focused around losing
weight, added vitamins?
Once the concept has been
tested and finalized, a
business case needs to be put
together to assess whether
the new product/service will
be profitable
An example of a business
case has been mentioned on
the next slide

Category Analysis – Example Slide16
✓ Product 1(Example Juice)
✓ Product 2
✓ Product 3
Details Which products dominate (Example,
Carton vs Small Packs)
✓ Details 1
✓ Details 2
✓ Details 3
Products
✓ Claim 1 (e.g. Not from concentrate)
✓ Claim 2 (No added sugar)
✓ Claim 3
✓ Claim 4
Positioning claims/trends
✓ Price 1 ($3 per carton
✓ Price 2
✓ Price 3
✓ Price 4
Price
✓ Driver 1 (Example Volume of
consumption)
✓ Driver 2
✓ Driver 3
✓ Driver 4
Consumption drivers
✓ Package 1 (1L carton )
✓ Package 2
✓ Package 3 Plastic bottle (750ml, 900ml,
1.25l, 1.35l)
✓ Package 4
Packaging
✓ Promotion1 (e.g. Discounts)
✓ Promotion 2
✓ Promotion 3
✓ Promotion 4
Promotion

Porter’s Five Forces Model17
Barriers to
Entry
✓ Barrier 1
✓ Barrier 2
Substitutes
✓ Substitutes 1
✓ Substitutes 2
✓ Power 1
✓ Power 2
Bargaining
Power of
suppliers
✓ Power 1
✓ Power 2
Bargaining
Power of
Buyer
Intensity of
Rivalry
Its a framework for analyzing
the level of competition within
an industry and business
strategy development to
derive five forces that
determine the competitive
intensity and therefore the
attractiveness of an industry

Product Life Cycle Stages
Introduction Stage
Growth Stage
Maturity Stage
Decline Stage
Product Life
Cycle

Product Life Cycle Stages19
Introduction
Researching, developing
and then launching the
product.
Growth
Sales are increasing
at their fastest rate.
Maturity
Sales are near their
highest, however the rate
of growth is slowing down.
Decline
The final stage of the
cycle, sales begin to fall.

Introduction Stage20
Cost
High cost per
customer
acquired
Adapt it to your
needs and capture
your audience's
attention.
Targets
Innovators are
targeted
Adapt it to your
needs and capture
your audience's
attention.
Competition
Little
competition
Adapt it to your
needs and capture
your audience's
attention.
Profits
Negative
profits
Adapt it to your
needs and capture
your audience's
attention.
Sales
Low
sales
Adapt it to your
needs and capture
your audience's
attention.
This stage of the cycle could
be the most expensive for a
company launching a new
product in which these 5
factors play a key role

Growth Stage21
Adapt it to your needs and
capture your audience’s
attention.
Pricing
attention.
Product Quality
attention.
Distribution Channels
attention.
PromotionsThe growth stage is typically
characterized by a strong growth
in sales and profits, and because
the company can start to benefit
from economies of scale in
production, profit margins will
increase

Maturity Stage22
Characteristics
Sales (Peak Sales) Product (Diversify Brand & Models)
Costs (Low cost per customer)
Price (Price to match or best
competitors)
Profits (High Profits)
Distribution (Build more intensive
distribution)
Marketing Objectives (Maximize profit
while defending market Share)
Advertising (Stress brand differences &
benefits)
Sale is at peak so:
• Enhance product features
to make it more appealing
than competitors
• Reduce prices due to stiff
competition
• Promote the factors
differentiating your product
from others

Decline Stage23
Characteristics
Sales (Declining Sales) Product (Phase out weak items)
Costs (Low cost per customer) Price (Cut Price)
Profits (Declining Profits)
Distribution (Phase out unprofitable
outlets)
Marketing Objectives (Reduce
expenditure & milk the brand)
Advertising (reduce only to loyal
customers)
Sale is declining so:
• Maintain The Product,
Possibly Rejuvenating It
By Adding New Features
And Finding New Uses
• Reduce Costs And
Continue The Offer
• Discontinue The Product

BCG Matrix
Ansoff Matrix
Empathy Map
Kano Model
Tools &
Techniques

BCG Matrix25
Low market share and high growth.
Value to business uncertain
Question Mark
High in market share and growth.
Likely best-performing product in
portfolio. Nurture sales
Star
High in market share, low in
growth. Use profits to fund NPD
Cash Cow
Low in market share and growth.
Consider renovating or divesting
product
Dog
High
HighLow Market Share
MarketGrowth
There are two axes. The horizontal axis
measures market share from low to high;
the vertical axis measures market
growth from low to high. Apply this
criteria to each product you sell in order
to plot them on the chart. Wherever
possible use market and sales data; for
example, you could compare growth in
sales against the growth in the total
market. In the absence of data, use
your best judgment

Ansoff Matrix26
New
NewExisting
Products
Markets
Selling existing products to
new customers
Market Development
Selling new product to new
markets
Diversification
Selling more of your existing
products to existing customers
Penetration
Selling new products to
existing customers
Product Development
Use the matrix to help you consider your
strategic options and determine the
necessity for new product development.
For example, your market analysis may
conclude that there is plenty of
opportunity for selling your current range
of products to your current range of
customers by penetrating the market
with promotional strategies, such as
multi-buy offers, to build loyalty

Empathy Map27
What does he/she See?
• Environment
• Friends
• What the market offers
What does he/she Think and Feel?
• What really counts
• Major preoccupations
• Worries and aspirations
What does he/she Say and Do?
• Attitude in public
• Appearance
• Behavior toward others
What does he/she Hear?
• What friends say
• What boss says
• What influencers say
Pain
• Feels
• Frustrations
Gain
• Wants/needs
• Measure of success
First, brainstorm to come up with
all the possible customer
segments to whom you might
want to sell your product. Choose
the customer that you think is
most likely to buy your product.
Give them a name and some
demographic characteristics, such
as marital status, income, children
and so on. Then, using the
diagram answer the following six
questions:

Kano Map28
Need executed poorly Need executed well
Very satisfied
Very dissatisfied
Excitement Attributes
Performance Attributes
Time
Threshold Attributes
The model is divided into three distinct
categories:1. Must be (basic)
attributes. These are taken for granted
attributes that the product must have
and if they are unfulfilled consumers
may be dissatisfied
2. One dimensional (performance)
attributes. These result in customer
satisfaction when fulfilled and
dissatisfaction when not fulfilled. 3.
Attractive (excitement) attributes.
Their absence does not cause
dissatisfaction but their presence can
delight customers

Market Segmentation
Product Market Mapping
Competitive Strategies
Market Attractiveness
Market
Analysis

Market Segmentation30
Geographic Demographic Psychographic Behavioral
✓ Region
✓ Country
✓ Population
✓ Climate
✓ Age
✓ Gender
✓ Nationality
✓ Ethnicity
✓ Occupation
✓ Income
✓ Family Size
✓ Lifestyle
✓ Personality
✓ Values
✓ Interest
✓ Brand Loyalty
✓ Benefits Sought
✓ User Status
✓ Usage Rates
✓ Occasion
✓ Readiness to buy

25%
40%
15%
Geographic Segmentation31
10%
North America
Asia
South America

Geographic Segmentation32
Segmentation 4
Segmentation1
Segmentation2
Segmentation 3

Demographic Segmentation33
Demographic
Segmentation Group 4
Demographic
Demographic
Demographic
Demographic
Demographic

Behaviors
Values
InterestsActivities
Attitudes
Opinions
Psychographic Segmentation34
capture your audience's
attention.
capture your audience's attention.
attention.

Behavioral Segmentation35
Target
Market
Aware
Unaware
Not tried
Tried
Light user
Regular
user
Heavy
user
Light to
other
Switcher
Loyal to other
brand
Rejecter
Not yet
repeated
Repeated
Neutral
Favorable
opinion
Negative
opinion

Behavioral Segmentation36
Segmentation 1 Segmentation 2 Segmentation 3

Product Market Mapping37
Need to calculate whether benefits of an
attractive market outweigh the cost of
investment to increase competitiveness
Client is all advised to enter
this product line
Best fit product line for the
client
Less More
LessMore
Marketattractiveness
Competitive Strength
Product Market Map Move the circles and the
text boxes as per your
company’s competitive
strength & market
attractiveness

Competitive Strategies38
Competitive Advantage
Lower Cost Differentiation
CompetitiveEdge
BroadTargetNarrowTarget
Overall Low-cost Provider Strategy
When a firm sets out to become the low cost
producer in its industry
Broad Differentiation strategy
When a firm seeks to be unique in its industry
along some dimensions that are widely valued
by buyers
Focused Low Cost Strategy
When a firm sets out to become the low cost
producer in its industry
Focused Differentiation Strategy
When a firm seeks differentiation in its target
segment

Market Attractiveness39
Business Position
High Attractiveness
Medium Attractiveness
Low Attractiveness
Strong Medium Week
MediumHighLow
MarketAttractiveness
Move the circles as per
your company’s market
attractiveness &
business position

Manufacturing Plan
Operations Plan
Marketing Launch Plan
Marketing Communication Plan
Digital Marketing Plan
Budgeting Plan
Development
Plans

Manufacturing Plan41
Task Month Oct Nov Dec Jan Feb Mar Apr
This slide is 100 % editable.
.

Operations Plan42
Category Key Initiatives Prioritization Project Lead
Sales
Marketing
R&D
Operation
People
Financial and
Admin

Marketing Launch Plan43
Attend
Tradeshows
Adapt it to your needs
and capture your
audience's attention.
08
Create Email
Contests
and capture your
07
Build
Demand
and capture your
06
Use
Advertising
and capture your
05
Garner
Endorsement
sAdapt it to your needs
and capture your
04
Use
Twitter
and capture your
03
Update the
website
and capture your
02
Create press
release
and capture your
01

Marketing Communication Plan44
Marketing Communication Plan
This slide is 100%
your audience's
attention.
Direct Marketing
This slide is 100%
your audience's
attention.
Personal Selling
This slide is 100%
your audience's
attention.
Sales Promotion
This slide is 100%
your audience's
attention.
Advertising
This slide is 100%
your audience's
attention.
Public Relations

Digital Marketing Plan45
Content
Whitepaper
Development
Webinars Content Creation Initiative #6
Newsletter Sing Up Plugin Blog Post Developments Video W/Lead Capture Home Page Redesign
Paid Organic Search
Analytics
Implementation
Competitive Analysis Keyword Research New Bar
On Site SEO
Improvements
Ad Roll Campaign Iteration
Paid Organic Search
Initiative #6
Display Advertising Analysis
Email Marketing
In Trial Drip Campaign A/B Message Testing Conversion Initiative #4
Onboarding Optimization
Social Media
Influencer Outreach Program Social Media Initiative #4 Social Media Initiative #4

Budgeting Template46
S.NO 01 02 03 04 Totals
Public Relations
I PR Form $45
II Press Release Development $45
II Review Program $90
Total Public Relations $. $. $. $. $180
Web Marketing
I Google As Words Program $80
II Microsoft As Program $90
III Yahoo As Program $40
Total Web Marketing $. $. $. $. $120
Advertising
I Creative Development $45
II Radio Advertising $25
Total Advertising $. $. $. $. $160

Repositioning a Product
Repositioning Strategy
Growth Stage
Maturity Stage
Decline Stage
Product Life
Cycle

✓ Presenting product with a different
twist to entice new customers, and
minimize alienating current users.
✓ In some instances, leads to a new
category
To New Consumers
✓ Involves promoting new &
alternative product uses.
✓ Revitalizes product by building a
new character.
✓ In same instances, leads to a new
sub category.
Among Existing Customers
Repositioning A Product48

Repositioning Strategy49
TargetMarket
SameDifferent
Product
Same Different
Image
Repositioning
Intangible
Repositioning
Tangible
Repositioning
Product
Repositioning
Rationale behind the strategy:
This slide is 100% editable.

Building Brand Preference50
Factors
s
Acquisition
Cost
Advertisement Social Media
Presence
Sponsor Public
Events
Freebies
Potential
Customers
1st Time
Customer
Loyal
Customer

Production & Operation Cost Analysis
Marketing & Launch Cost Analysis
Business & Financial Analysis
Cost
Analysis

Production & Operation Cost Analysis52
Cost item $/Year Percentage (%)
Raw Materials 2,203,000 32.66
Labor-Dependent 1,584,000 23.47
Equipment-Dependent 1,817,000 26.92
Laboratory/QC/QA 238,000 3.52
Consumables 0 0.00
Waste Treatment/Disposal 906,000 13.42
Utilities 0 0.00
Transportation 0 0.00
Miscellaneous 0 0.00
Advertising and Selling 0 0.00
Running Royalties 0 0.00
Failed Product Disposal 0 0.00
Total 6,747,000 100.00

Marketing & Launch Cost Analysis53
Cost Benefit Analysis
Media Tactic Cost Benefit
Event $50,000
Approximately 40,000 students attend a
college 1
Guerrilla Marketing $40,000
Approximately 130,000 people will be
exposed 1,3
Social Media So(FREE) Approximately 1 billion accounts exist 2,3
Pay with a Tweet $8,000
Approximately 175 million people
worldwide have a twitter account 3
Promotional Video $3,000
You tube is used 30 billion minutes per
month,

Business & Financial Analysis54
Investment Idea 1 Idea 2 Idea 3
Equipment Rs.15.00 Rs.20.00 Rs.25.00
Land Cost Rs.5.00 Rs.7.00 Rs.9.00
Interior Cost Rs.20.00 Rs.25.00 Rs.30.00
Employee Cost Rs.2.00 Rs.4.00 Rs.6.00
Marketing Cost Rs.30.00 Rs.35.00 Rs.45.00
Other Cost Rs.6.00 Rs.8.00 Rs.10.00
Total Rs.78.00 Rs.99.00 Rs.125.00

Feasibility Review
Evaluating Scores
Alpha & Beta Testing Timelines
Product Quality Check
Launch Monitoring Dashboard
Product
Feasibility &
Review

Feasibility Review56
Comments on
feasibility of product
Comments on
Comments on
Comments on
Comments on
feasibility of product Project
Analysis
Operational
Feasibility
Economic
Feasibility
Technical
Feasibility
Scheduling
Requirement
Feasibility
Legal
Requirement
Feasibility

Evaluating Scores57
Evaluator Strategic
Product
advantage
Market
attractiveness
Leverage
competencies
Financial
feasibility
Operational
feasibility
Score out
of 60
Name 1 0 10 4 7 7 10 38
Name 2 10 7 4 4 7 4 36
Name 3 10 10 7 4 4 4 39
Name 4 10 7 7 4 7 0 35
Name 5 7 7 4 4 7 0 29
Name 6 7 5 4 4 4 0 24
Name 7 10 10 4 7 7 4 42
Name 8 7 7 4 7 7 0 32
Mean Team
Std. Dev.
Total
61 63 38 41 50 22 275
7.6 7.5 4.8 5.1 6.3 2,8 34.4
10 7 4 4 7 4 36
3.42 1.89 1.39 1.55 139 3.54
Score the product’s listed
factors from team
members perspective (the
listed factors can be
altered)

Alpha & Beta Testing Timelines58
Twin Aims of Beta Testing
To get customer feedback and
inspiration to do a sanity test
Full Scale
Show
Beta
Testing
Includes a limited group
of users outside of the
company
Beta
Testing
Alpha
Testing
Done in a lab type
environment
Alpha
Testing
Target Date:
15th
September
Target Date:
15th
December
Target Date:
15th
March

Product Quality Check59
Bad
Adapt it to your needs and capture
your audience's attention.
Poor
Average
Good
Excellent
50%
Rate the product’s
quality as per the alpha/
beta testing done in the
previous slide

Launch Monitoring Dashboard60
80%35%
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it to your needs and capture your
Customer Satisfaction
Return on Investment
Target Units Sold
50%
Low HighMedium
Monitor the launch of
the product on the
basis of any three
KPI’s

Vision Mission
Goal
Vision & Mission

Our Team64
Jack Larson Jess Smith July Roy

attention.
Target
Audiences
attention.
Preferred By
Many
attention.
Valued
Clients
About Us

66
Values
Adapt it to your needs and capture your
Satisfaction
Communication
Our Main
G als

Comparison67
1. This slide is 100% editable.
We Can Do It They don’t
Task 01
We Competitors
vs

Dashboard68
80
0
10
20
30
50
40 60
90
70
100
80
0
10
20
30
50
40 60
90
70
100
Speed On
30%
Speed On
80%

Location69
Brazil
25%
United
States
35%
Europe
40%
China
55%

Timeline70
2017 25
Jan
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editable. Adapt it to your
needs and capture your
10
Jun
This slide is 100%
12
Mar
This slide is 100%
23
Aug
This slide is 100%

Puzzle71
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needs and capture your audience's attention.
01
02
03
04

Target
Achievement
your needs and capture your
Achievement 1
Achievement 3
Achievement 2

Venn73
01
02 03
04

Mind Map74

Pie Chart76
30%
20%
14%
20%
16% Adapt it to your needs and
capture your audience’s attention.
capture your audience’s attention.
your audience’s attention.

Area Chart77
0
10
20
30
40
50
60
70
80
90
100
Jan Feb Mar Apr May Jun Jul
SalesInPercentage(%)
Financial Year 2017
Product 1
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to your needs and capture your
Product 2
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to your needs and capture your

Clustered Column - Line78
Sales In Percentage (%)
0
10
20
30
40
50
60
70
80
90
100
2014 2015 2016 2017Q1 Q2 Q3 Q4
FY 2017
Product 01
Product 02
Product 03

Line Chart79
0
10
20
30
40
50
60
70
80
90
100
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
Financial Year 2016
Product 1
Product 2
Sales in Percentage(%)

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New Product Development Process And Strategy PowerPoint Presentation Slides