Help to improve marketing activities by employing Optimizing Current Marketing Technology Stack PowerPoint Presentation Slides. Our visually attention-grabbing marketing automation PowerPoint slideshow allows you to depict various marketing technology tools that the organization can utilize in order to develop its own strategy. Take the assistance of a market automation PowerPoint slideshow to display customer surveys, business performance highlights current market channels, feedback, and possible statements, etc. Showcase various technology stacks being used by the organization in acquisition, awareness, conversion, retention, and loyalty stages by using our visually appealing stack management PPT visuals. Present information on current marketing channels that are used by the organization with the help of eye-catching PPT themes. The marketing technology stack PPT infographics also help to display various customer satisfaction metrics over the year such as churn rate, net promoter score, conversion rate, and retention rate by using. Measure the impact of marketing activities and drive more efficient spending by downloading our ready-to-use marketing automation stack PPT slide deck. https://bit.ly/3tHfE56

1. Optimizing Current
Marketing Technology Stack
Your Company Name

2. 2
01
02
03
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05
06
Identify multiple issue leading to low customer satisfaction and
poor sales
Identifying our customer journey and developing a
complementing Marketing technology stack
Identifying multiple tools in technology stack
Developing multiple metrices to be used in technology stack
performance tracking
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Agenda for Optimizing
Current Marketing
Technology Stack

3. 3
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Current Scenario
‹ Our Business Performance Highlights
‹ Current Marketing Channels
‹ Customer Surveys and Feedback
‹ Possible Statement
Developing Our Marketing Technology Stack
‹ Mapping Our Customer Journey
‹ Technology we need to provide seamless customer journey
‹ Awareness
‹ Activity
‹ Technology Used
‹ Acquisition
‹ Activity
‹ Technology Used
‹ Conversion
‹ Activity
‹ Technology Used
‹ Retention
‹ Activity
‹ Technology Used
‹ Loyalty
‹ Activity
03 Developing a Marketing Stack Diagram
‹ Marketing Technology Stack performance Measurement KPIs
‹ Marketing Technology Stack Performance Measurement
Dashboard
‹ Optimizing the Performance of Marketing Technology Stack
Maintaining and Optimizing Marketing Technology Stack
Cost of Marketing Technology Stack
End Goal for Marketing Technology Stack
06
Table of
Contents

4. Current Scenario
‹ Our Business Performance Highlights
‹ Current Marketing Channels
‹ Customer Surveys and Feedback
‹ Possible Statement
01
4

5. 5
In this slide we have provided multiple graphs that give an overview of major financial highlights over the year. Such as revenue , gross profit m net profit and earning per share.
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
630
625
620
612
616
620
624
628
632
FY 18 FY 19 FY 20
Revenue (in $MM)
6.8
5.4
3.4
0
2
4
6
8
0
10
20
30
40
50
FY 18 FY 19 FY 20
Net Profit (in $MM) and Net Profit Margin (in %)
23
22
20
18
19
20
21
22
23
24
100
110
120
130
140
FY 18 FY 19 FY 20
Gross Profit (in $MM) and Gross Profit Margin (in %)
3.74
2.95
1.85
0
1
2
3
4
FY 18 FY 19 FY 20
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Our Business Performance Highlights

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‹ Complex marketing channel with multiple agents, wholesaler and retailer
‹ Number of Agent and broker – 4,000
‹ Number of wholesaler or distributor – 2,500
‹ Number of Retailer – 7,000
‹ Total Cost endured on current marketing channel – 400,000 Per Quarter
‹ Complex marketing distribution system leading to low customer satisfaction
‹ Low customer touch points in the current distribution channel
‹ Add Text Here
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Key Insights
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Producer Agent/Broker Wholesaler or Distributor Retailer Consumer
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Current Marketing Channels
The purpose of the following slide is to provide, and overview of the current marketing channel that is currently used by the organization.

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2017 2018 2019
Net Promotor Score 60 50 40
Churn Rate 6.2% 5.8% 4%
Conversion Rate 4% 3.5% 2.85%
Retention Rate 72% 69% 60%
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‹ 9% decrease in retention
rate in 2018 and 2019
‹ Low score on each
customer metric causing
losses
‹ Add text here
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Key Takeaways
Customer Survey and Feedback
The purpose of the following slide is to display various customer satisfaction metrices over the year, these metrices can be net promotor score, churn rate, conversion rate and retention rate.

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‹ Poor customer satisfaction
rate – 48%
‹ Poor NPS score 5
‹ No recognition of customer
touchpoints
Low performance of CRM
software
‹ Text Here
‹ Text Here
‹ Text Here
Add Text Here
‹ Complex 5 tier distribution
channel that includes
multiple agents,
wholesalers and
distributors
‹ Add Text here
Complex distribution channel
‹ Low customer touchpoints
at both marketing and
digital platforms
‹ Add Text Here
No customer journey recognition
‹ Low customer retention
rate in Q4
‹ Current customer retention
rate 52%
‹ Add Text Here
Low Customer Retention rate
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Problem Statement
The purpose of the following slide is to display various issues that the organization has been facing due to poor performance of marketing technology stack

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Developing Our Marketing Technology Stack
‹ Mapping Our Customer Journey
‹ Technology we need to provide seamless customer journey
‹ Awareness
‹ Activity
‹ Technology Used
‹ Acquisition
‹ Activity
‹ Technology Used
‹ Conversion
‹ Activity
‹ Technology Used
‹ Retention
‹ Activity
‹ Technology Used
‹ Loyalty
‹ Activity

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Customer
Engagement
Time
Awareness
‹ Contact the
potential customer.
‹ Text here
Acquisition
‹ Convert the customer
into a subscriber and
make leads.
‹ Text here
Conversion
‹ Make lead to paying
customer and build a
relationship with them.
‹ Text here
Retention
‹ Plan to maintain the
relationship and keep
them as recurring
customer.
‹ Text here
‹ Ultimate goal of a
lifecycle.
‹ Text here
Loyalty
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
Mapping our Customer Journey
This slide provides a brief insight into the journey of your customer as it maps each stage of customer journey starting from awareness, acquisition, conversion retention and loyalty.

11. Technology We Need to Provide Seamless Customer Journey
11
Marketing Technology Description Tools that can be used
Content Management System Usage of multiple website blogs and other online resources . WordPress, Drupal, Joomla , Magento Etc.
Advertising Technology Utilization of multiple software to advertise directly to customer Google AdWords, Bing Ads , AdRoll , Facebook Power etc.
Conversion Technology Software and tools used to convert potential leads into customer Unbounce , Crazy egg etc
E-Mail Use E-mail to promote various product and services Gmail, yahoo, Hotmail etc.
Social Media
Using social media to promote product and increase customer
engagement
Facebook , twitter , LinkedIn etc.
Customer relationship Management
Text Here
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Text Here
Search engine Optimization
Text Here
Text Here
Text Here
Text Here
Automation Software
Text Here
Text Here
Text Here
Text Here
Add text Here
Text Here
Text Here
Text Here
Text Here
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The purpose of the following slide is to display various marketing technology tool that the organization can utilize in order to develop their own marketing stack

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wareness

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Channels Outreach %age Cost per Year USD Key Highlights Add Text Here
Radio 75 5,000
‹ Low cost
‹ High Outreach
Add Text Here
Television 80 8,000
‹ High Outreach
‹ Add Text Here
Add Text Here
Print Media 65 9,000
‹ High Cost
‹ Add Text Here
Add Text Here
Viral Marketing 70 5,000
‹ Low cost
‹ Add Text Here
Add Text Here
E-Mails 87 7,000
‹ High Outreach
‹ Add Text Here
Add Text Here
Add Text Here XX XXXX XXXXX Add Text Here
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How Will We Make Our Customer Aware
This slide shows the 1st stage of the customer journey mapping , the provided table explains various channels through which the customer becomes aware about the and measure their results.

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‹ Google Ads.
‹ Bing Ads.
‹ AdRoll.
‹ Yahoo Gemini.
‹ Facebook.
Paid Search
‹ Facebook
‹ Twitter
‹ LinkedIn
‹ Add Text Here
Social Media
‹ Browseo
‹ Clusteric
‹ Bright Local
‹ Add Text Here
SEO
‹ Text Here
‹ Text Here
‹ Text Here
Add Text Here
Awareness
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Technology to be Used in Awareness Stage
The purpose of the following slide is to show various technology stack being used by the organization in awareness stage .

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Acquisition

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Tools Description
Cost Per
Customer USD
Paid Marketing
‹ Paying various
advertisement agencies for
views
‹ Add Text Here
12
Social Media Marketing
‹ Using various social media
platforms such as
Facebook, twitter and
LinkedIn
‹ Add text here
10
Organic Search Marketing
‹ Add text here
‹ Add text here
15
Affiliate Marketing
‹ Add text here
‹ Add text here
9
In this slide the provided graph shows the various steps taken in customer acquisition phase along with the customer
acquisition rate.
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What Tools Do We
Use to Acquire
Our Customer

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Conversion

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Conversion Strategies
Discount on first 5 purchases
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Annual Membership
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0
2
4
6
8
10
Q1 Q2 Q3 Q4
2020 E
2019
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
Expected Conversion Rate
In this slide we have provided you with a comparative graph that shows the conversion rate over a span of 2 years along with key activities that the organization is doing in order to increase their conversion rate.

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‹ WordPress
‹ Hubspot
‹ Express engine
‹ Add Text Here
CMS Tools
‹ Curata
‹ Pocket
‹ Scoop
‹ Feedly
Content Curation tools
‹ Mention
‹ Talkwakler
‹ Busssumo
‹ Add Text Here
Social Listening tools
‹ Text Here
‹ Text Here
‹ Text Here
Add Text Here
Conversion
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Technology to be Used in Conversion Stage
The purpose of the following slide is to show various technology stack being used by the organization in conversion stage .

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Retention

21. 21
Repeat Customer
Rate %age
Average Order Value
$ USD
Retention Rate
%age
Comments
2016 70 2,000 75 Add Comments Here
2017 62 1,850 72 Add Comments Here
2018 58 1,250 69 Add Comments Here
2019 55 1,000 60 Add Comments Here
Activities for Customer
Retention
Frequent Communication
with Buyers
Loyalty
Programs
Annual Membership
Program
Add text here
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Our Customer Retention
The following slide provides glimpse of a company's retention rate , average order value , their retention rate over the year along with various strategies they have used.

22. 22
‹ Saleforce
‹ Infusion
‹ Hubspot
‹ Microsoft
‹ Add Text Here
‹ Intercom
‹ Zendesk
‹ Freshdesk
‹ Add Text Here
‹ Google Analytic
‹ Kissmetrics
‹ Clicky
‹ Add Text Here
‹ Text Here
‹ Text Here
‹ Text Here
Retention
Customer
Support Tools
Analytic
Tool
Add Text
Here
CRM
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Technology to be Used in Retention Stage
The following slide provides glimpse of a company's retention rate , average order value , their retention rate over the year along with various strategies they have used.

23. 23
Loyalty

24. Programs
Point Program
Spend Program
VIP Member Club
Text Here
Description
‹ Providing customer with points on multiple purchases in order
to redeem them later
‹ Points are later converted into rewards
‹ Providing customer loyalty credits on multiple purchases
‹ Add Text Here
‹ Customer take premium membership to obtain additional
benefits on existing services
‹ text here
‹ Text here
‹ Text Here
How to Maintain Our Customer Loyalty
24
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The following slide provides glimpse of a company's retention rate , average order value , their retention rate over the year along with various strategies they have used.

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Developing a Marketing
Stack Diagram

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Marketing Calendar &
Schedule
Awareness
Task Manager
Add Text Here
Project Management
Add Text Here
Drafting & Delivery
Paid Media
Add Text Here
Acquisition
Earned/shared Media
Add Text Here
Owned Media Web/Organic
Add Text Here
+plugins, Premium plugins
&Custom Development
Landing Pages
Website
Conversion
Digital Interaction
Add Text Here
Add Text Here
Email
Marketing/Nurturing
Retention
Remarketing
Add Text Here
Add Text Here
CRM
Text Here
Sales troblement
Add Text Here
Analytics
Text Here
Tracking & Script Management
AB Testing & Personalization
Automation & Workflows
Add Text Here
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Developing Marketing Technology Stack Diagram (1/2)
The purpose of the following slide is to display a marketing technology stack that the organization will develop in order to enhance their customer journey .

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Text Here
Text Here
Text Here
Text Here
Text Here Text Here
Text Here
Text Here
Text Here
Text Here
Text Here
Text Here
Text Here
Text Here
Text Here
Awareness Acquisition
Conversion
Retention
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Developing Marketing Technology Stack Diagram (2/2)
The purpose of the following slide is to display a marketing technology stack that the organization will develop in order to enhance their customer journey .

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Maintaining and Optimizing Marketing
Technology Stack
‹ Marketing Technology Stack performance
Measurement KPIs
‹ Marketing Technology Stack Performance
Measurement Dashboard
‹ Optimizing the Performance of Marketing Technology
Stack

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Performance metrics Description CMS CRM Digital Advertisement
Add
Text Here
User
Satisfaction Score %
‹ Satisfaction that the user
receives from the usage of the
software.
‹ Add Text Here
Average
Response Time
‹ The response time of the
application per request
‹ Add Text Here
Error
Rates
‹ Total errors that appear during
the run of the application
‹ Add text here
Technology
Types
‹ Type of data storage the
application uses
‹ Add text here
01 02 03 04 05 06
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Marketing Technology Stack performance Measurement KPIs
The purpose of the following slide is to display various metrices and key performing indicators to measure the future performance of the marketing technology stack

30. The purpose of the following slide is to
display various metrices and key
performing indicators to measure the
future performance of the marketing
technology stack 30
0
50
100
150
200
CMS CRM Add Tect Here Add Text Here
2020 Q3
2020 Q2
2020 Q1
2019 Q4
User Satisfaction Score
0
2
4
6
8
10
2019 Q4 2020 Q1 2020 Q2 2020 Q3
CMS
CRM
Add Text here
Average Response Time
0
2
4
6
2019 Q4 2020 Q1 2020 Q2 2020 Q3
CMS
CRM
Add Text here
Error Rate %age
Marketing Technology
Stack Performance
Measurement Dashboard

31. 31
Application Activity Description
CMS Efficient Utilization
‹ Optimal utilization of software by trained individual
‹ Add Text Here
CRM Software Scheduled Test run
‹ A quarterly based prescheduled test run of application to
detect any malware or issue
‹ Add Text Here
E-Mail Sender Update
‹ Schedule update of outdated apps to match the current
technological scenario
‹ Add Text Here
Add Software Here Bug Fixes
‹ Real time bug fixes of apps/software to avoid lag or delay in
work schedule
‹ Add Text here
Add Software Here Add Text Here
‹ Add Text Here
‹ Add Text Here
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Optimizing the Performance of Marketing Technology Stack
The following slide highlights various techniques through which the organization can ensure the optimal utilization the current marketing technology stack.

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Cost of Marketing
Technology Stack

33. 33
Technology
Category
Replaced technology
cost USD
Purchase
Cost
Annual
Maintenance Cost
Total
Cost
Replacement
cost
Application 1 75,000 50,000 10,000 60,000 15,000
Application 2 NA 400,000 100,000 500,000 NA
Application 3 NA 25,000 7,000 32,000 NA
Add Text Here XXXX XXXX XXXX XXXX XXXX
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Cost of Marketing Technology Stack
The purpose of the following slide is to analyze the cost of replacement of multiple tools of marketing technology stack, the provided table highlights the cost of new tool , its annual maintenance cost and total replacement cost

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End Goal for Marketing
Technology Stack

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‹ Automated tools help in
tracking and optimizing
various aspects of marketing
channels
‹ Add Text Here
‹ Well Defined Customer
journey equipped with
automated tools
‹ Add Text here
‹ Increase customer retention
rate in Q1 2020
‹ Current customer retention
rate 80%
‹ Add Text Here
‹ Increased customer
satisfaction rate – 78%
‹ Increased NPS score 16
‹ Add Text Here
‹ Text Here
‹ Text Here
‹ Text Here
Effective Tracking of
Marketing Channels
Defined
Customer Journey
Increased Customer
Retention Rate
Better Performance of
CRM Software
Add
Text Here
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End Goal for Marketing Technology Stack
The purpose of the following slide is to display the end goal that the organization wants to achieve by identifying and optimizing the marketing technology stack.

36. 36
Optimizing Current Marketing Technology Stack Icons Slide

37. 37
Additional
Slides

38. Application
Name
User Satisfaction Score % Average Response Time
Error
Rates %
Solution Comments
WordPress 25 7.5 seconds 60 Decommissioning Add Comments Here
CRM Software 55 5 seconds 30 Maintenance Add Comments Here
E-Mail Sender 85 4 Seconds 15 Retain Add Comments Here
Add Software Here 75 6.3 Seconds 50 Replace Add Comments Here
Add Software Here 40 10 seconds 60 Improve Add Comments Here
38
Application to be eliminated
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Eliminating Redundant Technology from Stack
The following slide identifies the redundant application based on various metrices and business values. The provided table highlights the application that need to be decommissioned or replace.

39. 39
Technology
Category
Replaced technology
cost USD
Cost of New Technology
Purchase
Annual
Maintenance Cost
Total
Cost
Replacement
cost
Application 1 75,000 50,000 10,000 60,000 15,000
Application 2 654,000 400,000 100,000 500,000 154,000
Application 3 45,000 25,000 7,000 32,000 7,000
Add Text Here XXXX XXXX XXXX XXXX XXXX
Add Text Here XXXX XXXX XXXX XXXX XXXX
01 02 03 04 05 06
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Cost of Marketing Technology Stack
The purpose of the following slide is to analyze the cost of replacement of multiple tools of marketing technology stack, the provided table highlights the cost of new tool , its annual maintenance cost and total replacement cost

40. 40
Application Name Average Response Time Bad/Average/Good Comments
WordPress 2.5 seconds Good
‹ Quick response time leading to
protective
‹ Add Text Here
CRM Software 5 seconds Bad
‹ Bad response time leading to slow
processing to transactions
‹ Add Text Here
E-Mail Sender 6.3 Seconds Bad
‹ Poor recording of regular attendance
‹ Employee punch in/ Punch Out issue
Add Software Here XX XX Add Comments Here
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Average Response Time of the Application
The following slide evaluates multiple technology based on the response time that the application take per request. The response time is classified into three categories i.e. bad , average and good.

41. 41
Application Name Error Rate Bad/Average/Good Comments
WordPress 20% Good
‹ Low error rate showing better
performance
‹ Add Text Here
CRM Software 60% Bad
‹ High error rate leading to frequent
crash
‹ Add text here
E-Mail Sender 41% Bad Add Comments Here
Add Software Here XX XX Add Comments Here
Add Software Here XX XX Add Comments Here
WordPress XX XX Add Comments Here
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Error Rates in Marketing Technology Stack
The following slide evaluates multiple Technologies based on the error rates that occur per request. The error rate percentage is classified into three categories i.e. bad, average and good.

42. 42
About US
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your audience's attention.
Target Audiences
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your audience's attention.
Preferred by Many
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your audience's attention.
Value Clients

43. 43
Our
Team
Name Here
(Designation)
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audience’s attention.
Name Here
(Designation)
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audience’s attention.

44. 44
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2015 2016 2017 2018 2019 2020
Timeline

45. 45
Address
# street number, city, state
Contact Number
0123456789
Email Address
emailaddress123@gmail.com
Thank
You