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1. Publicity
Generation
Proposal
Delivered on: Date Submitted
Submitted by: User Assigned
Project Proposal: Proposal Name
Client: Client Name

2. Cover Letter for Publicity Generation Proposal
Dear (client_name),
Thanks to you in advance for considering us (company_name). We are delighted to tell you that
we have a history of creating and producing public affairs and outreach campaigns that produce
effective results. Our proven work in this field has given us confidence in our ability to reach
your constituents. We take pride for being selected to work for you. The scope of work is
outlined in the proposal.
Our strategic process and recommendations will lay down the base for the refreshed approach
to the development of the strategic communication plan. Our public relations will support your
brand in creating and maintaining your public image. It will help you to position yourself as a
market leader. You know your product and we know reputation.
Feel free to contact in case of confusion. We look forward to discuss the proposal in detail and
excited in working with you to make big things happen.
Sincerely,
(user_assigned)
(company_name)
2

3. 3
Table
of Contents
Project Overview
Your Investment
Our Capabilities
Next Step
Statement of Work and Contract
Company Overview
Our Past Experience

4. 4
01
Project Overview
Project Context
Project Objectives

5. Project Context of Publicity Generation Proposal
5
Current Scenario –
Our in depth analysis identified that the firm needs to build confidence among
stakeholders as well as customers not only in the product but also in the brand as well
as company. Issues are –
o Customer impressions are unsatisfactory
o Despite 50% of the market share brand recognition is limited
o You are leading but nobody knows it
o Competitor is giving strong competition by their better service offerings
o It is time reclaim your position as Go- To – Brand
Competitor Analysis –
o You offer best quality and largest variety of products in the market
o Scientifically proven and evidence – based product development
o Excellent response to market demands
Your Strengths –

6. Enlisted are the objectives for (client_name) –
o Creating buzz and positive brand image and recognition
o Building one positive media story per quarter
o Creating four key brand messages from all communications
o 100% increment in social media engagement with customers as well
as public
o We guarantee to provide minimum of 12 expert comments in media
stories
o Four speaking engagements for Ace CEO
o We promise to provide nomination for at least four industry awards
in next 12 months
Project Objectives of Publicity Generation Proposal
6

7. 7
02
Our Capabilities
Services Offered
Customized Plan
Timeframe

8. Services Offered in Publicity Generation Proposal
8
Influencer Outreach –
We believe in building fruitful relationship with right people and we know that is important
to you. We initiate the process by researching and identifying influencers and then goals
establishment and plan of action.
We develop set of standards and our professionals will build a influencer strategy –
o Creating influencer personas
o Looking for potential partner that align with brand values
o Quick response to influencer’s needs and requests
o Aiding client in building relationships that is beneficial with influencer
We will manage, conceive and produce your unpaid communications through various media
channels with the intention to build positive image in public. Various means of communications
includes television, radio, print media, social media and blog posts, etc.
We will create a customized campaign that targets your key markets, reaching out to different
audiences with different message.
For big picture media campaign we require the following –
o Creating campaign for building better public image
o Designing website and maintenance
o Updating blogs
o Crisis management
Comprehensive PR strategy –

9. Services Offered in Publicity Generation Proposal contd…
9
The Social Media Strategy will include-
Client Engagement Efforts
Measuring Your ROI
Social Listening
Content Creation
Social Campaigns and Promotions
Lead Generating Campaigns
Social Selling
Social Media PR Campaign –

10. Customized Plan for Publicity Generation Proposal Building
10
Activities Description Description
Understanding you
(client_name)
We initiate our process by getting to know you, discovering who you are
and get to know about your goals
o Need to analyse your corporate personality and sharing it
with your stakeholders
Discovering your
audience
o We have analyzed your audience, including customers, prospects,
media, employees, shareholders, and the general public.
o After building a foundation of facts, we will discover the perfect tone
and communication mix to engage, reach and persuade your target
market.
o Identify stakeholders and profile creation
o Brainstorming key messages that are going educate,
inform, engage and entertain you audience
Key messages defining
We now strategize and prepare and test four to six key messages in
collaboration with you team for you PR strategy for next 12 months
We now strategize and prepare and test four to six key
messages in collaboration with you team for you PR
strategy for next 12 months

11. Customized Plan for Publicity Generation Proposal Building contd…
11
Activities Description Recommendations
Strategies and Tactics
Customized plan creation with specific PR strategies, tools and
tactics
o Building media relations – news releases, media
pitching, generating positive news coverage
o Editorial calendar
o Crisis management
o Developing social media plan
o Improving stakeholder relations – customers,
general public, employees, media
o Building speaking engagements – reputation
building, trust and credibility
Measuring results
We will figure what has worked out for you so far so that your
investment is paying off
o Monthly reports portraying investment value
o Key performance indicators and metrics
o Performance measuring tools for results analysis
on daily and weekly basis

12. Timeframe for Publicity Generation Proposal Building Activities
12
Activities Duration (in weeks)
Understanding you (client_name) 1-3
Discovering your audience 3-4
Key messages defining 4-5
Strategies and Tactics 5-7
Measuring results 7-9

13. 13
03
Your Investment
Text Here
Text Here

14. Your Investment in Publicity Generation Proposal Services
14
Description Months Price
Startup retainer fee 1-3 $3,000
Services rendered –
o Influencer Outreach
o Comprehensive PR strategy
o Social Media PR Campaign
$2,500
$2,500
$2,500
Monthly Invoice $1,500 12 $18,000
Subtotal
Tax Rate, 10%
Total

15. 1515
04
Company Overview
About Us
Our Team

16. About Us for Publicity Generation Proposal Services
16
o Ever evolving PR in communications marketing
and digital to aid business & brands of future
o Founded in 1985 as leading global communication
marketing firm partnering with leading businesses
and organizations
About Us Core Values
o Bringing out our best for our clients
o Trusted partner
o Stay creative in clients growth
o Your text here
o Your text here
Contact Us
o Ensure growth of customers by influencing
attitudes and behaviors in complex world by
building strong relationships
o Your text here
Our Mission

17. Our Team (1/2)
17
Katherine Reynolds
CEO
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capture your audience's attention.
Marquis Salazar
Social Media Analytics
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capture your audience's attention.
Morgan Ryan
Media Relations
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capture your audience's attention.

18. This slide is 100% editable. Adapt it to your needs and
capture your audience's attention.
Aniyah Peters
Media Relations
Dexter Murphy
CEO
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capture your audience's attention.
Our Team (2/2)
18

19. 1919
05
Our Past Experience
Client Testimonials
Case Study

20. Client Testimonials (1/2)
20
Lewis Spencer
Designation
Company Name
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Rowan Hooper
Designation
Company Name
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capture your audience's attention.

21. Dexter Turner
Company Name
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your audience's attention.
Ben Watts
Company Name
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your audience's attention.
Isabella Owen
Company Name
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your audience's attention.
Client Testimonials (2/2)
21

22. Case Study for Publicity Generation Proposal Services
22
Increased brand favorability
especially among millennial women
Positive conversion rate – 88%Earned media impressions +12.2 million
with more than +5 million views
Impact
Beauty Product XYZ
The beauty product was targeting women and were focusing to feature only real women
so that the future generation able to develop positive relation with their appearance
and wanted to bring out this change in the industry.
Our firm (Company_Name) brought out various ways through which it can
cater real beauty
Campaign was launched women were asked to share their personal story in
order to define new horizons of beauty
Social influencers, loyal fans were engaged to carry conversation
forefront
TV commercial and short films were made
Collaborating with real women to share their personal stories
The crew of all women was assembled to portray women’s perspective in
better way

23. 2323
06
Statement of Work
and Contract
Text Here
Text Here

24. Statement of Work and Contract for Publicity Generation Proposal Services
24
You {Client_Name}, located at {client_address} are hiring {Company_Name} located at (address) to perform
public relations services for the estimated total cost of $XXXX as outlined.
Date: {Date_Submitted}
Between "us", {Company_Name}, and "you", {Client_Name}
Statement of Work
o 3 week opportunity to review our week and provide feedback
o We will meet once a month for consultation regarding analytical review and recommendations
o Not liable to the firm and third party for damages
o We will develop a content strategy for blog post
o Monitor your website performance
o We do not provide hosting
o Your text here
o Your text here
Services Rendered
Contract
o Agree to put our best efforts in return we expect your cooperation in providing needed
information regarding to website
Mutual Cooperation

25. Contract for Publicity Generation Proposal Services contd…
o Fifty percent of initial fees at the point of contract signing and it will act as deposit
o Remaining 50% will be billed at end of first month
o We will provide you with necessary documents like purchase order number and invoice
regarding information
o Add text here
o Add text here
Terms of payment
Plans Cancellation
o Right modify, reject, cancel or stop at any point processes but are imbibed to reimburse us all
costs and expenses
o Add text here
o Add text here
o This agreement should commence from (date) and shall continue till termination by either
party by not less than 60 days notice given in writing.
o Add text here
o Add text here
Terms and Termination
o All efforts to preserve confidentiality of information
o Add text here
o Add text here
Confidentiality
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26. 2626
07
Next Steps
Text Here
Text Here

27. Next Steps for Publicity Generation Proposal
27
We firmly believe in clarifying things and sorting out the issues in
order to find the most suitable way to work together.
o Discuss the desired changes
o Accept the proposal
o Sign and finalize the proposal
o Submit an initial payment of 50% of total fee of project
o Once we get the notification of your proposal acceptance, we will send you the separate
copy of the signed contract for your record
o Feel free to contact
o Add text here
o Add text here
It is requested to read the contract to get the understanding of the details involved in
working with us. Everything should be fair, transparent and easily undestandable at the
beginning in order to lay a solid foundation for better work relationship
{User _ Assigned}, { User _ Title}
Signature
Proposal Lead
{Client _ Contact _ First}, {Client _ Contact _ Last}
{Client _ Name}
Signature
Default Contact

28. 28
# street number, city, state
Address
0123456789
Contact Numbers
emailaddress123@gmail.com
Email Address
Contact us

29. 29
Additional Slides

30. 30
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Preferred by Many
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Values Clients
About Us

31. Our Mission
31
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Vision
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your audience's attention.
Mission
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your audience's attention.
Goals

32. 30 60 90 Days Plan
32
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30 DAYS
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60 DAYS
90 DAYS
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33. 33
Roadmap For Process Flow
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2016
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2017
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2018
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2019

34. Weekly Timeline With Task Name
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
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