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1. Sales And Marketing
Analysis Report Company
Name

2. Agenda 01
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Agenda 02
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Agenda 03
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AGENDA
www.company.com
2

3. www.company.com
3
MONTHLY MARKETING CALENDAR
Sun Mon Tue Wed Thu Fri Sat
1 2
Blog Post Write E-book
3
Blog Post E-book 5
Pitches
4
Blog Post Write E-book
5
Blog Post Write E-book
6
Blog Post Write E-book
7
8 9
Blog Post Write E-book
10
Write E- Book 10 Cold
Calls
11
Blog Post Write E-book
12
Blog Post Write E-book
13
Write E- Book
14
15 16
Blog Post Edit E-book
17
Edit E Book 5 Pitches
18
Blog Post Format E- Book
19
Format E- Book
20
Blog Post E-book Pre-
launch
21
22
23
E- Book Pre- Launch 10
Cold Calls
24
Blog Post E-book Pre-
Launch
25
Blog Post Launch E- Book
26
Promote E- Book
27
Blog Post Promote E-
Book
28
29 30
Promote E- Book
31
Blog Post Promote E-book
OCTOBER - 2017

4. www.company.com
4
SALES PERFORMANCE REPORTING
Sales Goal YTD
$135,000.00
Revenue
New Customer
0
5
10
15
20
25
Top Sales Reps
0 50 100
$40.00
$60.00
$80.00
$99.00
$120.00
$150.00
Top Opportunities
$10.00
$15.00
$20.00
$28.00
$35.00
$50.00
$60.00
$80.00
$150.00
$312.00
Sales Funnel
03
04
02
01 Text Here
Text Here
Text Here
Text Here
Top Selling Plans
10.00%
10.00%
15.00%
25.00%
30.00%
10.00%

5. www.company.com
5
SALES BY REGION
03
04
01
02
05
06
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6. www.company.com
6
Washington
Montana
California
New
Mexico
Texas
Oklahoma
Kansas
Nebraska
South Dakota
North Dakota
Minnesota
Iowa
Missouri
Arkansas
Louisiana
Wisconsin
Illinois
Michigan
Ohio
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Higher Sales
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Average Sales
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Lowest Sales
US SALES BY REGIONS

7. www.company.com
7
KEY FINANCIAL
01
3.4%
$832.5M
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02
7.5%
$435.2M
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03
10.1%
$721.8M
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8. www.company.com
8
KEY DELIVERABLES AND TIMELINE
Budget
Everything
Reverts Prep
Agenda
Invitation
Registration
Collateral Prep
Catering Prep
18/10/2017
Engage
production
company
22/10/2017
Evening event,
locations 23/10/2017
Venue Walk
Through
23/10/2017
Final Agenda
27/10/2017
Initial Menu
A/V estimate
15/10/2017
Website
Registration Up
19/10/2017
Send invitations in
20/10/2017
Establish
Speakers
26/10/2017
Keynote
Requirements
28/10/2017
Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7
2017 2017

9. www.company.com
9
RETURN ON INVESTMENT
Success
Sales
Capital Return
Interest
Calculation
Investment
ROIReturn On
Investment
ROI =
Gain from investment
Cost of investment

10. www.company.com
10
PRODUCT WISE PERFORMANCE
0
1
2
3
4
5
6
7
0 1 2 3 4 5 6 7 8
Series 1 Series 2 Series 3 Series 4
Product Wise Performance
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55%
23%
12%
10%
2016 2017
2018 2019
Product Wise Performance
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11. www.company.com
11
MARKETING ROADMAP
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Sunday
Saturday
Friday
Thursday
Wednesday
Tuesday
Monday
Your Text Here
Your Text Here Your Text Here
Your Text Here
Your Text Here
Text Here
Text HereText Here
Text Here
Text Here

12. www.company.com
0
5
10
15
20
25
30
35
JAN FEB MAR APR MAY JUNE JULY AGU SPE OCT NOV DEC
Organic - Branded
Average Visit Time
0
5
10
15
20
25
30
35
JAN FEB MAR APR MAY JUNE JULY AUG SEP OCT NOV DEC
0
1
2
3
4
5
JAN FEB MAR APR MAY JUN JUL AUG SEP
Site Consumption - Trend
40%
15%
20%
20% 5%
Traffic Sources Online Transactions
25%
10%
15%
50%
WEBSITE PERFORMANCE REVIEW
12

13. www.company.com
13
WEBSITE PERFORMANCE REVIEW
0
1
2
3
4
5
6
7
1 2 3 4 5 6 7 8 9 10
Conversion Rate
4.3
4.3
4.3
4.3
4.3
Quill putt automobile…
Quills budget personnel…
Quills putt personnel (goal 16)
Demanded de submission - habit (goal 6)
Demanded de submission - auto (goal…
2.4
2.4
2.4
2.4
2.4
2.4
2.4
2.4
2.4
2.4
0% 20% 40% 60% 80% 100%
Top converting goals
0
2
4
6
8
10
12
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
Visits
Visits
10
15
20
25
30
Average visit value (goal)

14. www.company.com
14
SEARCH ENGINE RANKINGS
Position / Month Benchmark Aug-16 Sep-16 Oct-16 Nov-16 Dec-16 Jan-17 MOM BM
Position 1 54 82 94 96 85 85 83 8% 57%
Position 2 24 43 47 57 52 52 52 -5% 108%
Total top 78 125 141 153 137 137 135 2% 67%
Keyword URL Benchmark JAN FEB MAR APR MAY JUN JUL AUG MOM BM
Text Here Text Here 42 -42
Text Here Text Here - - - - 34 26 22 2 2- 23 6
Text Here Text Here - - - - 49 2 47
Text Here Text Here - - - - - - - - -
Position / Month Benchmark Aug-16 Sep-16 Oct-16 Nov-16 Dec-16 Jan-17 MOM BM
Position 1 160 225 225 218 214 229 9% 55%
Position 2 34 55 63 60 55 40 62 -47% 104%
Total top 194 60 350 300 250 260 350 NC 105%
Summary Top 3 Results
Summary Top 3 Results
Search Engine Ranking
0
50
100
JAN FEB MAR APR MAY
Search Engine Ranking
0
20
40
60
JAN FEB MAR APR MAY
Ranking By Specific Search Engine And Search Term

15. www.company.com
15
MONTHLY TRAFFIC SOURCE OVERVIEW
SOURCES VISITS % VISITS
(Direct) (none) 4,691 50.77%
Google (organic) 3,448 37.32%
Vine press.net 290 3.14%
Yahoo (organic) 86 0.93%
Bing (organic) 66 0.71%
Traffic Sources Overview
Top Traffic Sources
50.77%direct Traffic
9.89% Referring Sites
39.34% Search Engines
All Traffic Sources Sent A Total Of 10,458 Visits

16. www.company.com
16
ORGANIC VISITS AND BACKLINKS
10%
5%
10%
25%
10%
40%
Google 40%
4,484 Visits
Bing 10%
256 Visits
Yahoo 5%
81 Visits
Search 10 %
56 Visits
Ask 25%
25Visits
Other 10%
13Visits
Rank
6.2
Domain
Authority 48
Backlinks
(Linkscape)1,784
Backlinks
(Tanoo)2,453
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17. www.company.com
17
NEW CUSTOMER BY SOURCE
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Events
SEO/PPC
Direct Mail
Website
Email
Social
Advertising
01
02
03
04 05
06
07

18. www.company.com
18
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Website Update
WEBSITE UPDATE PLAN

19. www.company.com
19
EMAIL MARKETING REPORT
Opens Bounces Unopened Click Rate
1,099 608 7,386 2.5%
25 % 10 % 45 % 20 %
25%
10%
45%
20%
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20. www.company.com
20
EMAIL MARKETING PERFORMANCE CHART
Clickthrough
Rate
Open Rate Delivery Rate
Click Per
Email
Post-Click
Conversion
Rate
Click Per Link
In Email
Revenue Per
Email
Response By
List Segment
Social
Sharing Rate
Strategic Phase 9.6 9 8.9 8.4 8 7.6 7.2 6 5.6
Transition Phase 9 8.5 8 7.5 7 6.5 6 5.5 2.4
Trial Phase 7.8 7.4 6.8 6.4 5.8 5.4 4.8 4.4 3.8
0
2
4
6
8
10
12
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21. www.company.com
21
MONTHLY PIPELINE SUMMARY
Discovery
Pre-Qualification
Qualification
Solution Design
Evaluation
Decision
Negotiation
Closed
Prospect Identified
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Opportunity Assessed
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Active Solution Evaluation
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Pricing Proposal Presented
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Initial Contact Made
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Complete Solution Defined
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Presented To Decision Maker
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Revenue Recognition
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22. www.company.com
22
LEAD GENERATION ACTIVITIES
Meeting
Direct mail
Print Advertising
Print Publications
Cold Calls
Associations/Trade Shows
Networking
Speaking
Social Media
Webinar
Phone/video
Blogs/Online Publications
Email
Search
Online Advertising
Group/Online Conferences

23. www.company.com
23
WEB TRAFFIC INSIGHTS
0.03%
10.84%
0.87%
20.33%
15.13%
52.80%
Traffic Sources
Traffic Share In Last 3months
7.88%
0.55%
0.75%
0.81%
90.01%
Subdomains
0
2
4
Aug-12 Sep-12 Oct-12 Nov-12 Dec-12 Jan-13 Feb-13 Mar-13 Apr-13 May-13 Jun-13 Jul-13
Weekly Traffic Reach In Last 12Months
Share Of Internet Users Who Visited The Site In July, 2013
Website Ranks In July , 2013
Global Rank
68
Country Rank
28
Category Rank
48
Engagement In July , 2013
Avg. Time On Site
00:06:25
Bounce Rate
29.54%
Avg. Page Views
6.23
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24. Display Advertising
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Affiliate Marketing
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Influencer Marketing
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Others
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Organic Search
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Paid Search
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MARKETING REACH BY CHANNELS
www.company.com
24

25. www.company.com
25
SOCIAL MEDIA METRICS
0
50
100
150
Mentions
Previous Period Previous Year
0
20
40
60
80
100
Video Views
Previous Period Previous Year
0
20
40
60
80
100
Instagram Likes
Previous Period Previous Year
0
20
40
60
80
100
Engagement Rate
Previous Period Previous Year
0
20
40
60
80
100
Subscribers
Previous Period Previous Year
0
20
40
60
80
100
Followers
Previous Period Previous Year
0
20
40
60
80
100
Followers
Previous Period Previous Year
0
20
40
60
80
100
Fans Count
Previous Period Previous Year
Facebook Twitter YouTube Instagram

26. www.company.com
26
PAID SEARCH ANALYTICS
March ( Change form
February)
Key Stats
$180.74 ( 8.99) Budget:29.28%
27,124 ( 9.59) CTR:1.56%
168 ( 09.84) Conversion Rate:18.26%
45 ( 38.18) CPA:$6.21
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Analysis:-
Impressions
Clicks
Conversions
Budget

27. www.company.com
27
ORGANIC VS PAID SEARCH TRAFFIC
Sessions
%New
Users
Bounce
Rate
Goal 1
Comp.
All Channels
71,473 80.4% 31.2% 2,893
▪ 709 ▪ 12.4 ▪ 15.6 ▪ 2,893
Organic Search
Traffic
44,493 90,1% 73,2% 1,265
▪ 39,23 ▪ 11.5 ▪ 2.1 ▪ 1,265
Paid Search
Traffic
6,900 99.3% 39.7% 55
▪ 51.00 ▪ 8.7 ▪ 11 ▪ 55
Avg. Session Duration
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o Organic Search o Paid Search
Pages/Session
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o Organic Search o Paid Search
Bounce Rate
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o Organic Search o Paid Search

28. LAST 30 DAYS RESULTS
www.company.com
28
Series 1 Series 2
Sales Comparison
30%
10%20%15%
7%
10%
8%
1st Qtr
2nd Qtr
3rd Qtr
4th Qtr
5th Qtr
6th Qtr
7th Qtr
Accessories
Camcorders
Media Player
Stereo Systems
Televisions
Video Production
Computers
Sales By ProductS Sales By Month Brand Profitability
$1,555M
Previous
$906m
%Change
+14.61%
Trend
Revenue
14,580
Previous
11,918
%Change
-11.21%
Trend
New Customers
$ 200.15M
Previous
$183.61m
%Change
+4.43%
Trend
Gross Profit
98.22%
Previous
79.82
%Change
+14.29
Trend
Customer Satisfaction
Brand 1 Brand 1
Brand 2 Brand 2 Brand 4 Brand 4
Brand 3 Brand 3 Brand 5
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29. www.company.com
29
CUSTOMERS SOURCED BY MARKETING
15 17
27
39 35
49 52
65
95
107
130
0
50
100
150
Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8 Week 9 Week 10 Week 11
Cumulative Frequency
Customers Generated By Marketing(%)

30. www.company.com
30
VISITORS TO LEAD PERFORMANCE
Visit to Lead(%)
35
48
51
45
15 17
27
39 35
49 52
65
95
107
130
Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8 Week 9 Week 10 Week 11
Cumulative Frequency

31. www.company.com
31
LEADS TO CUSTOMER PERFORMANCE
Week 1 Week 2 Week 3 Week 4 Week 5
Series 1 3 4 3 4 5
3
4
3
4
5
0
1
2
3
4
5
6
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32. www.company.com
32
CHANNEL PARTNERS
Partner 1
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33. www.company.com
33
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1
2 3
Text
Here
Text
Here
Text
Here
TOP CHANNEL SALES PEOPLE

34. www.company.com
34
TOP MARKETING CAMPAIGNS
Campaign Daily Budget $
Max Pub. Cost
$
Max % Of
Budget
Margin % (Goal
= 25%)
Number Of
Days At Or
Above Budget
Campaign 1 $2,000 $2,091.39 105% 30.9% 11
Campaign 2 $1,333 $1,630.50 122% 39.4% 7
Campaign 3 $333 $478.70 144% 34.1% 4
Campaign 4 $33 $40.67 122% 98.7% 4
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35. www.company.com
35
OUR TRADE SHOW CALENDAR
2017 1 2 3 4 5 6 7 8 9 1 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
JAN
DEC
NOV
OCT
SEP
AUG
JUL
JUN
MAY
APR
MAR
FEB
Text Here
Text Here
Text Here
Text Here
Text Here
Text Here

36. www.company.com
36
CUSTOMER SERVICE BENCHMARKING
0
20
40
60
80
100
120
Phase 1 Phase 2 Phase 3 Phase 4 Phase 5
Very Poor
20%
Poor
40%
Okay
60%
Good
80%
Excellent
100%
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37. www.company.com
37
A B C D E
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Point Of
Purchase
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Public
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Direct Mail
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Broadcast
Advertising
DIRECT MAIL CAMPAIGNS

38. www.company.com
38
DIRECT MAIL PLANS
26%
5.40% 4.10%
50.60%
10.90%
2.70%
17.80%
8.20% 6.80%
49.30%
15%
2.70%
0%
10%
20%
30%
40%
50%
60%
Haven't Done/ Won't
do
Cut Altogether Cut Down Stay The Same Increase a Little Increase a Lot
Planned Usage
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39. www.company.com
39
ADVERTISING REVIEWS
Advertising Review 1
Yellow Page 6 9.09% 6 $1,521.47 0 $0.00
Referral 3 4.55% 0 $0.00 2 $0.00
Newspaper 10 50.00% 8 $5,037.43 4 $0.00
Mailing 7 36.36% 2 $6,630.73 3 $4,561.87
Product Total 26 16 $13,189.63 9 $4,561.87
Source Opportunity Qty % Of Total Quote Qty Quote $ Sold Qty Sales $
Advertising Review 2
Referral 4 33.33% 3 $1,002.62 0 $0.00
Newspaper 3 50.00% 2 $1,457.50 0 $0.00
Mailing 2 16.67% 1 $2,496.24 0 $0.00
Product Total 9 6 $4,973.36 0 $0.00
Referral 4 33.33% 3 $1,002.62 0 $0.00
Source Opportunity Qty % Of Total Quote Qty Quote $ Sold Qty Sales $

40. www.company.com
40
ADVERTISING SPENT ON DIFFERENT MEDIUMS
Print Radio T.V Internet Media
-40
-30
-20
-10
0
10
20
30
40
50
% Of Time Spent in Media V.S % of Advertising Spending, U.S.A 2017
Ad Spend
Time Spent
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41. www.company.com
41
GLOBAL ADSPEND BY MEDIUM(%)
41%
18%
4%
15%
10%
6%
6%
December 2017
• Magazines
• Television
• Mobile Internet
• Desktop Internet
• Newspapers
• Outdoor
• Radio
41%
18%
4%
15%
10%
6%
6%
January 2018
• Magazines
• Television
• Mobile Internet
• Desktop Internet
• Newspapers
• Outdoor
• Radio

42. 0
0.5
1
1.5
2
2.5
3
3.5
4
Dawn
News
The
News
Daily
Times
Express
Tribune
Business
Recorder
The
Nation
Pakistan
Today
Pakistan
Observer
The
Frontier
Post
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77
15
8
The New York times
80
5
15
The Washington post
45
30
25
The wall street joumal 10%
Publications
10%
magazines
PRINT MEDIA PUBLICATION REPORT
www.company.com
42

43. www.company.com
43
TELEMARKETING REPORT
Total Cost 4.3 2.4
Cold- Calling 6.8 4.4
Value Proposition 2.9 4.2
Qualified Lead 3.8 2.5
Audience Acquisition 4.9 3.1
Contact Discovery 3.1 4.2
0.00%
100.00%
200.00%
300.00%
400.00%
500.00%
600.00%
700.00%
800.00%
900.00%
1000.00%
Use Of Telemarketing Within A Lead Generation Strategy

44. www.company.com
44
TELEMARKETING REPORT
0
1
2
3
4
5
Sun Mun Tue Wed Thu Fri Sat
Total Calls
Connected Calls
Daily Connected Calls
Appointment
Results
100%
48
Firm Accept
14
Decline
55
Soft Accept
213
Sales Calls
117
Appt Requests
Appointment
Requested
60%
1,485
Phone Calls
1,090
Connected Calls
Inbound Calls
Connected
75%

45. www.company.com
45
COMPETITIVE INTELLIGENCE
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Task Item 1 Task Item 2 Task Item 3 Task Item 4 Task Item 5 Task Item 6 Task Item 7Task Item

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46
COMPETITIVE INTELLIGENCE
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High
Low
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47
CHANNEL PROMOTIONAL EVENTS
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Trade
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Press
Release
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Buy Back
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Referral
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Regional
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48
CUSTOMER TESTIMONIALS
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MARY SMITH
CEO
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JOHN WOLLY
MANEGAR

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CASE STUDY
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MARKETING PLAN
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MONTHLY ADVERTISING PLAN
Advertising Plan
Jan Feb Mar Apr May Jun July Aug Sep Oct Nov Dec
2013
2014
2015
2016
2017
2018
2019
2020
2021
2022
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52
ROADMAP TO MONTHLY PLANS
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03
02
04
05
01

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53
Additional
Slides

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OUR MISSION
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03
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OUR TEAM
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COMPARISON
20%
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40%
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DASHBOARD
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0
20
40
60
80
100
120
140
160
180
200
220
240
260
280

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58
LOCATION
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25%
87%
47%
54%
62%

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59
TIMELINE
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2017
2018
2019
2020
2021

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60
TARGET
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01
0203
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VENN

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MIND MAP
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BULB OR IDEA
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Idea

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64
BAR GRAPH
1.4 1.5
0.9
2.1
1.8
1.1 1.1
1.5
2.8
2.5
1.5
2.2
2.1
3.1
3.2
0
0.5
1
1.5
2
2.5
3
3.5
Series 1 Series 2 Series 3
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FUNNEL
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66. THANK YOU
Address
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Contact Numbers:
0123456789
Email Address:
emailaddress@123.com