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2. Table of Contents
Company Overview /
Elevator Pitch
01
Value Proposition -
Product Service
05
Business Model
09
Growth Strategy
13
SWOT Analysis
17
Financing
21
Our Team
02
Product Roadmap
06
Revenue Streams
10
Go-to-Market Strategy
14
Product Comparison
18
Use of Funds
22
The Problem
03
Milestones Achieved
07
Revenue Model
11
Marketing Strategy
15
Financial Projection
19
Shareholding Pattern
23
The Solution
04
Traction
08
Expense Model
12
Competitive Landscape
16
Break-Even Analysis
20
Exit Strategy
24
2
3. Company Overview
INTRODUCTION MISSION VISION
Service Area
Service 1
• Text Here
Service 2
• Text Here
Service 3
• Text Here
Service 4
• Text Here
Offering
Clientele
LOGO
LOGO
LOGO
LOGO
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4. Elevator Pitch (Option 1 of 2)
What’s the service/product?
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audience's attention.
What’s your big vision?
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audience's attention.
What’s the core Problem you are solving?
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audience's attention.
4
5. Elevator Pitch
(Option 2 of 2)
What’s the service/product?
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your needs and capture your
audience's attention.
What’s the core Problem you are
solving?
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your needs and capture your
audience's attention.
What’s your big vision?
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audience's attention.
5
6. Our Team
6
Name Here
Designation
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Name Here
Designation
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Name Here
Designation
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Name Here
Designation
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7. The Problem
7
To better illustrate your problem, as
well as convey the problem
statement to someone who’s less
immersed in it than you, consider
adding some components in the
following way: 1. Customer Tries
Something; 2. Here’s the terrible
they are facing; 3. Existing solutions
are broken/Non-existent
Problem 1
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Problem 2
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Problem 3
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Problem 4
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8. 8
The Solution
(Option 1 of 2)
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If the investor has no clue
what the product does even
after getting deep into a
pitch; now is the time for a
short explanation or demo
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The Solution
(Option 2 of 2)
If the investor has no clue
what the product does even
after getting deep into a
pitch; now is the time for a
short explanation or demo
9
10. Value Proposition – Product/Services (Option 1 of 2)
Customer
What are the
emotional
drivers of
Purchasing
Risks of switching
to your product
What are the
hidden needs?
What are the rational
drivers of Purchasing
Fears
Wants
Needs
What do people
currently do
instead?
Substitutes
Product
What your
product do
How does your
product work?
What does it feel like
to use your Product?
Features
Benefits
Experience
Company:
Product:
Ideal Customer:
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11. Value Proposition – Product/Services (Option 2 of 2)
Your Value
Proposition
Your
Offering
What The
Cu
stomer
Needs
The
Marketplace
Offerings
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11
12. Product Roadmap
FY18 FY19
Q2 Q3 Q4 Q1 Q2
New Platforms
New Integrations
New Channels
Enterprise Ready
Android iPad, iOS Native Mac App
HubSpot Dropbox BOTS NetSuite
Messenger WhatsApp Exchange
SSO Teams Light Users Advanced ReportingCustom Rights
We have categorized
product roadmap in to four
most common categories
just to give a basic idea on
classification which can be
altered by you as per your
requirement.
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13. Jan FY19
Launched the API
Apr FY18
Launched Web App
Oct FY18
➢ 10,000 users
➢ Integrated in 50 Apps
Aug FY18
100,000 users
Oct FY18
USD 1 million
Milestones
Achieved
Adding few success
stories with the investors
will grab their eyeballs
and further support your
pitch
13
14. 14
Any coverage in articles/news
Any awards like Best Start-up,
Best tech transforming company
etc.
Growing fast, Generating
good revenues
We’re performing amazing for these
clients, look at these results
A growing pipeline that will
generate USD XX in next X year
Text
Here
Text
Here
Text
Here
Text
Here
Text
Here
Text
Here
Text
Here
Traction
15. Business Model
How do you acquire
customers?
How do you provide
your service?
Type of Business Model
(For e.g.: Freemium model with consistent 3%
conversion from free to paid plans)
How do you
monetize?
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This slide will be helpful in
making the investor
understand about how your
company works, generates
revenue and structure of
your business model
15
16. Business Model (Example Slide)
User Acquisition
From:
Advertising
Email
Distribution partners
Gather User
information
Includes:
A/c types
Spending pattern
Credit history
Demographics & preferences
Intelligent Suggestion
Based on:
History
Usage
Spending habits
Current market deals/rates
User switches =
Referral fee
Fee types:
Bank A/c
Credit card
Cell phone carrier
ISP
Loan
Company XX makes money when users make money rather than relying on creating value through added service
Future Potential: Advertising
High profit
potential
Large expected
user base
High quality user
data
Premium
targeted ads+ =
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17. Revenue Streams
Partner Commission
Partner with other players in value
chain to increase business
Now
Now
Later
Later
Supplier Commission
Anybody can open an A/c start
selling their product
Indirect Sources Such As
Advertising, Affiliates etc.
Selling products at profitable rates
Selling In-House
Products
Selling products at profitable rates
Revenue streams have
been classified in to 2 parts:
present sources and future
sources and these can be
altered as per your revenue
model
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18. Revenue Model
18
Recurring Revenue Frequency -
Once every six months / Once a
year
Expected conversion rate to get
a paid client- 10% of total
customers
Life-time value of a
customer- $5000
Pricing - whether you will be
charging flat fee or %?
Estimated Yearly Revenue -
100 clients x A units x B Fee =
$ C Revenue
Expected
ARPU- $ 100
We have considered 6 most
important and commonly
considered factors which
are expected by the
investors to be a part of their
revenue model
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19. Expense Model (Option 1 of 2)
Investors would like to
understand how your
company would manage the
funding and understand the
key expenses that you will
be making
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Name top 3 expenses like Employee Expense,
IT expenses & License purchase expenses
Key Expenses needed to generate revenue?
1 month
How long is sales cycle to get a client?
Name of company &
purpose it serves
Any unique strategic alliances?
1 Year
How long will new funding last?
Now: $5000 | After: $50,000
Monthly burn rate, now vs. after funding?
$ 30
Cost to maintain a customer and
build a recurring sales?
$ 50
Average cost to acquire a customer
19
20. Investors would like to
understand how your
company would manage the
funding and understand the
key expenses that you will
be making
Name top 3 expenses like Employee Expense, IT expenses &
License purchase expenses
Key Expenses needed to generate revenue?
1 Month
How long is sales cycle to get a client?
Name of company & purpose it
serves
Any unique strategic alliances?
$ 50
Average cost to acquire a customer
$ 30
Cost to maintain a customer and build a recurring
sales?
Now: $5000 | After: $50,000
Monthly burn rate, now vs. after funding?
1 Year
How long will new funding last? 20
Expense Model
(Option 2 of 2)
21. Growth Strategy
21
01
02
03
Marketing & Sales
Acquiring Customers
• Online marketing like SEO, SMM, deal of the day
• Refer a friend
• Loyalty discounts
• Incentive for employees on increasing sales
Customer Service
Retaining Customers
• Dedicated customer service representative
• Customer Feedback System in place
Product Development
Staying Competitive
• Consumer product advisory board to drive
consumer features
• Add Android App
• Add iOS App
We have covered the most
important components of the
growth strategy which differs
from company to company
and can be altered
accordingly
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22. Go-to-Market Strategy
Provocation Discovery Diagnostic Design Recommendation
Key Question
• What are we trying to
accomplish?
• What are the potential
markets?
• Where should we compete
and what must we deliver?
• What go to market aooroach
is optimal?
• What is winning worth?
Focus
• Clarify desired outcomes/
objectives
• Identify market attractiveness
factors, and ‘as is’ situation
• Understanding the opportunity
to create deferential
advantage
• Identify and assess market
channel options
• The best channel approach
Inputs/ Tasks
• Review market data
• Validate project approach
• Design & schedule work plan
• Organize core & steering
teams
• Identify define, & map markets
• Determine buying processes
and choice drivers
• Asses addressable markets
W/ attractiveness criteria
• Determine company’s ability
to compete in attractive
markets
• Identify key buying influencers
& desired behavioral
objectives
• Determine the optimal offering
& positioning for target
markets
• Determine ideal channel
partner criteria
• Identify, assess and prioritize
potential channel partners by
targets markets
• Develop recommendation for
go to market approach
• Market-channel positioning
platform tested
• Organizational alignment
assessed
Outcomes • Goal alignment/validation
• Verify the nature of the market
opportunity
• Determine how you will ‘win’
• Determine how you will ‘play’
(GTM model)
• Identify how you will measure
results (metrics)
This slide varies but the goal
is the same: Show you’re
thinking about (or have data
or an unfair advantage in)
distribution.
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23. Market
Strategy
Paid Advertising
Blog
Website Design
Search Engine
Optimization
Social Media
Email Marketing
Analytics & Reporting
Market
Strategy
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24. Competitive Landscape
VS
Director Competitors Indirect Competitors
Industry Segment 1
Company Logo Company Logo
Industry Segment 2
Company Logo Company Logo
Industry Segment 3
Don’t try to hard to force a
slide that winds up
meaningless in being overly
positive. Instead, speak to
how you’ll win against the
most relevant two or three
competitors
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25. Product Comparison
Company Feature 1 Feature 2 Feature 3 Feature 4 Feature 5 Feature 6
Company XX
Competitor A
Competitor B
Competitor C
Indirect Competitor A
Indirect Competitor B
Indirect Competitor C
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26. SWOT Analysis
(Option 1 of 3)
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SStrengths
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WWeaknesses
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TThreats
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OOpportunities
26
27. SWOT Analysis
(Option 2 of 3)
Strengths
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Weaknesses
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Opportunities
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Threats
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27
28. S W
O
T SWOT Analysis
(Option 3 of 3)
Strengths
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Weaknesses
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Opportunities
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Threats
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29. Financial Projections
FY18 FY19 FY20 FY21 FY22 FY23
Target Market (MM) 14 14.25 14.50 15 16 18
Users (MM) 0.05 0.1 0.2 0.3 0.4 0.5
Net Revenue ($ MM) 650 700 750 800 850 900
Total Expenses ($ MM) 60 70 75 80 85 90
EBITDA ($ MM) 100 120 130 140 150 160
EBITDA margin 26% 28% 29% 21% 22% 23%
Financing Cost ($ MM) 10 15 20 25 30 35
PAT ($ MM) 50 55 60 65 70 75
PAT margin 10% 11% 12% 11% 10% 9%
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30. Break-Even Analysis
Units Of Output
Fixed Cost
($)
Variable Cost
($)
Total Cost
($)
Sales Revenue
($)
Profit/(Loss)
($)
100 5000 1000 6000 2000 (4000)
200 5000 2000 7000 4000 (3000)
300 5000 3000 8000 6000 (2000)
400 5000 4000 9000 8000 (1000)
500 5000 5000 10000 10000 -
600 5000 6000 11000 12000 1000
700 5000 7000 12000 14000 2000
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31. Investment Terms
Preferred Equity (convertible in to common) @ X pre-money valuation
Convertible note @ $X valuation cap; 1.5 X premium
$ 10 MM
$ 5 MM
Financing
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Valuation of the companyHow much capital are you
willing to raise?
31
32. Use of Funds
40%
18%
30%
12%
Product
Development
Marketing
New Hires
Marketing
Revelation Example
• Sales & Marketing, Hire key employees,
Founder Salaries
• Build out/further develop technology, File
patents
• Achieve key milestones: 1st client?
Breakeven time? 3x Revenue growth?
Be thoughtful about this
slide, since that’s how VCs
think about finances. And
definitely don’t try to project
anything beyond two years.
It’s just not reasonable.
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33. Shareholding Pattern
Shareholding Pattern
Shareholder Name
Name 1
Name 2
Name 3
Name 5
Name 4
Total
Total Shares
Before Funding
85
27%
10%
3%
8%
100%
41
15
5
12
158
56%
Total Shares
After Funding
45
37%
7%
10%
10%
100%
47
9
12
13
126
36%
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34. Exit
Strategy
Acquisition: Most likely exit options for companies:
• Name potential companies (any unique relationship with them)
• Name type/category of companies that could acquire you?
• Why would they acquire you? How do you fir in their category?
• Why won’t they try to built it themselves?
Financial Buyer: Will your company generate
excess cash flow that could make it attractive to
financial buyers to generate a return?
IPO: Least likely exit for a company, but a probability.
Preferred strategy only when no buyer could afford the
valuation of your company.
34
35. 35
Client
Testimonials
Name Here
Designation
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“
Name Here
Designation
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“
36. Contact Details
36
Office 1 Office 2
Email ID
Contact Details
Address with
Contact details
Address with
Contact details
Email ID
Contact Details
Address with
Contact details
Address with
Contact details
Email ID
Contact Details
Address with
Contact details
Address with
Contact details
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39. Area Chart
0
10
20
30
40
50
60
70
80
90
100
FY '12 FY '13 FY '14 FY '15 FY '16 FY '17 FY '18
SalesInPercentage(%)
Product 02Product 01
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39
40. Stacked Column Chart
0.5 0.8 1 1.6 1.9 2 2.4 2.8 3.4
1
1.5 2
2.5
3 3.5
4
5
6
2
1.5
2.5
3
2
2.5
3.5
4
1
0
2
4
6
8
10
2010 2011 2012 2013 2014 2015 2016 2017 2018
ExpenditureIn($Billions)
Years
Product 01 Product 02 Product 03
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40
41. 41
Our Mission
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42. Our Target
Text Here
01
Text Here
02
Text Here
03
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43. Comparison
85%
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60%
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75%
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50%
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44. 44
About Us
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45. 80%
Maximum
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50%
Medium
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30%
Medium
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Comparison
45
46. Venn
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