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1. SOCIAL MEDIA MARKETING
STRATEGY FOR BUSINESS
Your Company Name

2. Agenda
WWW.COMPANYNAME.COM 2
02
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Agenda 03
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Agenda
Agenda
01
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05
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Agenda 06
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Agenda
Agenda
04
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3. Our Marketing Team
WWW.COMPANYNAME.COM 3
Marketing Manager
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Anita Smith
Tom Parker
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Product Marketing
Manager
Mary Smith
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Marketing Director
John Doe
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Digital Marketing
Manager
Carol Smith
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Sales Manager

4. Online Marketing
WWW.COMPANYNAME.COM 4
Web Content
SEO
Social Media
Email Marketing
Online Directories
Copywriting
News
PPC
Article
Online
Marketing
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attention.

5. Performance Overview
WWW.COMPANYNAME.COM 5
RANK
Customer Solution Recommended Budget
70%
Needs Improvement
YOUR BUSINESS
Your Text Here Your Text Here Your Text Here
Your Text Here
REVIEWS
54%
Website Review
86%
Local Mobile Strategy
90%
Social Engagement
45%
Local Reach

6. Weekly / Monthly / Yearly Performance
WWW.COMPANYNAME.COM 6
Year On Year % Growth
Display
Online Video
Social Media
Paid Search
Mobile
15.4
24.1
17.3
10.1
62.3
13.2
17.0
14.9
8.8
40.4
2015 2016

7. Search Engine Optimization Fundamentals
WWW.COMPANYNAME.COM 7
Title Tag Body Copy
Navigation
Result
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8. Search Engine Marketing
WWW.COMPANYNAME.COM 8
Optimize
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Promote
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Engage
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Measure
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Search Engine
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9. SEO Opportunities
WWW.COMPANYNAME.COM 9
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Dark Traffic
SEO
Opportunities
2017

10. Search Engine Rankings
WWW.COMPANYNAME.COM 10
Position /
Month
Benchma
rk
Aug-
16
Sep-
16
Oct-
16
Nov-
16
Dec-
16
Jan-
17
MOM BM
Position 1 54 82 94 96 85 85 83 8% 57%
Position 2 24 43 47 57 52 52 52 -5% 108%
Position 3 13 16 17 14 18 27 27 NC 38%
Position /
Month
Benchmar
k
Aug-
16
Sep-
16
Oct-16
Nov-
16
Dec-
16
Jan-
17
MOM BM
Position 1 160 170 225 225 218 214 229 9% 55%
Position 2 34 55 63 60 55 40 62 -47% 104%
Position 3 45 34 38 37 37 48 48 NC 35%
Summary Top 3 Results Search Engine Ranking
0
20
40
60
JAN FEB MAR APR MAY
Search Engine Ranking
0
10
20
30
40
50
JAN FEB MAR APR MAY
Summary Top 3 Results
Keyword URL Benchmark JAN FEB MAR APR MAY JUN JUL AUG MOM BM
Text Here Text Here 42 -42
Text Here Text Here - - - - 34 26 22 2 2- 23 6
Text Here Text Here - - - - 49 2 47

11. Website Performance Review
WWW.COMPANYNAME.COM 11
Conversion Rate
12%
Previous Month
19%
Previous Year
Site Consumption Time
0
10000
20000
30000
Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan
196
225
0
Online Transaction
Text 1
Text 2
Text 3
Text 4
Text 5
Traffic Source
Organic Branded
8%
Previous Month
-85%
Previous Year
-7%
Previous Month
-9%
Previous Year
Average Visit Time
0
10
20
30
TOP KEYWORDS – NON BRANDED (VISITS)
Text Here 24 -6
Text Here 42 8
Text Here 13 -9
Text Here 6 -3
TOP MOBILE DEVICES BRANDING (VISITS)
Text Here 167 45
Text Here 78 2
Text Here 65 2
Text Here 10 -3

12. Website Performance Review
WWW.COMPANYNAME.COM 12
VISITS Average Visit
Value (Goal)
6.2 %
CONVERSION RATE
0
10
20
30
40
0 5 10 15
VISITS
12.6%
RETURN ON INVESTMENT (RIC)
COST
$23,467.03
TOTAL VISITS
33,108
TOP CONVERTING GOALS
Text Here (Goal 17) 1,172 84
Text Here (Goal 4) 476 -54
Text Here (Goal 3) 154 27
Text Here (Goal 5) 45 -34
Text Here (Goal 12) 32 -14
Text Here (Goal 7) 30 -7
Text Here (Goal 16) 25 -4
Text Here (Goal 10) 15 -2
Text Here (Goal 9) 18 -2

13. Monthly Traffic Source Overview
WWW.COMPANYNAME.COM 13
Top Traffic Sources
All Traffic Sources Sent A Total Of 10,458 Visits
➢ 50.77%direct Traffic
➢ 9.89% Referring Sites
➢ 39.34% Search Engines
Traffic Sources Overview
SOURCES VISITS % VISITS
(Direct) (none) 4,691 50.77%
Google (organic) 3,448 37.32%
Vine press.net 290 3.14%
Yahoo (organic) 86 0.93%
Bing (organic) 66 0.71%
KEYWORDS VISITS % VISITS
Text Here 4,691 50.77%
Text Here 3,448 37.32%
Text Here 290 3.14%
Text Here 86 0.93%
Text Here 66 0.71%

14. Organic Visits And Backlinks
WWW.COMPANYNAME.COM 14
Rank 6.2
Domain Authority
48
Backlinks
(Google)1,784
Backlinks
(Yahoo)2,453
1.5
1.8
1.4
2.1
2.4 2.4
3
3.5
1.4
1.7 1.7
1.4
45%
13%
12%
10%
10%
10%
Google 45%
4,484 Visits
Search 10 %
56 Visits
Bing 13%
256 Visits
Ask 10%
25 Visits
Yahoo 12%
81 Visits
Other 10%
13 Visits

15. New Customer By Source
WWW.COMPANYNAME.COM 15
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6
SEO/PPC
4
Direct Mail
1
Website
2
Email
3
Social
5
Advertising
7
Events

16. Web Traffic Insights
WWW.COMPANYNAME.COM 16
Website Ranks In July , 2016
AVG.PAGE VIEWS
6.23
CATEGORY RANK
Text Here
48
COUNTRY RANK
Text Here
28
GLOBAL RANK
68
Traffic Sources
Traffic Share In Last 3months
0.03%
10.84%
0.87%
20.33%
15.13%
52.80%
Direct
Referrals
Search
Social
Mail
Display Ads
0
1
2
3
4
Jan-16
Feb-16
Mar-16
Apr-16
May-16
Jun-16
Jul-16
Aug-16
Sep-16
Oct-16
Nov-16
Dec-16
Weekly Traffic Reach In Last 12Months
Share Of Internet Users Who Visited The
Site In July, 2016
7.88%
0.55%
0.75%
0.81%
90.01%
SUBDOMAINS 01
SUBDOMAINS 02
SUBDOMAINS 03
SUBDOMAINS 04
SUBDOMAINS 05
SUBDOMAINS
Engagement In July , 2016
AVG.PAGE VIEWS
6.23
AVG.TIME ON SITE
Text here
00:06:25
BOUNCE RATE
Text here
29.54%
AVG.PAGE VIEWS
6.23

17. Web Marketing Plan
WWW.COMPANYNAME.COM 17
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Economics
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Demographics
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Technology
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Nature
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Society
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Polities
Product
Service

18. Website Update Plan
WWW.COMPANYNAME.COM 18
Your Text Here
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25%
WEBSITE UPDATE

19. Lead Generation Activities
WWW.COMPANYNAME.COM 19
Networking
Speaking
Meeting
Print Publications
Direct mail
Cold Calls
Print
Advertising
Associations/Trade Shows
Webinar
Blogs/Online Publications
Email
Search
Online Advertising
Phone/video
Group/Online Conferences
Social Media
Lead
Generation
Activities

20. Marketing Growth Strategy
WWW.COMPANYNAME.COM 20
Synchronistic Strategies
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attention.
New Ways To Sell
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attention.
Customer Centric Culture
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Branding To Led
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Innovative Design & Media
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attention.
Websites That Work
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attention.
Marketing For
Growth
01
02
03
04
05
06

21. Marketing Growth Strategy
WWW.COMPANYNAME.COM 21
PRODUCTS
Harvest/ Divest Maintain/ Protect
Invest/ Grow
Develop or Withdraw
NEW
CURRENT
CURRENT NEW
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MARKETS

22. Marketing Reach by Channels
WWW.COMPANYNAME.COM 22
Harvest/ Divest
Invest/ Grow
Develop or Withdraw
20%
18%
15%
15%
10%
7%
15%
Organic Search
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Paid Search
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Email
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Display Advertising
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Affiliate Marketing
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Influencer Marketing
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Others
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23. Marketing Reach by Channels
WWW.COMPANYNAME.COM 23
Content Promotion
Product Launch
Content Creation
Event Management
Corporate Communications
SEO
Crisis Management
67%
59%
59%
45%
32%
23%
14%

24. Marketing With Social Media
WWW.COMPANYNAME.COM 24
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Facebook
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Blog
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YouTube
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Google Plus
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Twitter
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Chat
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Instagram

25. Social Media Marketing
WWW.COMPANYNAME.COM 25
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Weblogs
Rating
Network
Forums
Chats
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26. Monthly Social Media Dashboard
WWW.COMPANYNAME.COM 26
Key Social Metrics/April 2016
1175 Events
Compared To 1052 Last Month
5,611 Referrals
Compared To 4655 Last Month
410 Conversions
Compared To 354 Last Month
10%
15%
20%
25%
30%
Sales
Google+ Facebook You Tube Printerest Twitter
Social Traffic & Conversion/April 2016
Facebook
Google+
Twitter
Pinterest
You Tube
637
1525
376
1759
967
Referral Traffic
37
197
27
154
77
Conversions
9.57%
8.76%
11.76%
6.05%
3.76%
0
5
10
15
20
25
30
35
40
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Social Events/April 2016
Facebook Twitter Social Media Google+ You Tube

27. Social Media Metrics
WWW.COMPANYNAME.COM 27
0
50
100
Mentions
Previous Period Previous Year
0
50
100
Followers
Previous Period Previous Year
Twitter
0
20
40
60
Engagement Rate
Previous Period Previous Year
0
50
100
Fans Count
Previous Period Previous Year
Facebook
0
100
200
Video Views
Previous Period Previous Year
0
50
100
YouTube Subscribers
Previous Period Previous Year
YouTube
0
50
100
Instagram Likes
Previous Period Previous Year
0
20
40
Instagram Followers
Previous Period Previous Year
Instagram

28. March ( Change
form February)
$180.74 ( 8.99) 27,124 ( 9.59) 168 ( 09.84) 45 ( 38.18)
Key Stats Budget:29.28% CTR:1.56%
Conversion
Rate:18.26%
CPA:$6.21
Paid Search Analytics
WWW.COMPANYNAME.COM 28
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Analysis:-
BUDGET
Impressions
Clicks
Conversions

29. Organic Search Traffic
WWW.COMPANYNAME.COM 29
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Google Yahoo Bing Ask.com Aol
0
5
10
15
20
25
30
2012 2013 2014 2015 2016
49
51
53
53
55
Google Yahoo Bing Ask.com AOI

30. All Channels
71,473 80.4% 31.2% 2,893
709 12.4 15.6 2,893
Organic Search
Traffic
44,493 90,1% 73,2% 1,265
39,230 11.5 2.1 1,265
Paid Search Traffic
6,900 99.3% 39.7% 55
51.000 8.7 11 55
Organic VS Paid Search Traffic
WWW.COMPANYNAME.COM 30
55
45
35
15
25
10
0
10
20
30
40
50
60
2017 2018 2019
Organic Search
Paid Search
Avg. Session Duration Pages/Session Bounce Rate
Sessions %New User Bounce Rate Goal 1 Compl.

31. Sales Performance Reporting
WWW.COMPANYNAME.COM 31
0
10
20
30
40
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
New Customers
5%
10%
15%
20%
50%
Plan1
Plan2
Plan3
Plan4
Plan5
Top Selling Plans
John
Emma
Jenny
Peter
$10,132.00
$52,035.00
$15,432.00
$55,413.00
Sales Rep Revenue
Top Sales Reps
Sales Funnel
Visitors (100%)
Leads (26%)
Repeat Customer (13%)
Customer (6%)
Company 1 $10,111.00
Company 2 $12,140.00
Company 3 $70,030.00
Company 4 $55,410.00
Company 5 $02,000.00
Company 6 $55,000.00
Company 7 $89,510.00
Company 8 $31,611.00
COMPANY VALUE
Top Opportunities
Sales Goal YTD

32. Content Marketing Model
WWW.COMPANYNAME.COM 32
More Interaction
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audience’s attention.
Request a Proposal
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audience’s attention.
Gather Contact Info
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audience’s attention.
Attract Contact Info
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Create
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audience’s attention.

33. Content Marketing Performance
WWW.COMPANYNAME.COM 33
20%
50%
15%
60%
19%
7%
25%
12%
0%
10%
20%
30%
40%
50%
60%
70%
Brand Awareness Engagement Sales Lead Generation Customer
Retention
Lead Nurturing Upsell/Cross-sell Customer
Evangelism

34. Content Marketing Performance
WWW.COMPANYNAME.COM 34
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Conversion
Rate
52%
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Website
Traffic
40%
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Quality Of
Leads
48%
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Number Of
Leads
35%
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Sales
Revenue
28%
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Subscriber
List Growth
25%
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Social Media
Sharing
20%
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Search
Engine
Ranking
15%

35. Email Marketing
WWW.COMPANYNAME.COM 35
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36. Email Marketing Performance
WWW.COMPANYNAME.COM 36
Bounces 20%
602
Open 30%
1,073
Click Rate 20%
2.7%
Unopened 50%
7,258
50%
20%
30%
9,258 Emails sent
Delivery Rate Open Rate Click Rate Conversion Rate

37. Campaign Report
WWW.COMPANYNAME.COM 37
Email Name Sales Promo 1 Sales Promo 2 Sales Promo 3 Sales Promo 4 Sales Promo 5
Send
Date/Time
1/1/2011, 12:00pm 1/3/2011, 1:00pm 1/5/2011, 2:00pm 1/7/2011, 3:00pm 1/9/2011, 4:00pm
Recipients 11,000 11,000 11,000 11,000 11,000
Delivered 10,900 10,900 10,900 10,900 10,900
Spam 3 5 17 3 1
Opt Out 7 5 25 1 1
Open 2300 (20.2%) 4800 ( 45.5%) 3300 (30.3%) 3300 (30.3%) 700 (4.4%)
Click 800 (25%) 1425 (25%) 1050 (25%) 1800 (50%) 400 (25%)
Transactions 100 (1%) 100 (1%) 25 (-1%) 300 (3%) 25 (-1%)
Revenue $10300 $10300 $1800 $20300 $10300

38. Blog Marketing
WWW.COMPANYNAME.COM 38
Linked in
Twitter
Friendfeed
Email
Marketing
You Tube
Myspace.com
BLOG
MARKETING
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39. Word of Mouth Marketing (WOM)
WWW.COMPANYNAME.COM 39
Experience
GOOD BAD
BRAND ADVOCATES
POSITIVE
BRAND AWARENESS
NEUTRAL
BRAND DETRACTORS
NEGATIVE

40. Direct Marketing Method
WWW.COMPANYNAME.COM 40
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Telemarketing
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Broadcast Faxing
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Email Marketing
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Couponing
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Direct Selling
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Direct Mail
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Direct Advertising
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41. Sales By Region
WWW.COMPANYNAME.COM 41
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Text Here
Text Here
Text Here
Text Here
Text Here
Text Here

42. US Sales By Regions
WWW.COMPANYNAME.COM 42
Illinois
Arkansas
Washington
Texas
Oklahoma
Kansas
Nebraska
South Dakota
North Dakota
Minnesota
Iowa
Missouri
Louisiana
Wisconsin
Michigan
Ohio
Lowest Sales Higher Sales Average Sales

43. Marketing Roadmap
WWW.COMPANYNAME.COM 43
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Sunday
Saturday
Friday
Thursday
Wednesday
Tuesday
Monday
Sunday
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Your Text Here Your Text Here
Your Text Here
Your Text Here
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44. 44
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45. Our Goal
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01
03
05
02
04
06
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46. Comparison
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TEXT HERE
TEXT HERE
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47. Financials
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45 $
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55 $
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35 $

48. Dashboard
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25%
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33%
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45%
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49. Location
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02
01
03
04
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50. Timeline
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2017
2015
2013
2012 2014 2016
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51. Puzzle
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02
04
01
03
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52. Target
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Your Text Here
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53. Circular
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01
02
03
04
05
06
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54. Mind Map
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55. Matrix
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Text
Here
Text Here
Text Here
Text Here
Text Here
Text Here
Text Here
Text Here
Text Here
Text Here
Text Here
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56. Lego
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audience's attention.
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audience's attention. 02
01
03

57. Silhouettes
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your audience's attention.

58. Hierarchy
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editable.
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This slide is 100% editable.
This slide is 100% editable.
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editable.

59. Bulb For Idea
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Your Text Here
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60. Magnifying Glass
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audience's attention.
01
02

61. Bar Graph
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10%
20%
30%
8%
40%

62. Funnel
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05
01
04
02
03
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capture your audience's attention.
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capture your audience's attention.

63. THANK YOU
Address
# street number, city, state
Contact Numbers:
08785644562
Email Address:
emailaddress@123.com
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