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Start Up Business
Process And
Strategy
Your company name
Executive Summary
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Solution
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Market
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Problem
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Mission
www.company.com 2
Market Insights
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
2015 2016 2017
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Insight 1
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Insight 2
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Insight 3
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Market Insights
Total available
market (TAM)
Serviceable
available
market (SAM)
Target
market
Market
share
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Your Market Share
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Total Available Market
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Serviceable Available Market
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Your Target Market
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What We Offer
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Text
Here
Text
Here
Text
Here
Text
Here
Text
Here
www.company.com 5
What We
Offer
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www.company.com 6
Projected Key Financials
-100
0
100
200
300
400
2014 2015 2016 2017
In
dollar
▪ Sales
▪ Net profit
▪ Gross profit
www.company.com 7
▪ Sales
▪ Net profit
▪ Gross profit
0
25
50
75
100
2014 2015 2016 2017
Projected
Key
Financials
www.company.com 8
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Our Keys To Success
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Our Keys To Success
Our Keys
To Success
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www.company.com 10
Our
Objectives
zzzz
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zzzz
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www.company.com 11
Our Strategic
Positioning
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Our
Strategic
Positioning
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Our Missi n
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About The Company
www.company.com 15
Skill one
Skill two
Skill three
Skill one
Skill two
Skill three
CEO
John Parker
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Manager
Lily Albert
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Management Team
www.company.com 16
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Management
Team
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Start Up Summary
$850
The cost to open
our company
$350
Invested by investor 1
$224
Invested by investor 2
$276
Invested by investor 3
www.company.com 18
Start Up
Summary
40%
15%
15%
20%
The cost to
open our
company
Invested by
Investor 1:
$30,000
Loan:
$14,000
Invested by Investor
2: $8,000
Invested by
founders: $48,000
www.company.com 19
Startup Expenses
Legal TBA
Occupancy (rent & loan) $3,000
Brochures $150
Consultants $2,000
Insurance $800
Utilities $500
Research and development $1,000
Advertising (opening) $600
Loan payoffs $15,000
Licenses and permits $500
Other $4,000
Total start-up expense $31,000
Start
Up
Expenses
www.company.com 20
Assets And Liabilities Statement
Balance Sheet 2015 2016 2017
Assets
Current assets $37,475 $38,874 $49,664
Total current assets $49,226 $50,746 $51,975
Long term assets $62,887 $63,573 $64,937
Total long term assets
Total assets
Liabilities and capital
Current liabilities $37,475 $38,874 $49,664
Subtotal current liabilities $49,226 $50,746 $51,975
Total liabilities $62,887 $63,573 $64,937
Total capital $37,475 $38,874 $49,664
Total liabilities and capital $49,226 $50,746 $51,975
Net worth: $49,226 $50,746 $51,975
www.company.com 21
Financial Predictions
2014
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50%
2016
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71%
2017
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86%
2015
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62%
www.company.com 22
Financial
Predictions
-$100
-$80
-$60
-$40
-$20
$0
$20
$40
$60
$80
$100
FY01 FY02 FY03 FY04
Monthly
Breakeven
Aggregate
Breakeven
▪ Revenue ▪ Expenses ▪ Aggregate net income
www.company.com 23
zzzz
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Our
Product
And
Services
www.company.com 24
Our Product And Services
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Product 1
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Product 2
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Product 3
www.company.com 25
Understanding The Marketplace And Consumer Needs
Physiological needs
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Social needs
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Self actualization needs
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Safety needs
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www.company.com 26
Understanding The Marketplace And Consumer Needs
Customers have
latent needs; needs
they don’t even
know they have.
Customers
won’t know
what they want
until they see it.
Customers
struggle to
articulate their
needs.
It is impossible
to ever know all
the customers’
needs.
Customers’
needs change
quickly over
time.
www.company.com 27
Customer Value Proposition Ladder
Emotional
benefits
Rational
benefits
Target and
insights
Brand
features
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Emotional benefits
4
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Rational benefits
3
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Product features
2
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Define consumer
1
www.company.com 28
Value Proposition Canvas
Substitutes
Company:
Company:
Ideal customer:
Wants
Fears
Needs
Features
Experience
Benefits
www.company.com 29
13%
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18%
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25%
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21%
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28%
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30%
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Market
Analysis
Summary
www.company.com 30
Industry
Snapshot $9.1bn
Revenue
$1.4bn
Profit
4.9%
Annual Growth 07-12
$2.4bn
Wages
3.1%
Annual Growth 12-17
198
Business
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
FY01 FY02 FY03 FY04 FY05 FY06
▪ Employment
▪ Revenue
Revenue vs. employment growth
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
FY01 FY02 FY03 FY04 FY05 FY06
▪ Product 1
Private investment in computers and software
www.company.com 31
Industry Snapshot
$896Bn
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$584Bn
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$557Bn
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$789Bn
www.company.com 32
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Our Target Market
www.company.com 33
Our Target Market
Values
?
Hobbies
Age
Interests
Gender
Occupation
Location
Income
www.company.com 34
Market Size
▪ Is to Worth Solving?
▪ How big is the market?
▪ Where am I selling?
▪ Who am I competing
with?
TAM
03
SAM
02
TM
01
Market
Type
Market
Size
Competitive
Analysis
www.company.com 35
Ideal Customer Profile & Criteria
Ideal
Customer
Next best
Customer
Opportunistic
Customer
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03
02
01
www.company.com 36
Price Determination Factors 37
Market Segmentation
Geographic
▪ Countries
▪ Nations
▪ States
▪ Cities
▪ Neighborhoods
Demographic
▪ Age
▪ Gender
▪ Sex
▪ Family
▪ Education
▪ Income
Psychographic
▪ Life style
▪ Social
▪ Class
▪ Personality
Behavioral
▪ User Status
▪ Usage rate
▪ Benefits Sought
▪ Occasions
▪ Loyalty
▪ Attitude
www.company.com
Benefits For Target Market Customers
Benefit 1 Benefit 2 Benefit 3 Benefit 4 Benefit 5 Benefit 6
Idea 1
Idea 2
Idea 3
Idea 4
Idea 5
Idea 6
Idea 7
www.company.com 38
Critical Path Project Management
www.company.com 39
The cost to make it
The amount of
profit desired
Other objectives of
the business
The price
competitors charge
The price customers
are willing to pay
▪ Is there a high demand?
▪ Is demand sensitive to changes
in price ?
Pricing
Price
Skimming VS
Penetration
Pricing
Q2 Q1
P2
P1
Skim Price
Follow – on price
A
B
C
Penetration
price
Price
Quantity
www.company.com 40
Pricing Strategy
High Low
High
Low
Superior
quality
Brand
Value for
money
Economical
Quality of product
Price
Pricing strategy matrix
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www.company.com 41
Pricing Strategy
Zone of
good
intentions
Value
surrender
zone
White
flag zone
Pricing
power
zone
Price
capture
zone
Price
orientation
Customer
value-based
pricing
Competition
based pricing
Cost –based
pricing
Weak Medium Strong
Price
realization
www.company.com 42
Package 1
100 products
Unlimited content pages
1 image per product
100 MB storage
Free
Package 3
1000 products
Unlimited content pages
5 images per product
1000 MB storage
$ 300
Package 2
500 products
Unlimited content pages
3 images per product
500 MB storage
$100
Plans
And
Pricing
www.company.com 43
Market Competition
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Quality
Price
Parameters
Parameters
Bolt-on products Likely competitors
Unlikely competitors Possible competitors
www.company.com 44
Competitor Analysis
Criteria
Revenue Profit
Market
Share
Main
Activity
Number Of
Employee
Product
Quality
Competitor A Text Here Text Here Text Here Text Here Text Here Text Here
Competitor B Text Here Text Here Text Here Text Here Text Here Text Here
Competitor C Text Here Text Here Text Here Text Here Text Here Text Here
Competitor D Text Here Text Here Text Here Text Here Text Here Text Here
Competitor E Text Here Text Here Text Here Text Here Text Here Text Here
Competitor F Text Here Text Here Text Here Text Here Text Here Text Here
Competitor G Text Here Text Here Text Here Text Here Text Here Text Here
www.company.com 45
Our Offerings VS. The Competition
Competitor 1 Competitor 2 Competitor 3 Competitor 4 Competitor 5
Offering 01
Offering 02
Offering 03
Offering 04
Offering 05
www.company.com 46
Competitive Analysis Matrix
Trait 1 Trait 2 Trait 3 Trait 4 Trait 5 Trait 6
Competitor 1
Competitor 2
Competitor 3
New
organization
www.company.com 47
Strengths
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Weaknesses
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Opportunities
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Threats
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SWOT Analysis
www.company.com 48
Regulatory
Compliance
And
Restrictions
Transparency
Requirements
Regulations
Rules
Standards
Law
Policies
Compliance
www.company.com 49
Organizational Structure
Manager
1
Manager
2
Manager
3
1
Employee
2
Employee
1
Employee
2
Employee
1
Employee
2
Employee
Director
Sales
Manager
1
Manager
2
Manager
3
1
Employee
2
Employee
1
Employee
2
Employee
1
Employee
2
Employee
Director
Marketing
CEO
www.company.com 50
Designer
Mary Finder
Marketing
Sofia Smith
Manager
Lily Albert
Ownership And
Management
www.company.com 51
Member Profile
John Finder
Director
Great Skills Super Skills Professional Skills
Great Skills
60%
Super Skills
70%
Professional Skills
80%
www.company.com 52
Product Features
Feature 1
Feature 5
Feature 4
Feature 2
Feature 3
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www.company.com 53
Product
Features
Feature 3
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Feature 5
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Feature 6
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Feature 1
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Feature 2
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www.company.com 54
How our product/ service solves a problem
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Case
Study
www.company.com 55
Benefits
Is only found when a
feature matches a need
Benefit
Obtained
when the
feature
meets the
need
Feature
Any facts
about a
product or
service
Need
Solution
sought by
the
customer
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Product
Benefits
www.company.com 56
Product Development Status
Idea
(concept)
Solution
(artifact)
Demographics
(formative)
Personas
(formative) Focus
groups
(formative+
summative)
Questionnaire
(summative)
Web analytics
(summative)
Formative
marketing research
Summative
marketing research
We are here
www.company.com 57
Prototype Development
Stages in
product
development
are: ▪ Test for
safety/effectiveness
▪ Test samples with
consumer in lab
▪ Test for functionality
▪ Test for looks/style
▪ Test for price fitment.
▪ Test for philological
aspects such as color
Prototype
Development
Prototype Lab
Testing
Functional
Testing
Consumer
Testing
www.company.com 58
Prototype Development
Define Ideate Prototype Build Analyze
Interaction
Design
Design
Strategy
Interface
Design
Design iteration
Product reset(pivot)
www.company.com 59
Product Development Timeline
2014
04
2016
06
2011
01
2012
02
2013
03
2015
05
2017
07
Market
assessment
and positioning
Package
/label
development
Product
marketing
Line
extension
Trademark
development
Regulatory
submission
Product
monitoring
/evaluation
www.company.com 60
2016 sales 2017 forecast
Jun July Aug Sep Oct Nov Dec Jan Feb Mar Apr May
650 620 765 630 970 1180 1020 1100
1100 1220 1280 1335 1360
0
1
2
3
4
5
6
7
Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May
▪ 2016sales
▪ 2017 forecast
Sales Forecast
www.company.com 61
Break
Even
Analysis
Units sold
Total revenue
Total costs
Fixed costs
Variable cost
Sales
($)
3 6
0
40
20
Profit
Loss
www.company.com 62
Business Model
Business
Model
▪ Profit model
▪ Sales performance
model
Monetization
▪ Ongoing competitive
advantage
▪ Innovation factor
▪ Pitfall avoidance
▪ Graceful exit
Sustainability
Offering
▪ Market
attractiveness
▪ Unique value
proposition
www.company.com 63
Business Model
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Key partners
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Value Propositions
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Customer segments
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Key activities
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Key resources
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Customer
Relationships
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Channels
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Cost structure
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Revenue streams
www.company.com 64
Marketing Strategy
Digital
Control
Engagement
Branded content
sponsorship
guerilla
Non traditional Social marketing engagement
Networks
communities
blogs microblogs
Tradigital
Banners
microsites e-
mail search
Traditional
TV print radio
outdoor
PR/DM
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www.company.com 65
Marketing Strategy
Strategy
Target
audience
Target
message
Tactics Metrics
Big goals
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www.company.com 66
Market Penetration Strategy
Diversification
Product
Development
Market
Penetration
Market
Development
Existing product Existing product
Existing
market
New
market
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www.company.com 67
Growth Strategy
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www.company.com 68
low
High
Returns
low High
Investments
Growth - oriented
Market - oriented
Control-
oriented
Innovation
-
oriented
Explore
“Opportunity explorers”
“Radical innovators”
Restrain
“ Downsizers”
“ Stagnators”
Exploit
“ Profit markets
”
“ Business rebuilders”
Expand
“Business expenders”
“Business developers”
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Growth Strategy
www.company.com 69
Channel Strategy
You
Customer
You
Sales
persons
Customer
You
Retailer
Customer
You
OEM
Customer
You
Distributer
Customer
Sales
persons
E- Commerce
Direct Personal
Selling
Retail (On/ Offline)
Indirect
Component Or
Private Label
www.company.com 70
Designing The Sales Force
www.company.com 71
Business life cycle stage
Start up Growth Maturity Decline
Emphasis
Role of sales force and selling partners
Size of sales force
Degree of specialization
Sales force resource allocation
Underlying customer strategy
Create awareness and
generate quick product
uptake.
Penetrate deeper into
existing segment and
develop new ones.
Focus on efficiently
serving and retaining
existing customers.
Emphasize efficiency
project critical customers
relationship, exit
unprofitable segments.
Sales Force Structure
National sales manager
ZSM
Territory sales
officer (TSO)
Independent sales
representative (ISP)
Sales officer
(SO)
SO
ASM
Area Sales
Manager
Zonal sales
manager
www.company.com 72
Growth
Financing
Requirements
0
1
2
3
4
5
R&D Start-up Take-off Development Maturity &
sale
Growth

financing
requirements
Company life cycle
$ Family capital/
Bootstrap
$ Incubator
$ Business angels
$ Start-up funds
$ Venture capital
$ Expansion capital
$ MBO/ LBO/ Expansion
www.company.com 73
Funding Request And Use Of Funds
55%
28%
17%
Key hires
Marketing
Product
development
There are several likely exit scenarios that the
company could pursue including acquisition,
merger, & IPO.
Exit strategy
Currently seeking $10 million
Pre –money valuation of $3 billion
Funding request
www.company.com 74
83
15
$150k
Forecast Jul
– Dec 2019
Expenses
Funding Request And Use Of Funds
55
15
20
35
Funding
Request
35% spent in
Jan - Jun
2017
15% spent
in 2015
55% spent
in 2018
20% spent
in 2016
www.company.com 75
Sales Channel Structures Can Be Complex
Commercial End-customers Consumer
Online
catalog
TV
Retailers
superstores
Storefront
dealers
VADS
Corporate
resellers
VARS
integrators
Wholesale
distributors
Aggregators
Direct
Your
company
name here
www.company.com 76
Communication Strategy
Engage
Adapt it to your needs and
capture your audience's
attention.
Inspire
Adapt it to your needs and
capture your audience's
attention.
Connect
Adapt it to your needs and
capture your audience's
attention.
Spread the
word
Adapt it to your needs and
capture your audience's
attention.
Nurture
Adapt it to your needs and
capture your audience's
attention.
www.company.com 77
Sales Force Assessment Framework 78
Framework
Develop sales
strategy
Develop go to
market plan
Design sales
force
Build
infrastructure
Lead management
generate
MQL/SAL/SQL
Account
segmentation
Segment accounts
by ideal customer
profile
Sales process
Map customer/process buying
process to custom built
process
Channels
Determine optimal
route to market
Sales force size
Match selling capacity to
market demand
Sales force
structure
Organization model
effectiveness vs efficiency
Sales
infrastructure
Create performance
conditions for optimal
results
www.company.com
Sales Strategy
Right people
This slide is 100% editable. Adapt it
to your needs and capture your
audience's attention.
Right
communication
This slide is 100% editable. Adapt it
to your needs and capture your
audience's attention.
Right technology
This slide is 100% editable. Adapt
it to your needs and capture your
audience's attention.
Right capabilities
This slide is 100% editable. Adapt it
to your needs and capture your
audience's attention.
Right process
This slide is 100% editable. Adapt it
to your needs and capture your
audience's attention.
03
05 01
02
04
Right
process
www.company.com 79
Contact Numbers:
0123456789
Email Address:
emailaddress@gmail.com
Address
# street number, city, state
Thank
You
www.company.com 80

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Start Up Business Process And Strategy Powerpoint Presentation Slides

  • 1. Start Up Business Process And Strategy Your company name
  • 2. Executive Summary This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Solution This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Market This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Problem This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Mission www.company.com 2
  • 3. Market Insights 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 2015 2016 2017 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Insight 1 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Insight 2 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Insight 3 www.company.com 3
  • 4. Market Insights Total available market (TAM) Serviceable available market (SAM) Target market Market share This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Your Market Share This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Total Available Market This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Serviceable Available Market This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Your Target Market www.company.com 4
  • 5. What We Offer This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Text Here Text Here Text Here Text Here Text Here www.company.com 5
  • 6. What We Offer This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. www.company.com 6
  • 7. Projected Key Financials -100 0 100 200 300 400 2014 2015 2016 2017 In dollar ▪ Sales ▪ Net profit ▪ Gross profit www.company.com 7
  • 8. ▪ Sales ▪ Net profit ▪ Gross profit 0 25 50 75 100 2014 2015 2016 2017 Projected Key Financials www.company.com 8
  • 9. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Our Keys To Success www.company.com 9
  • 10. Our Keys To Success Our Keys To Success This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. www.company.com 10
  • 11. Our Objectives zzzz This slide is 100% editable. Adapt it to your needs and capture your audience's attention. zzzz This slide is 100% editable. Adapt it to your needs and capture your audience's attention. zzzz This slide is 100% editable. Adapt it to your needs and capture your audience's attention. zzzz This slide is 100% editable. Adapt it to your needs and capture your audience's attention. www.company.com 11
  • 12. Our Strategic Positioning ▪ This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ▪ This slide is 100% editable. Adapt it to your needs and capture your audience's attention. www.company.com 12
  • 13. Our Strategic Positioning ▪ This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ▪ This slide is 100% editable. Adapt it to your needs and capture your audience's attention. www.company.com 13
  • 14. Our Missi n This slide is 100% editable. Adapt it to your needs and capture your audience's attention. www.company.com 14
  • 15. ▪ This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ▪ This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ▪ This slide is 100% editable. Adapt it to your needs and capture your audience's attention. About The Company www.company.com 15
  • 16. Skill one Skill two Skill three Skill one Skill two Skill three CEO John Parker This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Manager Lily Albert This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Management Team www.company.com 16
  • 17. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Management Team www.company.com 17
  • 18. Start Up Summary $850 The cost to open our company $350 Invested by investor 1 $224 Invested by investor 2 $276 Invested by investor 3 www.company.com 18
  • 19. Start Up Summary 40% 15% 15% 20% The cost to open our company Invested by Investor 1: $30,000 Loan: $14,000 Invested by Investor 2: $8,000 Invested by founders: $48,000 www.company.com 19
  • 20. Startup Expenses Legal TBA Occupancy (rent & loan) $3,000 Brochures $150 Consultants $2,000 Insurance $800 Utilities $500 Research and development $1,000 Advertising (opening) $600 Loan payoffs $15,000 Licenses and permits $500 Other $4,000 Total start-up expense $31,000 Start Up Expenses www.company.com 20
  • 21. Assets And Liabilities Statement Balance Sheet 2015 2016 2017 Assets Current assets $37,475 $38,874 $49,664 Total current assets $49,226 $50,746 $51,975 Long term assets $62,887 $63,573 $64,937 Total long term assets Total assets Liabilities and capital Current liabilities $37,475 $38,874 $49,664 Subtotal current liabilities $49,226 $50,746 $51,975 Total liabilities $62,887 $63,573 $64,937 Total capital $37,475 $38,874 $49,664 Total liabilities and capital $49,226 $50,746 $51,975 Net worth: $49,226 $50,746 $51,975 www.company.com 21
  • 22. Financial Predictions 2014 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 50% 2016 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 71% 2017 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 86% 2015 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 62% www.company.com 22
  • 23. Financial Predictions -$100 -$80 -$60 -$40 -$20 $0 $20 $40 $60 $80 $100 FY01 FY02 FY03 FY04 Monthly Breakeven Aggregate Breakeven ▪ Revenue ▪ Expenses ▪ Aggregate net income www.company.com 23
  • 24. zzzz This slide is 100% editable. Adapt it to your needs and capture your audience's attention. zzzz This slide is 100% editable. Adapt it to your needs and capture your audience's attention. zzzz This slide is 100% editable. Adapt it to your needs and capture your audience's attention. zzzz This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Our Product And Services www.company.com 24
  • 25. Our Product And Services This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product 1 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product 2 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product 3 www.company.com 25
  • 26. Understanding The Marketplace And Consumer Needs Physiological needs This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Social needs This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Self actualization needs This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Safety needs This slide is 100% editable. Adapt it to your needs and capture your audience's attention. www.company.com 26
  • 27. Understanding The Marketplace And Consumer Needs Customers have latent needs; needs they don’t even know they have. Customers won’t know what they want until they see it. Customers struggle to articulate their needs. It is impossible to ever know all the customers’ needs. Customers’ needs change quickly over time. www.company.com 27
  • 28. Customer Value Proposition Ladder Emotional benefits Rational benefits Target and insights Brand features This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Emotional benefits 4 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Rational benefits 3 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product features 2 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Define consumer 1 www.company.com 28
  • 29. Value Proposition Canvas Substitutes Company: Company: Ideal customer: Wants Fears Needs Features Experience Benefits www.company.com 29
  • 30. 13% This slide is 100% editable. 18% This slide is 100% editable. 25% This slide is 100% editable. 21% This slide is 100% editable. 28% This slide is 100% editable. 30% This slide is 100% editable. Market Analysis Summary www.company.com 30
  • 31. Industry Snapshot $9.1bn Revenue $1.4bn Profit 4.9% Annual Growth 07-12 $2.4bn Wages 3.1% Annual Growth 12-17 198 Business 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% FY01 FY02 FY03 FY04 FY05 FY06 ▪ Employment ▪ Revenue Revenue vs. employment growth 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% FY01 FY02 FY03 FY04 FY05 FY06 ▪ Product 1 Private investment in computers and software www.company.com 31
  • 32. Industry Snapshot $896Bn This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. $584Bn This slide is 100% editable. Adapt it to your needs and capture your audience's attention. $557Bn This slide is 100% editable. Adapt it to your needs and capture your audience's attention. $789Bn www.company.com 32
  • 33. ▪ This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ▪ This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ▪ This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Our Target Market www.company.com 33
  • 35. Market Size ▪ Is to Worth Solving? ▪ How big is the market? ▪ Where am I selling? ▪ Who am I competing with? TAM 03 SAM 02 TM 01 Market Type Market Size Competitive Analysis www.company.com 35
  • 36. Ideal Customer Profile & Criteria Ideal Customer Next best Customer Opportunistic Customer This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 03 02 01 www.company.com 36
  • 37. Price Determination Factors 37 Market Segmentation Geographic ▪ Countries ▪ Nations ▪ States ▪ Cities ▪ Neighborhoods Demographic ▪ Age ▪ Gender ▪ Sex ▪ Family ▪ Education ▪ Income Psychographic ▪ Life style ▪ Social ▪ Class ▪ Personality Behavioral ▪ User Status ▪ Usage rate ▪ Benefits Sought ▪ Occasions ▪ Loyalty ▪ Attitude www.company.com
  • 38. Benefits For Target Market Customers Benefit 1 Benefit 2 Benefit 3 Benefit 4 Benefit 5 Benefit 6 Idea 1 Idea 2 Idea 3 Idea 4 Idea 5 Idea 6 Idea 7 www.company.com 38
  • 39. Critical Path Project Management www.company.com 39 The cost to make it The amount of profit desired Other objectives of the business The price competitors charge The price customers are willing to pay ▪ Is there a high demand? ▪ Is demand sensitive to changes in price ? Pricing
  • 40. Price Skimming VS Penetration Pricing Q2 Q1 P2 P1 Skim Price Follow – on price A B C Penetration price Price Quantity www.company.com 40
  • 41. Pricing Strategy High Low High Low Superior quality Brand Value for money Economical Quality of product Price Pricing strategy matrix ✓ This slide is 100% editable. ✓ This slide is 100% editable. ✓ This slide is 100% editable. ✓ This slide is 100% editable. www.company.com 41
  • 42. Pricing Strategy Zone of good intentions Value surrender zone White flag zone Pricing power zone Price capture zone Price orientation Customer value-based pricing Competition based pricing Cost –based pricing Weak Medium Strong Price realization www.company.com 42
  • 43. Package 1 100 products Unlimited content pages 1 image per product 100 MB storage Free Package 3 1000 products Unlimited content pages 5 images per product 1000 MB storage $ 300 Package 2 500 products Unlimited content pages 3 images per product 500 MB storage $100 Plans And Pricing www.company.com 43
  • 44. Market Competition ▪ This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ▪ This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ▪ This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ▪ This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Quality Price Parameters Parameters Bolt-on products Likely competitors Unlikely competitors Possible competitors www.company.com 44
  • 45. Competitor Analysis Criteria Revenue Profit Market Share Main Activity Number Of Employee Product Quality Competitor A Text Here Text Here Text Here Text Here Text Here Text Here Competitor B Text Here Text Here Text Here Text Here Text Here Text Here Competitor C Text Here Text Here Text Here Text Here Text Here Text Here Competitor D Text Here Text Here Text Here Text Here Text Here Text Here Competitor E Text Here Text Here Text Here Text Here Text Here Text Here Competitor F Text Here Text Here Text Here Text Here Text Here Text Here Competitor G Text Here Text Here Text Here Text Here Text Here Text Here www.company.com 45
  • 46. Our Offerings VS. The Competition Competitor 1 Competitor 2 Competitor 3 Competitor 4 Competitor 5 Offering 01 Offering 02 Offering 03 Offering 04 Offering 05 www.company.com 46
  • 47. Competitive Analysis Matrix Trait 1 Trait 2 Trait 3 Trait 4 Trait 5 Trait 6 Competitor 1 Competitor 2 Competitor 3 New organization www.company.com 47
  • 48. Strengths This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Weaknesses This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Opportunities This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Threats This slide is 100% editable. Adapt it to your needs and capture your audience's attention. SWOT Analysis www.company.com 48
  • 51. Designer Mary Finder Marketing Sofia Smith Manager Lily Albert Ownership And Management www.company.com 51
  • 52. Member Profile John Finder Director Great Skills Super Skills Professional Skills Great Skills 60% Super Skills 70% Professional Skills 80% www.company.com 52
  • 53. Product Features Feature 1 Feature 5 Feature 4 Feature 2 Feature 3 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. www.company.com 53
  • 54. Product Features Feature 3 Adapt it to your needs and capture your audience's attention Feature 4 Adapt it to your needs and capture your audience's attention Feature 5 Adapt it to your needs and capture your audience's attention Feature 6 Adapt it to your needs and capture your audience's attention Feature 1 Adapt it to your needs and capture your audience's attention. Feature 2 Adapt it to your needs and capture your audience's attention www.company.com 54
  • 55. How our product/ service solves a problem This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Case Study www.company.com 55
  • 56. Benefits Is only found when a feature matches a need Benefit Obtained when the feature meets the need Feature Any facts about a product or service Need Solution sought by the customer ▪ This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ▪ This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ▪ This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product Benefits www.company.com 56
  • 57. Product Development Status Idea (concept) Solution (artifact) Demographics (formative) Personas (formative) Focus groups (formative+ summative) Questionnaire (summative) Web analytics (summative) Formative marketing research Summative marketing research We are here www.company.com 57
  • 58. Prototype Development Stages in product development are: ▪ Test for safety/effectiveness ▪ Test samples with consumer in lab ▪ Test for functionality ▪ Test for looks/style ▪ Test for price fitment. ▪ Test for philological aspects such as color Prototype Development Prototype Lab Testing Functional Testing Consumer Testing www.company.com 58
  • 59. Prototype Development Define Ideate Prototype Build Analyze Interaction Design Design Strategy Interface Design Design iteration Product reset(pivot) www.company.com 59
  • 60. Product Development Timeline 2014 04 2016 06 2011 01 2012 02 2013 03 2015 05 2017 07 Market assessment and positioning Package /label development Product marketing Line extension Trademark development Regulatory submission Product monitoring /evaluation www.company.com 60
  • 61. 2016 sales 2017 forecast Jun July Aug Sep Oct Nov Dec Jan Feb Mar Apr May 650 620 765 630 970 1180 1020 1100 1100 1220 1280 1335 1360 0 1 2 3 4 5 6 7 Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May ▪ 2016sales ▪ 2017 forecast Sales Forecast www.company.com 61
  • 62. Break Even Analysis Units sold Total revenue Total costs Fixed costs Variable cost Sales ($) 3 6 0 40 20 Profit Loss www.company.com 62
  • 63. Business Model Business Model ▪ Profit model ▪ Sales performance model Monetization ▪ Ongoing competitive advantage ▪ Innovation factor ▪ Pitfall avoidance ▪ Graceful exit Sustainability Offering ▪ Market attractiveness ▪ Unique value proposition www.company.com 63
  • 64. Business Model This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Key partners This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Value Propositions This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Customer segments This slide is 100% editable. Key activities This slide is 100% editable. Key resources This slide is 100% editable. Customer Relationships This slide is 100% editable. Channels This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Cost structure This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Revenue streams www.company.com 64
  • 65. Marketing Strategy Digital Control Engagement Branded content sponsorship guerilla Non traditional Social marketing engagement Networks communities blogs microblogs Tradigital Banners microsites e- mail search Traditional TV print radio outdoor PR/DM ▪ This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ▪ This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ▪ This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ▪ This slide is 100% editable. Adapt it to your needs and capture your audience's attention. www.company.com 65
  • 66. Marketing Strategy Strategy Target audience Target message Tactics Metrics Big goals This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. www.company.com 66
  • 67. Market Penetration Strategy Diversification Product Development Market Penetration Market Development Existing product Existing product Existing market New market ▪ This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ▪ This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ▪ This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ▪ This slide is 100% editable. Adapt it to your needs and capture your audience's attention. www.company.com 67
  • 68. Growth Strategy This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. www.company.com 68
  • 69. low High Returns low High Investments Growth - oriented Market - oriented Control- oriented Innovation - oriented Explore “Opportunity explorers” “Radical innovators” Restrain “ Downsizers” “ Stagnators” Exploit “ Profit markets ” “ Business rebuilders” Expand “Business expenders” “Business developers” ▪ This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ▪ This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ▪ This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ▪ This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Growth Strategy www.company.com 69
  • 71. Designing The Sales Force www.company.com 71 Business life cycle stage Start up Growth Maturity Decline Emphasis Role of sales force and selling partners Size of sales force Degree of specialization Sales force resource allocation Underlying customer strategy Create awareness and generate quick product uptake. Penetrate deeper into existing segment and develop new ones. Focus on efficiently serving and retaining existing customers. Emphasize efficiency project critical customers relationship, exit unprofitable segments.
  • 72. Sales Force Structure National sales manager ZSM Territory sales officer (TSO) Independent sales representative (ISP) Sales officer (SO) SO ASM Area Sales Manager Zonal sales manager www.company.com 72
  • 73. Growth Financing Requirements 0 1 2 3 4 5 R&D Start-up Take-off Development Maturity & sale Growth financing requirements Company life cycle $ Family capital/ Bootstrap $ Incubator $ Business angels $ Start-up funds $ Venture capital $ Expansion capital $ MBO/ LBO/ Expansion www.company.com 73
  • 74. Funding Request And Use Of Funds 55% 28% 17% Key hires Marketing Product development There are several likely exit scenarios that the company could pursue including acquisition, merger, & IPO. Exit strategy Currently seeking $10 million Pre –money valuation of $3 billion Funding request www.company.com 74
  • 75. 83 15 $150k Forecast Jul – Dec 2019 Expenses Funding Request And Use Of Funds 55 15 20 35 Funding Request 35% spent in Jan - Jun 2017 15% spent in 2015 55% spent in 2018 20% spent in 2016 www.company.com 75
  • 76. Sales Channel Structures Can Be Complex Commercial End-customers Consumer Online catalog TV Retailers superstores Storefront dealers VADS Corporate resellers VARS integrators Wholesale distributors Aggregators Direct Your company name here www.company.com 76
  • 77. Communication Strategy Engage Adapt it to your needs and capture your audience's attention. Inspire Adapt it to your needs and capture your audience's attention. Connect Adapt it to your needs and capture your audience's attention. Spread the word Adapt it to your needs and capture your audience's attention. Nurture Adapt it to your needs and capture your audience's attention. www.company.com 77
  • 78. Sales Force Assessment Framework 78 Framework Develop sales strategy Develop go to market plan Design sales force Build infrastructure Lead management generate MQL/SAL/SQL Account segmentation Segment accounts by ideal customer profile Sales process Map customer/process buying process to custom built process Channels Determine optimal route to market Sales force size Match selling capacity to market demand Sales force structure Organization model effectiveness vs efficiency Sales infrastructure Create performance conditions for optimal results www.company.com
  • 79. Sales Strategy Right people This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Right communication This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Right technology This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Right capabilities This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Right process This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 03 05 01 02 04 Right process www.company.com 79
  • 80. Contact Numbers: 0123456789 Email Address: emailaddress@gmail.com Address # street number, city, state Thank You www.company.com 80