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1. Strategic
Business Plan
Yo u r C o m p a n y N a m e
1

2. Agenda
Welcome Message
9:00am-10:00am
About Us
10:00am-11:00am
Meet the Team
11:00am-12:00pm
Portfolio
12:00pm-1:00pm
Research
1:00pm-2:00pm
2

3. Business Operating Plan
Executive Summary Operating Plan Initiatives
Financial Summary Risk & Mitigation Plan
Vision & Mission Operational Challenges
Goals & Objectives Team Goals
Operational Highlights Hiring Plan
Milestones Achieved Sources of Revenue
Key Performance Indicators Product Roadmap
Contents
3

4. Vision
Mission
Company’s
Executive Summary
2,022
3,184
3,476
4,621
6,168
19%
22%
23%
17%
19%
2%
9%
10%
5%
7%
0%
5%
10%
15%
20%
25%
30%
0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
FY13 FY14 FY15 FY16 FY17
USDMillion
R – Revenue NI - Net Income E - EBITDA
CAGR R: 32% E: 30% NI: 83%
Financial
Highlights
› Add details on company’s history
› Previous line of services
› How it all started etc.
› Other key points
Background
› Key services
offered/Production capacity
› Milestones achieved in
services offered/production
› Key projects handled
Capabilities
› List of main
accreditation, if any
Accreditation
› One liner on CMD’s background
› One liner on CEO’s background
› One liner of company’s key
shareholder; e.g. PE investor
Promoters and Shareholding
4

5. Our Vision and Mission
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Vision
Mission
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5

6. Business Plan 1
Business Plan 2
Programmers For
Strategic Objectives
Systems & Solutions
Operation of Solution
Our Goals and Objectives
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6

7. Operational Highlights
Highlight 4
You can mention any significant
developments that happened during
this period.
Highlight 1
You can mention any significant
developments that happened during
this period.
Highlight 2
You can mention any significant
developments that happened during
this period.
Highlight 3
You can mention any significant
developments that happened during
this period.
Q1 FY18
Q4 FY18 Q3 FY18
Q2 FY18
01 02
0304
7

8. Milestones Achieved
01
02
03
04
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8

9. Key Performance Indicators
Day Sales Outstanding
Cost of Goods Sold
Net Promoter Score% Sales Lost to Active Customers
Customer Retention Rate
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10. Financials Summary: Base vs. Stretch Plan
Base Plan Stretch Plan Comments
KPI1 Text Here Text Here Text Here
KPI1 Text Here Text Here Text Here
KPI3 Text Here Text Here Text Here
Revenue Text Here Text Here Text Here
Cost of Sales Text Here Text Here Text Here
Gross Profit Text Here Text Here Text Here
Customer Acquisition Cost Text Here Text Here Text Here
Other Operating Expense Text Here Text Here Text Here
Operating Profit Text Here Text Here Text Here
Change in Cash Text Here Text Here Text Here
Ending Cash Text Here Text Here Text Here
Employees (FTEs) Text Here Text Here Text Here
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11. Financials Summary: Base Plan
1Q 17 2Q 17 3Q 17 4Q 17 2017
KPI1 Text Here Text Here Text Here Text Here Text Here
KPI1 Text Here Text Here Text Here Text Here Text Here
KPI3 Text Here Text Here Text Here Text Here Text Here
Revenue Text Here Text Here Text Here Text Here Text Here
Cost of Sales Text Here Text Here Text Here Text Here Text Here
Gross Profit Text Here Text Here Text Here Text Here Text Here
Customer Acquisition Cost Text Here Text Here Text Here Text Here Text Here
Other Operating Expense Text Here Text Here Text Here Text Here Text Here
Operating Profit Text Here Text Here Text Here Text Here Text Here
Change in Cash Text Here Text Here Text Here Text Here Text Here
Ending Cash Text Here Text Here Text Here Text Here Text Here
Employees (FTEs) Text Here Text Here Text Here Text Here Text Here
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12. Financials Summary: Stretch Plan
1Q 17 2Q 17 3Q 17 4Q 17 2017
KPI1 Text Here Text Here Text Here Text Here Text Here
KPI1 Text Here Text Here Text Here Text Here Text Here
KPI3 Text Here Text Here Text Here Text Here Text Here
Revenue Text Here Text Here Text Here Text Here Text Here
Cost of Sales Text Here Text Here Text Here Text Here Text Here
Gross Profit Text Here Text Here Text Here Text Here Text Here
Customer Acquisition Cost Text Here Text Here Text Here Text Here Text Here
Other Operating Expense Text Here Text Here Text Here Text Here Text Here
Operating Profit Text Here Text Here Text Here Text Here Text Here
Change in Cash Text Here Text Here Text Here Text Here Text Here
Ending Cash Text Here Text Here Text Here Text Here Text Here
Employees (FTEs) Text Here Text Here Text Here Text Here Text Here
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13. Business Operational Plan
Strategic
Intent
Objective
Performance
Indicator
Budget Timeline Responsibility Progress
Text Here Text Here Text Here Text Here Text Here Text Here Text Here
Text Here Text Here Text Here Text Here Text Here Text Here Text Here
Text Here Text Here Text Here Text Here Text Here Text Here Text Here
Text Here Text Here Text Here Text Here Text Here Text Here Text Here
Text Here Text Here Text Here Text Here Text Here Text Here Text Here
Text Here Text Here Text Here Text Here Text Here Text Here Text Here
Text Here Text Here Text Here Text Here Text Here Text Here Text Here
Text Here Text Here Text Here Text Here Text Here Text Here Text Here
13

14. Operating Plan Initiatives
Category Key Initiatives Prioritization Project Lead
Sales Text Here Text Here Text Here
Marketing Text Here Text Here Text Here
R & D Text Here Text Here Text Here
Operations Text Here Text Here Text Here
People Text Here Text Here Text Here
Financial & Admin Text Here Text Here Text Here
14

15. Operational Challenges
Entering the Market:
Sales / Marketing / PR
Customer
Care / CRM
Partners &
Alliances
Organizational /
Operations Setup
Optimize Revenue
Sources
02
03
01
04
Operations
Challenges have been divided in to two parts:
1. Customer facing 2. back office challenges which are further classified in to 5 sub-categories
Customer Facing Back-Office
15

16. Team Goals
Team
Smart Goal
Strategies &
Action Steps
Who is
Responsible
Target Date
or Timeline
Evidence of
Effectiveness
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16

17. Hiring Plan: Positions by Quarter
20
22
33
39
49
0
10
20
30
40
50
60
4Q16 1Q17 2Q17 3Q17 4Q17
Engineering Sales Marketing Product Support Finance/Admin
17

18. Current Sources of Revenue
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30%
25%
20%
15%
10%

19. Potential Sources of Revenue
5%
15%
25%45%
10%
Potential
Sources Of
Revenue
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19

20. Product Roadmap
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01
02
03
05
06
04
20

21. Risk Mitigation Plan
Category Identified Risk Mitigation Plan
Client Management
› Miscommunication with sponsor/client regarding
project requirement and expectations
› Update client more frequently along the way with
project progress.
› Create Buffer Time to cater for amendment if there
is mismatch
Server
› Server is down which causes project to be slightly
delayed due to application not able to load
› Perform periodical check on server status
Technical
› Popular web browsers or bootstrap may get an
update that will discontinue support for features
used in our development as we are using
responsive bootstrap. This will lead to changes in
development plan & will delay our progress
› Monitor any updates on popular web browsers
and/or bootstrap and make sure all UI design works
as intended on updated web browsers or
responsive bootstrap
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22. Risk Response Matrix
Risk Event Response Contingency Plan Trigger Who is Responsible
Interface problems Mitigate: Test prototype Work around until help comes Not solved within 24 hours John
System freezing Mitigate: Test prototype Reinstall OS Still frozen after one hour Louise
User backlash
Mitigate: Prototype
Demonstration
Increase staff support Call from top management Helen
Hardware
malfunctioning
Mitigate: Select reliable
vendor Transfer: Warranty
Order replacement Equipment fails Tom
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22

23. Strategic Business Plan Icons Slide
23

24. Coffee Break
11:00am-11:15am
24

25. Additional
Slides
25

26. Pie Chart
Product 1
This graph/chart is linked to excel, and changes automatically
based on data. Just left click on it and select “Edit Data”.
Product 4
This graph/chart is linked to excel, and changes automatically
based on data. Just left click on it and select “Edit Data”.
Product 3
This graph/chart is linked to excel, and changes automatically
based on data. Just left click on it and select “Edit Data”.
Product 2
This graph/chart is linked to excel, and changes automatically
based on data. Just left click on it and select “Edit Data”.
10%
25%
45%
20%
26

27. Clustered Bar Chart
0 20 40 60 80 100
2014
2015
2016
2017
2018
Product 1
This graph/chart is linked to excel, and changes automatically
based on data. Just left click on it and select “Edit Data”.
Product 2
This graph/chart is linked to excel, and changes automatically
based on data. Just left click on it and select “Edit Data”.
27

28. Name Here
Designation
Name Here
Designation
Name Here
Designation
Our Team
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29. About Us
Target Audiences
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Preferred by Many
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Values Client
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Premium Services
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29

30. Comparison
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Girls 50%
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Boys 70%
30

31. Timeline
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JAN
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MAR
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MAY
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JUL
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APR
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JUN
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FEB
31

32. Our Mission
Mission
Goal
Vision
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33. Bulb and Idea
04 01
0203
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Text Here
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Text Here
Idea
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34. Puzzle
01 02 03 04 05 06
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35. Venn
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36. $45
$65
$95
Financial
Medium
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Maximum
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37. Mind Map
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38. Post It
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39. Quotes
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Marry Smith
Graphic Designer
Peter Clark
CEO
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39

40. Thank You
Address
# street number, city, state
Contact Number
0123456789
Email Address
emailaddress@123gmail.com
40