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1. YOUR COMPANY NAME
Strategic
Market Positioning

2. 2
Analyzing Strategic Marketing
Positioning Icon
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3. Determining Strategic Market Positioning for Action Plan
3
Competitive Analysis
Internal
Corporate Analysis
Market Analysis • Trends
• Size
• Location
• Values
• Resources
• Constraint
• Current brand
positioning through
consumers perception
• Strengths
• Weakness
Marketing
Action Plan
• Identify the feasible target
market segment to serve
• Elaborating brand benefits
to customers
• Effective differentiation
possibilities against
competition
• Conduct preliminary research
on market segments
• Articulation of marketplace
for desired position
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4. Developing Strategic Market Positioning for Organization
4
Internal Analysis
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Market Analysis
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Competitor
Analysis
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• Available
Resources
• Constraints
• Market Size
• Location
• Local Trends
• Analyze market
segment
• Determine
target market
segment
• Determine
desired position
in market
• Identify benefits
to emphasize
customers
• Current Market
Positioning
• Strengths and
weakness
• Analyze
Possible
Outcomes
• Marketing plan
according to
position
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5. Five Step Process for Strategic Market Positioning
5
01
Step
• Establish emotional
connection with targeted
segment that will allow the
organization more positive
experience for the brand.
Create connection
with prospect leads
and customer
02
Step
• Reinforce differentiating
properties to allow
prospects understand
brand in uniqueness
throughout sales process.
Elaborate brand’s
differentiating
qualities
03
Step
• Demonstrate problem
solving techniques to
help customer for
finding feasible
solution for the query.
Create
Value
04
Step
• Conduct research to
determine rival
organizations brand
positioning determine
product strengths and
weakness.
Analyze
Competitor
05
Step
• Create organizations brand
positioning statement after
determining business strengths
and inculcate in offerings to create
unique value to customers over
competitors.
Determine
Brand
Positioning
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6. Four Factors Influencing Strategic Market Positioning
6
Product
• Durable
• Premium
• Basic
Promotion
• Powerful
• Prestige
• Fun
Price
• Value
• Premium
• Low Price
Distribution
• Exclusive
• Intensive
• Selective
Positioning
• Identifying and
implementing plan
to chosen segment
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7. Matrix to Determine Strategic Market Positioning
7
Strategic Positions
Same Different
Market Segments
Same
Different
• Optimization
strategy
• Micro-Culture
• Attitude and Usage
• Text here
• Geo-centric
strategy
• Attitude and Usage
• Geo-demographics
• Micro-demographics
• Text here
• localization
strategy
• Brand Loyalty
• Text here
• Text here
• Focused strategy
• Micro-Culture
• Macroeconomics
• Attitude and Usage
• Text here
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8. 8
01
Understand Prospect Segment
• Conduct research on target audience and determine
the requirements according to needs and
expectations for providing products or service as
per demand.
02
Identify Brand features
• Analyze the organizational products to
determine features and benefits to elaborate the
customers.
03
Unique Selling Proposition
• Determine organizations USPs to effectively
communicate to customers by demonstrating
benefits that can add up value customers life.
04
Analyze Competitors
• Conduct a research on rival products and services
to aware about the offerings and benefits to plan
accordingly to have an edge over the competitors.
05
Brand Promotion
• Identify best theme for brand to easily and
effectively communicate to audience.
06
Establish and Maintain Brand
Position
• Set performance parameters for quality
control to meet expectations of the customer.
Organizational Strategic
Market Positioning for Product
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audience's attention.

9. Six Step Process for Strategic Brand Positioning in Market
9
Understand Prospect
Segment
• Conduct research on target
audience and determine the
requirements according to
needs and expectations for
providing products or service as
per demand.
Identify Brand features
• Analyze the organizational products
to determine features and benefits
to elaborate the customers.
Unique Selling Proposition
• Determine organizations USPs to
effectively communicate to customers
by demonstrating benefits that can
add up value customers life.
Analyze Competitors
• Conduct a research on rival
products and services to aware
about the offerings and benefits
to plan accordingly to have an
edge over the competitors.
Brand Promotion
• Identify best theme for brand to
easily and effectively
communicate to audience.
Establish and Maintain
Brand Position
• Set performance parameters
for quality control to meet
expectations of the customer.
01
02
03
06
04
05
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10. 10
Create connection with prospect leads and
customer
• Establish emotional connection with targeted segment that will
allow the organization more positive experience for the brand.
Elaborate brand’s differentiating
qualities
• Reinforce differentiating properties to allow
prospects understand brand in uniqueness
throughout sales process.
Create value
• Demonstrate problem solving techniques to help
customer for finding feasible solution for the query.
Analyze Competitor
• Conduct research to determine rival organizations
brand positioning determine product strengths and
weakness.
Determine Brand Positioning
• Create organizations brand positioning statement after determining
business strengths and inculcate in offerings to create unique value to
customers over competitors.
Successful Business
Strategic Market Positioning
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your audience's attention.

11. 11
Tracking Current Organizational
Product Strategic
Market Positioning Icon
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12. 12
Address
# street number, city, state
Contact Number
0123456789
Email Address
emailaddress123@gmail.com
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