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1. Strategy Innovation Fund Per-proposals
Your Company Name

2. WWW.COMPANY.COM 2
Agenda
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01
Agenda
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04
Agenda
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03
Agenda
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06
Agenda
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02
Agenda
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05
Agenda

3. Title
01
Problem / Opportunity
02
Value Proposition
03
Underlying Magic
04
Business Model
05
Go – To – Market Plan
06
Competitive Analysis
07
Management Team
08
Financial Projections
09
Financial Projections
10
WWW.COMPANY.COM 3
10 Slides You Need for Your Pitch Deck

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Problem 1
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Problem 2
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Problem Template 1

5. First
Problem
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Second
Problem
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Problem Template 2

6. WWW.COMPANY.COM 6
Z
Market
Opportunity
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Market Gap Opportunity Template

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Market Gap Opportunity Template
7

8. WWW.COMPANY.COM 8
Text Here Text Here Text Here
Text Here Text Here Text Here Text Here
Text Here Text Here Text Here
Text Here
Solution 2
Solution 1
Solution 3
Solution Template

9. Product Benefit 2
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Product Benefit 1
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Product Benefit 3
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Product Benefit 4
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100%
WWW.COMPANY.COM 9
Value Proposition Product Benefits

10. WWW.COMPANY.COM 10
Benefit 3
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Benefit 1
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Benefit 2
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Benefit 6
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Benefit 5
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Benefit 4
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Value Proposition Product Benefits

11. ❑ Describe the technology, secret
sauce or underlying magic behind
your product or service.
❑ Visualize-show, don’t tell.
UNDERLYING MAGIC
WWW.COMPANY.COM 11
Underlying Magic

12. WWW.COMPANY.COM 12
Construction Excellence
And Efficiency
Outstanding
Design
Targeted Land Buying
And Effective Planning
Innovative Sales
And Marketing
Industry Leading
Customer Experience
Deliver Financial
Results
Business Model Template 1

13. WWW.COMPANY.COM 13
Research & Plan
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Price Compare
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Book
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On The Trip
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Business Model Template 2

14. WWW.COMPANY.COM 14
Designed For Your Company
Key Partners
Customer Segments
Value
Propositions
Key Activities Key Resources Customer
Relationships
Channels
Cost Structure
Revenue Streams
Business Model Template 3

15. WWW.COMPANY.COM 15
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attention.
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attention.Customized value propositions
Get
Strategy
What
WhoHow
Go To Market Plan

16. Design RecommendationDiagnosticDiscoveryProvocation
✓ What are we trying to
accomplish?
✓ Clarify desired
outcomes/ objectives
✓ Goal alignment/validation
✓ Review market data
✓ Validate project
approach
✓ Design & schedule work
plan
✓ Organize core &
steering teams
✓ What are the potential
markets?
✓ Identify market
attractiveness factors,
and ‘as is’ situation
✓ Verify the nature of the
market opportunity
✓ Identify define, & map
markets
✓ Determine buying
processes and choice
drivers
✓ Where should we
compete and what
must we deliver?
✓ Understanding the
opportunity to create
deferential advantage
✓ Determine how you
will ‘win’
✓ Asses addressable
markets W/
attractiveness criteria
✓ Determine company’s
ability to compete in
attractive markets
✓ Identify key buying
influencers & desired
behavioral objectives
✓ What go to market
aooroach is optimal?
✓ Identify and assess
market channel
options
✓ Determine how you
will ‘play’ (GTM
model)
✓ Determine the optimal
offering & positioning for
target markets
✓ Determine ideal channel
partner criteria
✓ Identify, assess and
prioritize potential
channel partners by
targets markets
✓ What is winning worth?
✓ The best channel
approach
✓ Identify how you will
measure results
(metrics)
✓ Develop
recommendation for go
to market approach
✓ Market-channel
positioning platform
tested
✓ Organizational
alignment assessed
Focus:
Inputs/ Tasks:
Outcomes
Key Question:
WWW.COMPANY.COM 16
Go-to-Market Strategy Roadmap

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Your Text
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Go-to-Market Strategy Roadmap

18. WWW.COMPANY.COM 18
MARKET
30%
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MARKET SEGMENTS
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Go-to-Market Strategy- Market Segmentation

19. WWW.COMPANY.COM 19
E-
Commerce
Direct Personal
Selling
Retail (On/
Offline)
Indirect Component Or
Private Label
You
Customer
You
Sale
Person
Customer
You
Retailer
Customer
You
OEM
Customer
Sale
Person
You
Customer
Distributor
Channel Strategy

20. 01
02
03
04
05
06
07
Digital
Marketing
Strategy
Social media
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Search engine
optimization
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Website design
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Blog
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Email marketing
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Analytics & reporting
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Paid advertising
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WWW.COMPANY.COM 20
Marketing Strategy

21. Objectives Strategies Tactics
1. Objective
1. Strategy
✓ Tactic A
✓ Tactic B
✓ Tactic C
2. Strategy
✓ Tactic D
✓ Tactic E
✓ Tactic F
2. Objective
✓ Tactic G
3. Strategy
✓ Tactic F
✓ Tactic D
✓ Tactic G
WWW.COMPANY.COM 21
Marketing Strategy template

22. Competitive factor Your business Competitor 1 Competitor 2 Competitor 3
Years of existence
Location
Products or service
Quality
Price ($)
Services
Warranty (years)
Business reputation
Sale funnel
WWW.COMPANY.COM 22
Competitive Analysis Template 1

23. Navigation High Medium Low High
Content Hierarchy Medium High Low Medium
Labeling And
Taxonomy
Medium High Medium Low
Site Search Low Low High Medium
WWW.COMPANY.COM 23
Competitive Analysis Template 2

24. S
Strengths
W
Weaknesses
O
Opportunities
T
Threats
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WWW.COMPANY.COM 24
Competitive Analysis Template 3- SWOT Analysis

25. WWW.COMPANY.COM 25
Competitive Analysis Template 4- Scatter Chart/Radar Chart
Our
Software
competitor
competitor
competitor
competitor
competitor
Our
software
competitor
competitor
competitor
competitor
competitor
Our
Software
competitor
competitor
competitor
competitor
competitor
Our
Software
competitor
competitor
competitor
competitor
competitor
Our
Software
competitor
competitor
competitor
competitor
competitor
Our
Software
competitor
competitor
competitor
competitor
competitor
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26. Factors My Business Competitor 1 Competitor 2 Competitor 3 Competitor 4
Factors 1
Factors 2
Factors 3
Factors 4
Factors 5
Factors 6
Factors 7
Factors 8
WWW.COMPANY.COM 26
Competitive Analysis Template 5- Comparison Table

27. Data Import
Example
Pricing
Support
Update
Tutorials
Easy to use
Users Interface
WWW.COMPANY.COM 27
Competitive Analysis Template 6- Scatter Chart

28. Product 2
Product 3
Product 6
Product 1
Product 4
Product 5
0 1 2 3 4 5 6
12.00
10.00
8.00
6.00
4.00
2.00
0.00
WWW.COMPANY.COM 28
Competitive Analysis Template 7- Bubble Chart

29. WWW.COMPANY.COM 29
Competitor 1
Competitor 2
Competitor 3
Competitor 4
Competitor 5
Competitor 6
Our Business
Product
Quality
Product
Fidelity
After Sales
Service
Customer
Service
Price
Shipping
Speed
Competitive Analysis Template 8- Matrix Chart

30. CHARLY DOE
(CEO)
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MARY CLARK
(Financial Advisor)
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JOHN SMITH
(Graphic Designer)
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WWW.COMPANY.COM 30
Management Team Template 1

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EMILY PARKER
(Marketing Head)
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JOHN SMITH
(Graphic Designer)
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MARY CLARK
(Financial Advisor)
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CHARLY DOE
(CEO)
WWW.COMPANY.COM 31
Management Team Template 2

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MARY CLARK
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CHARLY DOE
(CEO)
WWW.COMPANY.COM 32
Management Team Template 3

33. LILY SMITH
(Editor)
EMILY PARKER
(Marketing Head)
HARRY CLARK
(Director)
JOHN SMITH
(Graphic Designer)
MARY CLARK
(Financial Advisor)
JESSICA CARTER
(Manager)
CHARLY DOE
(CEO)
PETER SMITH
(Web Designer)
WWW.COMPANY.COM 33
Management Team Template 4

34. LILY SMITH
(Editor)
MARY CLARK
(Financial Advisor)
CHARLY DOE
(CEO)
EMILY PARKER
(Marketing Head)
JOHN SMITH
(Graphic Designer)
JESSICA CARTER
(Manager)
PETER SMITH
(Web Designer)
WWW.COMPANY.COM 34
Management Team Template 5

35. JOHN SMITH
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(Graphic Designer)
JESSICA CARTER
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(Manager)
MARY CLARK
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(Financial Advisor)
CHARLY DOE
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needs and capture your audience's attention.
(CEO)
EMILY PARKER
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(Marketing Head)
PETER SMITH
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(Web Designer)
WWW.COMPANY.COM 35
Management Team Template 6

36. Year 1 Year 2 Year 3 Year 4 Year 5
# Of Customers
# Of Employees
Sales
Expenses
Profits
Year 5Year 4Year 3Year 2Year 1
0504030201
WWW.COMPANY.COM 36
Financial Projections And Key Metrics

37. $0.00
$1.00
$2.00
$3.00
$4.00
$5.00
$6.00
Year 1 Year 2 Year 3
Annual Sales, Gross Margin, Net Profit
Total Sales Gross Margin Net Income
WWW.COMPANY.COM 37
Financial Projection Graph

38. $0.0000
$0.5000
$1.0000
$1.5000
$2.0000
$2.5000
Year 1 Year 2 Year 3
Annual Sales Forecast
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Financial Projection Graph

39. WWW.COMPANY.COM 39
Financial Projections Table 1
Financial Projections
($000) 2015 2016 2017 2018
Clients 31 87 120 172
Revenue $530 1,580 3,450 4,320
Net $530 1,580 3,450 4,320

40. WWW.COMPANY.COM 40
($000) 2013 2014 2015 2016 2017
Customers 3 7 10 14 22
Revenue $507 2,451 3,481 7,446 14,305
Ebitda $62 1,534 2,420 5007 12,065
Financial Projections Table 2

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30% 45% 80%70%
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70%
12%
8%
5%
3%
2%
➢ White
➢ Asian & Indian
➢ Hispanic
➢ Black
➢ Two More Races
➢ Other Not Disclosed
WWW.COMPANY.COM 41
Key Metrics

42. + 142
From last
year
6,734.89
NET REVENUE
79%
9,362.74
GROSS REVENUE
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
INQUIRIES
WWW.COMPANY.COM 42
Conversion Rate Template 1

43. WWW.COMPANY.COM 43
Conversion Rate Template 2
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Conversion Rate Template
20 People
Conversion
Rate 70%
14
Sales

44. WWW.COMPANY.COM 44
Conversion Rate Template 2
01
02
03
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45. Product
Development Began
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JAN 2017
Demo
Completed
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FEB 2017
Live Testing With
5 Companies
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MAR 2017
Beta
Release
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APR 2017
WWW.COMPANY.COM 45
Accomplishments To Date

46. 02
01
03
04
05
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Roadmap For Future

47. WWW.COMPANY.COM 47
Use Of Funds
New Hires
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Operational Cost
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Marketing
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Product Development
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40%
25%
15%
20%

48. WWW.COMPANY.COM 48
ADDITIONAL
SLIDES

49. WWW.COMPANY.COM 49
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CHARLY DOE
(CEO)
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MARY CLARK
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JOHN SMITH
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About Us

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35%
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45%
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75%
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95%
WWW.COMPANY.COM 50
Dashboard

51. WWW.COMPANY.COM 51
Timeline
202220202018
2017 2019 2021
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52. EXAMPLE TEXTxxxxxxx xxxxx xxxxx xxxxx xxxxx
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News Paper

53. WWW.COMPANY.COM 53
Circular
05
01
04
02
03
Text
Here
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01
03 02
WWW.COMPANY.COM 54
Venn

55. Text Here
Text Here Text Here
Text Here
HighLow
TextHere
Text Here
WWW.COMPANY.COM 55
Matrix

56. WWW.COMPANY.COM 56
Text Here
Text Here
Text Here
Text Here
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Silhouettes

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WWW.COMPANY.COM 57
Swim lanes

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WWW.COMPANY.COM 58
Magnifying Glass

59. 03
02
01
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WWW.COMPANY.COM 59
Funnel

60. WWW.COMPANY.COM 60
Address
# street number, city, state
Contact Numbers:
0123456789
Email Address:
emailaddress@123.com
THANK YOU